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Jill Koslosky wrote a new post, Measuring Social Media KPIs In a Scuba Diving Shop, on the site Jill Koslosky 2 months, 1 week ago
For scuba diving shops around the world, social media is not just a way to share the coolest job on the planet, it is the lifeblood of growing a business. The nature of dive shops is unique in its diversity of […]
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Jill Koslosky wrote a new post, Diving for Data, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 2 months, 3 weeks ago
It is relatively common knowledge that the greatest tracker of personal information is actually carried by consumers in the form of a mobile phone. Like it or hate it, our preferences are tracked through all […]
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This is awesome Jill. Very insightful and thoughtful. When you mentioned that the ocean covers 70% of earth but only 20% of the ocean is mapped, that leaves a lot of opportunity to incorporate data collection. What data could be collected outside of temperature and decompression that relate to our classes. I am not a scuba diver or have any insight into the business. I am thinking about a diver and how their information or aquatic data could contribute to social media or mobile marketing? Could the depth of the dive relate to the demographic of the diver? This is really interesting to think how mobile marketing could benefit from aquatic data maybe for the tourism industry and beyond. Like, could a hotel resort use diver data to market their resort? Or I could be totally off.
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Jill Koslosky posted a new activity comment 2 months, 3 weeks ago
OMG! This is irritating! And yet, when I turn in vacation or sick leave, I’m required to write something in the “reason” line. In some cases I’ve put a single letter to simply submit the form, sometimes I actually tell them what I’m doing and in other cases, I flat make something up (obviously I don’t agree with the idea that my organization…[Read more]
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Jill Koslosky wrote a new post, Influencing the World of Women Scuba Divers, on the site Jill Koslosky 3 months, 1 week ago
Scuba diving is still primarily a male-dominated sport with the latest statistics from DEMA (Dive Equipment and Marketing Association) showing only 39% of the 3.5 million active scuba divers in the U.S. are […]
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Jill Koslosky posted a new activity comment 3 months, 4 weeks ago
James,
10-15 year olds are considered junior divers and only allowed to dive to a max of 35-feet. There are a lot of great shore dives with lots to see in terms of coral and fish at 35 feet. My kids were 16 and 17 when they were certified and it was nerve-wracking to watch. One had trouble with his ears clearing and the other panicked at one…[Read more] -
Jill Koslosky wrote a new post, Content Marketing to Overcome Scuba Diving Fear, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 3 months, 4 weeks ago
Content marketing is a tactic of marketing that allows scuba diving shops to add value for potential customers. “For companies that sell services that could be considered risky, content can serve as a window in […]
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Jill – I love this infographic. It’s loaded with nuggets. I had no idea kids as young as 10 were doing this sport. I think it’s awesome, but also makes me hold my breath just thinking about my kids when they were 10 trying this! I haven’t done scuba diving, but I’ve done sky-diving. I wonder if they use the same content marketing plans as this scuba example – both are a bit in the extreme sports category.
Thanks for posting this.-
James,
10-15 year olds are considered junior divers and only allowed to dive to a max of 35-feet. There are a lot of great shore dives with lots to see in terms of coral and fish at 35 feet. My kids were 16 and 17 when they were certified and it was nerve-wracking to watch. One had trouble with his ears clearing and the other panicked at one point because her mask fogged up. This is why everyone dives with a buddy and why I would recommend consistent pool dives between ocean dives to keep skills fresh and maintain a comfort level in the water. We will dive with our kids for the first time in the ocean at the end of this year and I will be paired as a buddy with one of them. It will be interesting to watch. Planning and talking through the dive and then diving the plan will be critical for them to enjoy and want to do more.
Jill-
I want to be a customer when you get your own diving school!
