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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jennie Nguyen

Profile picture of Jennie Nguyen

@jennie-nguyen

active 3 years, 6 months ago
@tub60372 Hi Gina, I’m glad to see another fellow temple alumni and temple employee, who is able to bring their skills back to the university, attending this program! I enjoyed looking through your breadth of work and would love to learn more about your skills and expertise. View
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  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Snapchat Copycat, on the site Social Media Innovation – Professor Kimberly Jaindl 4 years, 2 months ago

    The competition amongst social media platforms is fierce. Traditionally, each platform held its own unique properties, however, with ad revenue derived solely from the volume of use, platforms are fighting […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, (no title), on the site CRASHING INTO THE FUTURE WITH AI 4 years, 3 months ago

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Content That’s Easy to Consume, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 4 years, 3 months ago

    Our guest speaker from Flipboard, Melissa Finney, presented the effectiveness of strategizing branded content to create an engaging online experience, specifically in the mobile space. Her presentation […]

    • Profile picture of lgreene
      lgreene replied 4 years, 2 months ago

      Great point on the difference between snackable and digestable content.

  • Profile picture of Jennie Nguyen

    Jennie Nguyen joined the group Group logo of Job OpportunitiesJob Opportunities 4 years, 5 months ago

  • Profile picture of Taja West

    Taja West and Profile picture of Jennie NguyenJennie Nguyen are now friends 4 years, 5 months ago

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Brands Invest in Content Marketing via Mobile, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 4 years, 5 months ago

    Unlike direct advertising, content marketing is an effective way for brands to appeal to their audiences in the congested, rapid-paced mobile space. With Back to School season in full swing, spanning from m […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Gotta Click ‘Em All, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 4 years, 5 months ago

    Creating good clickbait can be considered an art. With headlines that use target words like “tricks” and “how tos” to lists, unfinished sentences, and posing questions, there are many ways to capture one’s curiosi […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, IT Resistance, on the site MIS 5102: Process Improvement and Innovation 4 years, 7 months ago

    The context of “change” in information technology can greatly impact the way an organization operates. When a change in IT occurs, it is crucial that management properly addresses the change through its pro […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Watson Means Business, on the site MIS 5102: Process Improvement and Innovation 4 years, 7 months ago

    When IBM launched Watson to compete in Jeopardy!, their goal was not only to win a human-centered game, but rather to test its potential to become something much more purposeful to our lives. What truly […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, The Dark Side of UI & UX, on the site Jennie Nguyen 4 years, 7 months ago

    Throughout the semester, we have been learning the prime principles for developing an effective and engaging digital platform. From constructing journey maps and accessing Neilson’s usability metrics to […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Summary 4: Design Intervention, on the site MIS 5109: User Experience Design 4 years, 8 months ago

    In the article, Why a New Golden Age for UI Design is Around the Corner, designers are called upon to thoughtfully guide emerging technologies into our lives. They are faced with a never ending challenge of not […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, UX: A Major Factor in Conversion, on the site Jennie Nguyen 4 years, 8 months ago

    While existing on two distinct ends of business in the digital landscape, both as a consumer and marketer, I am able to divulge how one makes a purchase decision versus influencing that purchase decision. W […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Process is the Foundation of All, on the site Jennie Nguyen 4 years, 8 months ago

    Every entity of every organization has an objective to achieve. In order to reach desired outcomes, processes are designed and implemented to regulate the workflow within.

    Although developed processes […]

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Quality at Every Step of the Way, on the site MIS 5102: Process Improvement and Innovation 4 years, 8 months ago

    What stood out to me most in the case study “Era of Quality at the Akshaya Patra Foundation” was that the ultimate goal of their process improvement was not to increase profits or capture more market share, but […]

    • Profile picture of Lauren Moreno
      Lauren Moreno replied 4 years, 8 months ago

      Hi Jennie!
      You are definitely correct that ‘fast fashion’ lacks quality…. And it keeps getting worse.
      But I have to wonder if customers really care?
      Fast fashion allows customers to purchase trendy pieces to add to their wardrobe at a low cost. This is a great value proposition for trend followers- because when it is time to move on, they haven’t made a large investment.

      These companies are driving down costs because that is what the customer wants. Before making any quality changes, companies need to make sure that their initiatives are in line with this customer value.

    • Profile picture of Lauren Glaser
      Lauren Glaser replied 4 years, 8 months ago

      Both Jennie and Lauren bring up good points. Fast fashion is a big trend now for people who want to buy something cheap that is fashion forward. The customers who search out these pieces do so because they can buy more and not as concerned about the quality. The questions remains if this is a sustainable model of business. For years companies like the gap, abercrombie, and banana republic dominated the fashion industry. Now the trends have moved away from these sorts of companies towards fast fashion but in 20 years will people still want this kind of clothes?

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Summary 3: Designing for On the Move, on the site MIS 5109: User Experience Design 4 years, 8 months ago

    This assessment is solely related to Fitbit’s app for the Apple iPhone 6S (9.3.2 version). As a Fitbit Flex user, using the app is heavily required as the wearable does not have a visual display of stats and you […]

    • Profile picture of Gennie DePass
      Gennie DePass replied 4 years, 8 months ago

      Wow Jennie I’m so glad you analyzed this. I’ve been looking into getting a Fitbit and have been having trouble deciding just which one to get. The having to open up the program in order to get stats is definitely a draw back, especially if you are a very active person and were trying to use while running. It could be a big hassle to try and run while opening the app. It kind of makes you wonder why the option is even available where you have to go in and open it versus having everything readily available to the user.

