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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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James Jeansonne

Profile picture of James Jeansonne

@james-jeansonne

active 2 months, 2 weeks ago
@tul51029 You have a ton of experience and I’m looking forward to learning more from you. I think university marketing and marketing to generation Z could be difficult and I need get more up to speed on this. View
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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 5 months, 2 weeks ago

    I think they just came out with a paid version of this too. I haven’t dipped my toe into that pool yet. Honestly, I thought IFTTT would fall apart when the Apple OS created the shortcuts, but it’s still here!

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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 5 months, 2 weeks ago

    Sara – this is great. I love the “Mayor of Teen Town” – I have recently deemed my house a Fortnite Detox Zone!

    Such a good point with “as a kid.” I remember being dropped off outside the (old) Philadelphia Spectrum with my friend to go watch a Sixers Game. My buddy’s dad would pick us up on the same corner when it was over… and we were 10…[Read more]

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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 5 months, 2 weeks ago

    I love this! I think the shortcuts just came out in the last year or so right? I use the IFTTT quite a bit. Images that I post to Instagram are uploaded to twitter with the image included… not a bit.ly link that Instagram typically does. I also have it synced with my dropbox account so any photo I post to Instagram automatically gets uploaded to…[Read more]

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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 5 months, 2 weeks ago

    Hey – this is awesome. I’ve wanted to get back into photography and playing with the idea of taking some classes next year. I’m downloading snapbridge right now- thank you!

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  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, Good Night Moon, I Mean Good Night Google, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 5 months, 2 weeks ago

    “In the great green room

    There was a telephone

    And a red balloon

    And a picture of –

    the cow jumping oooovvveeer the moon.”

    I used to read this book by Margaret Wise Brown to my kids all the time […]

    • Profile picture of Jen Chicosky
      Jen Chicosky replied 5 months, 2 weeks ago

      I love this, James! In the spirit of getting my kids even more independent (aka decreasing the interruption while I work in my home office), I went out last weekend and picked up a Nest Mini for each of them. Now, Siri is getting them logged in to synchronous classes and Google answers their questions during asynchronous classes. I’ll hear them ask her, “Hey, Google, what’s the cube root of 125?” or “Hey, Google, how do you say girl in Spanish?” If they need me, they love the broadcast feature. My youngest will demand from upstairs, “Hey, Google, broadcast to the office. Mom, I need help.” I don’t know, I might actually be teaching them to be lazy instead of independent.

      • Profile picture of Gregory Ebbecke
        Gregory Ebbecke replied 5 months, 2 weeks ago

        I prefer to think we’re teaching our kids to be better critical thinkers rather than making them reliant on machines. Slight differentiation between teaching them that machines can do things for them vs. showing them how machines can help. I also find that even as relative youngsters, my kids are already more intuitive in some ways than I am!

  • Profile picture of Amy Lavin

    Amy Lavin and Profile picture of James JeansonneJames Jeansonne are now friends 5 months, 3 weeks ago

  • Profile picture of Chand Patel

    Chand Patel and Profile picture of James JeansonneJames Jeansonne are now friends 6 months, 1 week ago

  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 6 months, 3 weeks ago

    Thank you Amy for the comment! You are right, you learn something new each time… that said, I feel Hamilton is on a Disney+ loop at my house these days!

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  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, Garmin Has a Mr. Robot Moment, on the site James Jeansonne 7 months, 1 week ago

    I do a lot of running and cycling. I compete (against myself) in triathlons and have a lot of friends in the sport. I mention this because when Garmin has outage, I hear about it! All of my social feeds were full […]

  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, But then what?, on the site James Jeansonne 7 months, 1 week ago

    We’re here and we’re almost done, but then what?

    No matter the situation, this question arrises near the end of almost every journey. Currently, I’m getting ready to enter the final semester of the Digital […]

  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 7 months, 3 weeks ago

    If you could fix this and COVID-19… 🙂

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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 7 months, 3 weeks ago

    Katie – Thank you. So right about King George… really makes me laugh. I also thought it was super interesting how Lin Manuel Miranda stepped down as “Hamilton” so early into the running to concentrate on casting in other cities. Great leadership!

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  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, Everything is Legal in NJ – Lessons from A Dot Ham, on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 3 weeks ago

    We’re still learning lessons from Alexander Hamilton and it’s been over 200 years since he lost a duel to Aaron Burr. Like everyone else in America, I spent part of my July 4th holiday weekend watching the […]

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 7 months, 3 weeks ago

      This is a fantastic post, James! I am one of those see it in the theater and then 4 times on Disney + people. And while King George is a favorite of mine – it is indicative of your point. I may not favor what he stands for but he brings humor to scenes that may otherwise be dark. And my point might be lost on the favorite of others if they merely used their historic viewpoint of King George instead of listening to my character reasoning. All the best leaders check their ego at the door, realizing they can learn something from everyone.

      • Profile picture of James Jeansonne
        James Jeansonne replied 7 months, 3 weeks ago

        Katie – Thank you. So right about King George… really makes me laugh. I also thought it was super interesting how Lin Manuel Miranda stepped down as “Hamilton” so early into the running to concentrate on casting in other cities. Great leadership!

    • Profile picture of Amy Lavin
      Amy Lavin replied 7 months, 3 weeks ago

      James, sir. Excellent post and incorporation of relevant concepts to an amazing play. My ten year old and I have watched Hamilton about a dozen times so far – learn something new every time we watch. Great correlation!

      • Profile picture of James Jeansonne
        James Jeansonne replied 6 months, 3 weeks ago

        Thank you Amy for the comment! You are right, you learn something new each time… that said, I feel Hamilton is on a Disney+ loop at my house these days!

