Hannah Cersell

The COVID-19 pandemic has affected business operations tremendously. In fact, a survey conducted by the U.S. Bureau of Economic Analysis shows that COVID-19 wiped out 113 straight months of job growth, […]

The Global Pandemic of 2019 triggered a lot of changes through-out the world.  People now had restrictions placed on them, both financially and physically, society now had to be a little more mindful of how they […]

(Continued from a semester class post.)

Earlier in the semester, I wrote a class post describing a scenario that I experienced in my day job involving the triple constraint1, and how changing one of the three […]

(This is a continuation of one of my semester class posts.)

Earlier in the semester, I wrote a post for class about Yale Art School’s website1. Taking a look at the website, it becomes an interesting case study […]

I just wanted to touch base on a concept that can be applied to our everyday lives. For a lot of us, we all want to perform at our best in our personal life and work life. To do so, we must ensure we have a clean […]

In my role as a Production Supervisor at the cosmetic retailer, Estee Lauder, I had the opportunity to get my Green Belt certification in Lean Six Sigma methodology. For those unfamiliar,  lean six sigma […]

I remember when I first heard about Uber. I was at a party in college almost seven years ago, and someone had a “free ride” on this new app that could get us home without calling a cab. I can count on one han […]

I recently read an article about the largest chain store Walmart, and their loss in a federal lawsuit in Wisconsin when a jury sided with a sales associate who has Down syndrome and alleged that the company fired […]

I originally authored a post about Ikea’s new sales requirement – and my experience recently this year when buying a dresser for home.

IKEA in the U.S. now implements a new sales requirement as part of […]

In a previous post, I talked about the ever so incredible actor (and handsome ) Micheal B. Jordan, and his new his rum line (called J’Ouvert), which apparently was cancelled because of culture appropriation. To r […]

Throughout my class on User Experience in the Masters in Digital Innovation in Marketing at Temple University, we have talked a lot about the digital and physical user experience improvement. Looking at them b […]

Throughout the Temple University’s Digital Innovation in Marketing program, I have learned a lot about the power of data. I learned how to collect it, how to display it, how to build a story around it, and how to […]

For decades Just-In-Time (JIT) supply chain management has reigned supreme. Companies aggressively attacked their inventory to get as lean as possible. Bottom lines reached rock bottom as globalization allowed for […]

According to this Forbes article from earlier this month, there are several up and coming trends that marketers should keep their eye on if they want to stay in the game. As companies, especially since […]

Just like many other factors, user experience has been affected by the COVID-19 pandemic this past year. The challenge? The “normal” way many users interacted with products or services changed from 2019 to […]

The Walt Disney empire is a great example of how an organization continues to analyze and improve their internal processes to provide a more seamless experience for their guests. Actually, Walt Disney was […]

I’ve been recently tasked at my work to work with our IT department in the development of a new intranet system for our school. The overall university has its own system but our school specifically has never had a […]

Picture the typical UX process: the design team is given a set of requirements by a business, they familiarize themselves with the desired requirements, ideate different solutions that meet specifications, […]

One of the main reasons I love marketing is because it is intrinsically customer or user-centric — at least good marketing is. 

A couple centuries ago, I received an undergraduate degree in behavioral sc […]

Of of the crucial tools of a marketer is the customer journey map, which help indicates to a marketer all the touch points where a customer interacts with a brand or company- throughout the entire lifetime of […]