@jordan-robinson
active 1 week ago-
Jordan Robinson wrote a new post, Innovating Healthcare with Big Data, on the site Jordan Robinson 1 week, 1 day ago
After reviewing the article “How big data will save your life,” I noted how Dr. Robert Walker, director of health innovation for the U.S. Army Surgeon General, announced his frustration with being a data entry […]
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Jordan Robinson wrote a new post, What Is a Digital Marketing Funnel?, on the site Jordan Robinson 3 months, 1 week ago
When learning that every business has a funnel, I wanted to know more about the digital aspect of awareness, lead nurturing, and customer relationship stages. We viewed the example of a B2B marketing/sales […]
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Jordan Robinson wrote a new post, IOT Disruption at It’s Best!, on the site Digital Marketing MKTG 5604 Fall 2020 3 months, 2 weeks ago
We can learn so much from the IoT World. When looking at the Industrial industry with IBM, the IoT has helped organizations become a disruptor. According to Albert Opher, IBM’s NA Industrial GM, “Companies nee […]
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It seems to me the only way for the IoT to become truly disruptive is to build in AI. As the IoT grows, it will take more and more information from the environment. Turning that amount of raw data into a useable output will become an enamors task.
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Maddie Donnelly and
Jordan Robinson are now friends 3 months, 4 weeks ago -
Jordan Robinson posted a new activity comment 3 months, 4 weeks ago
Fashionnova does wonder these days. Sears for sure failed because they were late in the game on their online catalog. Often, I go into department stores and see some cute items and then see the price overly high. When I shop, I’d like to get more than one thing. One store that does well to me is Primark. I feel like their the Ikea of clothes and…[Read more]
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Jordan Robinson posted a new activity comment 3 months, 4 weeks ago
In my case, I feel a job will make you get a car. When shopping around for a car and just starting on credit, I was looking for something cheap, and it was an added benefit if it was stylish. Now that I’m 70% finished with my car note, I can’t say that I’m looking to upgrade to a hybrid. I don’t want another car note for starters, and my gas only…[Read more]
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Jordan Robinson posted a new activity comment 3 months, 4 weeks ago
The only time I head to the mall is to stop by Lenscrafters for new frames. Malls tend to be too big and gives me the anxiety to walk in by myself. If I happen to run into someone I know, I prefer to keep conversations short so that I can shop in peace. I like independent storefronts separate from mall locations because of safety reasons. My…[Read more]
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Jordan Robinson wrote a new post, Marketing Intelligence & Capabilities, on the site Jordan Robinson 4 months ago
The concept of marketing derives from gathering data relevant to the marketing efforts of a given organization. Analyze the data to accurately and efficiently guide the decision making processes of campaigns. […]
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Jordan Robinson wrote a new post, Posts, on the site Jordan Robinson 4 months ago
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Erin Mihalik and
Jordan Robinson are now friends 4 months ago -
Jordan Robinson wrote a new post, Diabetes In a COVID-19 World, on the site Digital Marketing MKTG 5604 Fall 2020 4 months ago
In comparison to COVID-19, diabetes is a wicked problem. According to Horst Rittel, wicked problems aren’t solvable because of changing requirements, the absence of equality, and ever-evolving social c […]
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Using digital innovation to combine all the different aspects of the solution is a great idea. By talking a holistic view of the person, we can start drilling down to more specific causes, cures, and prevention.
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Jordan Robinson posted a new activity comment 4 months, 1 week ago
Even before COVID, health care industries were competing to differentiate themselves from each other such as having a dermatologist or specialist on call. Seeing how COVID pretty much synced everyone into a virtual aspect, it’ll be interesting to see the rapid growth in technology in this industry. Offices will cut down on their rent space from…[Read more]
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Jordan Robinson posted a new activity comment 4 months, 1 week ago
Before, when the iPhone originally came out, I used to upgrade every year. Now there’s a 2-3 year gap between my iPhone’s because I feel the same way in some aspects. To upgrade my phone, it has to have a new design, a better camera, and a big screen since I do a lot of design work. I usually stick with gold, but this year’s blue is pretty…[Read more]
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Jordan Robinson wrote a new post, Fragmentation Into Social Media Marketing, on the site Information Technology Management MIS 5001 Fall 2020 4 months, 2 weeks ago
From Web 1.0 to Web 2.0, the World Wide Web has evolved as we know it. Today’s world is dominated by digital and data management that makes back then’s marketing campaigns look simple. Back then, brands could […]
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From a marketing perspective, I think social media fragmentation is a good thing. Each app operates in a different way, and is used by a different demographic. This allows marketers to tailor each the message based on the platform being used. The true power comes when you have all the platforms integrated. What I mean by this is using different apps to drive traffic to other apps to build the whole story, and then ending with a purchase on your landing site.
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I think fragmentation works to closely target a specific market of any given mass communication. Not all people may use a site/app the same, and companies need to target their market based on their consumer’s behaviors. Example: someone who uses Skype for business calls vs someone using it to talk to their family abroad. Going off of Sean’s post it is definitely beneficial when a company has a omni-channel campaign and are able to target people on more than one platform in order to ensure their call-to action.
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Steve Witmer and
Jordan Robinson are now friends 4 months, 2 weeks ago -
Jordan Robinson posted a new activity comment 5 months, 1 week ago
Children can still lie and say they’re a lot older than they are. I’m wondering how many of those cases are blaming this on a societal problem. Kids especially want to fit in with what everyone else is doing, and without adults regulating screen time for younger generations, it’s the parent’s fault. Without proper verification, for example,…[Read more]
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Jordan Robinson posted a new activity comment 5 months, 1 week ago
I’m surprised with Siri that Iphone’s aren’t able to unlock our phones based on voice command. Google and Siri spend so much time listening to us that they haven’t enacted this innovation. When I think of the future, I think of everything being voice-activated. Communication is key to data tracking; instead, it’s in written or verbal form and then…[Read more]
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Jordan Robinson posted a new activity comment 5 months, 1 week ago
Companies indeed need to do a better job of protecting consumer info. I fear most for consumers of pharmaceutical companies where information such as medication history would be exposed. If a company becomes hacked, then they become a liability to consumer’s browser info or worse. I would suggest making a secure profile per consumer with their…[Read more]
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Jordan Robinson posted a new activity comment 5 months, 2 weeks ago
Just recently, I updated my iPhone’s software, and it included COVID-19 tracking capabilities. COVID-19 tracing app uses smartphone data to prevent the spread of the virus. Being digitalized, I believe health care providers should inform consumers of this service rather than just installing this on phones. The newer models of iPhones already have…[Read more]
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Jordan Robinson posted a new activity comment 5 months, 2 weeks ago
I appreciate you breaking down how marketing works in the music industry. With my love of music, I just learned that Sony owns Arista Records from your article. I remember from back in the day, a lot of talent would track down scouts to try to perform for them, whereas nowadays, new artists are found virtually. I’m wondering if you can track down…[Read more]
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