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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Iridian Gonzalez

Profile picture of Iridian Gonzalez

@iridian-gonzalez

Active 3 weeks, 1 day ago
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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 2 months, 2 weeks ago

    Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Influencer Marketing Becoming an Important Business Strategy, on the site Iridian Gonzalez 4 months, 3 weeks ago

    Hello everyone!

    I am back with another blog post. Today I will be sharing my thoughts about using influencers as a marketing strategy and why more businesses are starting to use this strategy.

    This year […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, How To Secure Your IOT Devices, on the site Iridian Gonzalez 7 months, 3 weeks ago

     

    Hello everyone!

    I am back with another blog post. Today’s post is all about The Internet of Things (IOT). You may be asking yourself what is IOT? After reading many articles and watching a few vi […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 7 months, 4 weeks ago

    Hi Chelle,

    Great post! I don’t really mediate but I would like to start. I’ve heard so many great things about Calm and Headspace. I decided to download Calm because I always see an ad about it. Going to try to explore this app as much as I can during my 7 day free trial. These apps and IOT technology for meditation can get pricy, but it’s…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez and Profile picture of Iridian GonzalezIridian Gonzalez are now friends 8 months ago

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 8 months, 1 week ago

    Hi Morgan,
    I totally agree its a pain/hassle to call or go to Comcast because if you call it takes forever to reach a representative. Sometimes you got to tell your reason for calling to multiple representatives until you reach the correct person who can help and that takes time.

    I currently have Comcast and you’re right about the bill always…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Ways For Reducing Food Waste, on the site Iridian Gonzalez 8 months, 1 week ago

    According to a study conducted by the United States Department of Agriculture (USDA), approximately one pound of food per person is wasted everyday making the U.S. the worldwide leader in food wasting. Food […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 8 months, 2 weeks ago

    Hi Brandyn,
    Great post! I really like the digital kiosk idea. They could be placed every few blocks to make it accessible for anyone around to recycle. I think there are more pros than cons for this idea. But a downside for this digital innovation could be that these kiosks could get filled up easily and who would empty it? or how often would…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Food Loss and Food Waste, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 2 weeks ago

    According to FeedingAmerica.org, around 108 billion pounds of food is wasted each year in America. That’s a lot of food and the sad part is that most of it is still edible and good to use. There are two kinds o […]

    • Profile picture of Hilary Myers
      Hilary Myers replied 8 months, 2 weeks ago

      Hey Iridian!

      It’s so funny that you came across Winnow – that’s the company our group is focusing on for our final project! Food waste from restaurants is a huge issue and one that I definitely hope can be reduced through AI technology and IoT innovation. So far, Winnow has focused on larger kitchens for their scale and camera technology – I’m very curious to see how well their AI could be applied to smaller kitchens, like the restaurants in Philly for example. Having worked in a busy kitchen for almost 10 years, I can tell you that things move very fast and it would take incredible discipline to consistently implement such a technology system. I would love to see it though!

      In our house, we do a few different things to reduce food waste: we make an intense effort to use everything up in the fridge before it spoils, we compost organic materials for soil to use in the garden, and we feed scraps to our chickens.

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 8 months, 2 weeks ago

      I think the easiest way to limit food waste at home is to meal plan. Not only does this save money, but it lessens the chance that you’ll buy products that won’t get used.

      Some of blame definitely can be placed on businesses. I remember going to Aldi recently and saw that the only avocados they sell are in bags of 6-8. Unless you’re making guacamole for a party, are you really going to use up all of those before they’re overripe? Restaurants may only use an ingredient for one dish, which increases the chances of unused product and spoilage. In the context of food waste, these decisions are definitely irresponsible.

      I’d love to see composting become more commonplace, especially in our area. I went to Montreal two years ago, and residents there have a bin specifically for compostable items. Maybe there’s a tech opportunity to help increase the adoption of at-home composting in the U.S.

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, IOT Going to Space, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 2 weeks ago

    The internet of things (IOT) is transforming everyday life. IOT has made life simpler and less complicating by giving businesses and humans a chance to be more well-organized and efficient. IOT is everywhere […]

    • Profile picture of Benjamin McIntyre
      Benjamin McIntyre replied 8 months, 2 weeks ago

      Iridian, I really like the idea of creating a wireless means of communication between the Earth and Moon. It’s such a “sci-fi” thing to accomplish, that is also a no-brainer given the fact that we have the technology to do it. As long as the wireless communication is owned by NASA, I’m less worried about some sort of abuse of the network (IE for military purposes, privatization by a corporation, etc). My only real concern would be NASA and other agencies becoming to reliant on the wireless network in the future. Wireless networks, no matter who owns them, are susceptible to attack from malicious users. I would hate to hear that this great new technology simply became another battleground between the United States and other countries vying for control of the Moon.

    • Profile picture of Sara Valko
      Sara Valko replied 7 months, 3 weeks ago

      Iridian,

      This is so cool, I did not even know this was a thing, like at all. I am still caught up in the idea of the moon having internet!! How crazy is that? As Ben said, I think it is so cool that we can have wireless communication between the Moon and Earth. I think the biggest issue regarding this is the price, I cannot even begin to imagine the price tag that will accompany the WiFi router on the Moon. I think it will be safe to bring WiFi to the Moon, I cannot imagine why it would not be safe. I also think it is really cool that this will eventually lead to astronauts being able to communicate with family members back home while they are out on missions, I cannot imagine what it is like to be away from family for so long with no means of communication.

