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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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James Jeansonne

Profile picture of James Jeansonne

@james-jeansonne

active 2 months, 2 weeks ago
@tul51029 You have a ton of experience and I’m looking forward to learning more from you. I think university marketing and marketing to generation Z could be difficult and I need get more up to speed on this. View
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  • Profile picture of Chand Patel

    Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 2 weeks, 2 days ago

    It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, Vera Brand, on the site Vera 2 months, 3 weeks ago

    Mission Statement
    Empower and support individuals suffering from dementia so that they may continue to live in their homes while providing peace of mind to concerned family members. Deliver legendary service and […]

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, Support, on the site Vera 2 months, 3 weeks ago

    Complete the form to contact us! One of our certified customer support specialists will be in touch within 30 minutes.
    If this is a medical emergency, please call 911.

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, Data Analysis, on the site Vera 2 months, 3 weeks ago

    Data Analysis

    [Source: U.S. Census Bureau]

    The nation’s 65-and-older population has grown rapidly since 2010, driven by the aging of Baby Boomers born between 1946 and 1964. The 65-and-older population g […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, EpicTrek Desktop, on the site Epic Trek 2 months, 3 weeks ago

    EpicTrek provides personalized recommendations for adventure seekers through a user-friendly responsive website and socially enabled mobile app. The combination of digital experiences meets the needs of our […]

  • Profile picture of Katherine M Bex

    Katherine M Bex wrote a new post, Top 5 Local Outdoor Adventures To Do With Your Family, on the site Epic Trek 2 months, 3 weeks ago

    The Pandemic has us all scrambling these days in desperate search of fun activities to do outdoors. Let’s face the reality, it’s been a bad year for us all. However, for the average American teen 2020 has […]

  • Profile picture of Katherine M Bex

    Katherine M Bex wrote a new post, 3 Outdoor Adventures To Do With Older Kids, on the site Epic Trek 2 months, 3 weeks ago

    If your kids are anything like mine, gone are the days when they were interested in Disney type vacations. They are constantly talking about travels to unique places and I’m bombarded with seeing a lot of […]

  • Profile picture of Katherine M Bex

    Katherine M Bex wrote a new post, The Ultimate Guide To Planning The Best Vacation With Teens, on the site Epic Trek 2 months, 3 weeks ago

    Find out what your family is interested in
    The first step in taking the Ultimate family vacation that will wow your family is figuring out what you can do that might interest the group. Epic Trek’s proprietary […]

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, Caregiver Toolkit, on the site Vera 3 months ago

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, 10 Easy Recipes to Boost Brain Health, on the site Vera 3 months ago

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, Getting Started, on the site Vera 3 months ago

    Backed by our 30-day money-back guarantee, getting started with Vera is easy.

    Vera’s subscription model includes equipment maintenance and updates, access to our 24/7 call center, and 24/7 customer […]

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, How It Works, on the site Vera 3 months ago

     

  • Profile picture of Chand Patel

    Chand Patel wrote a new post, Can Cities Out Smart Us?, on the site Chand Patel 3 months, 2 weeks ago

     

    Develop a post on your take on it … You could argue for/against IoT as a disruptive technology.  You could find an industry & explain why you believe IoT will disrupt it. Be sure to discuss impl […]

  • Profile picture of Chand Patel

    Chand Patel wrote a new post, How Smart is Your City?, on the site Digital Marketing MKTG 5604 Fall 2020 3 months, 3 weeks ago

    Develop a post on your take on it … You could argue for/against IoT as a disruptive technology.  You could find an industry & explain why you believe IoT will disrupt it. Be sure to discuss implications for mar […]

    • Profile picture of Gabi Bruckner
      Gabi Bruckner replied 3 months, 2 weeks ago

      Thanks for sharing Chand! Really enjoyed how you outlined both benefits and troubles with the concept of smart cities.
      One of the biggest smart city initiatives that comes to mind is California’s ban on the sale of gas cars in 2035. Obviously once this ban goes into effect, electric vehicles will become far more common in the state of California. It may also lead to other states to follow the same initiative, which personally – I think would be a good thing. With electric vehicles taking up the road: smart technology would be more prominent for car consumers, but would also be a big step towards reducing our world’s terrible reliance on greenhouse gas emission-vehicles.

