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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jessica R Smith

Profile picture of Jessica R Smith

@jessica-r-smith

Active 2 years, 10 months ago
@taylor-tropea I see you work for the Valley Forge Tourism & Convention Board. I am currently looking to relocate to Orlando. Since Orlando is a big tourist area, I feel I can learn a lot from your experience. Let’s meet up sometime for coffee! View
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  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, AI Tech Used to ID Suicidal Posts, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 5 months ago

    Could you imagine a world where people didn’t take their own lives, because they knew people cared and got help to find the resources they needed to get better? Well Facebook is starting to roll out AI tech that […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Mobile Traffic Shined Through on Black Friday, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 5 months ago

    The biggest shopping holidays were just a couple of days ago, and you guested it, Black Friday and Cyber Monday. One company in particular saw more mobile traffic then desktop traffic on Black Friday, which blew […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Other Project Resources, on the site FitbitMom: All New. All You. 4 years, 5 months ago

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, View Our Prototype, on the site FitbitMom: All New. All You. 4 years, 5 months ago

    Fitbitmom Prototype: specifications document
    Fitbitmom Prototype: demo prototype download

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Prototype, on the site FitbitMom: All New. All You. 4 years, 5 months ago

    Prototype Specifications

    Prototype

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Launch Strategy, on the site FitbitMom: All New. All You. 4 years, 5 months ago

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Target Audience, on the site FitbitMom: All New. All You. 4 years, 5 months ago

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, All Things Content, on the site FitbitMom: All New. All You. 4 years, 5 months ago

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Customer Journey Map, on the site FitbitMom: All New. All You. 4 years, 5 months ago

    In order to identify what process we want to impact/change in our customers journey, we need to identify how they will use our products/where our products fit into their daily lives. This will help influence our […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, What is FitbitMom?, on the site FitbitMom: All New. All You. 4 years, 5 months ago

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Chatbots for Better Customer Experience, on the site Jessica R Smith 4 years, 6 months ago

    Chatbots… whether good or bad, we’ve all had experiences with them. After last weeks Learnathon with Brendan it gave me some new insights into chatbots. I came across an article today, that exemplifies all the […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Influence is Power, on the site Jessica R Smith 4 years, 6 months ago

    We all know by now, or at least should recognize we have influencers all around us. I came across an article that takes a look at how influencer marketing will evolve in 2018. First up, we have Micro Influencers. […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Chatbots for Better Customer Experience, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    Chatbots… whether good or bad, we’ve all had experiences with them. After last weeks Learnathon with Brendan it gave me some new insights into chatbots. I came across an article today, that exemplifies all the […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Facebook requests NAKED photos from you…Would you send?, on the site Jessica R Smith 4 years, 6 months ago

    Hashing technology, have you heard of it? PhotoDNA is a technology developed by Microsoft that computes hash values of images, video and audio files to identify alike images. I never knew there was this kind of […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Facebook requests NAKED photos from you…Would you send?, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago

    Hashing technology, have you heard of it? PhotoDNA is a technology developed by Microsoft that computes hash values of images, video and audio files to identify alike images. I never knew there was this kind of […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Instagram Influencer: Can it be you?, on the site Jessica R Smith 4 years, 6 months ago

    If your like me, you always wanted to be an influencer like the Kardashians, but always seem to fall short. I came across an article that gives tips on how to be an influencer. Jane Ko helps the article author […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, Instagram Influencer: Can it be you?, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago

    If your like me, you always wanted to be an influencer like the Kardashians, but always seem to fall short. I came across an article that gives tips on how to be an influencer. Jane Ko helps the article author […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, LinkedIn Using AI for Smart Messaging, on the site Jessica R Smith 4 years, 6 months ago

    Let’s  face it, we have all been in a situation where a friend, family member or co-worker sends us a message and we don’t know what to say or what we do say comes off the wrong way. How cool would it be if […]

  • Profile picture of Jessica R Smith

    Jessica R Smith wrote a new post, LinkedIn Using AI for Smart Messaging, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago

    Let’s  face it, we have all been in a situation where a friend, family member or co-worker sends us a message and we don’t know what to say or what we do say comes off the wrong way. How cool would it be if […]

  • Profile picture of Jessica R Smith

    Jessica R Smith posted a new activity comment 4 years, 7 months ago

    Great post Taryn! Personally, I don’t see anything wrong with their post-as a business though it may have not been a smart move. However, do I agree with everything they believe in and support, no- but I wouldn’t necessarily not go to that restaurant. Social media has made everyone in this world sensitive when it comes to posting beliefs on social…[Read more]

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