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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Hilary Myers

Profile picture of Hilary Myers

@hilary-myers

Active 2 months ago
@ryan-hartman Thank you so much! I’m excited to know that you have extensive food marketing experience – that’s the direction I’m hoping to move in. What do you love most about food marketing? I am hoping that my experience working as a chef will help make the transition fun and informative. We should chat about it sometime! View
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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Greg!

    I love your Apple analysis. I completely agree with your points! And Olivia’s follow-up comment: the features don’t change, they improve. I’m a longterm Apple user, but I’m strict about how often I upgrade. My attitude is that they’re always going to be (slightly) improving on their amazing features so what’s my rush? I don’t remember…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Hannah!

    This is an excellent post! I love how you compared the two brand strategies. I have never gotten in the habit of buying coffee on the way to work — I prefer to brew it before I leave the house. (I have also always had access to good coffee at work so I usually refill when I arrive!) That being said, I think both of these brand…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Arpana!

    Wow! I loved your post. What an incredibly cool video. It’s extremely impressive and I can understand why it gained so much attention! The commercial is mind blowing on its own but the behind the scenes content makes the commercial even better — it shows the hard work, logistics, and REAL humans behind the feat! Rising to an…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Olivia!

    Since the Musk takeover, it’s been surreal to watch Twitter evolve so quickly. I have never been a frequent Twitter user (photos > words, in my opinion) but I have been impressed with how Twitter developed into such an incredible marketing tool. It’s literally the voice of the brand. With the addition of humor, sarcasm, and flawless…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hi Olivia!

    It feels like we’re all waiting to see if the Metaverse will actually take off… I can sort of wrap my head around it as a concept, but honestly, I can’t imagine it being useful in my life. At least, not yet. For me, the Metaverse is still more of a video game concept. I can’t really see how it’s going to be applicable to my daily…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hi Morgan,

    I had no idea they implemented this! It definitely feels a little invasive, but I can understand it from a security point of view. (as much as it makes me uncomfortable with my info being stored) I agree with Kate, it’s fascinating to think about how biometrics will be used more frequently in the future. I don’t really think about it…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Regina!

    This is pretty brilliant. I will admit, I haven’t heard of it, but it looks tasty! I would be willing to try it for sure. I love how they kept it extremely simple. They completely nailed the branding, placement, and play on words. I’ve had mac and cheese on pizza before, so I can imagine it would be great on a burger, if not a…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 2 months ago

    Hey Morgan!

    Thanks for the great read! I’ve been an avid user of both Facebook + Instagram since the early days, but I barely use Facebook anymore. Watching them each evolve has been fun but also frustrating at times. I agree with Samara’s point about wishing each app still had a specific purpose. I miss that as well. I honestly find it a…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, From Farm to Fishtown: Wayvine Winery and Tulip Pasta Bar, on the site Hilary Myers 2 months, 2 weeks ago

     

    Photo by Michael Persico.

    “It is said, ‘In wine there is truth.’ At our family owned and operated vineyard, we believe our hard work and attention to detail is a testament to that truth. We grow except […]

  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 3 months, 3 weeks ago

    Hey Demi!

    I loved your storytelling! Great perspective and honestly, you present an important user persona to consider! I’m a confident driver now, but I was reluctant to learn as a teenager. I remember feeling very overwhelmed and scared. I avoided driving if I could! (I also get brutally carsick, so I hear you girl! Reading is not possible.)…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Her Place Supper Club, on the site Hilary Myers 3 months, 3 weeks ago

    Tasting menu and portrait of Amanda Shulman by Neal Santos for The New York Times
    Have you heard of Her Place Supper Club in Philadelphia? Chef Amanda Shulman is helping to establish a new type of restaurant […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Popping up on Instagram, on the site Hilary Myers 4 months, 2 weeks ago

    As the food industry slowly emerges from the financial chokehold of the pandemic, it’s heartening to see that spontaneous food pop-ups are here to stay.

    Photo by Celeste Noche (McCarthy)

    “Pop-up res […]

  • Profile picture of Hilary Myers

    Hilary Myers posted a new activity comment 4 months, 2 weeks ago

    I don’t spend any time on TikTok, so I hadn’t seen this. It’s definitely a clever money saving hack! I’m not surprised that Chipotle shut it down though. They listened, evaluated, and acted. This viral hack may have potentially encouraged more business, but they were losing a drastic percentage of the money they would have made on those full price…[Read more]

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Poor Grammar Leads to Bad UX, on the site Hilary Myers 6 months, 1 week ago

    Grammar might not be the first thing you think of when you consider the different aspects of good UX, but it’s extremely important. The moment I see a typo, a misspelled word, or a grammar mistake, I start t […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Cutting Edge Software: Canva + Figma Are Golden, on the site Hilary Myers 6 months, 1 week ago

    No Need for a Blank Canva(s) Here!

    “Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.” (About Can […]

  • Profile picture of Hilary Myers

    Hilary Myers's profile was updated 6 months, 1 week ago

    Hilary Myers

    @hilary-myers

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  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Bear with Me Through the Change, on the site Hilary Myers 6 months, 1 week ago

    Have you been watching The Bear? I highly recommend giving it a shot. It’s a viscerally accurate portrayal of kitchen life. I’m hooked but I almost find it hard to watch. The main character, Carmy, is a wor […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Certifications, on the site Hilary Myers 7 months, 3 weeks ago

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Everyone’s Getting Hitched!, on the site Hilary Myers 9 months, 4 weeks ago

    The wedding industry is experiencing a noticeable boom this year – the most weddings since 1984 – due to postponed and rescheduled weddings from the pandemic. 2.5 million weddings are expected to happen thi […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Word(le) Play In The New York Times, on the site Hilary Myers 11 months, 2 weeks ago

    Have you seen those mysterious gray, yellow, and green squares on your Facebook feed? Maybe in a friend’s Instagram story? I see them everywhere. Wordle is the newest word puzzle game to hit viral status. M […]

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