• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Gretchen Hauselt

Profile picture of Gretchen Hauselt

@gretchen-hauselt

Active 2 years, 6 months ago
@tuj74302 I remembered from the first day of class and your profile reminded me that we have Elsevier in common. It’s been more than a dozen years since I worked there but it was a great experience and I have fond memories of my time working there. I wanted to reach out and say hi. Hi! View
  • Activity
  • Profile
  • Sites 3
  • Friends 22
  • Groups 6
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Social Influence, on the site Gretchen Hauselt 2 years, 7 months ago

    I find Influencer Marketing fascinating. It’s Word of Mouth, but it’s also not. Everyone has the ability to influence, but not everyone can be considered an influencer with a capital “I”.  It’s celebrity […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Making the Most of Micro-Moments, on the site Gretchen Hauselt 2 years, 7 months ago

    People spend a lot of time with their phones and on their phones. 79% of people ages 18 – 44 say that they have their smartphone on or near them 22 hours a day. On average, most spend 3 hours and 15 minutes a d […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, QR Codes: Rising from the Ashes, on the site Gretchen Hauselt 2 years, 7 months ago

    In one of the course lectures for the Digital Innovation in Mobile Marketing and Communication class we talked about QR codes.  I hadn’t thought about them in a long time. It was probably about 8 or 9 years ago wh […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 7 months ago

    Really interesting post Elaina. We were discussing push notifications at work recently in regard to an app we are launching. The consensus was yes, we should have them. The app is a mobile version of print ‘notebook’ publication that provides clinicians fast answers to diagnostic questions. The notifications intended to basically remind the user…[Read more]

    View Conversation
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, An Analytical Newsroom, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 7 months ago

    The newspaper industry has been significantly impacted by mobile technology. To stay afloat, news organizations needed to rethink their business model and learn to survive in a world where print circulation and […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Live Nation goes Live, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago

    About two weeks ago I was scrolling through my Twitter feed and came upon what appeared to be a live stream of a concert.  I was curious, clicked, and was in.  At first I was not sure who the band was, but I was e […]

    • Profile picture of Holly Nelson
      Holly Nelson replied 2 years, 8 months ago

      Hi Gretchen – Nice post! I love music, not a huge Twitter fan, but live event streaming may make me rethink Twitter! I can see live stream as being a huge benefit for artists to connect with their fans, as well as a way for fans to connect with other fans. I can see many uses for live streaming for events like this, it creates exposure to more people on a much grander scale; the event is local but the exposure if global. Live Nation is certainly looking for new and exciting way to connect their core user base to the music they love. I wrote a post about Live Nation connecting with Pennzoil sponsoring Garage Sessions with 3 up an coming artists, http://digitalmarketing.temple.edu/hnelson/2019/10/25/how-does-motor-oil-and-music-mix/. Live Nation is certainly capitalizing all opportunities in digital ecosystem to keep them top of mind with their music fans; live streams and garage sessions are just a few.

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Home Depot tweets customers well and FreshBooks is linked in to customer needs., on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago

    A brand that I follow on Twitter that effectively uses social media to meet brand objectives is Home Depot. On the Home Depot Twitter they have 389,000 followers and post 2-3 times per day on average. They use […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 8 months ago

    Zero Click is definitely for their loyal customers that know what they want, not for the ‘sightseers’ that are thinking about Dominos and want to see what grabs their interest. It is a great solution to a customer problem. The fact that it is a separate app from their main one shows that they have they needs/wants of their loyalist customers in…[Read more]

    View Conversation
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 8 months ago

    Hi Karen. This is a really interesting post and a great example of how brands can be creative and unique in how they engage their brand digitally. Plus a great use of social listening and acknowledging how consumers are talking about their brand. My engagement with Cheetos is pretty much out of the bag watching a movie on television. I have taken…[Read more]

    View Conversation
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Let's Do This: Home Depot in a Connected World, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 8 months ago

    Home is where the heart is but it can also be full of blood, sweat and tears. Not to mention, running toilets, leaky faucets, walls to be painted, appliances to be replaced, lighting fails, and all kinds of […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 8 months ago

      Great analysis Gretchen. Interesting that the in-store experience is only available in app. Making an assumption that the app is geared towards loyalists and heavier shoppers, this seems like a missed opportunity. Wouldn’t these people be very familiar with the layout of the store?

