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Justin Jones wrote a new post, WIFI vs Bluetooth vs GPS – The Future of Location Based Technology, on the site Justin Jones 2 years, 1 month ago
Mobile is taking over the world. The consumer shift to mobile via the smart phone is unlike anything we’ve seen in history. As a result of this shift location has become a pivotal method for marketers to use d […]
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Justin Jones wrote a new post, Instagram's most popular fashion brand, FASHION NOVA., on the site Justin Jones 2 years, 1 month ago
Some would consider Fashion Nova somewhat of an overnight phenomenon. Fashion Nova is an American based ‘fast fashion’ retail company.“ Fast Fashion is a term for “designs that move from catwalk quickly to capture […]
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Justin Jones wrote a new post, A Single Customer, A Single Customer Journey., on the site Justin Jones 2 years, 1 month ago
In today’s digital world consumers use multiple devices to engage with brands across multiple screens and channels in their purchase journey. As a result it is critical for marketers to develop a singular c […]
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Justin Jones posted a new activity comment 2 years, 2 months ago
Great post Karen. I find this topic very interesting. It’s one of those new technologies that’s disruptive and innovative. Disruptive because in some instances it’s replacing and/or providing a different option to bluetooth and wifi. Innovative because it has created a whole new mobile pay (mobile wallet) market. What’s really fascinating to me is…[Read more]
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Justin Jones posted a new activity comment 2 years, 2 months ago
Great post, Damarah…this article hits close to home because I worked at Complex for 8 months in 2017. I lived in Los Angeles for 6 years. I was the Director of Ad Operations of the LA office and right before I was hired, Verizon came in and bought them for $100 million. Verizon eventually brought in their operations team and laid off the…[Read more]
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Justin Jones posted a new activity comment 2 years, 2 months ago
Great post Kricket,,,Wendy’s Twitter is fascinating to me, I always wonder who is behind it, is it a team, is it one person?
As a brand they seem really in tune with the times, from releasing a hip-hop mixtape to flirting with MoonPie, and relentlessly roasting McDonald’s. There seems to be no limit to their sass, as they continue winning on…[Read more]
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Justin Jones wrote a new post, The "GOAT" – The AI and AR app for SneakerHeads, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 3 months ago
Through their app, Goat is solely leveraging mobile to improve the experience of the secondary market for collectible shoe selling. In the resell premium sneaker market, counterfeits are big a problem. GOAT i […]
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Really interesting app, Justin. Seems like quite the sophisticated operation.
To me though, while they are certainly mobile-first, most of what they are doing is not specifically tailored to mobile. It’s just delivered through an app. The experience would work more or less identically through a website or tablet.
What stood out to me was the use of AR for a virtual dressing room. That ability, combined with the assurance of their fraud detection, shows me an experience that’s being optimized to mobile.
Anything else come to mind that might be different in the app experience than on another device?
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Justin Jones wrote a new post, NASA & Starbucks KILLIN IT through interactivity and engagement, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 3 months ago
Starbucks uses Facebook as a tool to create authentic engaging relationships through interaction with customers online, in order to shape a community where their affinity for the brand can be shared and […]
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Justin Jones posted a new activity comment 2 years, 3 months ago
Thanks Kat! Same here, seeing this garden in my neighborhood being revitalized more and more every year has been great!
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Justin Jones posted a new activity comment 2 years, 3 months ago
Haha thanks for the comment Kricket! I used to work at Home Depot in the seasonal department my junior & senior year of undergrad. I had to take a bunch of horticultural classes to get certified so that’s where I get my affinity for plants,
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Justin Jones wrote a new post, #ComcastCaresDay, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 3 months ago
I started working at Comcast in February of 2018. When doing my research on the company for my interview(es), I searched and looked at all of their multiple social media accounts and hashtags. There was one […]
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I love this Justin! The company I work for is big on community service and that is one of the main reasons I love working for them. In my particular role, I get to give back to the community that I grew up in and it is a great feeling to be able to do this while also doing something that I love! I feel like companies that truly care about the community they are in help influence their workers to work harder because they realize that the services they provide affect that community as well. It was great learning something about you that I didn’t know! I would have never taken you for a plant guy!
