Julia Hodges

Great article Julia! I think it will be interesting watching companies pitch their version of “private” and “secure” data. The needs of the company are the same- they will still need data from their customers to be able to track new movements in consumer trends, like demographics and likability, but in the face of huge digital companies, what customers are asking from companies is shifting. Before, a customer just expected a company to provide a service/product to the best of their abilities at the best cost available, but now customers are evaluating what information a company asks for and what they are doing with it. Almost everyone has experienced signing up for something online, just to have ads start pouring in that aren’t relevant and clog our inboxes/phones. Information privacy is quickly becoming a determining factor when researching a company- and it would be wise for companies get ahead of this curve like your article suggested!

I agree with the thought that marketers should see this as a positive, to foster trust with their audience. Most people are unaware of the fact that their information is out there, available to different companies. Once they know that there are laws out there protecting their data – and companies that are complying with these laws, they are more likely to become a customer or continue business with the brand. I for one am happy the CCPA was enacted and I hope other states get on board too. Its surprising to think that this wasn’t enforced sooner.

Wow! I haven’t even heard about this feature on Peacock, It only makes sense considering Xfinity’s successful voice remote. Honestly, I’m not sure if I would engage. I sometimes use commercial breaks to quickly go to the bathroom or check my messages and tune out to whatever is going on screen. I’m not sure if I would notice if they asked me to say something! However, (if I was paying attention) I would definitely interact with a commercial to get a coupon for a brand I know I enjoy.. This is pretty similar to how I would take an online survey to get a coupon code from Target, for example. It would actually be pretty cool to be able to skip traditional commercials by following easy voice-controlled prompts .

We’ll see what happens! I know Netflix has had some interactive specials requiring participation from the audience.. I wonder if those went over well and if people would have a similar response to interactive commercials.

This is a very interesting concept! I agree it is a very effective form of advertising because of the direct call to action. It will be interesting once other platforms roll out this method. I hope we as consumers aren’t seeing the same voice ads everywhere because that will not only be annoying but also lessen my chance of me purchasing the product.

I think IT and marketing already do have to tailor some of their content depending on client whether it be for a marketing campaign, or application so it shouldn’t be too hard on their part.

Super interesting concepts! Although I am not sure if I would engage. I also wonder about the marketing strategies around voice powered ads, and if this helps us, and hinders us and may make us lazy because we can make things happen with a click of a button, or from the sound of our voice.

The title on this article is phenomenal!

While extremely invasive, streaming services (and even major cable providers) taking advantage of voice-powered ads makes a ton of sense. What better way to , as you point out, to provide viewers with immediate call-to-actions? Voice-powered ads would add another dimension to the toolkit that advertisers have, while also enabling consumers to contribute some input into the advertising process.

I am skeptical, however, of advertisers taking advantage of this functionality early on in a matter that feels natural and organic. Nobody wants their remotes lighting up to randomly encourage them to order a Meat Lovers from Pizza Hut.

Creative title for sure, Julia!

This intrigued me because I actually haven’t heard of this type of advertising yet. I feel that it will definitely get people at home to be more interactive during the “commercial time”. I agree with Katherine that usually during commercials, I catch up on my texts, get a snack from the kitchen or go to the bathroom, but I think if these ads started to pop up, I would possibly participate in a brand that I was interested in to receive a coupon. Everyone loves discounts and coupons so I believe people would try it out for companies they are interested in.

It is very different and new though and I think it will definitely take some time getting used to. I never imagined myself talking to my own TV!