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Jeremy Mancini

Profile picture of Jeremy Mancini

@jeremy-mancini

Active 1 year, 9 months ago
Interesting article about AI and it’s future with marketing. https://www.adweek.com/brand-marketing/infographic-heres-how-marketers-think-ai-is-going-to-affect-their-industry/ View
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  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 8 months ago

    Great!
    As for changing my behavior, I have typically taken the path of “I’m doing nothing illegal or wrong so I do not really mind giving up my data as long as it provides me with something I like” however, the more I read and look into this topic the more I realize that my way of thinking is not in my best interest. I am giving up so much data,…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Mobile Generated Data is as Scary as it is Valuable, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 8 months ago

    Information about how content is consumed can be generated and collected from a variety of sources. However, arguably the most beneficial way of obtaining user data is from the mobile device, more specifically […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 8 months ago

      Great contribution Jeremy. This is a goldmine of topics to explore when we talk to Evan tomorrow night. Knowing this, are you/how can you change your behavior when it comes to the permissions you “accept” on your devices?

      • Profile picture of Jeremy Mancini
        Jeremy Mancini replied 2 years, 8 months ago

        Great!
        As for changing my behavior, I have typically taken the path of “I’m doing nothing illegal or wrong so I do not really mind giving up my data as long as it provides me with something I like” however, the more I read and look into this topic the more I realize that my way of thinking is not in my best interest. I am giving up so much data, and so much personal information for so little return. In the future I will plan on looking in to the permissions the apps are suggesting and only downloading the app if it is absolutely necessary. Also, Apple does somewhat of a good job at keeping data private from apps, at-least more-so than Android, according to the reference I shared in the post. Lastly, I will refrain from sharing my location with every website and app, as I have the ability to restrict that per app in my settings.

        It will take some extra effort keeping this in mind, but ultimately it is a good habit to form!

    • Profile picture of Evelyn Teti
      Evelyn Teti replied 2 years, 7 months ago

      This information is very enlightening, Jeremy. In response to Greg’s comment, I don’t know that people will change their behavior even if they did know all this information. If 90% of consumers accept legal terms without ever reading them and “that people would rather accept possible future consequences by clicking ‘I agree’, in exchange for access to the service they are seeking” (1). I think the more technology generations grow up with the less cautious we become and the less likely people will be to care. If 97% of adults age 18-24 avoid reading long lists of conditions (1) then it feels like we’re becoming numb to it. Personally, I’m cautious downloading apps. When the FaceApp recently went viral I decided to not download the app because their terms and conditions felt a little…invasive. But a ton of other people did download it so it just goes to show, people will blindly accept the terms and conditions as long as it’s convenient for them to do so.

      References:
      1. https://www.lawyer-monthly.com/2018/08/do-you-accept-the-terms-conditions-or-do-they-need-to-change/

  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Apple's Live Event Stream From Twitter, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago

    Apple has always been a trend setter in the tech community. Each year Apple hosts live stream events for the World-Wide Developers Conference (WWDC). This year, as expected, a new iPhone was being released. […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Pitch Deck, on the site Capstone 2019: UrCue Marketing 2 years, 8 months ago

    Download the Rough Draft PowerPoint (Rough Draft 1)  for the UrCue App.

    Download the Pitch Deck (Rough Draft 2) for the UrCue App.

    Download the Pitch Deck (Rough Draft 3) for the UrCue App.

    Download t […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Fortnite's Blackhole Event, on the site Jeremy Mancini 2 years, 8 months ago

    Fortnite is a popular online video game, enjoyed by millions of gamers all around the world. It is a “Battle-Royal” style game, in which 100 players are placed on one giant map and try to fight for bec […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, G-Fuel and Coca-Cola: Two Brands Strategically Using Social Media, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago

    G-Fuel is an energy drink made for and targeted to gamers. “With months of unrelenting research, top-secret experiments, and the application of advanced mathematics and science – We had, in one full scoop, cre […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 8 months ago

    Really interesting question! I think Starbucks establishes this brand loyalty with their customers, much like we see with companies like Apple. For those that love Starbucks, they almost always go to Starbucks for their coffee. With that in mind, I can see their app being more successful among more loyal fans. I know Chipotle has made a similar…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Starbuck's Grande Mobile Experience, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 8 months ago

