Jordan Robinson

The site looks almost like a Twitter clone: A user can post Truths, like tweets, or Re-Truths, aka retweets. There’s also a news feed, called the Truth Feed, a notification system so users can know “who’s interacting with your TRUTH’s,” the social network’s App Store profile states. However, the site’s technical woes and uninspired design might…[Read more]

The Pinterest deal would’ve been the biggest acquisition of a social media company at the reported price. One of the largest tech deals would move Paypal closer to its ambitions of becoming a “super app.” It would have also allowed PayPal to capture more e-commerce growth. More shoppers increasingly buy items they see on social media, often…[Read more]

By turning off likes, users can focus on the content itself rather than the popularity of the content. Likes could be arguably crucial for creators who use the metric to communicate their value to partners (brands and advertisers). Hiding likes won’t change the Instagram experience or the self-esteem issues associated with social media when it…[Read more]

The company is testing the option for Instagram creators to have their Reels recommended on Facebook. One thing FB added is a list of tips about improving ads’ performance.
– Give time to the analysis: waiting 72 hours before evaluating performance can help ensure an accurate picture for optimization purposes
– Analyze the campaign and not the…[Read more]

The What to Expect app has an average 4.9-star rating on iPhone. When reviewing their ASO, the app name is 28 characters, the app subtitle is 24 characters, and the app description is 3,977 characters. What to Expect promotes a pregnancy app to help you have a happy, healthy pregnancy and a happy, healthy baby! Not that I’d ever use this app, but…[Read more]

I’m glad you brought this to my attention. Not that I use Facebook, I use Instagram, which suffered the same issue. Initially, I thought something was wrong with my new iPhone 13, but I had the same problem when I tried to open Instagram on my old phone. When I think of FB & Insta, I will categorize them as content networking platforms. It amazes…[Read more]

Health care and pharma companies have a special rule of thumb regarding social media and marketing. I can see how your company focuses on awareness vs. promoting a single product. However, the legal regulations, privacy concerns, and risks make it more difficult for many health care organizations. The best use of getting ROI is grouping each…[Read more]

From a digital standpoint, I find it interesting how catfishers subconsciously create personas based on what they think they want. Postmillennial generations are growing up with smartphones early and spending more time online than having real-life interactions. Catfishing is a way of escapism or a way of testing what life would be like. I wonder…[Read more]

In COVID, I appreciate the efforts restaurants are taking to save paper and reduce physical touchpoints. Based on the experience users have in using the menu, they may look to download the mobile app. It’s easy to text or snap a picture of a signature menu item that may be of interest to a peer. If you have a QR code menu, it’s easy to package…[Read more]

Geo-targeting makes sense for a company’s marketing strategy. In the US, 81% of people own a smartphone, which is even higher for young consumers. In the millennial demographic, 94% own a smartphone and spend more time using those devices than watching television. Research from MarTech Series reveals that 83% of marketers find their campaigns more…[Read more]

The future isn’t prevalent without a digital foundation. Maturing technologies like artificial intelligence, process mining, and robotic process automation are foundational blocks that unlock something bigger. As an entry-level candidate, I haven’t seen how hyper-automation allows for automating activities that span multiple departments, systems,…[Read more]

Since we approached the 20th anniversary of 9/11, more government agencies will likely have an agency-wide tribute or memorial planned. Ceremonies could look like a proclamation, moment of silence, interviews with community leaders, or a more involved way of honoring those who lost their lives and the stories of the heroes who emerged. The 9/11…[Read more]

Authenticity is a significant factor a brand should follow, although I didn’t see consistency mentioned. You can be as creative as possible, but if the message isn’t consistent with the brand’s guidelines, it defeats the purpose. It’s easier to introduce your brand in the beginning and what it stands for vs. changing up what it’s about later on.…[Read more]

It’s nice to see how a brand used a series of campaigns to include different age groups and advertise Christmas. I lost touch with the idea of Christmas until I watched these videos. To me, every day is Christmas, but these ads were nice to connect with emotionally. Commercials that leave an actionable message or highlighting an unmet need are…[Read more]

Vogue never loses sight of who they are while creating the most modern digital forms of content. Shareable Q & A’s is online micro-content boosting awareness and encouraging their audience to buy it. I love taking a risk (appropriately) with content to discover what makes the audience tick. Consumers seem invested in the brand.