Hilary Myers

Hey Greg!

I love your Apple analysis. I completely agree with your points! And Olivia’s follow-up comment: the features don’t change, they improve. I’m a longterm Apple user, but I’m strict about how often I upgrade. My attitude is that they’re always going to be (slightly) improving on their amazing features so what’s my rush? I don’t remember…[Read more]

Hey Hannah!

This is an excellent post! I love how you compared the two brand strategies. I have never gotten in the habit of buying coffee on the way to work — I prefer to brew it before I leave the house. (I have also always had access to good coffee at work so I usually refill when I arrive!) That being said, I think both of these brand…[Read more]

Hey Arpana!

Wow! I loved your post. What an incredibly cool video. It’s extremely impressive and I can understand why it gained so much attention! The commercial is mind blowing on its own but the behind the scenes content makes the commercial even better — it shows the hard work, logistics, and REAL humans behind the feat! Rising to an…[Read more]

Hey Olivia!

Since the Musk takeover, it’s been surreal to watch Twitter evolve so quickly. I have never been a frequent Twitter user (photos > words, in my opinion) but I have been impressed with how Twitter developed into such an incredible marketing tool. It’s literally the voice of the brand. With the addition of humor, sarcasm, and flawless…[Read more]

Hi Olivia!

It feels like we’re all waiting to see if the Metaverse will actually take off… I can sort of wrap my head around it as a concept, but honestly, I can’t imagine it being useful in my life. At least, not yet. For me, the Metaverse is still more of a video game concept. I can’t really see how it’s going to be applicable to my daily…[Read more]

Hi Morgan,

I had no idea they implemented this! It definitely feels a little invasive, but I can understand it from a security point of view. (as much as it makes me uncomfortable with my info being stored) I agree with Kate, it’s fascinating to think about how biometrics will be used more frequently in the future. I don’t really think about it…[Read more]

Hey Regina!

This is pretty brilliant. I will admit, I haven’t heard of it, but it looks tasty! I would be willing to try it for sure. I love how they kept it extremely simple. They completely nailed the branding, placement, and play on words. I’ve had mac and cheese on pizza before, so I can imagine it would be great on a burger, if not a…[Read more]

Hey Morgan!

Thanks for the great read! I’ve been an avid user of both Facebook + Instagram since the early days, but I barely use Facebook anymore. Watching them each evolve has been fun but also frustrating at times. I agree with Samara’s point about wishing each app still had a specific purpose. I miss that as well. I honestly find it a…[Read more]

Hey Demi!

I loved your storytelling! Great perspective and honestly, you present an important user persona to consider! I’m a confident driver now, but I was reluctant to learn as a teenager. I remember feeling very overwhelmed and scared. I avoided driving if I could! (I also get brutally carsick, so I hear you girl! Reading is not possible.)…[Read more]

I don’t spend any time on TikTok, so I hadn’t seen this. It’s definitely a clever money saving hack! I’m not surprised that Chipotle shut it down though. They listened, evaluated, and acted. This viral hack may have potentially encouraged more business, but they were losing a drastic percentage of the money they would have made on those full price…[Read more]