    Creating an enjoyable mobile experience adds to the “customer experience first” approach that we continue to see on the rise for many companies. “With 80% of internet users owning a smartphone, and with mobil […]

    • Profile picture of Cliff Feiring
      Cliff Feiring replied 2 years, 8 months ago

      Hi Jeremy, great post! A few months ago my wife introduced me to a similar app, called Ritual. It doesn’t quite have the name recognition of Starbucks but in general, it offers some of the same features that you are describing for smaller more local delis, bakeries, and bodegas. The app uses your geolocation to notify you of what surrounding restaurants are around you, or show you if some of your go-to restaurants are open. This way if you are riding the train, you can order your morning bagel and coffee 10 minutes beforehand, so by the time you make it to the deli, the food is ready for pick up, already paid for, and you just pick it up and go! I bring this up, because there are some cool features, that I think could improve the Starbucks app.

      First and foremost, Ritual is a social app. What do I mean by that? Much like when Uber was first released it has a strong referral program, where current members can share the app directly with someone else and both the referrer and the referral earn $10 to spend on any restaurant that has Ritual. If you download the app right now, you could use my code CLIFF30203, and earn $10 bucks (that goes for anyone else who reads this post!). From your mobile phone, it’s even easier, I simply go to my profile, and I can click the share with a friend button, and it pulls up my text message apps, so I can just quickly and easily provide them with a link to download the app.

      The other way it is social is that it gives the user the ability to add their company where they work to their profile which gives them the piggyback ability. Through the Piggyback feature, “Users get a notification when their colleagues are ordering from somewhere, and they can then tack their own order onto that one.” (1) Any of the users on the Piggyback order can pick up the order, and Ritual incentivizes doing that through a points system. 10,000 points gives you $10 dollars, and the app incentivizes you add data through the point system using gamification to add to value proposition.

      When I think of Starbucks, I think of a social gathering place. People have meetings there, perform interviews, and even study in them. I also think of coffee runs in an office setting. I could completely see them adding the Piggyback feature in the near future and I think the ability to share the app on a referral basis would be a great extension of the social aspect of the Starbucks brand. Since you are familiar with the Starbucks app, do you think there is any way to gamify it?

      References
      (1) https://www.theverge.com/2018/3/16/17129684/ritual-app-security-oversight-government

      • Profile picture of Greg Ebbecke
        Greg Ebbecke replied 2 years, 8 months ago

        Really interesting Cliff. I was tempted to install Ritual, but it isn’t quite standing out to me among the sea of similar food apps.

        On your question of gamifying the experience, you certainly picked an interesting article as a reference for Piggyback. Half-serious, but figuring out which collection of apps best exposes the location of every secret military facility seems like a fun afternoon. No need to run on Area 51!

        This begs the question, is it better for brands to have their own apps (i.e. Starbucks) or participate in platforms (likely more than one) that aggregate options for consumers? Do they need to do both?

        • Profile picture of Cliff Feiring
          Cliff Feiring replied 2 years, 8 months ago

          To be honest, I would have never downloaded it unless my wife insisted on me doing it for her benefit. When I was commuting into the city it made it really easy to grab my bagel and coffee when I felt like I needed more then just an oatmeal at my desk. The biggest issue I had with it, is that it doesn’t allow you to input any feedback about the food you pickup. For instance, I get a bagel from Coco’s deli and it’s usually stuffed with an extreme amount of cream cheese, and in person I will say, “light on the cream cheese”, and I will get a lightly spread bagel. In the app you don’t get the option to add a preference.

          I think apps are hard for smaller companies to develop themselves, so apps like Doordash, Ritual, and Grubhub help them compete with the Starbucks of their world. It creates a bottleneck though for the restaurants using them. I picked up a pizza from my local pizza place and they have like 4 different tablets pulling in orders. It looked confusing. There is probably an opportunity there to create software that streamlines everything, but I will let someone else tackle that.