  • Profile picture of Jennie Nguyen

    Jennie Nguyen posted a new activity comment 4 years, 8 months ago

    @kimberly-johnson I concur with your point in addressing all parties involved. Those who are non-mobile paying have a disadvantage during peak times (usually when I visit). I wonder how the Starbucks HQ is using KPI’s to measure the effectiveness of the new launch. If they are limiting themselves to sales alone and do not experience/examine the…[Read more]

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  • Profile picture of Jennie Nguyen

    Jennie Nguyen posted a new activity comment 4 years, 8 months ago

    Ah, Best Buy’s online site does this too! I recall while researching prices for a 65″ TV, it forced me to add to cart. Interesting how this scenario cannot be physically replicated in real life. Are they really achieving their goal buy expediting your shopping process to the second to last stage?

    Here is their explanation:
    Why don’t we show…[Read more]

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  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Deconstructing Starbucks’ Order Pickup, on the site MIS 5102: Process Improvement and Innovation 4 years, 8 months ago

    Upon entering Starbucks today to pick-up a beverage I had ordered through their mobile app, I found myself in a state of confusion as the store was densely packed by the bar area and there seemed to be no order to […]

    • Profile picture of Kimberly Johnson
      Kimberly Johnson replied 4 years, 8 months ago

      Very nice breakdown, Jennie! I’m sitting here sipping my iced coffee from Starbucks as I’m reading this post. I always use the app for my purchases, but haven’t had the guts to use the mobile ordering function yet. I think you’re spot on. They have a big issue with the process. It sounds great, but there is a lot of uncertainty about how it will all play out. In my humble opinion, they need to do a better job of educating all parties. If they want to move more orders through this system (which makes sense as it should reduce wait times) shouldn’t barista’s be educating non-mobile order customers who use the app to pay? If I knew exactly how to pick up my beverage and had some sort of guarantee that it wouldn’t be sitting on the counter for 10 minutes, with the ice melting, I’d be much more confident using the system.

    • Profile picture of Jennie Nguyen
      Jennie Nguyen replied 4 years, 8 months ago

      @kimberly-johnson I concur with your point in addressing all parties involved. Those who are non-mobile paying have a disadvantage during peak times (usually when I visit). I wonder how the Starbucks HQ is using KPI’s to measure the effectiveness of the new launch. If they are limiting themselves to sales alone and do not experience/examine the process on-site, then they could be facing strong feedback from everyone ifrom baristas, mobile paying customers, and non-paying customers to store managers and district managers, until it reaches Starbucks HQ.

    • Profile picture of Sheryl Kantrowitz
      Sheryl Kantrowitz replied 4 years, 8 months ago

      Great post, @jennie-nguyen! I recently downloaded the latest Dunkin Donuts App which now offers “On-The-Go” ordering from their entire menu (availability varies by store location). So, you choose the location, the items, it applies your DDPerks coupons where applicable and allows you to pay using the app as well. The idea is the same as Starbucks that it allows you to skip the line and grab your items and go upon entering the store. I haven’t used it yet, but will do so and report back as to whether there are any differences in the confirmation process and pick-up that offers a better user experience than that of Starbucks. I’m guessing it will not…as it is most likely modeled directly off of the Starbucks’ ordering via the app model. I did find an interesting article about how Dunkin partnered with DoorDash to offer a limited number of items available for delivery in 45 minutes or less in test markets. I think this is a great idea as by the time a lot of people order via the app and walk or drive to the store to pick up said items, they could be hand-delivered to their office! This would be a great way for Dunkin to differentiate themselves moving forward!

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Summary 2: Leaving the User Out is Not an Option, on the site MIS 5109: User Experience Design 4 years, 9 months ago

    Before an interface or experience can be crafted, research is the necessary backbone to enable an informed design. As Dominic Prestifilippo stated in his presentation the other evening, there is no premise for a […]

    • Profile picture of Alison Ebbecke
      Alison Ebbecke replied 4 years, 8 months ago

      Great post @Jennie-Nguyen! I also used a Fly On The Wall approach in my previous post to evaluating the user experience on Amazon. One of the comments on that post pointed out the sample biases that could emerge from observing a single subject, so this post serves as a nice complement to my analysis. Fly on the Wall likely is a good starting point, with Generative Design or Field Studies used to evaluate whether Fly on the Wall observations are outliers or opportunities for improvement. In all three, observation could affect behavior, but across all three there’s a better chance of getting a “pure” read.

    • Profile picture of Nicole Jengeleski
      Nicole Jengeleski replied 4 years, 8 months ago

      For my assignment I analyzed making a purchase on a mobile device from DSW.com. While I definitely agree with your research methods I think that Contextual Inquiry should be added to your list. By conducting this, the user goes about their process while speaking to an interviewing explaining their experience. This can lend its self to frustrations or poor user experience in front of the interviewer’s eyes. The interviewer can ask why they did or did not complete a task in some order, what the user is emotionally feelings, and will just get an overall sense of the experience without the side effects of recall.

  • Profile picture of Jennie Nguyen

    Jennie Nguyen wrote a new post, Summary 1 – UI/UX: Applied Art, on the site MIS 5109: User Experience Design 4 years, 9 months ago

    Coming from a traditional fine art school, we rarely focused on the practical incorporation of art mediums in our everyday lives. Instead, there was major emphasis on abstract theory and concept intertwining […]

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