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MS-Digital Innovation in Marketing

Fox School of Business

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Jen Chicosky

Profile picture of Jen Chicosky

@jen-chicosky

active 3 months ago
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  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 4 months, 1 week ago

    Christina,

    Good luck with your house hunting! I’m with you and Ang on this, I welcome the internet to do some of my thinking for me! Especially these last few months, Things have been so crazy; I find it more difficult to come up with new ideas. Family dinner is a daily struggle for me. I love going to Pinterest to find my feed filled with…[Read more]

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  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 4 months, 1 week ago

    Same, Daniel. I’m an enter a passcode kind of gal. I don’t want to give Apply my fingerprint or my face. I avoid biometrics mostly because I don’t completely understand how that data will be used and I don’t trust businesses like Google or Apple are going to do what’s in my best interest. I don’t think they are truly worried about people as…[Read more]

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  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Making the Case for a Social Media Specialist, on the site Jen Chicosky 4 months, 2 weeks ago

    While working on our my ideal candidate for a social media manager, I started to think about whether or not my organization should consider having an individual dedicated to our social media. Currently, we have 4 […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Future of Voice Assistants, on the site Jen Chicosky 4 months, 3 weeks ago

    I recently purchased digital assistants for my home, which got me thinking about how I can make the most of these devices in my personal and professional life. The digital assistant or voice assistant is a […]

  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 5 months, 2 weeks ago

    I love this, James! In the spirit of getting my kids even more independent (aka decreasing the interruption while I work in my home office), I went out last weekend and picked up a Nest Mini for each of them. Now, Siri is getting them logged in to synchronous classes and Google answers their questions during asynchronous classes. I’ll hear them…[Read more]

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  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, My New Assistant, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 5 months, 2 weeks ago

    In late July when my kids’ school district announced fully remote learning until Nov. 6, I instantly felt the walls closing in on me. Three kids at home doing asynchronous and synchronous learning on a 6-day c […]

    • Profile picture of Gregory Ebbecke
      Gregory Ebbecke replied 5 months, 2 weeks ago

      Love it! As you continue “smartifying” your home, IFTTT (https://ifttt.com/) might serve some inspiration. My initial idea was to have the WiFi cut out to kill TikTok access a minute or two after your alert, but that might be the nuclear option. Depending on your ISP though, you might be able to target certain devices to better “guide” their attention to the appropriate screen.

      To the class, what’s your comfort level with your life being increasingly governed by a digital assistant? Does it feel different if it’s applied to someone you have responsibility caring for (kids, relative, immature spouse perhaps)?

      What are the tradeoffs in delegating our care for others or ourselves to a digital caretaker?

    • Profile picture of James Jeansonne
      James Jeansonne replied 5 months, 2 weeks ago

      I love this! I think the shortcuts just came out in the last year or so right? I use the IFTTT quite a bit. Images that I post to Instagram are uploaded to twitter with the image included… not a bit.ly link that Instagram typically does. I also have it synced with my dropbox account so any photo I post to Instagram automatically gets uploaded to dropbox as well.

      Thanks for the siri tips!

      • Profile picture of Aja J. Williams
        Aja J. Williams replied 5 months, 2 weeks ago

        Oh man, I have seen IFTTT in action and it’s creepy and amazing all at once. But I would use it at work more if IT would let me. I have used Flows but it’s a bit more limited than IFTTT.

        • Profile picture of James Jeansonne
          James Jeansonne replied 5 months, 2 weeks ago

          I think they just came out with a paid version of this too. I haven’t dipped my toe into that pool yet. Honestly, I thought IFTTT would fall apart when the Apple OS created the shortcuts, but it’s still here!

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Social Listening for Free, on the site Jen Chicosky 5 months, 3 weeks ago

    My communications manager and I recently met with Hootsuite to discuss implementation of the platform. She and I are working to engage in more relevant conversations, broaden our audience, attract new customers, […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, My Mobile/Social Career Assessment, on the site Jen Chicosky 6 months, 1 week ago

    Why Social/Mobile in Education?