          • Profile picture of Greg Ebbecke
            Greg Ebbecke replied 2 years, 8 months ago

            Great summary of the challenge, Cliff! Small businesses are stuck between two bad choices: a massive development expense to go custom/a lackluster UI if they use a template or massive cuts to use a third party. Plenty has been written about how much of a cut these intermediary services are taking for the restaurants to be part of their platform.

            https://www.theverge.com/2019/7/5/20679021/grubhub-boycott-how-to-seamless-doordash-takeout-food-restaurant-order-direct

            https://www.vice.com/en_us/article/wjwebw/yelp-is-sneakily-replacing-restaurants-phone-numbers-so-grubhub-can-take-a-cut

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 8 months ago

      Starbucks is really the gold standard in QSR app experiences, Jeremy. Why do you think there’s been so many imitators, but no real threats to the crown?

      Most of the apps in the QSR space function as apps to have apps. Is there any insight into their customers that differentiates Starbucks’ app experience? Or is it just that they were first to market?

      • Profile picture of Jeremy Mancini
        Jeremy Mancini replied 2 years, 8 months ago

        Really interesting question! I think Starbucks establishes this brand loyalty with their customers, much like we see with companies like Apple. For those that love Starbucks, they almost always go to Starbucks for their coffee. With that in mind, I can see their app being more successful among more loyal fans. I know Chipotle has made a similar app, as well as a variety of other Fast food places, but they do not establish that culture and loyalty that Starbucks does.

  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Dollar Shave Club's Social Media Success, on the site Jeremy Mancini 2 years, 9 months ago

    In a blog post for class the prompt was “Analyze brands successfully using Facebook and Instagram to meet business objectives. Choose one brand on FB and another on IG.” In this post I chose both Disney and Adi […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 9 months ago

    Thank you for the comment! I think in the end it will hurt more than helping in a general sense. These types of posts can create a vicious cycle of the need for attention and constant feedback. I believe some, like myself, can separate that and enjoy a posting a workout picture on social media without the negative side effects, but living in the…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Disney and Adidas: How to Tackle Social Media Marketing Successfully, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 9 months ago

    Social media is a massively successful tool to promote brands both big and small. Two of the most common used social media platforms are Facebook and Instagram. Both platforms have their advantages when it comes […]

    • Profile picture of Amanda DeFelice
      Amanda DeFelice replied 2 years, 9 months ago

      Great examples, Jeremy! I must say that I’m surprised by the “high-end” feel that the examples images for Adidas portray. I find that very interesting for a “sneaker” company. I like how you tackled the idea of sharing platform optimized content as you stated, Facebook and Instagram serve two different purposes. One thing I’m hoping to look further into for my post is why the need to have a Facebook page when activating an Instagram business account. I’m sure it has something to do with the fact that Facebook owns Instagram, but I’m eager to learn more. Great, thought-provoking post.

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 9 months ago

    Great post Amanda!
    When it comes to influencers I find myself following their trends more than buying in to products that they are selling. For example, from my post for this week I speak on how seeing fitness influencers motivates me to workout, but not necessarily buy in to their products. It is not that I am apprehensive in any way towards…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Fitness on Social Media and How it Influences Me, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 9 months ago

    Fitness is something I have always enjoyed. Becoming stronger and healthier every day, with each workout I do. However, there are times I fall off this track and stop working out, but eventually I get back on it. […]

    • Profile picture of Jacklin Altman
      Jacklin Altman replied 2 years, 9 months ago

      Ah, social media and narcissism, something that comes up all too often! We’re all guilty of it at some point – posting that selfie where you’re feelin’ real cute, or posting an accomplishment, etc – it’s our way of telling the world “look, I’m doing great! really!” In your case, it sounds like you use it to motivate yourself and keep yourself accountable, which is awesome! However, do you ever find yourself comparing yourself to others?

      https://blog.allpsych.com/the-dangers-of-comparing-yourself-to-others-on-social-media/ — an interesting thing to think about – does all of this social media “narcissism” actually hurt more than it helps?

      • Profile picture of Jeremy Mancini
        Jeremy Mancini replied 2 years, 9 months ago

        Thank you for the comment! I think in the end it will hurt more than helping in a general sense. These types of posts can create a vicious cycle of the need for attention and constant feedback. I believe some, like myself, can separate that and enjoy a posting a workout picture on social media without the negative side effects, but living in the constant digital world that we are in I see this continuing to become more negative than positive.

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 9 months ago

    That is a very interesting point. I would not put it past some companies to do something like this. If you have any examples of this happening I would love to read about it!

