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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Hilary Myers

Profile picture of Hilary Myers

@hilary-myers

Active 3 months, 3 weeks ago
@ryan-hartman Thank you so much! I’m excited to know that you have extensive food marketing experience – that’s the direction I’m hoping to move in. What do you love most about food marketing? I am hoping that my experience working as a chef will help make the transition fun and informative. We should chat about it sometime! View
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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Fields of Gold: The Future of IoT in Agriculture, on the site Hilary Myers 1 year, 4 months ago

    The agriculture industry presents a huge number of opportunities for IoT technology. It would give farmers significantly more control over their livestock and crops, allowing them to make more informed […]

  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 4 months ago

    Hey Brianna!

    Interesting read! I had never thought about clothing that offered physical sensation before. I love that aspect of being at a loud concert or bar and being able to feel the music through your whole body; It adds another layer of enjoyment! It’s fantastic that this shirt is intended for people who are hearing-impaired – what a g…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Fields of Gold: IoT in Agriculture, on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 5 months ago

    The agriculture industry presents a huge number of opportunities for IoT technology. It would give farmers significantly more control over their livestock and crops, allowing them to make more informed […]

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 1 year, 4 months ago

      I think one of the biggest challenges for implementing IoT solutions in agriculture is access to high-speed internet in rural areas. It comes as no surprise that broadband internet is more expensive in these areas due to the population density being much lower than in urban and suburban areas. This is especially more pronounced in developing parts of the world.

      We absolutely need to find ways to make farming more productive as the world population is set to increase over the next few decades. While I believe IoT can help, there’s some underlying infrastructure issues that need to be addresses in order for these solutions to be effective.

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Now Hiring! All Positions., on the site Hilary Myers 1 year, 5 months ago

     

    When the pandemic officially hit the U.S. in March of 2020, I was in the middle of a crazy work week in the kitchen at Terrain. Business had never really slowed down from the 2019 holiday season and I was […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, On a Quest for Kibbles, on the site Information Technology Management MIS 5001 Fall 2021 1 year, 5 months ago

    I know we all noticed when there was a toilet paper shortage, but has anyone else noticed the canned pet food shortage? My cat has been turning her nose up at the off-brand paté style food I set down in front […]

    • Profile picture of Abby Merola
      Abby Merola replied 1 year, 5 months ago

      Hi Hillary,

      I can total relate to this post, although I do not have a cat, I have a puppy and we are struggling to find his food on the shelves. My dog has also been turning his nose up at the food we are replacing his other food with until we can find it again. It is absolutely horrible that is has come down to our animal’s food. I do know if it’s because of the pandemic still or because there are tons of storage containers just sitting in the docks, but it has gotten out of hand. We cannot live our lives like this with the shelves being emptied of the supplies and food we use daily. As you said, these companies should be worried about their supply and demand as they are going to lose so many customers. I am honestly scared to see what is going to happen when animal food is more money than human food.
      Great Post!!

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 1 year, 4 months ago

      My fiancée and I adopted both of our cats during the pandemic, and they’re pretty attached to us since we’ve been home for most of the past year and half between working from home and not going out as much at the height of things.

      I’m glad I’m not the only one experiencing the food shortages. My one cat will only eat a specific brand of wet food, and it’s been a nightmare trying to find the variety pack that he likes. We’ve had luck finding the individual cans, but the bulk packs are nowhere to be found. It’s not tied to any specific store either, so it’s clearly a supply chain issue involving the entire industry, and this one brand (Fancy Feast) in particular seems to be getting hit the hardest.

      If there’s anything good that came from this pandemic, it’s that animal shelters haven’t been nearly as full as in the past. Adopting our two boys was one of the best decisions I’ve made. Hopefully I’m not letting them down on the food front!

    • Profile picture of Demi Li
      Demi Li replied 1 year, 4 months ago

      Nice post Hilary! I had no idea that there was a current shortage of food for pets, even though I used to be a pet owner- it’s kind of interesting how once you lose a pet you instantly lose interest in all the relevant markets for pets until you get another one. Hopefully this shortage will end soon, because I’m pretty sure switching different types of food for your pet too often will lead to a lot of health concerns. I find it interesting to note that maybe it’s even more relevant of an issue for cat owners, since I’ve seen a lot of cat owners feed their cats single canned meals each time- while I (who used to own a dog) would just buy a huge bag of kibble that would last for at least a month. It’s a little obvious, but sometimes I forget that aside from coronavirus scares, Covid has changed many markets in terms of limiting the quantity of things that can be sold (due to lacking production) and changing the costs.

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 1 year, 4 months ago

      Hi Hilary!
      I do have both a cat and a dog, and during the pandemic it was a little hard to find their food. Before the pandemic there was many different stores we could get their food. Now, we have to go to one specific store that is about 20 minutes away to get their food. While 20 minutes may not seem long, it is when you use to only have to drive 5-10 minutes to get the food. I have seen a shortage in supplies with many other stores and restaurants as well. I love how transparent a lot of stores are about this also. Instead of letting us think they simply don’t restock or order things, they are letting customers know that there is a shortage.

