@jaclyn-scarborough
Active 3 years, 1 month ago-
Jaclyn Scarborough wrote a new post, Social Media Lessons from Gritty, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago
Most of Philadelphia hated Gritty on his debut on September 24, 2018. By September 25th, we all loved him and were ready to fight anyone who didn’t adore him. These are the initial words I said: ‘Wow, that mar […]
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Jaclyn Scarborough wrote a new post, #GivingTuesday’s newest trend – Facebook Fundraiser, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago
My Facebook feed on Tuesday was literally all fundraisers. I had to scroll 3x before I saw a content post. Over $125 million was raised this year by individuals, non-profits and even businesses. This year Facebook […]
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Jaclyn Scarborough posted a new activity comment 3 years, 5 months ago
I think Black Friday and Cyber Monday may fall even further. I used to be an avid Black Friday shopper getting to the stores at dawn – it was so exciting! Then the deals were available online and there was no need to go out anymore. This year I noticed all of my favorite online shops offered early Black Friday deals and extended Black Friday to…[Read more]
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Jaclyn Scarborough wrote a new post, Businesses use election day for content marketing, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 5 months ago
In my last year of living in Port Richmond, a great coffee shop opened on Richmond Street – the equivalent to a ‘Main street’ in a neighborhood. It was great that a local business opened and was revitalizing the n […]
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Jaclyn Scarborough wrote a new post, Millennials are ruining gift-exchanges, what Marketers can do about it, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 5 months ago
Last year, 35% of millennials said they wanted to skip the holidays this year and spend money on something other than gifts. In a SunTrust bank customer survey, 60 percent of the more than 2,000 surveyed online […]
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Jaclyn Scarborough wrote a new post, Linkedin Advertising for Webinar Recruitment, on the site Jaclyn Scarborough 3 years, 6 months ago
The Problem
In the Higher Education B2B sector, I frequently conduct webinars focused on the content of our product solutions, mainly our online learning platforms. Webinars offer a unique way for interactive […]
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Jaclyn Scarborough wrote a new post, Using Chatbots for good instead of evil., on the site Jaclyn Scarborough 3 years, 6 months ago
After our recent Meetup with Guest Speaker: Brendan Bilko, Co-Founder of Dexter, I learned that Chatbots are more sensitive than I originally thought. A simple mistake in code could reject a conversion with a co […]
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Jaclyn Scarborough wrote a new post, Labor Day Social Media Analysis, on the site Jaclyn Scarborough 3 years, 8 months ago
To continue the analysis of the most clickable brand content marketing, let’s talk about the social media aspect of each.
Nike & Colin Kaepernick
I first discovered the campaign on Twitter and was so […]
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Jaclyn Scarborough wrote a new post, Labor Day Content Marketing Analysis, on the site Jaclyn Scarborough 3 years, 8 months ago
Labor Day and Back-to-School season used to mean we revisiting the wonderful classic by Staples “Most Wonderful Time of Year”. It was a funny and simple 30-second TV spot starring parents who danced around an […]
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Jaclyn Scarborough wrote a new post, The Week That Was In Headlines, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago
My 5 most clickable headlines
Anything featuring Colin Kaepernick and Nike
Why? Nike’s decision to feature Kaepernick was likely made to connect with the target audience – millennial who are buying […]
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Jaclyn Scarborough wrote a new post, Keeping a Website Usability Test on Track, on the site Jaclyn Scarborough 3 years, 9 months ago
Conducting a usability test on a website in development provides many opportunities to course correct in the development stages. It’s surprising how many organizations don’t conduct usability testing before […]
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Jaclyn Scarborough wrote a new post, Meeting Customer Needs Against The Competition, on the site Jaclyn Scarborough 3 years, 9 months ago
Many sales representatives will tell you that the competition can be fierce. But the good news is if you can present your product as the solution for your customer’s specific wants and needs, your competition w […]
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Jaclyn Scarborough wrote a new post, Developing a CRM Strategy for lead generation, on the site Jaclyn Scarborough 3 years, 9 months ago
The Customer Journey almost always begins with the customer showing interest in a product organization. It’s a rarity that a customer makes a purchase at the initial interaction. According to SalesForce.com, it t […]
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Jaclyn Scarborough posted a new activity comment 3 years, 10 months ago
I think one of the keys to enjoying Prime Day in the past was the Amazon didn’t create a Prime Day landing page. Instead they focused on showing the deals themselves. This year they were in very broad categories that took too long for me to browse. I hope they bring back the old layout for next year.
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Jaclyn Scarborough posted a new activity comment 3 years, 10 months ago
I’m so guilty of buying many products off of their lists! There is a drawback though. Now my feed is dominating by their recommended product lists. I got so annoyed with it that I click exclusively on the newsfeed now instead of my curated feed. So while I’m saving money, Buzzfeed got too greedy with constantly showing me their ‘best of’ product lists!
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Jaclyn Scarborough wrote a new post, The 'Ikea' effect on local news websites, on the site User Experience Design 3 years, 10 months ago
‘Tabbed browsing’ is a design we know all too well. Its element comes from the literal tabs on file folders. We see its use on electronic folders on our computer – the very icon is that same folder. This […]
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Jaclyn Scarborough wrote a new post, Finding progress in the failure of AI, on the site MIS5102: Process Improvement and Innovation 3 years, 10 months ago
Just like our dear-old Watson failed at the Jeopardy ‘U.S. Cities’ question, Melbourne University has also failed in the Artificial Intelligence project – yet not in the same way. While Watson failed because its […]
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Jaclyn Scarborough and
Taja West are now friends 3 years, 10 months ago -
Jaclyn Scarborough wrote a new post, My First Step in overcoming the Sales and Marketing Divide, on the site MIS5102: Process Improvement and Innovation 3 years, 11 months ago
I couldn’t have read ‘Ending the War Between Sales and Marketing’ by Philip Katler, Neil Rackham, and Suj Krishnaswamy, at a better time. My company’s marketing department has just worked with sales to define our […]
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Jaclyn Scarborough wrote a new post, U/X Testing and Dwindling Attention Spans, on the site User Experience Design 3 years, 11 months ago
As part of the Cirque Du Soleil case study, I had the opportunity to conduct my very first userability test. I had reread Krug’s Chapter 2 and his script in preparation. I made some adjustments and set up my […]
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