    The Chester County Intermediate Unit (CCIU) was established in 1971 when the state of Pennsylvania abolished county superintendencies and created 29 intermediate units throughout […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Embracing Design Thinking, on the site Jen Chicosky 7 months ago

    I work in the Communications division and one of our primary functions is supporting other divisions with the development of materials and content to promote their program, events, and services. Recently the […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, A Summer Retreat on Systems Thinking, on the site Jen Chicosky 7 months ago

    Metal models make easy to get stuck in a linear, analysis driven, siloed approach to change, Some problems can be resolved with a straightforward action, but many tend to be complex, dynamic challenges that have a […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Consistency and Standards, on the site Jen Chicosky 7 months ago

    As you may recall from last semester, I am working on a website redesign for my organization. We’ve made some serious progress, which is really exciting. As we work our way through adding content to the w […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Unintended Consequences, on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 3 weeks ago

    During the last class activity, my group created new system requirements that would improve the process of visiting the doctor’s office amid the COVID pandemic. While we identified issues and requirements to c […]

  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 7 months, 3 weeks ago

    Great post, Aja! I would also consider myself a “pseudo” project manager. Project management for me is about change. I think a successful project manager embraces change and can inspire a team to feel comfortable (maybe even excited) about change. When a team is working together toward a shared purpose, they can effectively and efficiently tac…[Read more]

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  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Build-Measure-Learn, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months, 3 weeks ago

    Our guest speakers got me thinking about iterative development. I don’t know about everyone else, but my organization often has the mentality, “if we build it, they will come,” just as Mike Haas mentioned in our c […]

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 8 months, 3 weeks ago

      This is a great post, Jen. It resonates with my experience in Advertising where we begin every client relationship with research. In fact, it’s obvious the correlation between sales and campaign success to the amount of effective research done before. Because of this, I am always in the camp of having research precede all action. But after we launch a campaign (the build), we always track via analytics (the measure), and before the next year (or as needed mid-campaign) we apply those learnings to make changes. Great post!

    • Profile picture of Michelle Bonilla
      Michelle Bonilla replied 8 months, 2 weeks ago

      Great Post Jen!

      I definitely agree that we could be missing an opportunity to close the the Build-Measure-Learn feedback loop. Satya Nadella (CEO of Microsoft) pushed the company to operate more collaboratively in 2014. Under his leadership Microsoft has launched products such as Windows 10, Minecraft, Xbox360 and HoloLens. As an innovation safety valve, Nadella created revived the “Garage” concept. This was a space created for innovative staffers to create or tinker with projects that didn’t fit into specific Microsoft releases. In the garage, MS research teams could test, re-test, and discover — employing the The Build-Measure-Learn loop until a product was ready for either further collaboration or for another team to build that new tech into their projects. As MS is one of the world’s leading tech companies — I would venture to think they’re doing something right lol!

    • Profile picture of Aja J. Williams
      Aja J. Williams replied 8 months ago

      Great post, Jen. I think several companies and organizations are in a similar boat of figuring out how to build that feedback loop and make it effective. As I’ve mentioned our corporation uses Agile as well as Lean methods to look at continuous improvement, but I don’t think it’s holistic across the organization. I think a yearly or even biannual process of taking a step back and figuring out a process, project, etc. could be worthwhile, and maybe it could be as simple as that.

  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 8 months, 3 weeks ago

    I can totally relate to your post, Christina. I work in the communications department within my organization. Prior to COVID, we rarely met as a department. We had biweekly meetings scheduled but they were often cancelled. Once we were sent home, we were required to zoom every morning at 8:30am. We also upgraded our Wrike subscription to include,…[Read more]

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  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Data for All, on the site Jen Chicosky 11 months ago

    Data is obviously an important asset to an organization, but accessing the data isn’t always easy. How can marketers create and share data in a clear, concise, and visually-appealing way? Being able to provide k […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Data Informed Web Design, on the site Jen Chicosky 11 months, 3 weeks ago

    I am assisting with a website redesign for my organization. The project sort of fell onto my desk after some of my professional goals for the year were tied to improving the organization’s use of Google A […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Gather Around, It’s Data Story Time, on the site Jen Chicosky 1 year ago

    One of the chemicals released during a good story is Oxytocin, which is also known as the “feel good” hormone. When we hear a story that resonates with us, our levels of oxytocin increase. When oxytocin is rel […]

  • Profile picture of Jen Chicosky

    Jen Chicosky wrote a new post, Online Charters are Closing in PA, on the site Jen Chicosky 1 year, 3 months ago

    I’ve been in education for the last 16 years. I have committed my entire career to helping students and educators navigate the system. As a parent, I try to help my kids navigate the system, too. And I’ll be […]

  • Profile picture of Jen Chicosky

    Jen Chicosky posted a new activity comment 1 year, 3 months ago

    Interesting post, Angelica. I am fortunate that my commute to my office is less than 15 minutes, so I don’t have to rely on navigation tools. However, I travel to South Carolina 3 to 4 times a year to visit my parents and siblings. The drive down 95 is unpredictable and painful. I never know what type of traffic I am going to hit. An 8 hour ride…[Read more]

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