    I did some searching and saw a reddit post of people complaining about this, one of the examples was Pinterest. I am going to do more searching to see if there is any…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, App Experience or Responsive Design?, on the site Jeremy Mancini 2 years, 9 months ago

    In a previous blog post (posted as a comment on a fellow classmate’s post), I discussed my experience with using mobile devices and my preference of having an app experience over responsive design. In this post, I […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 9 months ago

    Amanda, When I first read the prompt, I was nearly convinced that I prefer responsive design over App experience. It seems like we both had a similar first impression, but even after reading your post I sat here looking through my phone and visiting some common websites, and using some apps to really see what my preference was and I, for a brief…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 9 months ago

    Thank you for the comment! I actually trust Apple with my information the most out of the companies that have my personal info. I have always been on the fence about if I actually care how much of my data companies have on me. In one sense, I understand the concern of a single company harnessing all of my data on nearly everything, but at the same…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Meet Our Team, on the site Capstone 2019: UrCue Marketing 2 years, 9 months ago

    Jeremy:​

    Expertise: Technology, Processes, and Research

    I have a passion for improving things and producing new ideas every day. I enjoy working in an open environment where new ideas are not only ap […]

  • Profile picture of Jeremy Mancini

    Jeremy Mancini posted a new activity comment 2 years, 10 months ago

    Great Post Kat!

    I absolutely love Disney although I do not go as much as I would like to. I think their MagicBand is genius for many reasons. I have yet to see it, but I think other places should start introducing something like this to their business. Imagine going into a bowling alley, that serves drinks and food, and having the ability to…[Read more]

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  • Profile picture of Jeremy Mancini

    Jeremy Mancini wrote a new post, Apple Pay: Convenient, Safe, and Innovative, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 10 months ago

    When I leave my apartment I always make sure I have 3 things on me at all times. My phone, my wallet and my keys. At this point, other than my ID, I do not need to carry my wallet anymore. I say this because I […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 10 months ago

      Great post Jeremy! Thanks for contributing.

      Do you have any concerns about a single company having access to so much information about you? What about your entire life being both anchored to a device while also (in theory) being accessible to everything connected to that device?

      It’s interesting you cited security as a draw as security has been my main hesitation to using a Pay solution (I’ve started using Google Pay more often of late).

      • Profile picture of Jeremy Mancini
        Jeremy Mancini replied 2 years, 9 months ago

        Thank you for the comment! I actually trust Apple with my information the most out of the companies that have my personal info. I have always been on the fence about if I actually care how much of my data companies have on me. In one sense, I understand the concern of a single company harnessing all of my data on nearly everything, but at the same time I do not think it will ever negatively effect me. The most it does, so far, is allow them to target ads to me more accurately.

        You make a good point about being anchored to a device because that is a huge part of being in the Apple ecosystem. I have a Mac, Apple Watch and iPhone (with my credit cards on it) it will be nearly impossible to move away from Apple…They have me hooked!

        You mentioned that you use Google Pay more often, has that proven to be more secure?

        • Profile picture of Greg Ebbecke
          Greg Ebbecke replied 2 years, 9 months ago

          I’ve had no issues with security. My concern is more the device security than specific to any one app.

          So far so good with Google. I’m just an Android apostle.

          • Profile picture of Emma Levine
            Emma Levine replied 2 years, 9 months ago

            Tl;dr I used to be like Greg, now I am like Jeremy!

            Similar to Greg I was super hesitant to willingly let Apple have access to my data. For the longest time I would not use fingerprint ID, save passwords, save credit card #s on safari, or utilize apply pay with the fear of letting one organization have all of my info. Then slowly but surely the dominos fell one by one. Slowly as I integrated one, the more I got suckered into the ease of it. I must say Apple pay has been the biggest game change as far as improving convenience. It’s one thing to have a wallet as a dude – it’s probably right in your pocket. Typically women carry purses and it takes so long at the counter getting it out, finding the right card, swiping, and putting it back in the bag (even when rushing with people behind you)!

            The biggest kicker – before making the jump I spoke with a few engineering friends who claimed it’s SAFER than using a CC. This is because they rely on virtual account numbers and create unique security codes, or tokens, for each transaction. Those encrypted tokens are verified by card issuers such as Visa or Mastercard before a transaction is approved. So the concern about a device being compromised is a non-issue since the data is not actually saved anywhere – it’s one time.

