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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Jason Lindner

Profile picture of Jason Lindner

@jason-lindner

Active 2 weeks, 6 days ago
@iridian-gonzalez As a dramatic writer, I agree that storytelling is everything in marketing — glad to hear you say it loud and proud. We are all Storytellers! View
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  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 2 months, 3 weeks ago

    Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

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    Jason Lindner wrote a new post, ANIMAL STYLE: McDonald’s new Menu Hacks & The Question Of Customer Co-Creation, on the site Jason Lindner 5 months ago

    By Jason Lindner
    (E-portfolio post – Spring 2022)

    Recently, McDonalds announced “Menu Hacks” that would begin to be introduced as part of their menu, including such additions (which personally I find rat […]

  • Profile picture of Jason Lindner

    Jason Lindner and Profile picture of Rebecca ZinnRebecca Zinn are now friends 6 months, 2 weeks ago

  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, The Danger of IoT and “Tech Abuse” in Domestic Violence, on the site Jason Lindner 7 months, 2 weeks ago

    One in four women are said to experience abuse in their lifetime and tech is beginning to play a larger role in that cycle of violence.

    Tech abuse or cyber violence are terms that have been coined to […]

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    Jason Lindner posted a new activity comment 7 months, 3 weeks ago

    Thanks for this article, Ben. I agree that there is a great deal about social media that seems amorphous from a data standpoint. One of the reasons I am getting this degree is to get a better handle on this question. For me, interacting with third-party vendors that do our social media ad buying seems a bit like the way a sorcerer in medieval…[Read more]

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    Jason Lindner posted a new activity comment 7 months, 3 weeks ago

    Great article, Regina
    I think it’s very possible that the food market has been disrupted forever and will go the way of the large chain book stores. With groceries able to be purchased and delivered easily it seems likely that once the industry catches up with the idea that they no longer need brick and mortar stores, many of these will morph…[Read more]

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    Jason Lindner and Profile picture of Gabby GutierrezGabby Gutierrez are now friends 8 months ago

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    Jason Lindner posted a new activity comment 8 months, 1 week ago

    One thing I am interested in is how streaming services will inevitably connect more significantly with IoT devices ? Will your purchase of yoga pants prompt a streaming service to push exercise videos? Or will your reservation on an Alexa, bring up romantic movies on your Netflix feed? The desire from programmers for their algorithms (a word that…[Read more]

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    Jason Lindner wrote a new post, A New Way To Think About Your Next Rebrand. Wanna Know Why? Chicken Thigh., on the site Jason Lindner 8 months, 1 week ago

     

    The people of “Wingstop” had a problem. Their value proposition was predicated on the idea of getting delicious chicken wings to their customers. In fact, their name proclaimed it. However, a thre […]

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    Jason Lindner wrote a new post, Like Water But Smarter, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 2 weeks ago

    Water has been called the stuff of life. It makes up over 60% of the human body and about two-thirds of the earth. However only about 1% of that water is potable. Many of us take for granted that we turn on a […]

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    Jason Lindner posted a new activity comment 8 months, 2 weeks ago

    “Dad, that’s the tank for the water softener!” — “Well, I am missing the back of my head, I think you could cut me some slack” LOL — love that episode.

    And to go back even further in cartoon history, there were the “House of the Future” Tex Avery cartoons that always seemed to leave the “Mother in Law” hanging out to dry. While these are…[Read more]

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    Jason Lindner wrote a new post, THE INTERNET OF STINGS (a short play), on the site Information Technology Management MIS 5001 Fall 2021 8 months, 2 weeks ago

    THE INTERNET OF STINGS
    A short play by Jason Lindner
    A dark alley in the sadly not too distant future. A scruffy young woman with pink hair (ROSIE) is approached by a buttoned-up businessman (HUGH). […]

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    Jason Lindner and Profile picture of Laurel MillerLaurel Miller are now friends 8 months, 3 weeks ago

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    Sara Valko and Profile picture of Jason LindnerJason Lindner are now friends 8 months, 3 weeks ago

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    Jason Lindner wrote a new post, Never fear — The Data Hero is Here!: Can Aggregated Data be Used for Do-Goodery?, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    According to Inc.com, millennial employees, who make up around 75% of the workforce, are invested in the idea of working for companies that can demonstrate social responsibility. While monetary donations and […]

    • Profile picture of Henry Fountain
      Henry Fountain replied 9 months, 3 weeks ago

      Hi Jason,

      Great article! I like the dichotomy of data questions that you pose when it comes to “good and evil.” I for one believe that data can be inherently good, and make life easier for every day consumers. Akin to this, I agree with your ideals of collaboration between companies and nonprofits using data to change the word for the better. Of course, you will get your skeptics and those who will believe that the government and corporations are spying on them, but as a whole data can lead to all kinds of breakthroughs. I think questions surrounding the usage and selling of data might become more strict as government policies catch up with initiatives and technology, but in the meantime we are in quite the grey area for government regulations.

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    Taylor Hemphill and Profile picture of Jason LindnerJason Lindner are now friends 9 months, 3 weeks ago

  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Jason LindnerJason Lindner are now friends 9 months, 3 weeks ago

  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, How Star Wars Legos Schooled AI Customer Service, on the site Information Technology Management MIS 5001 Fall 2021 9 months, 3 weeks ago

     

    Are you a “Speak to a representative” person? Or do you just hit 0 until you get someone to talk to? What do you do when you get caught in “voice-jail”, or maybe the dreaded “chatbot loop” that keeps r […]

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 8 months, 3 weeks ago

      Jason, this was an awesome post! I believe that Samantha summed it up quite well- “the most annoying inventions”. These little pop ups that come when you are leaving the page or within seconds of entering the site can be quite frustrating and only give information they are programed to provide. Most of which is unhelpful for the in depth problem solving questions I research at my workplace. If sites continue to use this AI, they should be developing it into a human like interaction with learned behaviors. Since most companies use the bots to answer the simplest questions that are not helpful, the frustrations become more prominent when a customer then has to contact customer support. As one who constantly relies on AI to answer questions in my daily life, I think it is only right that these chat boxes be helpful technology or a dying one.

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    Jason Lindner posted an update in the group Group logo of Social MediaSocial Media 9 months, 4 weeks ago

    Hey Friends — I’ve been working pretty extensively in social for about 10 years, but I have a secret — I just can’t get into twitter. I don’t know why — it’s just not the medium for me. The visual aspects of IG are great and I love a good IG story and I see a number of great ways to still use facebook, linkedin and Youtube. I’m even cool with…[Read more]

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    Jason Lindner and Profile picture of Iridian GonzalezIridian Gonzalez are now friends 9 months, 4 weeks ago

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FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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