Hey Friends — I’ve been working pretty extensively in social for about 10 years, but I have a secret — I just can’t get into twitter. I don’t know why — it’s just not the medium for me. The visual aspects of IG are great and I love a good IG story and I see a number of great ways to still use facebook, linkedin and Youtube. I’m even cool with TikTok (though I’ll admit, I’m a little uncertain about it’s direct advertising potential as I think it kind of breaks the medium) but I’ve just never gotten into twitter. Do people have strategies they use on twitter when they are creating content? I’ve tried focusing on journalistic content and I’ve even tried anthropomorphizing my twitter feed (we have an Owl that speaks for our Theater Twitter), but I still feel Twitter deficient… any advice would be lovely.