@holly-nelson
Active 2 years, 3 months ago-
Holly Nelson wrote a new post, Capstone Project – UrCue Marketing, on the site Holly Nelson 2 years, 8 months ago
Welcome!
UrCue Marketing is an innovative agency setting the stage in digital with our awe-inspiring app dedicated to the performing arts. We showcase Philadelphia’s talent, performances and fabulous t […] -
Holly Nelson wrote a new post, Revenue Model, on the site Capstone 2019: UrCue Marketing 3 years, 6 months ago
Guest checkout – We’ll charge a nominal service fee for each ticket purchased. The theater receives the full ticket value
Subscription model – We have a digital wallet subscription model, waiving t […]
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Holly Nelson wrote a new post, A Little Social Media Donut Humor to Finish Out Class, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 6 months ago
This is old, from my 2016 album, and some of you may have seen this? But I think this sums up social media in a fun light hearted way! Enjoy one last bite of humor! Now…do I eat Dunkin or Krispy Kreme d […]
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Hilarious Holly! We have Krispy Kreme here now too!
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The one at 15th and Market closed nearly as soon as it opened. Where are you thinking?
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Holly Nelson wrote a new post, Social to the Rescue in a Crisis – Duke Energy, on the site Holly Nelson 3 years, 6 months ago
Last October, the east coast was hit with a Category 4 hurricane named Michael and Guilford County where I live was right in its path. We experienced flash flooding, down trees, and a few tornadoes from this […]
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Holly Nelson posted a new activity comment 3 years, 6 months ago
Like Matt, I’m very dependent on my IOT devices. I have 3 Google Assistant’s (mostly use them to play music on, as a timer and to turn the lights off at night), 1 IOT plug and 1 IOT light bulb and my next house will be full of IOT devices. I am fully on board with Google and have my life connected to my Google account. I realize all of the IOT…[Read more]
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Holly Nelson wrote a new post, 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn, on the site Capstone 2019: UrCue Marketing 3 years, 7 months ago
Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy
Absent: N/A
Discussion:
Amy – Memo -Pare down and be synced on the message, gets long at the end. Can speak to edits if n […]
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Holly Nelson posted a new activity comment 3 years, 7 months ago
Hi Gretchen – Nice post! I love music, not a huge Twitter fan, but live event streaming may make me rethink Twitter! I can see live stream as being a huge benefit for artists to connect with their fans, as well as a way for fans to connect with other fans. I can see many uses for live streaming for events like this, it creates exposure to more…[Read more]
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Holly Nelson wrote a new post, Memo to Executives, on the site Capstone 2019: UrCue Marketing 3 years, 7 months ago
The UrCue app will be the go-to platform for the local theater scene. UrCue is not selling an App, but a lifestyle, culture, community. We’re offering a new way of presenting curated theater events and culture […]
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Holly Nelson wrote a new post, Marketing Plan, on the site Capstone 2019: UrCue Marketing 3 years, 7 months ago
As UrCue is an unknown in the Philadelphia theater community, our primary marketing focus will be to create awareness for the UrCue app through many marketing channels and tactics outlined here.
How will UrCue […]
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Holly Nelson wrote a new post, How Does Motor Oil and Music Mix?, on the site Holly Nelson 3 years, 7 months ago
I was recently looking at a local venue for who was coming to concert over the next few months, when an ad popped up for Pennzoil and lovelytheband. I’m a huge lovelytheband the band fan, so I follow the ad. It l […]
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Holly Nelson wrote a new post, Interview with Rob Ainbinder, CEO, Why People Click, on the site Holly Nelson 3 years, 7 months ago
Rob Ainbinder, CEO, Why People Click
LinkedIn: https://www.linkedin.com/in/robainbinder/Overview of Business:
Why People Click is a digital marketing agency that helps small to medium size businesses and […]
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Holly Nelson wrote a new post, How to Lose Your Job at Panera Bread in 15 Seconds via TikTok Video on Frozen Mac & Cheese, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 7 months ago
In case you missed it this week, a Panera worker was allegedly fired after a viral TikTok clip ‘exposing’ frozen mac and cheese. “The clip, which has since amassed over 6 million views and nearly a million […]
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Ha! Impressive social listening. We’ll talk about TikTok the second half of the semester… such an interesting dynamic happening there.
