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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jen Armstrong

Profile picture of Jen Armstrong

@jen-armstrong

Active 4 years, 2 months ago
@tuh35997 Hello! Just trying to do some networking. I hope you are having a great day. It is nice to meet you! View
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  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 2 months ago

    Congratulations and well deserved!

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    Jen Armstrong posted a new activity comment 4 years, 3 months ago

    I enjoyed reading this post Nicoli! It is so true! I was actually just talking about this with a few coworkers the other day and how Hulu is offering their services for less than $12 a year (99 cents a month which you can cancel anytime.)

    With this in mind, I had wondered what Hulu’s competitors would come back with, or if they will even do…[Read more]

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    Jen Armstrong wrote a new post, 6 Tips for Keeping your Content Evergreen, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 4 years, 4 months ago

    As a content marketer, your job will become increasingly easier when you have material that is evergreen, or content that stays relevant for a very long time and doesn’t expire.

    So what content has a longer s […]

  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    My example is a little different but I think it is still considered real-time marketing. I like when brands, mainly competitors, take to social media, which I have seen many of times on Twitter, to bash their products or marketing campaigns. Coming to mind is Wendy’s and McDonald’s where they are going back and forth, real-time, to make sure that…[Read more]

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    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    Without doing any research, I am curious to know the father’s background and how this idea came about. Most of Gen Z have used the Internet since a young age and are comfortable with technology and social media so I am curious how his father (assuming he is Gen X or older) can understand this different “way of life via technology” than his son who…[Read more]

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    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    Loved the Jimmy Kimmel spoof! What makes me curious is at what “level of disaster” would we receive an actual notification from the president? Did those in Pittsburgh receive something when they found out about the synagogue shooting? Would this be targeted by a specific radius/geolocation or would it be nationwide? If we declare war, would we get…[Read more]

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    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    Nice recap of Dunkin’ and M&Ms! I think more brands should use holiday’s as an advantage if it makes sense for them, possibly even creating an event around the holiday to make it more memorable (think Mole Street and Molstice around the Summer Solstice.)

    User generated content is very powerful and allows others (users) to give their feelings…[Read more]

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    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    With Halloween on the horizon, I am sure you know where this comment is going…

    I read an article (https://www.phillyvoice.com/flyers-mascot-gritty-halloween-costumes-2018-best-worst-dogs-pumpkins) about how Philly fans will be dressing up as Gritty for Halloween. Some are creative but as a Flyers fan, I am slow to the Gritty bandwagon.

    I…[Read more]

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    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    I just wrote about this documentary as an eportfolio post and I think it should be watched! Part 2 comes on tonight and I am excited to hear how Facebook “played a role” in the 2016 election.

    My question is how (if at all) will this change other social media out there and their views on data privacy and protection.

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    Jen Armstrong wrote a new post, The Facebook Revolution: The Man Who “Connected” the World, on the site Jennifer Armstrong 4 years, 4 months ago

    As a millennial who is heavily involved in social media, personally and professionally, I wanted to take a deep dive on one specific social media platform that continues to change the world: Facebook.

    My […]

  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 4 months ago

    Great question, Christine. I am not sure it is a prank but that’s just my personal opinion. I like the Game of Thrones play as well.

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    Jen Armstrong wrote a new post, The Power of Experience, on the site Jennifer Armstrong 4 years, 5 months ago

    When guest lecturer Brendan Walsh of Mole Street joined us for a lesson on experiential marketing, the concept was new to me and one that really got me thinking. In today’s technological world of mobile d […]

  • Profile picture of Jen Armstrong

    Jen Armstrong wrote a new post, #DiscoverNespresso: Clooney’s Quest, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago

    In case you missed it, Nespresso released their latest ad yesterday featuring brand ambassador George Clooney and co-star Natalie Dormer of Game of Thrones.

    In the commercial, Clooney is dressed up in medieval […]

  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 5 months ago

    I loved reading your post and appreciate your recommendations to mitigate the damage that those those pesky social media trolls create!

    While my company has not had any serious incidents with trolling on social media sites, we have experienced them via our digital software review websites. Overall, we have been lucky but we do “kill them with…[Read more]

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  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 5 months ago

    One thing I wish I knew in college about social media was that each operate and optimize differently. Yes, I knew that they were different platforms but I didn’t realize how different my results would be if I posted the same video accompanied by text on Facebook than I would on LinkedIn or YouTube.

    Another thing is optimizing when I post on…[Read more]

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  • Profile picture of Jen Armstrong

    Jen Armstrong wrote a new post, Using LinkedIn for Lead Generation, on the site Social Media Innovation MIS 5603 Fall 2018 4 years, 5 months ago

    With over 500 million members, LinkedIn has been the most effective channel for my company, Vertex Inc. I was surprised to see that according to one of our class readings, 45 Eye-Opening LinkedIn Statistics […]

  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 5 months ago

    I think dating will be a way to lure individuals back to Facebook, especially when the platform opens up to a larger audience outside of Columbia. There are many competitors to online dating and I think by ask questions about the potential match through their pictures might be a good start to engagement but I think the requirements for those…[Read more]

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  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 5 months ago

    I agree with Collene’s comment. It’s not only everything that happens before they purchase but also retention and upselling after they become a customer. (Social) strategy shouldn’t stop once they sign on the dotted line.

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  • Profile picture of Jen Armstrong

    Jen Armstrong posted a new activity comment 4 years, 6 months ago

    Just a quick note that Twitter is suspending new applications for verified profiles. They do not have a date in time when the approval process will resume.

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  • Profile picture of Kat Skuback

    Kat Skuback and Profile picture of Jen ArmstrongJen Armstrong are now friends 4 years, 6 months ago

    Jen Armstrong

    @jen-armstrong

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