• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Julia Handra

Profile picture of Julia Handra

@julia-handra

Active 2 years, 9 months ago
@tuk48866 Wow Christina. The design on your essential oils is impeccable. Not only did you create a beautiful color scheme, but you put tedious effort into the name and design that helped elevate the message. View
  • Activity
  • Profile
  • Sites 2
  • Friends 14
  • Groups 2
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Julia Handra

    Julia Handra wrote a new post, What Wins: Paid Social Ads or Influencer Sponsorships?, on the site Julia Handra 2 years, 9 months ago

    On any given lunch period, you can probably find me watching a YouTube video by the user profile “Binging with Babish” (aka Andrew Rea). I am apart of the 5.61 million users subscribed to his channel and I watch […]

  • Profile picture of Julia Handra

    Julia Handra wrote a new post, Tesla: Disrupting More Than Just The Auto Industry, on the site Julia Handra 2 years, 9 months ago

    Anyone who wants to “go green” has fantasized about owning a Tesla. As their affordability of this luxury vehicle brand has become more attainable, many have made switch. Admit it, you went from seeing a few […]

  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 9 months ago

    Like you said, Blockbuster did not prepare for disruption. Many of these declining companies are not due to up and coming competition, but rather the lack of perception when it comes to what the future may hold. We’ve seen many companies evolve with the times or mold the future. Netflix is actually a decent example. What started off as a DVD mail…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 9 months ago

    A very cult-followed car company, Tesla, has an option to buy online. Well, I should say pre-order. They tend to over-promise when it comes to delivery dates, sometimes by weeks. During the purchasing process, while choosing the features you want in your car, there are some features that are for “pre-order” (like self-driving). Is it hurting…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 9 months ago

    I find this fascinating as I’ve learned you can make an array of different items with a variety of materials. Like you mentioned in class, I’m glad the 3d printing community is eco-conscious because I could see plastic, already an easy and cheap material, being made more than needed as this gets more popular.

    Another side thing this article…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra wrote a new post, Netflix Killed TV. Will YouTube Kill Netflix?, on the site Digital Marketing MKTG 5604 Fall 2019 2 years, 9 months ago

    One of the biggest disruptive innovations of today is the cultural shift to streaming. It’s no secret that young people are trying to cut the cord. Key word: trying. Those subscribed to these streaming services a […]

    • Profile picture of Rachael Pignotti
      Rachael Pignotti replied 2 years, 9 months ago

      This is a really interesting topic especially as Netflix is fighting its customer share on many battle fronts. Historically I wouldn’t have considered Youtube a main competitor for Netflix, Hulu or HBO but the data you provided regarding the Gen Z customer segment is very compelling. I question if the tastes and tendencies of the Gen z to prefer low budget productions will change as they get older and their lives become more complicated.

    • Profile picture of Torri L. Fisher
      Torri L. Fisher replied 2 years, 9 months ago

      I find this topic so very interesting as well. My first foray into “cutting the cord” was due to my last apartment offering free basic cable with rent. I found I did not miss the DVR or clunky box experience and I augmented my movie fanaticism with streaming services within Roku. I paid for Netflx, Amazon Prime, Google, Hulu and Vudu and STILL paid a fraction of the Cable price. Then, I found myself adding specific channels like HBO and Starz; still remained under budget.
      Now, in my new home, 98% of my movie watching is through these services (I’ve cut back on a few of them). The only purpose for me in having Cable, is my mom and the Internet bundle scam, lol. In speaking with folks my age, they and their families are gradually moving away from box cable as well. It will be interesting to see how the Cable companies step it up to maintain their [perceived] waning market share!

    • Profile picture of Ava Shije
      Ava Shije replied 2 years, 8 months ago

      For me, they’re two different services. Netflix gives you the ability to kick back and watch the same series uninterrupted. Youtube is much more active. I go there to learn something specific for 5 minutes.

