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MS-Digital Innovation in Marketing

Fox School of Business

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Kassi Jata

Profile picture of Kassi Jata

@kassi-jata

Active 8 months, 2 weeks ago
Hi @aisha-pinkney, I love how you took your last name (pink)ney and incorporated the color pink into your e-portfolio, so creative! It also added such a great pop of color to your site. I look forward to working with you. View
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  • Profile picture of Kassi Jata

    Kassi Jata wrote a new post, Evaluation & Research, on the site Hometown Digital 8 months, 4 weeks ago

    Segmentation & Targeting

    Digital Analysis

    Data Model Analysis

    Process Model

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    Kassi Jata posted a new activity comment 9 months, 1 week ago

    Thanks for sharing this Claire! When I read airbnb was launching new features, I was thinking something more innovative. This seems, like you said, behind the times. I guess with these features it’s better late than never. I will say, I really do enjoy the new look of their landing page, both web and mobile, with the “winter release” video. It…[Read more]

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    Kassi Jata posted a new activity comment 9 months, 1 week ago

    Great Post Hannah! This is super interesting, especially because I feel like there was not a lot of buzz or marketing around it. As soon as I read this, I went straight to the app and could not find it. While I was on the app, I did some thinking. Where would they even put the “games” tab. It kind of feels like an elephant in the room, where it…[Read more]

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    Kassi Jata posted a new activity comment 9 months, 2 weeks ago

    I work for a small company, 10-15 people. We are about to launch our first mobile application. 90% of our users are on mobile so it just made sense. This will open many doors for us. As I think because of the pandemic more small business would want to create an app, there’s a lot more that comes into play. Do they have the funds, the team, the…[Read more]

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    Kassi Jata posted a new activity comment 9 months, 2 weeks ago

    The “why”, “how”, “what”, really helped me wrap my head around why PayPal would buy Pintrest. It makes a lot of sense now. I think it’s a very smart move. E-commerce is huge. I can’t believe this wasn’t a thought sooner. When users go to Pinterest it’s to find inspiration. Now they can fins inspiration and buy it in the same place. It’s seems like…[Read more]

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    Kassi Jata posted a new activity comment 9 months, 4 weeks ago

    This is a very interesting idea Philip! I never really thought about this before. I also use Apple Pay so much more than Venmo. They both serve different functions: Apple Pay for stores, Venmo for friends. It would be convenient to have NFC to pay friends. I could be wrong but I believe Apple Pay has this feature, it’s just not used, or I had one…[Read more]

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    Kassi Jata posted a new activity comment 9 months, 4 weeks ago

    I am still shocked Facebook is rebranding. They want to be known for the metaverse, being that they believe it is our future, even though it currently doesn’t exist. Big companies like Facebook and Microsoft have been investing heavily in the AR/VR world. If they can successfully shift gears more so away from social media, I think the rebrand will…[Read more]

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    Kassi Jata posted a new activity comment 10 months, 1 week ago

    I am not big into reading, but I could not stop. Her writing was an art form. It was executed so perfectly. It sounds just like a person talking. What I think is even funnier is that although she said in many different ways it was not good, so many people will now go out and purchase it, even though they have a heads up not to get it. I guess the…[Read more]

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    Kassi Jata posted a new activity comment 10 months, 1 week ago

    Great post Sammi! Likes unfortunately play such a big role in society. If I post a picture and it doesn’t get as many likes as my other posts, I delete it. That ideology isn’t even rational. We should be posting pictures and content because it makes us happy not because others will “like” it. I do think the amount of likes plays a huge role for…[Read more]

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    Kassi Jata wrote a new post, Digital Analysis, on the site Hometown Digital 10 months, 2 weeks ago

    Digital Analysis:

    Our client’s website is about to give all small towns a run for their money. We are taking their current website architecture and showering it with magic to provide a seamless experience for […]

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    Kassi Jata posted a new activity comment 10 months, 2 weeks ago

    Great Post Dan! I did not know about this feature. Being reminded to think before you speak, especially how Twitter laid it out, will deter some users from posting something negative. As it will definitely not stop all the bad apples, it’s a step in the right direction. I also like Twittters user flow. A user clicks on the conversation and it’s…[Read more]

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    Kassi Jata posted a new activity comment 10 months, 2 weeks ago

    Great current event. I normally use social media before bed, so I did not know there was an outage until reading about it. As this outage affected many user who enjoy social media, let’s not forget affect on content creators. Some creators get paid per post or video, others have strict collabs with brands. This outage directly affected their…[Read more]

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    Kassi Jata wrote a new post, #OneSizeFitsNoOne, on the site Kassi Jata 10 months, 2 weeks ago

    In class, we discussed the different channels, their demographics and needs. This lesson really resonated with me because working in the digital marketing field everyone asks me which is the best platform […]

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    Kassi Jata wrote a new post, Mobile In Medical, on the site Kassi Jata 10 months, 4 weeks ago

    Can you think of a company that does not have a mobile app? There are probably very few. From your favorite stores to supermarkets and restaurants, most establishments have some sort of digital presence. This […]

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    Kassi Jata posted a new activity comment 11 months ago

    Wow – I had no idea this existed. I thought this was some type of detective gear at first read. The article you attached explains it as a “glorified GoPro”. Reading that gave me a new perspective on the glasses. I agree with everything Aisha said above, in regards to how the features are underwhelming. In retrospect, for a consumer who is a…[Read more]

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    Kassi Jata posted a new activity comment 11 months ago

    Thanks for sharing this Kathryn! QR codes are definitely convenient, but they take away from the customer experience. I like going to a restaurant sitting down and being handed a menu full of personality, pictures and descriptions. It’s more personal. Now I sit down and the waitress just points to the center of the table and we’re supposed to know…[Read more]

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    Kassi Jata posted a new activity comment 11 months ago

    Great post Philip! When it comes to crypto wallets and currency I don’t believe the world will conform to using that. Mostly because many don’t understand the concept. When people don’t understand something they automatically become weary or afraid of it. In terms of digital wallets like Apple Pay, I think you made a great point on how it makes…[Read more]

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    Kassi Jata posted a new activity comment 11 months ago

    Wow, thanks for sharing this Kathy! I always questioned why there were such high fees, but at the end of the day still had to pay them. It’s like agreeing to terms and conditions. You question what you’re agreeing to, but sign anyway because you want to use the application. This is the important backend work that more people need to know about.…[Read more]

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    Kassi Jata wrote a new post, Caution: Content You Won’t Be Able To Look Away From, on the site Kassi Jata 11 months ago

    Everyday we scroll through thousands of pictures, videos, advertisements. Only a few are memorable, only a few do individuals actually watch the full video or read the entire description. The question is how […]

  • Profile picture of Kassi Jata

    Kassi Jata posted a new activity comment 11 months, 1 week ago

    I was 3 during 9/11. As I don’t remember first hand that time frame of my life, I do remember the stories my parents have told me, the lessons we learned in school, the documentaries on the television. It’s enough that even if you weren’t there, you can still feel the pain our nation went through. Even though 9/11 was the day the attack happened,…[Read more]

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Fox School of Business

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