    • Profile picture of Megan Sharkey
      Megan Sharkey replied 1 year, 4 months ago

      Hillary, what a great read! As a pet lover and dog-obsessed person, this was one of my favorite articles this semester!
      I did adopt a pet during the pandemic! I adopted her after looking for a long time before the pandemic started but figured that working from home was the perfect time to dive in!
      I have also been having trouble finding food my dog likes. She has a particular pallet for a dog, and if those needs are not met, she will get sick in my house, and I am the one cleaning it up due to her lack of thumbs.
      While I am finding costly pet food services and subscriptions are doing just fine, my normal kibble seems to be going up in price or not being on the shelves, as you mentioned.
      I hope that the pet food shortage will leave us soon enough since, as others have mentioned, so many pets have been adopted since the start of the pandemic, and we don’t want new pet parents to struggle when trying to locate goods for their new fur-ever friend.

  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 5 months ago

    Hey Iridian!

    It’s so funny that you came across Winnow – that’s the company our group is focusing on for our final project! Food waste from restaurants is a huge issue and one that I definitely hope can be reduced through AI technology and IoT innovation. So far, Winnow has focused on larger kitchens for their scale and camera technology – I’m…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 5 months ago

    Hey Samantha!

    I’m definitely one of the people who has lived in comfort wear for the past year and a half. I love my leggings! I think Lululemon shifted brilliantly and quickly adjusted to the market demand. No one wanted to dress in anything that made them uncomfortable if they didn’t have to! I hope this attitude sticks around for a whi…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 5 months ago

    Hey Chelle!

    Great post! I frequently feel like my technology robs me of my peace! I’m trying to walk away from my phone more often. I do love a good guided meditation though, so maybe I just need to embrace the way my technology can help me relax. I have heard great reviews of both Headspace and Calm! I will give them both a try and let you k…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 6 months ago

    Hey Kate!

    Great post! Wow! I never knew Netflix personalized the thumbnail artwork. That’s pretty brilliant marketing on their part – I love the Stranger Things example you highlighted above. It makes total sense to present shows differently to people especially when they overlap so many categories (genres, favorite actors, etc.) Personalized…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Kate LevyKate Levy are now friends 1 year, 6 months ago

    Kate Levy

    @kate-levy

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, "Apply now! ALL POSITIONS", on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 6 months ago

    When the pandemic officially hit the U.S. in March of 2019, I was in the middle of a crazy work week in the kitchen at Terrain. Business had never really slowed down from the holiday season and I was within […]

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 1 year, 6 months ago

      Hey Hillary, great read.
      None of my favorite businesses shut down during the pandemic but you can definitely tell that they were struggling. I like eating food at small mom and pop shops because I feel like the food there taste way better than a traditional restaurant. Many of the places I go too were short staffed or had to close earlier due to a decrease in sales. I think imposing a national minimum wage would not be a good idea because states have different costs of livings for a reason. So in one state the minimum wage might be too high so a small business can not employ workers or have workers work significant hours.

  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 1 year, 6 months ago

    Hi Olivia! This is an excellent post and an issue that has been on many people’s minds these days, including mine. As a consumer, I sympathize with people’s feelings of personal privacy invasion when they’re being tracked on apps across their devices and receive personalized ads and marketing messages: it can feel pretty creepy. But as a marke…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Jason LindnerJason Lindner are now friends 1 year, 6 months ago

    Jason Lindner

    @jason-lindner

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  • Profile picture of Montrease Cottle

    Montrease Cottle and Profile picture of Hilary MyersHilary Myers are now friends 1 year, 6 months ago

    Hilary Myers

    @hilary-myers

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    • Profile picture of Montrease Cottle
      Montrease Cottle replied 1 year, 6 months ago

      I really admire your culinary career and I look forward to working together during our program!

  • Profile picture of Hilary Myers

    Hilary Myers commented on the post, Interests, on the site Abigail Merola 1 year, 6 months ago

    I would love to shoot together sometime! Are you nearby? I’m in Kennett Square. Where do you like to share your photos? I would love to see what your favorite subjects are!

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  • Profile picture of Abby Merola

    Abby Merola and Profile picture of Hilary MyersHilary Myers are now friends 1 year, 6 months ago

    Hilary Myers

    @hilary-myers

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  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Olivia FranciscoOlivia Francisco are now friends 1 year, 6 months ago

    Olivia Francisco

    @olivia-francisco

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  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Taylor HemphillTaylor Hemphill are now friends 1 year, 6 months ago

    Taylor Hemphill

    @taylor-hemphill

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  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Sara ValkoSara Valko are now friends 1 year, 6 months ago

    Sara Valko

    @sara-valko

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  • Profile picture of Hilary Myers

    Hilary Myers posted an update 1 year, 6 months ago

    @ryan-hartman Thank you so much! I’m excited to know that you have extensive food marketing experience – that’s the direction I’m hoping to move in. What do you love most about food marketing? I am hoping that my experience working as a chef will help make the transition fun and informative. We should chat about it sometime!

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