    • Profile picture of Kate Levy
      Kate Levy replied 7 months, 2 weeks ago

      Hey Iridian,

      
This is such a cool post – I definitely just learned something new!

      I definitely agree that while it’s amazing that they’re going to have internet on the moon, there are concerns that would need to be addressed.

      I think that some of these concerns are similar to those on earth in regards to the internet (like privacy and security), but on the moon, how are they going to get this set up when there is literally no infrastructure there? Who is going to maintain it?

      If these questions and concerns can be addressed I think that having internet on the moon could be safe and successful!

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 7 months ago

      Iridian

      This is such a cool concept and I hope it works just like it is described. I think adding internet to any area (on earth or out of earth) is a fantastic idea. Giving more opportunity for people to use the power of the internet and especially with Nasa, which I would think would help tremendously. I think it is safe to bring the internet to the moon. There is no hackers out there as we know of and no violation of privacy would be breached.

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 8 months, 3 weeks ago

    Hi Abby,

    Great Post! I am always on Facebook and Instagram and I am aware they do lots of tracking, but I don’t like to think about it. I find it a bit scary. I created my instagram account when I was about 14, so thinking that they have been tracking things about me for 10 years is a bit worrisome. Makes me wonder how much they truly know…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 9 months, 2 weeks ago

    Hi Kate,
    Great post! I never knew Netflix personalized thumbnails for each person. I would always see two or three different artwork styles of thumbnails for a show, but it did not occur to me that it was personalized and that each person would get a different artwork style. I can’t think of any downsides when using this method. I think Netflix…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, The Impact Technology Has On Marketing Research, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

     

    As technology advances market research becomes easier to do and understand. There are now tools that can help an organization or company collect data, analyze the data, and then interpret the data within […]

    • Profile picture of Arpana
      Arpana replied 9 months, 2 weeks ago

      Hi Iridian!
      Great insight. So true AI has made scanning through vast amounts of data crucial for market research so simple. It’s much quicker and accurate than traditional methods, any given day.
      Social media platforms are a great way to collect customer’s likes, dislikes, and recommendations.
      However, I might not try social media to understand deeper analysis, like where the industry may go in the next 5-8 years or what may affect the current product/service line in the coming years.
      I also feel social media is a straightforward but biased methodology for collecting data.
      I would love to know more ways of collecting unbiased data. I genuinely appreciate customers/people who contribute their time towards market research because it’s the only way to design./re-design better products/services.
      Thank you for this excellent post!

  • Profile picture of Sara Valko

    Sara Valko and Profile picture of Iridian GonzalezIridian Gonzalez are now friends 9 months, 3 weeks ago

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 9 months, 3 weeks ago

    As a Spanish speaker myself, I think you guys picked the right choice! When I think about how I would translate “Better Money Habits” in my head I automatically think of “Mejores Hábitos Financieros.” It sounds natural and correct. Sometimes I see certain things on websites translated and it doesn’t hit the same, like it gives off another…[Read more]

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  • Profile picture of Taylor Hemphill

    Taylor Hemphill and Profile picture of Iridian GonzalezIridian Gonzalez are now friends 9 months, 3 weeks ago

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez and Profile picture of Dan MartinDan Martin are now friends 9 months, 3 weeks ago

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 9 months, 3 weeks ago

    Hi Kate! Giuseppe sounds really cool and interesting. The fact that it is programed with 300,000 known edible plants and it can help find matches in flavor, texture and nutrition is insane! That’s a lot of data. This is a game changer for any vegans out there. I think that this AI innovation is perfect if you want to taste new plant based food…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez posted a new activity comment 9 months, 3 weeks ago

    Hi Krupa! very well written. I too am more likely to communicate or contact costumer support using their chat option. Its more convenient because the chatbot can simply fix an issue right then and there, instead of calling customer support and having to wait to talk to a representative. And sometimes after talking to a representative you are sent…[Read more]

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  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Tesla Taking AI to the Next Level, on the site Information Technology Management MIS 5001 Fall 2021 9 months, 3 weeks ago

    Artificial Intelligence (AI) has blended so well with society that sometimes we don’t even realize when we’re using AI. It’s everywhere! From navigation apps, facial recognition, smart assistants to auton […]

    • Profile picture of Sara Valko
      Sara Valko replied 9 months, 3 weeks ago

      Iridian,
      Loved reading your article, I remember I saw a tweet about this a few weeks ago but never really looked much into it. Personally, this freaks me out so much, the tesla bots remind me of the movie, I am Legend, and the idea that they can take over simple human tasks is terrifying. I don’t think I would use a tesla bot once they are released, I can’t imagine them being that affordable or useful, in my opinion. I am not sure what kind of impact tesla bots will have on the economy as this is something that is brand new to our world, so it seems like it will be hard to predict. And finally, another concern that the bots bring up would definitely be the possibility of what happened in I am Legend to happen in real life. You can never be too careful!

      Thanks for sharing your post, definitely an interesting AI invention!

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