    • Profile picture of Sammi Strachan
      Sammi Strachan replied 3 months, 2 weeks ago

      Wow! This was really interesting! I had no idea “Smart cities” even existed and were beginning to take shape. I think with this innovations brings many obstacles as you talked about and I am not sure if I am onboard with this. I think it is a great idea but the cons may outweigh the pros. If our technology was more advanced and we were further along I would agree. I think implementing this technology is little pieces would be a great learning experience and also keep us learning more and more about the IoT. I think in the end this would be a great thing for cities to adopt one day but not until our technology and IoT is a little more developed.

    • Profile picture of Sean T.
      Sean T. replied 3 months, 2 weeks ago

      As I was reading through your article, I had this feeling of something familiar about. Then I remembered I had read about some trouble Sidewalk Labs (a Google subsidiary) was having with the first ever smart city in Toronto. They were not trying to make the whole city smart, just a small section. They had been having trouble with privacy advocates for awhile. After reading your article I looked it up. They canceled the project as a result of COVID. The pandemic had too large of an impact on the local economy for Sidewalk Labs to turn a profit. I do think we will see a smart city in our life time. I also believe there will be a lot of benefits of a smart city, cost savings, lower crime, lower traffic, to name a few. However, I think the privacy piece is a big hurdle to overcome. People are becoming more aware of their data and how they want it managed. As this trend continues a smart city will have to find the balance between privacy and data usage.

    • Profile picture of Tosin Ojo
      Tosin Ojo replied 3 months, 2 weeks ago

      I first heard about smart cities when talking about how IoT is being used in the transportation system. Many cities are implementing technology like this in their traffic lights in order to improve road safety. As technology is becoming more prevalent in our daily lives, the idea of a smart city won’t be a foreign thing. I do see some problems with it as you mentioned in your post. I wonder about the safety of the city as cybercrime and hacking become more advanced, what are some safeguards that would be put in place in order to protect the people who live in those cities.

    • Profile picture of Claire Hennessey
      Claire Hennessey replied 3 months, 1 week ago

      Chand,

      I have not previously put a lot of thought into the concept of smart cities so thank you for bringing this topic to our attention. I think the implication of IoT for the communication of natural disasters could be largely impactful and beneficial to many communities across the world. Yet I also think a road block in the application of this technology to the places that need it most would be a significant struggle. I would argue that the areas most affected by natural disasters lack technical infrastructure, and I think this already affects their awareness of natural disasters today. With the significant increase of tropical storms in the Atlantic this year, I have seen news articles discussing how many of these developing countries were not able to prepare for the events because of the lack of communication to reach all of their citizens.

      For this reason I think the need for Iot is apparent, yet the marketing strategy would need to present a this need in order to establish a large amount of funding to make the implementation possible.

    • Profile picture of Alejandra Forero
      Alejandra Forero replied 2 months, 4 weeks ago

      I think you did a great overview of smart cities and I wanted to share an interesting example I found for the city of Columbus. The department of transportation invested $90 million on an initiative to achieve the following 5 goals:

      1. Connect citizens to services around the city
      2. Increase usage of sustainable transportation
      3. Have easier access to jobs
      4. Reduce congestions using “smart logistics”
      5. Provide real-time traffic updates so that commuters can improve their mobility

      An example of improving mobility for both residents and visitors was the project that aimed on having a single application that allowed residents to pay for all modes of transportation. This app also allowed users to plan the most cost effective and fastest route as it would have “public transit, parking, bike-sharing, car-sharing, and ride-hailing services” all in one single system.

