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MS-Digital Innovation in Marketing

Fox School of Business

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Justin Jones

Profile picture of Justin Jones

@justin-jones

Active 2 years, 5 months ago
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  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Team Meeting 8/14, on the site BranchLabs 2 years, 8 months ago

    Attendees: Gretchen, Christine, Colleen, Akasha, Jane, (Justin Traveling)

    General Notes:

    Reviewed proposal sections, provided feedback.

    Decisions:

    Finalized proposal will be submitted 12:30 Thursday […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Team Meeting 8/12, on the site BranchLabs 2 years, 8 months ago

    Attendees:  Gretchen, Christine, Colleen, Akasha (Justin and Jane Traveling)

    General Notes:

    Why do people go to places like Longwood gardens? Enjoy nature, history, relax, exploring outdoor displays, s […]

  • Profile picture of Justin Jones

    Justin Jones created the site BranchLabs 2 years, 9 months ago

  • Profile picture of Briana Stewart

    Briana Stewart and Profile picture of Justin JonesJustin Jones are now friends 2 years, 9 months ago

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Out with the Old, in with the New – Agile Vs. Waterfall Methodology, on the site Justin Jones 2 years, 9 months ago

     

    The waterfall methodology is more traditional for development but it’s losing its popularity. This is because Agile model is now being increasingly adopted by companies worldwide. Innovation is usually at […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Some of the Best Techniques for Requirements Gathering, on the site Justin Jones 2 years, 9 months ago

    Gathering requirements is a critical step when creating a system or product. When the requirements are created at the beginning allows for better planning and better customer satisfaction, which in turn improves […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Responsive Web Design, a by-product of Radical Innovation, on the site Justin Jones 2 years, 9 months ago

    The proliferation of the internet has created countless by-products made to support its radical innovation. Mobile devices like tablets and phones have arguably been the most significant and impactful […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Knowledge in the Head and In the World, Why we need both., on the site User Experience Design MIS5109 Summer 2019 2 years, 10 months ago

    Knowledge in the head is basically your memory. Knowledge is the world is pretty much everything else. Human beings do the best we can to structure our environment to put things in order. There is so much […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, The Struggle…Understanding the difference between Business, User, and Functional Requirements, on the site Process Improvement and Innovation MIS5102 Summer 2019 2 years, 10 months ago

    Good requirements are a critical piece of any consumer or business product that enables end users to achieve a certain goal or task. Requirements assist stakeholders, engineers, designers, product and marketing […]

    • Profile picture of Jerry Salsini
      Jerry Salsini replied 2 years, 10 months ago

      Hey Justin, fantastic post.

      I thought the same recently and agree, a laser focused assessment of each arrangement discussed here is imperative for success. It can be said that Business Requirements are foundational because well developed BRD’s illustrate the vision, which identifies a specific problem or need that must be addressed through the project, as all this relates directly to user specific needs or problems solved in the initial project (or product) development phase – this ‘need’ steers the project, which should manifest itself in the business requirement. Thus functional requirements are the comprehensive lists of measures that will be taken to execute this very vision.

      Resources – Business Requirements Document (brd) – Understanding the Basics https://reqtest.com/requirements-blog/business-requirements-document-brd/

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, The Importance of the Customer Journey for a Company’s Brand Value, on the site Process Improvement and Innovation MIS5102 Summer 2019 2 years, 11 months ago

    A customer journey map is a visual map of every experience your customers have with your brand, product, or service. Customer journey maps give companies the opportunity to step into their customers shoes and view […]

  • Profile picture of Justin Jones

    Justin Jones posted a new activity comment 2 years, 11 months ago

    Could not agree more, Jeremy. The customer journey is always interesting to see once it’s worked out and visualized. More often it’s a non-linear experience where in order to truly grasp, understand, and add value the proper research must be done. As the article “using customer journey maps to improve customer experience” said Uncovering the…[Read more]

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    Justin Jones posted a new activity comment 2 years, 11 months ago

