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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jordan Robinson

Profile picture of Jordan Robinson

@jordan-robinson

Active 6 months, 2 weeks ago
@claire-hennessey Thanks for connecting with me on LinkedIn. Your experience is stellar, and we both work with graphics. Can’t wait to see what else you accomplish! View
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  • Profile picture of Jordan Robinson

    Jordan Robinson posted a new activity comment 9 months, 4 weeks ago

    It’s nice to see how a brand used a series of campaigns to include different age groups and advertise Christmas. I lost touch with the idea of Christmas until I watched these videos. To me, every day is Christmas, but these ads were nice to connect with emotionally. Commercials that leave an actionable message or highlighting an unmet need are…[Read more]

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    Jordan Robinson posted a new activity comment 9 months, 4 weeks ago

    Vogue never loses sight of who they are while creating the most modern digital forms of content. Shareable Q & A’s is online micro-content boosting awareness and encouraging their audience to buy it. I love taking a risk (appropriately) with content to discover what makes the audience tick. Consumers seem invested in the brand.

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    Jordan Robinson wrote a new post, Content Strategy and UX, on the site Jordan Robinson 11 months, 1 week ago

    Defining user experience (UX)

    User experience (UX) is considered the process design that the experts use to create products that impart significant and concerning expertise to the different users. The process […]

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Demonstrating Agile Methodology, on the site Jordan Robinson 11 months, 1 week ago

    Table 1 – A graphical representation of an Agile Methodology (Nvisia)
    Agile development is a software development model, first pushed by the “Agile Manifesto,” which focuses on the importance of people, […]

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Idea of process improvement within Business Process Modeling, on the site Jordan Robinson 11 months, 1 week ago

    Figure 1: Business Process Modeling
     

    Idea of process improvement within Business Process Modeling

    Process improvement involves the business practice of recognizing, evaluating, and improvising the […]

  • Profile picture of Kelly Lineman

    Kelly Lineman and Profile picture of Jordan RobinsonJordan Robinson are now friends 1 year ago

  • Profile picture of Hannah Cersell

    Hannah Cersell and Profile picture of Jordan RobinsonJordan Robinson are now friends 1 year ago

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Certifications, on the site Jordan Robinson 1 year ago

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Strategic Success, on the site Jordan Robinson 1 year, 2 months ago

    Measuring strategic plan requires much in terms of what is supposed to be achieved. In other words, when measuring strategic plan, there are various ideas, which are tied to the objectives that need to be […]

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Innovating Healthcare with Big Data, on the site Jordan Robinson 1 year, 4 months ago

    After reviewing the article “How big data will save your life,” I noted how Dr. Robert Walker, director of health innovation for the U.S. Army Surgeon General, announced his frustration with being a data entry […]

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, What Is a Digital Marketing Funnel?, on the site Jordan Robinson 1 year, 7 months ago

    When learning that every business has a funnel, I wanted to know more about the digital aspect of awareness, lead nurturing, and customer relationship stages. We viewed the example of a B2B marketing/sales […]

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, IOT Disruption at It's Best!, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 7 months ago

    We can learn so much from the IoT World. When looking at the Industrial industry with IBM, the IoT has helped organizations become a disruptor. According to Albert Opher, IBM’s NA Industrial GM, “Companies nee […]

    • Profile picture of Sean T.
      Sean T. replied 1 year, 7 months ago

      It seems to me the only way for the IoT to become truly disruptive is to build in AI. As the IoT grows, it will take more and more information from the environment. Turning that amount of raw data into a useable output will become an enamors task.

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Jordan RobinsonJordan Robinson are now friends 1 year, 8 months ago

  • Profile picture of Jordan Robinson

    Jordan Robinson posted a new activity comment 1 year, 8 months ago

    Fashionnova does wonder these days. Sears for sure failed because they were late in the game on their online catalog. Often, I go into department stores and see some cute items and then see the price overly high. When I shop, I’d like to get more than one thing. One store that does well to me is Primark. I feel like their the Ikea of clothes and…[Read more]

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    Jordan Robinson posted a new activity comment 1 year, 8 months ago

    In my case, I feel a job will make you get a car. When shopping around for a car and just starting on credit, I was looking for something cheap, and it was an added benefit if it was stylish. Now that I’m 70% finished with my car note, I can’t say that I’m looking to upgrade to a hybrid. I don’t want another car note for starters, and my gas only…[Read more]

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  • Profile picture of Jordan Robinson

    Jordan Robinson posted a new activity comment 1 year, 8 months ago

    The only time I head to the mall is to stop by Lenscrafters for new frames. Malls tend to be too big and gives me the anxiety to walk in by myself. If I happen to run into someone I know, I prefer to keep conversations short so that I can shop in peace. I like independent storefronts separate from mall locations because of safety reasons. My…[Read more]

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    Jordan Robinson wrote a new post, Marketing Intelligence & Capabilities, on the site Jordan Robinson 1 year, 8 months ago

    The concept of marketing derives from gathering data relevant to the marketing efforts of a given organization. Analyze the data to accurately and efficiently guide the decision making processes of campaigns. […]

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    Jordan Robinson wrote a new post, Posts, on the site Jordan Robinson 1 year, 8 months ago

  • Profile picture of Erin Mihalik

    Erin Mihalik and Profile picture of Jordan RobinsonJordan Robinson are now friends 1 year, 8 months ago

  • Profile picture of Jordan Robinson

    Jordan Robinson wrote a new post, Diabetes In a COVID-19 World, on the site Digital Marketing MKTG 5604 Fall 2020 1 year, 8 months ago

    In comparison to COVID-19, diabetes is a wicked problem. According to Horst Rittel, wicked problems aren’t solvable because of changing requirements, the absence of equality, and ever-evolving social c […]

    • Profile picture of Sean T.
      Sean T. replied 1 year, 8 months ago

      Using digital innovation to combine all the different aspects of the solution is a great idea. By talking a holistic view of the person, we can start drilling down to more specific causes, cures, and prevention.

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