            Turns out were not the only ones with that fear of security. According to technology firm 451 research, 40% of smartphone owners who consider mobile payments less secure than credit cards. Just a third of smartphone owners believe mobile-payment systems are more secure.
            I think Apple continues to miss the mark from a marketing perspective on understanding and addressing customers concerns. Had they proactively landed the messaging that this is a safe product, safer than one currently being used, who knows, maybe Greg would be signed up?!

            Source:
            https://www.wsj.com/articles/is-apple-pay-riskier-or-safer-than-a-credit-card-1491384604

    • Profile picture of Amanda DeFelice
      Amanda DeFelice replied 2 years, 10 months ago

      This is a great post, Jeremy. My post on Venmo is very similar to this in the reasoning behind using a mobile payment service. The convenience is the biggest upside to using a service such as Apple Pay and/or Venmo. I think that the security of using your phone or watch to make payments is a set back for most people and one that Apple will need to navigate with education. It took me a while to join the Venmo bandwagon so it make take some time for me to get into Apple Pay, but with the ease of use, especially for someone who has all Apple products, is almost inevitable that I will begin to use this service soon,

    • Profile picture of Evelyn Teti
      Evelyn Teti replied 2 years, 10 months ago

      As someone who doesn’t use Apple Pay it was interesting to read your interaction with it Jeremy. Since I work in retail I’ve seen just how fast this can make checkout so I am sure it is a convenience thing. My company, Bath & Body Works, just added mobile pay to our registers back in July but at the same time took away the ability for our customers to pay with checks. This was something that employees of the company were excited about because taking checks has always been a hassle. The customer has to fill it out, we need a valid ID to fill out prompts for information on the register, and then we have to feed it into our register to process it. The entire process can take upwards of 5 minutes and when you have a long line of customers impatiently waiting this can be super frustrating. Not to mention, almost 75% of the people who tend to pay with checks were usually over the age of 55-60 (at least in my store).

      Millennials are 16x more likely to use mobile pay than boomers but 80% of Millennials still use cash. I can’t help but think that with mobile pay as an option more and more stores will adapt their payment forms to also get rid of checks. I don’t think that this means the end of checks all together though. As I recall, we read last fall a case study about the Deluxe check company and that more people are using checks to write bigger amounts. Instead mobile phone pay just seems like another disruption.

      https://www.npr.org/2016/03/03/468890515/is-it-time-to-write-off-checks

      Are Personal Checks Still Necessary?

      Millennials Are Still Using Checks – Here’s Why

      • Profile picture of Greg Ebbecke
        Greg Ebbecke replied 2 years, 10 months ago

        Excellent observation Evelyn! There’s definitely an operational benefit here that doubles as a consumer value (both sides win from a smoother checkout). Have you had an instances of “slowdown” from customers being slow to pull out their phone/app issues? I imagine it wouldn’t rival check books, but how smooth is the mobile payment process from a retailer perspective?

        I also wonder about data sharing with the retailers. Certainly Google/Apple benefit from the data they collect on your shopping habits, but does the retailer get access to those insights?

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 10 months ago

      Posting on behalf of Matt B. who is getting a 404 error when he tries to post. If anyone else is having a similar issue, please let me know ASAP.

      Matt B:

      Jeremy, I love Apple Pay and I use it every opportunity I can. It is so much more convenient. I’m glad you brought up the Apple Card. I got mine about a month ago and it is not the typical Apple experience. I know they are still working out the kinks, but I really thought they would have put more effort into integrating it.. I do like how it keeps track of your purchases by category; food, services, etc. But the frustrating thing is how it keeps the balance. I was using my card for some work related items so the balance went up quickly. Even though I was paying it off right away, my available balance kept dropping. So I called them and they told me it could take 7-10 days to clear. Now this is tied to my bank account, so I’m unsure why so much lag time to clear. To me, I thought that would be one of the core benefits; real time transactions. I hope they work the issues out because it’s difficult at any one time to know what your actual available balance is. I still think it was a smart on their part, because as you stated it is another way to increase the adoption of Apple Pay. I think Apple would like to have dominance over how people pay for things and maybe the Apple Card is part of that strategy. Though, I think increasingly payments will be made via mobile or wearables. Do you think that the Apple Card is more of a short-term solution? Just to fill an existing void before mobile takes over?

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