MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

Activity

  • Profile picture of Janice M Goehler-Johnson

    Janice M Goehler-Johnson posted an update 8 months ago

    @jennifer-berman– i am intrigued to see that you are a Global brand manager, I have been supporting so many national brands over the years, i am interested in learning your thoughts on supporting a National brand versus a Global brand.
    I am sure it is more challenging as it relates to operations, distribution and execution. Would love to know your thoughts on this.

    • Profile picture of Jen Berman
      Jen Berman replied 8 months ago

      Happy to chat about this! I’ll note that I’ve only ever managed global brands, so I’m not as versed in domestic/national. International scale has always intrigued me and been a rewarding challenge to think about cultural nuances and complexities (and similarities!). Hope you’re having a good weekend!