    • Profile picture of Ava Shije
      Ava Shije replied 7 months, 2 weeks ago

      This is an interesting question you raised at the end. I do think that the “talk less, smile more” could actually be good advice for a meeting facilitator. Maybe the facilitator could try to ask leading questions and provide a platform for each team members to be a “Hamilton”.

    • Profile picture of Jill Koslosky
      Jill Koslosky replied 7 months, 2 weeks ago

      Great post James. I will quietly confess that I haven’t seen Hamilton yet (I will add it to the list). I’ve been mulling over the comment about Diversity of Leadership. You are so right that we need to ask more questions and how frequently group think leaks into the conversation. Perhaps it’s too many years in leadership in higher education, but I’ve found that the person who is leading the meetings sets the tone for how the team will respond. I’ve had some leaders where group think was a survival tactic! God forbid you challenge anything or ask why even once. The best leaders allow for a great deal of diversity and discussion. The challenge here is guiding that discussion to a resolution (I’ve seen analysis paralysis from some who can’t make a decision because they haven’t actively guided the conversation and questioning to a decision). I think that the 5 Why’s and other tools like it, can help all levels of leadership improve in decision making. I like Ava’s idea of assigning a Hamilton cast member role to each team leader!

    • Profile picture of Aksana Bukhaustsava
      Aksana Bukhaustsava replied 7 months, 2 weeks ago

      I am with Jill, James, in having never seen Hamilton. But what you wrote about resonates with me on a profound level. While I can be the person who “stands for something” at work, sometimes, it comes with a high price that I am not always willing to pay. The two owners of the restaurant I manage have very different visions and views on, well, everything. And even though I can argue some cases (given all the evidence I can collect), the emotional and behavioral push back and consequences I have to face makes diving into some issues highly undesirable. Unfortunately, superiors can exercise their power in the described way, making it difficult to forge an atmosphere where diversity of opinions can flourish.

  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 7 months, 3 weeks ago

    Erin – This is great. Thank you for writing it. I hope we do get more mail in and online voting. If the internet is secure enough for me to file my IRS returns and for them to accept my payment… it should be secure enough for me to vote!

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  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 7 months, 4 weeks ago

    Sara – This is awesome. I couldn’t agree more. The DMV is not my BFF. It’s frustrating, always takes 3x as long as it should and I usually avoid it as much as possible. I went there recently for a driver’s licenses – it was such a pain. I stood in 2 different lines to do the same thing. ugh….

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  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, Nacho Lunch Box – It’s Mine!, on the site James Jeansonne 8 months, 1 week ago

    Choosing your lunchbox as an adult is just as important as choosing your lunchbox as a kid.

    When we were younger, the lunchbox decision matrix included your favorite movie or cartoon, a trip to Walmart, and […]

  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, What Can a “Karen” Teach Us?, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months, 3 weeks ago

    “Oh, quit being a Karen.”

    “Oh no, Karen is about go unhinged!”

    “Dad, you’re one complaint away from being called a Karen.”

    I didn’t quite get it at first. I mean, what’s wrong for asking for the […]

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 8 months, 3 weeks ago

      Thank for sharing this, James. Working as a server in a restaurant throughout undergrad in an affluent beach town to save money for tuition, I have experienced many interactions with “Karens”. While I would never defend the behavior and am often embarrassed for those displaying this type of behavior, I have still tried my best to put myself in Karens’ shoes and provide a solution in a potentially flawed process such as table waiting times in a crowded lobby or worked with my manager to pacify the situation to improve the customer journey and improve their experiences as they move through the sales funnel.

      Sources
      “What Is Customer Journey Mapping and How to Start?” Paul Boag – User Experience Advice, 9 May 2020, boagworld.com/audio/customer-journey-mapping/.

    • Profile picture of Bob Edwards
      Bob Edwards replied 8 months, 3 weeks ago

      Great perspective on personas and the customer journey!

    • Profile picture of Torri L. Fisher
      Torri L. Fisher replied 8 months, 3 weeks ago

      Wow! I LOVE it! It’s easy to look at “Karen” or a “Permit Patty” and immediately denouce their behavior, however I think you touched on a really great perspective in analyzing the root of the behavior and how we can react to it from a business professional lens. Thank you for the post James!

  • Profile picture of James Jeansonne

    James Jeansonne posted a new activity comment 8 months, 3 weeks ago

    Jill – This is awesome. I really like how you connected the 5 Ys to this… so cool. I really had no idea that scuba diving was so much safer than driving, sky diving, etc. Now I want to go!

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  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, When 3 out of 4 Dentist Recommend Something,, on the site James Jeansonne 10 months, 3 weeks ago

    I want to know what is going on with the fourth dentist? What did he/she see that the others didn’t or why did this person think it was enough to go against the grain?

    Have you taken the Enneagram personality […]

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 10 months, 3 weeks ago

      This is such a good post and an excellent question. I think the fact that everyone staying home may increase the chances of using the free preview. And, according to Mintel (Digital Video June 2019), people by far are using their phones for streaming above any other device. The only catch is that the video being streamed is designated as free. Even then, I would think that people would shell out the $5 per month for worthwhile content (Reno 911! reboot) but I just can’t get past the ads. With the paid membership you are still going to be served ads heavily. That might just be the showstopper for me.

  • Profile picture of James Jeansonne

    James Jeansonne wrote a new post, Covid-19: Brand Management in a Crisis, on the site James Jeansonne 11 months, 3 weeks ago

    In 72 hours our world changed: Our country shutdown the majority of international flights, all sports leagues suspended their seasons, kids in Ohio started a 3 week “coronacation,” and we learned what the ter […]

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