  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 10 months ago

    I find the idea of the map intriguing. Just as you are easily able to look up sex-offenders near you on a map, there should be one offered as well explaining past events or even just reports that have happened near you. Digital is great in this sense because it would be easily accessible and able to be updated in real-time. Trafficking reports are…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 10 months ago

    I agree with Ralph. This wicked problems affects more than just sanitation and can seep into other areas of life such as education. Beyond just toilets, this proposition could change the entire restroom experience for over-populated areas, including women’s menstruation. Such an ordinary female experience has unaffordable and unsanitary options in…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra wrote a new post, Did Apple's Ping Set The Stage for Spotify, on the site Information Technology Management MIS 5001 Fall 2019 2 years, 10 months ago

    In 2001, Apple revolutionized the way we listen to music. Long are the days where you were able to tell one’s taste in music by the CDs hanging on the car’s sun visor. During the second half of this mil […]

    • Profile picture of Kellen Odom
      Kellen Odom replied 2 years, 10 months ago

      This is really insightful. I didn’t realize Spotify had a social component to it. I have never used the service. Right now, I just stream on Google’s Music with restrictions. Much like Apple Music is archaic, I feel the same can be said about Amazon as well. I have seen folks that are away from internet for long periods of time cannot access their music on Spotify since they cannot confirm their subscription. How do you think Spotify can combat this?

  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 10 months ago

    I find myself struggling with this all the time. I currently work for a local business and we do try to engage with customers through blog posts. It helps educate the consumer about the industry or product rather than just pushing sales at them. But with being a small business, multiple duties are usually stacked into one role making it hard to…[Read more]

    View Conversation
  • Profile picture of Kellen Odom

    Kellen Odom and Profile picture of Julia HandraJulia Handra are now friends 2 years, 10 months ago

  • Profile picture of Ralph Dixon

    Ralph Dixon and Profile picture of Julia HandraJulia Handra are now friends 2 years, 10 months ago

  • Profile picture of Lindsay Gunderman

    Lindsay Gunderman and Profile picture of Julia HandraJulia Handra are now friends 2 years, 10 months ago

  • Profile picture of Angelica Cionci

    Angelica Cionci and Profile picture of Julia HandraJulia Handra are now friends 2 years, 10 months ago

  • Profile picture of Julia Handra

    Julia Handra wrote a new post, Digital Marketing Lack of Ethics is Creating "Filter Bubbles" Online, on the site Digital Marketing MKTG 5604 Fall 2019 2 years, 11 months ago

    Personal information and privacy consent is usually buried within the pages upon pages they call “terms & agreements.” Although in the last year I have noticed websites admitting to using cookies, it is usu […]

    • Profile picture of Angelica Cionci
      Angelica Cionci replied 2 years, 11 months ago

      Julia, it really does seem that companies are more focused on making profit more than anything else. I’ve had similar experiences with googling something and immediately receiving ads for it. At this point I can just expect that anything I’m interested in and look up… I will soon after, receive ads or “suggestions” for it on various websites and my social media news feeds. This type of target marketing just seems too invasive to be ethical. There needs to be clear ethical standards for companies to abide by. I like your idea of providing setting controls to opt in and out of certain ads. It would be nice for websites to have privacy settings or controls that allows a person to select exactly what data they’re ok with sharing. Hopefully these type of privacy controls are whats to come in the future.

    • Profile picture of Dannie Ghazal
      Dannie Ghazal replied 2 years, 10 months ago

      I would love to see ethical standards for companies to follow. But it certainly does seem more about making a profit than protecting privacy. Personally, I’ve never been given the option to adjust security settings on my phone or apps, I’m sure there’s an option though. It’s just not as clear as it should be and with all the apps I download, I don’t think I’d have the patience to go through and adjust each one separately. But like Angelica said, I would love to see easier privacy options offered to consumers in the near future.