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Love this! I actually saw the video on Twitter when it first came out and it shocked me that the Mac& Cheese was made that way and apparently a lot of people were not aware which one reason why I believe this video went viral. Its amazing how Social Media in recent years has brought to light what goes on in a lot of restaurants.
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Holly Nelson posted a new activity comment 3 years, 7 months ago
Yes – this is like the Disney App, we used something similar back 2013 on a Disney Cruise. So, you had no phone service, you could only access the App. You had to turn off your data and turn on WiFi, you had to login with your cabin number and a personal code, if I remember correctly. The chat function you had to pay $5 per person to use the…[Read more]
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Holly Nelson wrote a new post, Carnival Cruise Lines and their Hub App, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 7 months ago
I took a cruise in August on Carnival with my son and mom. So much fun! One of the first things they ask you to do is download their Hub App, this is the hub for all things related to my cruise. The tech s […]
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Seems like Carnival took a page from Disney? I’m curious how this worked given WiFi at sea has to be a challenge. Were you using your phone exclusively for the app, or did you still get a decent signal for the rest of the functionality?
The last cruise I took was in 2012. While smartphones were a thing, we threw ours in the safe once we got on the boat and didn’t turn them back on until we returned to port to disembark at the end of the cruise. Personally, I would have loved an experience like this but I’m curious if Carnival offered a closed network or somehow figured out how to make WiFi usuable to a floating population of thousands without one person streaming a whole season of Fleabag and sucking up all the bandwidth?
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Yes – this is like the Disney App, we used something similar back 2013 on a Disney Cruise. So, you had no phone service, you could only access the App. You had to turn off your data and turn on WiFi, you had to login with your cabin number and a personal code, if I remember correctly. The chat function you had to pay $5 per person to use the chat and could only chat in the app. The chat was basic but did what you’d expect for chat. If you wanted to use more apps on your phone you could purchase a cruise WiFi package starting at $10 per day for access to social — I actually received texts on this package and was surprised by that. You could pay more and get more access to email, news and websites. You still could not make phone calls on any package. I was impressed by the entire experience and it made the cruise a more enjoyable experience to not have to carry around all the paper. Freedom for your kid was totally worth the $5 per person charge!
As for streaming services, they blocked you from all streaming. You only could access the things you paid for, guessing they blocked the IP address?
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Holly Nelson wrote a new post, 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn, on the site Capstone 2019: UrCue Marketing 3 years, 7 months ago
Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy
Absent: N/A
Discussion:
Amy – Data come from, what are the sources. Team place has all the data on the team site.
Looking for Why to o […]
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Holly Nelson wrote a new post, Meeting Notes, on the site Capstone 2019: UrCue Marketing 3 years, 8 months ago
December 3rd, 2019 – Meeting Notes w/ Amy Lavin and Becca Zinn
November 26th, 2019 – Meeting Notes w/ Steve Sclarow
November 5th, 2019 – Meeting Notes w/ Amy Lavin and Becca Zinn
October 24th, 2019 – […]
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Holly Nelson wrote a new post, Analysis, on the site Capstone 2019: UrCue Marketing 3 years, 8 months ago
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Holly Nelson wrote a new post, Data Model, on the site Capstone 2019: UrCue Marketing 3 years, 8 months ago
Review the Data and Process Model Research PowerPoint for more detail analysis.
Current Buyer Behaviors for Live Events
Process Model
UrCue seeks to bring awareness and vibrancy to your theater community. […]
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Holly Nelson wrote a new post, Digital Analysis, on the site Capstone 2019: UrCue Marketing 3 years, 8 months ago
UrCue App: Consumer Functionality
Phase 1
Ticket Purchasing. We allow guest purchases and guest-use of the app (being a guest means no personalized content)
Comprehensive Searchable Event Ca […]
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Holly Nelson posted a new activity comment 3 years, 8 months ago
Hi Amanda — We recently got a Sprouts in Greensboro, NC (5 of them for the state). I was curious if there website matched with what you posted regarding their Instagram posts and was, like you, pleasantly surprised by their website. — I’m not a huge social media follower, so I tend to go to their websites. — Based on your photos, they have…[Read more]
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