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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Hannah Cersell

Profile picture of Hannah Cersell

@hannah-cersell

active 4 days, 17 hours ago
Good afternoon everyone! Its starting to feel like Fall and I am loving it. Blanket, comfy clothes and hot choc…whats not to love! Just submitted my first case study which is a relief. Im nervous to get my grade but interested in seeing what the professor suggests I can work on. This semester is going by so quickly. See you all online tonight! View
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  • Friends 24
  • Groups 5
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  • Profile picture of Kassi Jata

    Kassi Jata wrote a new post, Do You Trust Data?, on the site Kassi Jata 1 day, 2 hours ago

    (1)
    There is so much power in data. It has the ability to tell stories. In one of our class sessions someone said, “data doesn’t lie”. This concept interested me, especially because decision makers, busin […]

  • Profile picture of Kathryn Lund

    Kathryn Lund wrote a new post, To free or not to free, on the site Kathryn Lund 1 week, 6 days ago

    Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]

  • Profile picture of Daniel White

    Daniel White wrote a new post, Can Tech Startups Solve Music’s Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 2 weeks, 4 days ago

    Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

  • Profile picture of Joel Koch

    Joel Koch wrote a new post, What the heck is a CDP!, on the site Joel Koch 2 weeks, 4 days ago

    My MarTech Stack and why I need a Customer Data Platform
    So what the heck is a CDP?  Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]

  • Profile picture of Claire Hennessey

    Claire Hennessey wrote a new post, Converting Data to Knowledge Through Nature, on the site Claire Hennessey 2 weeks, 4 days ago

    Humans can now communicate with plants.

    This statement doesn’t quite seem possible, yet MIT scientists have recently made a breakthrough converting environmental data into knowledge. By bridging the gap b […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 2 weeks, 4 days ago

    Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]

  • Profile picture of Julia Hodges

    Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 2 weeks, 4 days ago

    One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]

    • Profile picture of Jen Berman
      Jen Berman replied 2 weeks, 3 days ago

      Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?

  • Profile picture of Aisha

    Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 2 weeks, 5 days ago

    In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]

  • Profile picture of Sammi Strachan

    Sammi Strachan wrote a new post, Need a drink?, on the site Samantha Strachan 2 weeks, 5 days ago

    Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]

  • Profile picture of Misha Patel

    Misha Patel wrote a new post, Google Analytics: a MUST, on the site Misha Patel 2 weeks, 5 days ago

    What do you need to succeed as a business these days? DATA!

    I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]

  • Profile picture of Gabi Bruckner

    Gabi Bruckner wrote a new post, “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics, on the site Gabriella Bruckner 2 weeks, 5 days ago

    EXAMINING KOSAS COSMETICS

    Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]

  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 2 weeks, 5 days ago

    This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]

  • Profile picture of Chand Patel

    Chand Patel wrote a new post, The One Where Fashion Met Technology, on the site Chand Patel 2 weeks, 5 days ago

    It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]

  • Profile picture of Janice M Goehler

    Janice M Goehler wrote a new post, What Good is Digital Marketing without Analytics?, on the site Janice M Goehler 2 weeks, 5 days ago

    When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]

  • Profile picture of Dan Martin

    Dan Martin wrote a new post, Google’s MarTech Monopoly, on the site Daniel Martin 2 weeks, 6 days ago

    Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]

  • Profile picture of Katherine O'Donnell

    Katherine O'Donnell wrote a new post, Dat(a)ing in 2021, on the site Katherine O'Donnell 2 weeks, 6 days ago

    While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]

  • Profile picture of Jen Berman

    Jen Berman wrote a new post, “Trend Alert: #FilterDrop”, on the site Jen Berman 2 weeks, 6 days ago

    A few days ago, I received an email titled “Trend Alert: #FilterDrop”. And while I typically try to stay away from subject lines that have the words “trend” and/or “alert” in them, I was intrigued because it […]

  • Profile picture of Briana Stelzer

    Briana Stelzer wrote a new post, The Power of Tableau- Fighting COVID-19, on the site Briana Stelzer 3 weeks, 2 days ago

    Salesforce’s Tableau analytic processing software has a mission- their “mission is simple but powerful—we help people see and understand data.” And in 2021, they are helping bring together and educate the n […]

  • Profile picture of Sean T.

    Sean T. wrote a new post, The Age of Surveillance Capitalism (a review), on the site Sean T. Madden 3 weeks, 2 days ago

    How did data get so big, and where is it going?  More importantly can we trust the companies that collect it?  These are a couple of the questions Shoshana Zuboff tackles in her book, The Age of Surveillance C […]

  • Profile picture of Maddie Donnelly

    Maddie Donnelly and Profile picture of Mohamad Noor-ChowdhuryMohamad Noor-Chowdhury are now friends 4 weeks ago

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210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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