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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Kate Levy

Profile picture of Kate Levy

@kate-levy

Active 3 months, 1 week ago
@abigail-merola Hey Abby, I’ve loved working together so far and looking forward to going through our program together 🙂 View
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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Demi,

    You’re right that it’s so rare to see a situation like this handled so well, and for the interest to collectively agree that it was handled well. (from the Try Guys team, anyway)

    You could really see the stark contrast in values from the three remaining Try Guys and how Ned completely went against everything they stand for as p…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Andrew,

    I had always wondered what the process for getting apps into the App Store was like. Because how do I know that whatever I’m downloading is safe? It makes me feel better that there is an intensive process to get approved.

    I also didn’t know that Apple takes a percentage of in-app purchases, but that makes total sense to me. Sin…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Kirsten,

    When I heard about the Balenciaga scandal, I couldn’t believe how something like that could happen when there are so many rounds of approval (or how it could even happen at all) for a launch like this – at least there should be.

    Things spread so fast on the internet, especially when it involves a big-name designer brand that i…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Sam,

    
Ugh, I have heard of this challenge and it has been so terrible how many tragedies it has caused. I remember in middle or high school doing the cinnamon challenge that also spread through social media with was also dangerous!

    Platforms should have Analysts that track challenges like his and put algorithms in place that suppress t…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Hannah,

    I thought you had a great analysis of how both Dunkin and Starbucks incorporate their brand values into their mobile app experience and the promotions they run. I don’t get drinks out too much and I don’t have any apps like these, but your post almost convinced me to download them! In fact, my dad texted me this morning that the…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hey Demi,

    I used to exclusively use Waze, but I stopped using it because there were a couple of times when I would input the destination and it would take me to the completely wrong place.

    I liked using it because it used to be the only map that used crowdsourcing to help other users know where there were speed traps, potholes, crashes,…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hi Morgan,

    This is super interesting — I’m going to be traveling abroad next month and if I hadn’t read your post, I don’t think I would have been prepared for having my picture taken at the air port! Although privacy is definitely a concern, I wonder if this way is more secure. Instead of relying on a human to identify us by comparing our fac…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hi Olivia,

    It’s an interesting insight about most consumers not even knowing what the metaverse really entails, despite being very aware of it. It seems like is still a really abstract concept for most people.

    I was definitely among them at one point and it wasn’t until I actually tried on an Oculus headset that I could really grasp all t…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 3 months, 2 weeks ago

    Hi Alexis,
    
Thanks for sharing this article. I haven’t heard of Trivia Quest or Triviaverse. I haven’t even really been aware of any interactive programs on Netflix besides the Black Mirror one (I think) from a few years ago. I think its cool that Netflix is branching out into gaming, which makes sense as a next product line. But it sounds like…[Read more]

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  • Profile picture of Janice M Johnson

    Janice M Johnson and Profile picture of Kate LevyKate Levy are now friends 3 months, 2 weeks ago

    Kate Levy

    @kate-levy

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  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Social media’s roll in brand damage during layoffs, on the site Kate Levy 4 months, 1 week ago

    The tech industry and start-up world have been experiencing significant volatility this year which has led to cost cuts and ultimately layoffs. 
    While these organizations are working hard on brand building, […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, 4 Ways Brands Can Partner With Influencers, on the site Kate Levy 5 months, 1 week ago

    Brands can work with influences in various ways. It depends on the goal and budget of the brand to determine the best way to partner with influencers. While there are many ways to work with creators, gifting, […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Why Brands Should Be Investing In Influencer Marketing, on the site MS-Digital Innovation in Marketing 6 months ago

    Influencer marketing is a $13.8 billion industry. But should brands be investing this kind of money in influencer marketing? And if so, what is the benefit to them?
    It’s Cost Effective
    Less expensive than c […]

  • Profile picture of Kate Levy

    Kate Levy posted a new activity comment 6 months, 3 weeks ago

    There are certainly positives and negatives to social media. As someone who has made social media a part-time job, I’ve experienced a lot of them. Some of these negatives that come to mind (some of which are mentioned in the articles are the adverse effect on mental health (getting hate, triggers, comparison, assumptions, burnout), the spread of m…[Read more]

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  • Profile picture of Kate Levy

    Kate Levy wrote a new post, TikTok’s Clever UX , on the site Kate Levy 7 months, 3 weeks ago

    Tiktok has only grown in popularity since its global launch in 2017, surpassing 2 billion downloads in 2020. What about TikTok UX that makes users stay on the app for so long? And how have so many content creators […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Instagram UX and Why It's Changing, on the site Kate Levy 7 months, 3 weeks ago

    Over the last several years, video content has been the top priority for social media platforms. Data shows that time spent on video apps like Tiktok means that users are more engaged and spend more time on […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Change Management for Layoff Events, on the site Kate Levy 7 months, 3 weeks ago

    No organizations want to have layoffs, but they are often the last resort for leadership when a variety of circumstances arise. 

    Layoffs are an extremely stressful and difficult experience for everyone […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 11 months ago

    In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story. 

    What was once your typical blue, sans serif logo […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, Pros and Cons of Infographics, on the site Kate Levy 1 year, 1 month ago

    An infographic is a group of data visualizations that tell a story. They are used to communicate, educate and inform. A data visualization is a visual representation of data or information. 

    In a world where […]

  • Profile picture of Kate Levy

    Kate Levy wrote a new post, The Future of Smart Homes, on the site Kate Levy 1 year, 3 months ago

    AI meets IoT in the Future of Smart Homes
     

    Image source: IoT Times
    In 10 years, your house will know where you are – you’re being tracked on your phone. Your thermostat automatically adjusts to your de […]

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Fox School of Business

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