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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Henry Fountain

Profile picture of Henry Fountain

@henry-fountain

Active 2 days, 13 hours ago
@samara-grossel Hey Samara, we met back in undergrad and I am so fortunate to have a friend to start out the DIM program with! We have both reminded each other of work and discussed readings together which has really helped me! View
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  • Profile picture of Arpana

    Arpana wrote a new post, Improving UX with Growth Driven Design, on the site Arpana Shekhar 5 days, 19 hours ago

    In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Spotify switches to Figma!, on the site Abigail Merola 1 week, 3 days ago

    By the end of the summer 2022 semester I think we will all be able to confidently say we are pros at conquering Figma. For the people who don’t know, Figma is a UX (User Experience) design platform that helps you […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, 6 important tasks of a PM!, on the site Abigail Merola 1 week, 3 days ago

    Sometimes it is very hard to not only manage a project at work but also perform most of the tasks. It can get very stressful and overwhelming to a manager of a project who does not have enough hours in a day to […]

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, More than a Meal!, on the site Abigail Merola 1 week, 3 days ago

     

    I am sure I can speak for everyone when I say Chick Fil A has such a unique user design and experience they put out to their customers. Not only does Chick Fil A have amazing food, their user experience is […]

  • Profile picture of Kirsten Overton

    Kirsten Overton wrote a new post, Certifications, on the site Kirsten Overton 2 weeks, 5 days ago

    Here is a link to all of my certifications:

    Project Management Foundations

    Certification

    Requirements Elicitation and Analysis

    Certification

    PMI Agile Methodology:

    Kickoff […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Summer Certification, on the site Gabby C. Gutierrez 2 weeks, 6 days ago

    Happy to have receive some new skill into arsenals!

    PMI Agile Methodology
    Requirement Elicitation and Analysis
    Project Management Foundation

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Project Management Foundations Certification, on the site Regina Olkowski 1 month, 2 weeks ago

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Requirements Elicitation and Analysis Certification, on the site Regina Olkowski 1 month, 2 weeks ago

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Agile Project Management Certification, on the site Regina Olkowski 1 month, 2 weeks ago

  • Profile picture of Abby Merola

    Abby Merola wrote a new post, Certifications Certificates, on the site Abigail Merola 1 month, 2 weeks ago

     

     

     

     

  • Profile picture of Kirsten Overton

    Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 2 months, 2 weeks ago

    In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 2 months, 2 weeks ago

    In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 2 months, 2 weeks ago

    Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 2 months, 2 weeks ago

    This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

  • Profile picture of Iridian Gonzalez

    Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 2 months, 2 weeks ago

    Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

  • Profile picture of Hannah O'Hara

    Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 2 months, 3 weeks ago

    This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 2 months, 3 weeks ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Andrea Mowers

    Andrea Mowers wrote a new post, Into the Weeds with Google Analytics 4, on the site Andrea K. Mowers 2 months, 3 weeks ago

    In my class post, Google Analytics 4 Does it Better, I described how the update to Google Analytics will arm marketers with better insights about their customer’s journey despite the transition away from the go-to […]

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Back to basics: Considerations for a CTA beyond a click, on the site Regina Olkowski 2 months, 3 weeks ago

    In the article, How to Create Brand Activation that Fosters, Amanda Hansen highlights the five steps to design brand activation programs that inspires consumers to act.  By starting with the why, you can then […]

  • Profile picture of Jason Lindner

    Jason Lindner wrote a new post, Is April Fools The New Superbowl For Brands?, on the site Jason Lindner 2 months, 3 weeks ago

    Many brands seem to take the ridiculous communication they are put out on April 1 very seriously. For many companies, it’s a chance to try out something new and strange and see if they can push their messaging in […]

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Fox School of Business

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1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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