      You can find more information in the resource below:

      “NXP to Provide Smart City Technologies to Columbus, OH, Winner of the U.S. Department of Transportation’s Smart City Challenge: Columbus to use NXP Solutions, Including Real-Time Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communication Systems and Secure Public Transportation Smart Cards for a More Intelligent Urban Transportation System.” NASDAQ OMX’s News Release Distribution Channel Jun 23 2016 ProQuest. 5 Dec. 2020 . Link https://search-proquest-com.libproxy.temple.edu/docview/1799047501?accountid=14270&pq-origsite=primo

    • Profile picture of April M. Morton
      April M. Morton replied 2 months, 3 weeks ago

      As I was reading your post and when I think about IoT in general, I am left feeling torn between the exciting possibilities presented if our seemingly infinite data points generated daily could talk to each other and the fear of just what would be revealed! How much do we really want to know? (Press play on the “You can’t handle the truth!” clip from an Officer and a Gentleman.)
      How efficient is too efficient when entire job markets are eliminated? Relative to marketing, I am literally rubbing my hands together loving the idea of being able to profile the market for segmentation and targeting, but the thought of being on the other end of that process still makes me feel less comfortable, yet I am not able to explain why.
      I have to hope that not matter how connected our society becomes, we will still make room for differences. I have to hope that if it comes down to choosing technological advancement or the advancement and wellbeing of the human race, we will choose the obvious. I have to hope that the infinite possibilities presented by the internet of things will be used to increase the quality of life for all and allow us to live and work together more harmoniously. At the end of the day, it seems that we are racing towards this new reality, so we shall see…

  • Profile picture of Danielle Nagle

    Danielle Nagle wrote a new post, QR Codes: Don’t Call It a Comeback, on the site Danielle L. Nagle 3 months, 3 weeks ago

    COVID-19 has taken the world by storm and changed our everyday lives from how we communicate and interact with one another, to how we work professionally, conduct business, exercise, and complete basic life tasks […]

  • Profile picture of Lindsay Gunderman

    Lindsay Gunderman wrote a new post, Brain-Computer Interfaces and Data Privacy, on the site Lindsay Gunderman 3 months, 3 weeks ago

    Brain-computer interfaces (BCIs) create “a bridge between your brain and an external device.” (Gonfalonieri, 2020) Today, we are able to monitor brain activity through non-invasive devices such as headbands or […]

  • Profile picture of Kathleen Zacrep

    Kathleen Zacrep wrote a new post, Influencer Marketing with COVID, on the site Kathleen Zacrep 3 months, 3 weeks ago

    The aftermath of Covid-19 pandemic, has resulted in individuals focusing their attention to social media which has in turn increased the number of users across the various social media platforms-Instagram, […]

  • Profile picture of Ralph Dixon

    Ralph Dixon wrote a new post, Letter to Investors, on the site What the Fridge?! 3 months, 3 weeks ago

    INVESTMENT MEMORANDUM

    To: Potential Angel and VC Investors of What The Fridge?!
    From: MARTR Mavens, LLC.
    Subject: Letter to Investment Committee
    Updated: Saturday, December 12, 2020

    In advance of our […]

  • Profile picture of Katherine M Bex

    Katherine M Bex wrote a new post, Setting Up Your Social: A Basic Guide For Getting Started, on the site Katherine Bex 3 months, 3 weeks ago

    Brands, listen up, this can be helpful as you navigate the ins and outs of creating and enhancing your social presence. The following is a guide intended to prepare you for life beyond the one-way posting […]

  • Profile picture of Ralph Dixon

    Ralph Dixon wrote a new post, WTF?! App, on the site What the Fridge?! 3 months, 3 weeks ago

    MARTR Mavens is in the process of developing a mobile application that will recognize food items through photo recognition (with optional search and UPC scan available). After compiling your ingredients, the WTF […]

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