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Justin Salmasi wrote a new post, Mobile Marketing – No Longer Just a Feature, on the site Justin Salmasi 5 years, 1 month ago
This has been a very great semester to cap off a truly intriguing experience as an MS-DIM student. Each of the classes that we took offered us valuable information that will be applicable in the workforce in […]
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Justin Salmasi wrote a new post, How Mobile Marketing Impacted the 2016 Election, on the site Justin Salmasi 5 years, 1 month ago
Now that the nerves are finally starting to settle regarding the results of the 2016 Presidential Election, many professionals from various industries are conducting their own respective autopsy to figure out […]
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Justin Salmasi wrote a new post, Interview with Holly Pfeifer, on the site Justin Salmasi 5 years, 1 month ago
It is a great honor to be a part of the inaugural graduating class of Temple University – Fox School of Business’s Master of Science – Digital Innovation in Marketing program. I had the opportunity to learn […]
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Justin Salmasi wrote a new post, Mobile Marketing is the Future, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 1 month ago
This has been a very great semester to cap off a truly intriguing experience as an MS-DIM student. Each of the classes that we took offered us valuable information that will be applicable in the workforce in […]
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Curious to get your thoughts on how Pharmaceutical companies could use mobile. Mobile is a very intimate thing and I struggle to find people that want to have an intimately close relationship with the medications they are taking. On top of that, the industry is SO regulated it is insane. We are very very limited in what we can say…go to any pharma website and you will notice a lengthy important safety information on every page. Which has to be visible without required scrolling. You lose 20% of the screen off the bat to that. Combine that with limiting your words to what your label is approved for makes it very difficult to do anything that helps you build a relationship.
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Is there a way to build an app around a medication you create? That way you are building on a community you already have but its not directly relating to your a prescription so you don’t have the same red tape with the government. So for example I know Merck makes the drug Belsomra for people who have trouble sleeping. They could create an app around that to give people addition tips for getting a good night’s sleep. It would more along the line of wellness tips.
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That’s a terrific idea Lauren. If you can expand the conversation, you can put more usable pharmaceutical content out there without claiming benefits that are not already legally approved.
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Justin Salmasi wrote a new post, Communication is Key, on the site Justin Salmasi 5 years, 2 months ago
PR is an art that is often unappreciated yet greatly important in nearly every industry. The PR professional is responsible for ensuring that effective communication is made between the channels in question. […]
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Justin Salmasi wrote a new post, The Importance of Social Media Monitoring, on the site Justin Salmasi 5 years, 2 months ago
With each passing day, we are seeing social media advancing. It’s important for organizations to stay on top of these advances and take advantage of the many opportunities that they bring. This holds true for […]
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Justin Salmasi wrote a new post, Choosing the Right Time to Post, on the site Justin Salmasi 5 years, 2 months ago
In today’s digital day and age, people generally obtain their daily news from social media platforms. After all, if people are already spending most of their time staring at their mobile devices, it only m […]
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Justin Salmasi wrote a new post, Monitor Success Through Social Media Monitoring, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 3 months ago
With each passing day, we are seeing social media advancing. It’s important for organizations to stay on top of these advances and take advantage of the many opportunities that they bring. This holds true for […]
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
Thanks for sharing, Roman! This is a very useful resource for social media marketers and brand managers to take into consideration when making their next post. I find #2, Lean From Your Audience, particularly pertinent for maximizing results. Many organizations develop a campaign or marketing plan and fail to adapt to the changing demographics.…[Read more]
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
Thanks for sharing, Eni! I must say that the Walmart commercial hit home for me as well. Growing up in my suburban neighborhood, all my neighbors and I looked forward to was Halloween. The trick-or-treating, themed parties, and many other activities brought all the youth together and friendships were made. The slogan is very catchy as well.
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
Very interesting post, Gennie. I completely agree that an extensive vetting process would be needed to ensure that the given influencer is the perfect fit with the organization. Both parties have their own respective reputation that they want to uphold. The organization needs to take that into consideration when deciding to move forward with a…[Read more]
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Justin Salmasi wrote a new post, Executive Team, on the site Kaleidoscope 5 years, 3 months ago
Holly Pfeifer
Holly Pfeifer is a Principle at Kaleidoscope Inc. A relations professional despite the #millennial stereotype, an avid information seeker, and an exercise and fitness junkie. Always […]
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Justin Salmasi wrote a new post, Communication Between PR and C-Suite Executives, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 3 months ago
PR is an art that is often unappreciated yet greatly important in nearly every industry. The PR professional is responsible for ensuring that effective communication is made between the channels in question. […]
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Justin Salmasi wrote a new post, To Post or Not to Post?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 3 months ago
In today’s digital day and age, people generally obtain their daily news from social media platforms. After all, if people are already spending most of their time staring at their mobile devices, it only m […]
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
Nice! It’s always great to see effective results come from viral social media efforts. It’s just another example of the potential impact that can be made from social media. Hopefully the same type of outcome results in the 22 Pushup Challenge. Thanks for sharing, Jerry!
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
Very interesting post, Kimberly. Sometimes simplicity is more effective than doing too much, and Obsessee seems to be an organization that exemplifies that. I’m interested to see how what direction they go down the road. They could very well be the trendsetter for social media innovation.
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Justin Salmasi posted a new activity comment 5 years, 3 months ago
These are certainly some cringeworthy social media fails. I completely agree that organizations need to be able to adapt and learn from the social media efforts in order to remain effective. A great aspect of social media is how quickly feedback can be gathered (ex: the outrage from a controversial post). Great post, Alex!
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Justin Salmasi joined the group
Job Opportunities 5 years, 4 months ago -
Justin Salmasi wrote a new post, Effective Labor Day Content, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 4 months ago
One can always count on advertisements to take a swift turn during and after Labor Day weekend. Things suddenly are all about enjoying what’s left of the summer, getting ready to go back to school, appealing […]
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Justin Salmasi wrote a new post, 5 Most Clickable Posts, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 4 months ago
In today’s digital age, it’s absolutely necessary for organizations to be as innovative as possible when publishing content. It’s many times a direct representation of what the organization brings to the table in […]
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MS-Digital Innovation in Marketing
Fox School of Business
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