  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 11 months ago

    I agree that it is not always clear when we are opting into sharing our data. I feel that companies, such as General Motors, need to be more transparent with how they are using the data. They entice consumers to opt-in by showing all of the personalized features you will be able to access. They forget to mention how much money they will be making…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra posted a new activity comment 2 years, 11 months ago

    I agree with it being the parents job. Many universal sites have created a children’s version, like YouTube for example. Or devices, like an iPad, that are solely used by a child can have locked and monitored settings. But what able when it’s the parents device. Not just occasional “I’ll let my kid use my phone to keep them entertained.” Think…[Read more]

    View Conversation
  • Profile picture of Julia Handra

    Julia Handra wrote a new post, Will YouTube's Premium Service Ever Take Off?, on the site Information Technology Management MIS 5001 Fall 2019 2 years, 11 months ago

    The Beginning Of A (Digital) Era

    In February of 2005, YouTube.com was launched and only a year and nine months later Google found it to be worthy of purchase. The site relies on users to produce the content […]

    • Profile picture of Aja J. Williams
      Aja J. Williams replied 2 years, 11 months ago

      Honestly, I forgot for a bit about YouTube Red. It’s been awhile since they’ve promoted the service. Plus, I realize they’re cutting the cord on their web/TV interface. That being said, I’m curious to know thoughts on YouTube TV. I know a number of people within the St. Louis region have begun to converge to that service with attractive pricing tiers, DVR capabilities and ease of use. It seems to be giving Sling and Hulu, among others, a run for their money. https://www.cnet.com/news/at-t-now-vs-youtube-tv-vs-sling-tv-vs-hulu-and-more-live-tv-channels-compared/

    • Profile picture of Daniel Hetherington
      Daniel Hetherington replied 2 years, 10 months ago

      They both have entirely different value propositions to their customers. Netflix offers premium content – or at least until all the 3rd party go exclusive – with well funded professional studios for a small monthly fee. . On the other hand you have Youtube who’s value proposition was to have novice content creators post for free, and viewers watch for free at the expense of watching advertisements. Youtube is trying to offer the best of both worlds, but their content producers are not as the same quality as Netflix or as widely known. .

  • Profile picture of Julia Handra

    Julia Handra and Profile picture of Erin GallagherErin Gallagher are now friends 2 years, 11 months ago

  • Profile picture of Julia Handra

    Julia Handra posted an update 2 years, 11 months ago

    @tuk48866 Wow Christina. The design on your essential oils is impeccable. Not only did you create a beautiful color scheme, but you put tedious effort into the name and design that helped elevate the message.

    • Profile picture of Christina Pennetti
      Christina Pennetti replied 2 years, 10 months ago

      Hi Julia, thanks so much for that amazing feedback! I’d love to dedicate more time to developing out the website design.

  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of kjaindl
Profile picture of Amy Lavin
Profile picture of Hannah O'Hara
Profile picture of Abigail Helterbran
Profile picture of Gabby Gutierrez
Profile picture of Torri L. Fisher
Profile picture of Brandyn Graham
Profile picture of Steven Sclarow
Profile picture of Samara Grossel
Profile picture of Demi Li

Members

Newest | Active | Popular
  • Profile picture of kjaindl
    kjaindl
    Active 1 hour, 39 minutes ago
  • Profile picture of Amy Lavin
    Amy Lavin
    Active 1 hour, 40 minutes ago
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 12 hours, 38 minutes ago
  • Profile picture of Abigail Helterbran
    Abigail Helterbran
    Active 1 day ago
  • Profile picture of Gabby Gutierrez
    Gabby Gutierrez
    Active 1 day, 2 hours ago
  • Profile picture of Torri L. Fisher
    Torri L. Fisher
    Active 2 days, 8 hours ago
  • Profile picture of Brandyn Graham
    Brandyn Graham
    Active 3 days, 3 hours ago
  • Profile picture of Steven Sclarow
    Steven Sclarow
    Active 3 days, 6 hours ago
  • Profile picture of Samara Grossel
    Samara Grossel
    Active 3 days, 6 hours ago
  • Profile picture of Demi Li
    Demi Li
    Active 3 days, 8 hours ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 6 months, 1 week ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 10 months ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 10 months, 1 week ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 10 months, 3 weeks ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 11 months, 1 week ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University