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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jerry Salsini

Profile picture of Jerry Salsini

@jerry-salsini

Active 1 year, 12 months ago
@tuk43443 Greetings Cliff, I see you hold eclectic interests such as: Analytics, Market research, Digital media and even Journalism. I share the same interests and experiences as we had once discussed in the class-room setting. Also, I see your e-portfolio perfectly illustrates your work history and career, anyway well done chap, thoroughly […] View
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  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, Google's Ascension Deal for HealthCare Data, on the site Jerry Salsini 3 years, 1 month ago

    In recent news Google is collecting the health data of millions of Americans by putting together a deal with U.S. healthcare provider Ascension, that affords access to some 50 million patient healthcare […]

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, PSA for NCPC (Self-Made, Educational Purposes Only), on the site Jerry Salsini 3 years, 1 month ago

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, How Budweiser and Anheuser-Busch are sensitive to Influencer Marketing, on the site Jerry Salsini 3 years, 2 months ago

    According to a recent case study titled An Influencer Strategy for Budweiser in Canada, the North American counterpart of the U.S. Brewery faces some challenges in retaining customer loyalty and also targeting […]

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, Ralph Lauren Does not Rewrite His Narrative, on the site Jerry Salsini 3 years, 2 months ago

     

    Recently I have watched the critically acclaimed HBO film, Very Ralph, a biographical new documentary directed and produced by award-winning documentarian Susan Lacy. What did I take from Very Ralph? Aside […]

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, E-Portfolio, on the site Jerry Salsini 3 years, 2 months ago

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, Measuring Ad Viewability in Mobile, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 2 months ago

    Measurement Viewability becomes a key concern for marketers as data shows in a recent PubMatic and Forrester Consulting survey of decision-makers encompassing brands and agencies. Mobile marketers are having […]

  • Profile picture of Jerry Salsini

    Jerry Salsini posted a new activity comment 3 years, 2 months ago

    Great Post Ryan!

    Should of put my money on them “Golden Knights’! Yes gamification serves as a great way to foster engagement, and a great way to in-fact give out incentives, and even pester for some solid reviews, in this case the page creates a sense of community where the NHL, etc. can communicate with their fans and keep the pot moving even…[Read more]

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  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, TCS New York City Marathon LIVE – FB & TWITTER, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 2 months ago

    “Live Events” helps brands to incorporate videos and imagery to promote businesses or actual events, for example Facebook uses live videos to update people who said they were attending your event, right from your […]

  • Profile picture of Jerry Salsini

    Jerry Salsini posted a new activity comment 3 years, 3 months ago

    Hi Lisa.
    Great Post, as I always value to see how a company can show a level of redemption with the powerful usage of social media, the bailouts are a historic example.. I see that AIG engaged with snack-able moments which conditioned the consumer back in increments, at the same time rebuilding brand status and reputation back to center – so to…[Read more]

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  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, HubSpot and Marketo: Similar but not the Same on Social, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 3 months ago

    In order to be the best, you must be around the best. Here I show two brands the in world of automated marketing, two of the greatest heavy hitters which weigh-in as top competitors – HubSpot and Marketo.

    First […]

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, 10-10-19 Meeting Notes w/ Lori Feldman, on the site Capstone 2019: UrCue Marketing 3 years, 3 months ago

    Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Lori

    Absent: N/A
    Agenda Items: Project Process & Primary Focus
    Discussion:

    Jerry – Discusses Data

    Steve Sclarow  – Points out many silos – : […]

  • Profile picture of Jerry Salsini

    Jerry Salsini posted a new activity comment 3 years, 3 months ago

    Great insights Christine!
    I totally have shopped at alternative retail sellers for unique items, simply because the listings are already curated and easy to follow. U.S. women are not to far behind in men for online shopping at the targeted demo here at 18 to 34; 33% of women of the same age prefer online shopping (Business Insider Report). Also…[Read more]

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    Jerry Salsini wrote a new post, Touch Of Modern's Innovations in Mobile Experience, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 3 months ago

    Touch of Modern is a leading e-commerce app with a mission in offering unique and new-to-market products not easily found in traditional brick-and-mortar stores, and with over 70% of it’s app’s traffic entering th […]

    • Profile picture of Christine Mendoza
      Christine Mendoza replied 3 years, 3 months ago

      Jerry,

      Very interesting post on thie Touch of Modern app.. Amazon has Lightening Deals, and some are Prime Only which I LOVE. The thrill of beating the clock as well as the exclusivity typically pushes me to pull the trigger. I especially love lightening deals leading up to Christmas time.

      I just checked out Touch of Modern – it feels like Groupon, but MUCH more refined and exclusive. There is definitely a market for this – my boyfriend likes to buy products he finds on Kickstarter so he can have/wear something that is unique and hard to get. I think Touch of Modern also has a secondary target of the girlsfriends & wives of these millenial men – we are always looking for great gift ideas!

    • Profile picture of Jerry Salsini
      Jerry Salsini replied 3 years, 3 months ago

      Great insights Christine!
      I totally have shopped at alternative retail sellers for unique items, simply because the listings are already curated and easy to follow. U.S. women are not to far behind in men for online shopping at the targeted demo here at 18 to 34; 33% of women of the same age prefer online shopping (Business Insider Report). Also its good to hear from your prospective because the secondary market really would count when talking seasonal segments for men’s gifts or women shopping in general. Once again great insights here!