    Thanks Amanda, exactly. Technology just can’t be only solution to all of our problems, the human touch aka fundamental problems that need fundamental solutions will always be prevalent no matter how sophisticated technology becomes. As Steve Jobs said a long time ago ““It is in Apple’s DNA that technology alone is not enough—it’s technol…[Read more]

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  • Profile picture of Justin Jones

    Justin Jones wrote a new post, The Importance of Human Centered Design in Machine Learning, on the site User Experience Design MIS5109 Summer 2019 2 years, 11 months ago

     

    “As was the case with the mobile revolution, and the web before that, ML will cause us to rethink, restructure, displace, and consider new possibilities for virtually every experience we build.” (1) The Go […]

    • Profile picture of Amanda DeFelice
      Amanda DeFelice replied 2 years, 11 months ago

      This is a truly interesting post, Justin. It’s certainly something to think about with self-driving cars, AI home devices that can turn on the lights in the house, and much more. I think we the “needs” of humanity switching to machines performing most of our daily activities, having a human-centered approach from the start is a necessity. Although I do believe that scientists and obviously engineers should be a part of the process, designers and people who know the reasoning behind the idea are also necessary. This technology and these gadgets will only mean so much if not created for the right issue or purpose.

      • Profile picture of Justin Jones
        Justin Jones replied 2 years, 11 months ago

        Thanks Amanda, exactly. Technology just can’t be only solution to all of our problems, the human touch aka fundamental problems that need fundamental solutions will always be prevalent no matter how sophisticated technology becomes. As Steve Jobs said a long time ago ““It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

        Here’s the article if you’re interested – https://www.newyorker.com/news/news-desk/steve-jobs-technology-alone-is-not-enough

        • Profile picture of Amanda DeFelice
          Amanda DeFelice replied 2 years, 11 months ago

          I absolutely agree! Thanks, Justin! I’ll definitely check out the article.

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt and Profile picture of Justin JonesJustin Jones are now friends 3 years ago

  • Profile picture of Justin Jones

    Justin Jones posted a new activity comment 3 years ago

    Good case and point, Kat. Yikes, looks like the ball was dropped in a major way here. Perhaps expectations weren’t set at the beginning with Accenture and Hertz. The service level agreement (SLA) between the two companies should have had explicit language outlining the responsive design request, data security guarantees, coding, as well as the…[Read more]

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    Justin Jones wrote a new post, International American companies BEWARE, GDPR is here., on the site Business Intelligence MIS 5101 Spring 2019 3 years, 1 month ago

    GDPR, which is the General Data Protection Regulation. GDPR is essentially a set of rules created to give the citizens of the European Union more control over their personal data in the age of internet […]

  • Profile picture of Justin Jones

    Justin Jones wrote a new post, Algorithms and Data Ethics, on the site Justin Jones 3 years, 1 month ago

    “Algorithms are essential to the way computers process data. Many computer programs contain algorithms that detail the specific instructions a computer should perform (in a specific order) to carry out a s […]

  • Profile picture of Justin Jones

    Justin Jones posted a new activity comment 3 years, 1 month ago

    As Holly noted above I’m a music lover as well. I’ve always paid attention to who’s album is at the top of Billboard and how many albums have been sold to date. However with streaming its about how many streams now and how that equals out to sales. It’s fascinating to see a whole industry changed because of a new technology. I think I read…[Read more]

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  • Profile picture of Justin Jones

    Justin Jones posted a new activity comment 3 years, 1 month ago

    Nice post Matthew. I find this very interesting. I think it’s all centered around content. Original and non-original content. Whomever has the best content will prevail as far as the number of customers in my opinion. I think Disney has so much content that they will become a quick favorite. In the next 5 years I think they may rival Netflix.…[Read more]

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  • Profile picture of Justin Jones

    Justin Jones wrote a new post, The Ultimate Halloween Brand Activation for Trick or Treaters, on the site Digital Brand Management MKTG 5605 Spring 2019 3 years, 1 month ago

    Reese’s Candy came up with the perfect resolution for unwanted Halloween candy. As a kid part of the thrill of trick or treat was dumping all of the candy on the floor at the end of the night, shifting through a […]

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