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Jill Koslosky posted a new activity comment 3 months, 4 weeks ago
Melissa,
This is a really interesting tool for remote work. We have moved to almost an entirely remote work environment and one that some really like and others absolutely hate. I’m one of the ones that likes it – primarily because I’m way more efficient without the never ending string of people coming into my office. Sococo might return that…[Read more] -
Jill Koslosky wrote a new post, Content Market to Build a Community of Scuba Divers, on the site Jill Koslosky 3 months, 4 weeks ago
For whatever reason, the number of people who attempt scuba diving is incredibly low world-wide, at only .08%. There are a number of ways businesses can grow new divers and build loyalty with those who have a […]
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Jill Koslosky posted a new activity comment 4 months ago
As a parent at the end of “Teen Town” I can say that those teenage years were hell. I was (still kind of am) with the younger one – the “smother”. I don’t know how we don’t smother them with all the tools we have on hand to track their every move. It also seems like nothing in terms of behavior adjustments has quite the power of turning off the…[Read more]
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Amber Bethune and
Jill Koslosky are now friends 4 months ago -
Jill Koslosky commented on the post, Systems Technology and the Future of Scuba Diving, on the site Information Technology Management MIS 5001 Fall 2019 4 months, 1 week ago
I find it fascinating as well that only 5% of the oceans have been explored. There is a great book called “Deep” that has some fascinating information (primarily about free diving) about how we, as humans, are connected to the ocean. Your comment about fins and breathing apparatuses is dead on. I finally splurged and bought a regulator – the…[Read more]
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Jill Koslosky wrote a new post, User Experience for the Scuba Diving Fearful, on the site Jill Koslosky 5 months, 2 weeks ago
There are a lot of reasons people won’t consider trying scuba diving – “I’m claustrophobic”; “I can’t swim”, “I’m afraid of running out of air”, “I’m worried of my ears popping”, etc. etc. But for the ones who […]
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Jill Koslosky wrote a new post, Lessons in User Design Learned from Scuba Diving, on the site Jill Koslosky 5 months, 2 weeks ago
When it comes to User Design (UX), the world of scuba diving has been honing the craft since 1867 when Henry A Fleuss developed the first workable, self-contained diving rig using compressed oxygen. According to […]
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Jill Koslosky wrote a new post, Scuba Diving IS Project Management, on the site Process Improvement and Innovation MIS5102 Summer 2020 6 months ago
Scuba diving shows a great deal of parallels with the work of digital innovations in marketing and the most recent “aha” moment was in terms of project management. Essentially scuba diving IS project mana […]
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Jill Koslosky posted a new activity comment 6 months ago
Great post James. I will quietly confess that I haven’t seen Hamilton yet (I will add it to the list). I’ve been mulling over the comment about Diversity of Leadership. You are so right that we need to ask more questions and how frequently group think leaks into the conversation. Perhaps it’s too many years in leadership in higher education,…[Read more]
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Jill Koslosky posted a new activity comment 6 months ago
Congratulations Torri! I like Ralph’s idea of the 5-whys. I’ve also utilized a SWOT (Strengths, Weaknesses, Opportunities, and Threats) when first starting a new position to help guide the understanding. I’ve done this with multiple stakeholders and then compared to see where the common threads were and start formulating some plans for the…[Read more]
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Jill Koslosky wrote a new post, Japanese Practices Are Key to Scuba Diving Safety, on the site Jill Koslosky 7 months ago
Scuba diving has long been viewed as a sport for the adventurous and those willing to risk their life for a view of a world rarely seen by others. In reality, scuba diving is a safe sport primarily due to the […]
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Jill Koslosky wrote a new post, Poka-Yoke Key to Scuba Diving Safety, on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 1 week ago
Scuba diving has long been viewed as a sport for the adventurous and those willing to risk their life for a view of a world rarely seen by others. In reality, scuba diving is a safe sport primarily due to the […]
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Jill – This is awesome. I really like how you connected the 5 Ys to this… so cool. I really had no idea that scuba diving was so much safer than driving, sky diving, etc. Now I want to go!
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Jill this is a great post! I find scuba-diving fascinating, in the sense that I would be too frightened to do it but pretty soon the only unchartered frontier on this earth will be underwater. Just like my interest in tall mountains I’ll never climb like Everest, I still enjoy reading about adventures in scuba diving. And I am intrigued by the people who translate that passion into going out and doing it!
With any activity that requires such a high – level of skill, those Poka-Yoke checks and balances for preventing errors are probably still helpful to even the most seasoned athlete. It’s interesting you bring up the Poka-Yoke for diving because I recently saw a show about the Eagle’s Nest. The famous cave dive known for the sign at the bottom of that part of the ocean that reminds divers of the tips to keep safe and reads somewhat like your list.
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Jill Koslosky posted a new activity comment 7 months, 1 week ago
Daniel,
I watched this movie a few years ago and agree that it is a great example of process innovation. I believe the food industry is going through another revolution now in terms of service and perhaps the mom-and-pop restaurants can use some of McDonald’s ideas to better serve customers in a social distanced world. I certainly hope the…[Read more] -
Jill Koslosky wrote a new post, Scuba Diving Audience Defined, on the site Jill Koslosky 9 months ago
There are 3.5 million active scuba divers in the United States and as many as 6 million divers worldwide. Of the world’s population, only .08% every go below the surface pf the oceans to any depth as a scuba d […]
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