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 3 years, 3 months ago

      I’m guessing this might be a typo (please specify), but if 70% of the app traffic is coming from mobile, is the app available on other platforms? It seems like a lot for 30% of app traffic to be coming from non-mobile devices. There’s absolutely no reason that an app experience wouldn’t work on desktop (or likely tablet), but I’d love to hear more about how the app experience changes on mobile vs. those other devices.

      Interesting how much they focus on development in-house. Has that led to any first-mover type innovations in their app? Or is it more quality control focused to stay in line with their aesthetic, etc.?

  • Profile picture of Jerry Salsini

    Jerry Salsini posted a new activity comment 3 years, 4 months ago

    Great Post Ryan, and by far the most hilarious of the semester! To me it looks like Slim Jim doesn’t give two long boi’s, when every other beef jerky and meat stick brand (like my favorite CHOMPS) are championing a natural, organic, grass-fed fury to lure in your typical health conscience consumer. Slender James seems rather apathetic and goes all…[Read more]

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    Jerry Salsini posted a new activity comment 3 years, 4 months ago

    Hi Nate, Appreciate the feedback! The “window” inside the Mercedes brand and heights of innovation can and most likely leave many in the average consumer social media landscape as simple spectators. Rather, more relatable brands on average – as we see in contrast with: Mazda, Toyota or Ford – are more consumer-centric in their exposition of pro…[Read more]

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  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, Mercedes and Mazda, Comparing Brands and CA's, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    The heart of each content marketing campaign seeks to tell a story that captivates and moves the consumer, not just as buyers – rather as people. Personas that are more than quantifiable metrics… but people, who c […]

    • Profile picture of Nathaniel Naisby
      Nathaniel Naisby replied 3 years, 4 months ago

      Interesting post, Jerry! I like the fact that you took two different brands from the automotive industry to do your comparison. After researching Mercedes on Facebook I agree with your view of them utilizing their content as a “window”. Pictures, articles, and brief posts about their customer stories really give an insight into what it is to be part of the Mercedes brand. By offering this in-depth look into their cars and lifestyle offerings the view can truly get drawn into the idea that they are a trustworthy company with a solid product to offer. One of the key strategies Mercedes seemed to have used was to not overly pressure their customers into purchasing, more they gave a glimpse to what the lifestyle could be like.
      Contrary to Meceredes, Mazda does an equally as impressive job on their marketing campaign to bring its customers together. Their strategy of content as a “community” connects their base with one another an inspires them to share their personal stories. Even with only 2% of market share Mazda provides a sensation that they have a strong and loyal following from each of its customers. Personally, this type of content strategy speaks to me…
      As a consumer, my personal opinion is that a “window” into a product I can never afford does me little good (obviously, I won’t be affording a luxury Mercedes any time soon!), but a strategy that brings me together with other people who share my values, that’s something that grabs my attention! Obviously, different content strategies work different companies but is their a particular strategy that seems to lore you in more than others? I’m wondering if the high-end brands consistently use one strategy as apposed to another? Let me know what you think! Great assessment and I look forward to your response!

    • Profile picture of Jerry Salsini
      Jerry Salsini replied 3 years, 4 months ago

      Hi Nate, Appreciate the feedback! The “window” inside the Mercedes brand and heights of innovation can and most likely leave many in the average consumer social media landscape as simple spectators. Rather, more relatable brands on average – as we see in contrast with: Mazda, Toyota or Ford – are more consumer-centric in their exposition of products, with practical everyday usage rather than strictly performance type vehicles. Another site devoted to catering to buyers of mainly luxury products as an e-commerce hub would be Touch of Modern or James Edison, and just like Mercedes they upstage the “Presence” archetype within high-end brands as the normative.

  • Profile picture of Jerry Salsini

    Jerry Salsini wrote a new post, My Impulse for CHOMPS @chompchompmx, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago

    Impulse Buying, once associated with window shoppers and retail shopaholics now seems inescapable with social media impulse buying. A new study by a one Dr. Satinder Kumar shows how many factors and variables […]

  • Profile picture of Jerry Salsini

    Jerry Salsini posted a new activity comment 3 years, 4 months ago

    Great Post Kat!

    Excellent points on the benefits of a mobile site, even in the absence of an App found through the App Store, as each App requires development of separate versions for each platform. I do prefer responsive web design with Amazon as opposed to any App, this is due to FBA experience, and when using Seller Central…. Amazon states…[Read more]

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    Jerry Salsini posted a new activity comment 3 years, 4 months ago

    Great Post Alyssa!

    I am a big believer of customer loyalty in regards to mobile strategy, implementing efficient solutions to enhance user experience. IKEA should definitely optimize its App with push notifications, better rewards systems, using QR code scan, archiving past payment history on-app and of course taking advantage of the content…[Read more]

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    Jerry Salsini posted a new activity comment 3 years, 4 months ago

    Spot-on Post Elaina!

    One reason that mobile sites may be preferred over the App experience is that the mobile site can be be updated cross all mobile devices easier, responding to consumer needs and data in real-time, requiring less restrictions from e.g the IOS platform, or perhaps in-app purchase cuts… as Apple has been known to take up to 3…[Read more]

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