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Haha thanks for the comment Kricket! I used to work at Home Depot in the seasonal department my junior & senior year of undergrad. I had to take a bunch of horticultural classes to get certified so that’s where I get my affinity for plants,
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I love that you found Comcast through Comcast Cares Day! My organization has repeatedly returned to the same park in the Overbrook section of West Philly to revitalize the park by planting flowers, trees and herbs. I love giving back outside of work, but it really is great to have an employer who is also invested in helping out the local communities!
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Thanks Kat! Same here, seeing this garden in my neighborhood being revitalized more and more every year has been great!
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Justin Jones posted a new activity comment 2 years, 4 months ago
Ah ok, interesting…I didn’t know there was different access to conent for when you’re on the freemium model. But that does make sense. I think you might like the app better.
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Justin Jones posted a new activity comment 2 years, 4 months ago
Great post Cliff!! So funny, I am the same way with the push notifications. It’s also very difficult for me to ignore them as well. Before this class I didn’t really think about exactly why I prefer apps on a practical level, but the features you pointed out are exactly why. To answer your question, I immediately thought of Spotify, which is a per…[Read more]
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Justin Jones wrote a new post, Competitive Analysis, on the site BranchLabs 2 years, 4 months ago
SWOT
Market Analysis
BranchLabs is uniquely positioned, with the opportunity to capitalize on an immature market. Other App Developers, though experienced in the hospitality / entertainment […]
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Justin Jones wrote a new post, Brand Profile, on the site BranchLabs 2 years, 4 months ago
Welcome to the world of Longwood Gardens, where garden design, horticulture, education, and the arts interplay to inspire and enlighten our guests.1
An American botanical garden located in Kennett Square, […]
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Justin Jones wrote a new post, Company Profile, on the site BranchLabs 2 years, 4 months ago
Company Name: BranchLab Inc.
Company Logo
Company’s Products/Services:
Our main product is a native mobile App used on mobile devices such as smartphones and iPads for increasing digital presence of L […]
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Justin Jones wrote a new post, Project Plan, on the site BranchLabs 2 years, 4 months ago
Objectives
Digitalize the touring experience in gardens using a native mobile app featured a wide range of functions
Enhance the guest engagement with gardens as well as the combination of joy and edu […]
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Justin Jones wrote a new post, Uber Saved My Life, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 4 months ago
Well..maybe Uber didn’t exactly save my life, but it definitely saved me a substantial amount of money and grief one night in California. When I was living in Los Angeles years ago I drove way out of the city t […]
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This is one reason why I LOVE ridesharing apps! Not only are they beneficial on nights I get too inebriated to drive but I never have to worry about having cash for rides. I also love the fact that when I am ready to go, I can always leave a function without having to wait on my friends. Sometimes, I wonder if old fashioned taxi services will one day go out of business do the popularity of Uber/Lyft or if they will turn to a app service that allows people to set up transportation easier.
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Justin Jones wrote a new post, Team Meeting 8/26, on the site BranchLabs 2 years, 4 months ago
Attendees: Gretchen, Christine, Colleen, Akasha, Jane, Justin
General Notes:
Company Name Ideas:
Botanic
HedgeLab
Florigital
Seed Trail
DigigardenDecisions:
Company Profile: Akasha […]
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Justin Jones wrote a new post, Team Meeting (w/advisors) 8/21, on the site BranchLabs 2 years, 4 months ago
Attendees: Gretchen, Justin, Christine, Colleen, Akasha, Amy, Becca
General Notes:
Gretchen gave overview of the project. Longwood gardens is the focus and we can stretch to other gardens, parks, ar […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu