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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Heather Sharples

Profile picture of Heather Sharples

@heather-sharples

Active 3 years ago
@tuh33092 Hi Jen!! Hope you’re enjoying class and see you later! View
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  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 5 months ago

    Online shopping even on the covenant black Friday is quickly becoming the thing to do instead of waiting in line and crazy shoppers. Although, if retailers are going to tap into this revenue source, they need to step up their game with their servers handling the traffic. I was on Best Buy website trying to take advantage of one of their online…[Read more]

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  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 5 months ago

    I can’t stand mobile sites that are too cumbersome and busy. I also don’t like all the ads that pop up when reading an article or browsing a website. I get that it’s necessary for another source revenue, but are you losing followers or are your drop off rates high because of all the chaos on the page?

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  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, What do we do with our time now?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 5 months ago

    Congrats!  Now that we’re done, what are you going to do with your time?  Maybe travel?  If you are looking for some great ideas on where to travel and how to do it on a budget, check out this bl […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Eportfolio Social Media Philip Chiang, SoundCloud, Content Management Melissa Finney, on the site Heather Sharples 3 years, 5 months ago

    Spotify v Soundcloud

    If you’re looking for original untapped music, Soundcloud is your go to music app.   To listen to your favorite genre, build your favorites and hear upcoming stars, then Spotify is you […]

  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 5 months ago

    It shows that Toyota is very in tune with their brand and how it affect’s their consumers lives. This company has shown how giving back the community can have such an impact. Using social media in this instance helped spread social awareness of the tragedy and maybe influenced how others (as well as companies) can help make a difference.

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  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 5 months ago

    The initial reaction from the public to Gritty’s “look” was not as positive as I think the marketing team had hoped. But instead of trying to change the character or his personality, they embraced it and was very innovative in engaging the philly fans. Philly fans are gritty to begin with, so he fits well with the city haha. I think it was…[Read more]

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  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Facebook Riddles, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 5 months ago

    You’ve probably all have seen the new riddle on Facebook where it asks you the following question:

    “It’s 7am.  You are asleep and there is a sudden knock on the door.  Behind the door are your parents, w […]

  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 7 months ago

    I haven’t heard about it either and I’m on Facebook daily. I don’t think I’d like my friends or followers to know what I was watching unless I shared it. Kind of weird.

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  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 7 months ago

    Great post! I found this to be interesting as a use for Social Media and connecting with the younger entrepreneurs. This concept would also help with visibility for startups and/or established companies connecting with investors and vice versa.

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  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Social Media Big Oopsies, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 7 months ago

    We’ve all done it at one time or another. We’ve either said or done something that probably should have had a little more thought put into it before doing it.  When my daughter does or says something inap […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Headlines that peak my interest…a little, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 8 months ago

    Here are a few headlines that caught my attention…which is a short one.  At least enough of it to read through the article.

    The hook was what could they have done and why. Was it scandalous?  When there i […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, e-portfolio 1 Social Media – Back To School Ads, on the site Heather Sharples 3 years, 8 months ago

    Target / HGTV Back To School Video (Facebook)

    I discovered this ad on my Facebook feed, which is where I use the most social media. Target and HGTV published the ad jointly, which I found to be unique.  I […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, e-portfolio 1 Content Marketing – Back To School Ads, on the site Heather Sharples 3 years, 8 months ago

    Target / HGTV Back To School Video (Facebook)

    This article caught my attention as I was preparing for my daughter’s back to school supply shopping list. This year she was more involved with the process and w […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, e-portfolio 3 – Summer 2018 – Agile Website Updates and Customer Effort Score, on the site Heather Sharples 3 years, 9 months ago

    The management team for GSK’s ecommerce site for our Vaccine’s portfolio has recently implemented an Agile approach as well new ways of measuring the customer experience. With their agile approach, man […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, e-portfolio 2 Summer 2018 – Change Management, on the site Heather Sharples 3 years, 9 months ago

    With increasing change in technology, there is also the need to change internal applications or processes within an organization. One of the applications we use at GSK is a CRM tool to get a 360 view of the […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, e-portfolio 1 Summer 2018 – Poka-Yoke – Jidoka, on the site Heather Sharples 3 years, 9 months ago

    Poka Yoke is a Japanese term (poka: mistakes; yokeru: avoid) that means to mistake-proof a process. The goal is to consciously and diligently try to eliminate defects by preventing human errors before they […]

  • Profile picture of Heather Sharples

    Heather Sharples posted a new activity comment 3 years, 10 months ago

    Test Comment

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  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Budapest Day 6 – Final Class and Wrap-up, on the site HS Learn IT Genesis 3 years, 10 months ago

    On our final day on the program, we met for our last class in person and not online like previous weeks.  We discussed our thoughts on the program and how we were able to apply concepts to our company visits.  T […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Budapest Day 5 – Embassy and IT, on the site HS Learn IT Genesis 3 years, 10 months ago

    On day 5 we visited the US Embassy in Budapest.  We were greeted by the Economic Officer and discussed the political condition of Hungary.  A common trend amongst the visits was that retaining talent in Hungary w […]

  • Profile picture of Heather Sharples

    Heather Sharples wrote a new post, Budapest Day 4 – Lake Balaton and Wine, on the site HS Learn IT Genesis 3 years, 10 months ago

    On our 4th day in Budapest we took an excursion to Lake Balaton, Tihany and Balatonfured.  We visited a church and strolled through a quaint town known for their lavender.  At Lake Balaton we visited the Figula W […]

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