      Meanwhile, a new customer who has no clue what to do might “showroom” their store while they purchase a similar item from Amazon. Any ideas on how to adapt the experience to better assist those less familiar shoppers? Should Home Depot prioritize them or the heavier shoppers?

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, The world at your fingertips, with adventure thrown in!, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 9 months ago

    What I love about Social Media is that it shows me the world, the world outside of my daily life in the Philly metro region.  I see, I learn, and it adds places to my ‘someday I want to go there and do that li […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Who ARE the people in your neighborhood?, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 9 months ago

    I was introduced to my neighbors and my neighborhood through social media. One day I was scrolling through my Facebook feed and came across a post a friend made to a Facebook Group dubbed the “neighborhood a […]

    • Profile picture of Jane Ann Grimley
      Jane Ann Grimley replied 2 years, 9 months ago

      Hi Gretchen,

      This is an interesting spin on social influence, unrelated to a brand or individual, but really creating an environment. I had a similar experience with a neighborhood Facebook group, when an individual rang my doorbell asking about my outdoor cat. Individuals in the neighborhood were worried that he was a stray, and took to the Facebook page to ask about his ownership. There were pictures of Monster all over town. He even goes by a new name, “Salami”, after a number of neighbors have “claimed” him.

      Like you, I was fairly new to the area, and unaware of this group’s existence, but it has really improved my experience. I feel “in-the-know” when it comes to events, crimes, new shops, etc. and has certainly influenced some of my decisions. Additionally, I’ve recognized that it is actually a very tight knit community, with plenty of pets like my own that tend to stray from home and make friends with the neighbors. Similarly, I’ve followed a handful of local Instagram pages, posting food, events, etc. Often, I’ll share these images with friends and family saying “we should try this!” and can think of a handful of occasions where it has truly paid off, especially with some hidden gems. Now when travelling, I’ll continue this behavior and follow local Instagram pages for recommendations as opposed to relying on TripAdvisor or the like. It’s been great to find pages that reflect my interests, and be able to identify unique experiences as a result.

      For me, there is more value in the relationships and experiences when joining groups and following accounts than doing so for product recommendations / brand promotion. From here on out, every time that I am somewhere new, I’ll look for opportunities like that you mentioned.

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 9 months ago

    Nate,
    Your topic example is near and dear to me. I too am a PATCO commuter and over the years have had a challenging mobile user experience with their site. It has lots of great information, but the main reason I go to the site for is the schedule. I like that they have the schedule online, but it all comes back to downloading a pdf. I have two…[Read more]

    View Conversation
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, The Grass is Greener, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 10 months ago

    Mobile technology has saved my grass.  When I bought my house, it came with a sprinkler system for the lawn and I added additional zones to cover the planting beds. (I was not reliable with the watering can.) In […]

    • Profile picture of Matthew Beauchesne
      Matthew Beauchesne replied 2 years, 10 months ago

      I’ve been fascinated by the impact of the Internet of Things on the home. And I was going to write my post on a related issue to yours Gretchen. IOT has been able to transform the way we interact with many things. I was thinking about this when I was looking at how many devices are connected to my home WIFI (I’m embarrassed to say how many) I have a couple Nest thermostats and maintaining temperature through my mobile device has changed the way I manage my temperature. And because I use Google Home, not only can I change the temperature when I’m away on the Nest Mobile app, but when I’m home I can ask Google to set the temperature. I saw some similarities with your Hydrawise example. The Nest system is also meant to reduce inefficiencies. For example, it has an auto aware feature that determines when you are not home and adjust the temperature. Likewise you can create a schedule based on a week schedule and time of day. I love the interface because it’s so simple to use and I know it has resulted in cost savings, because I’m not constantly adjusting the temperature and the app lets me know, by using a leaf icon, that I’m saving energy. Like you, my mobile connected device has saved me money and his increased my comfort. For example, if it’s really hot, I can turn the air-conditioning on before I leave week.

      I’m really interested in how Google, Amazon, and Apple are creating these ecosystems of connected device that talk to each other and leverage data to create potential benefits that we might not even see. I think like in my example, what other devices could my Nest be talking to in order to achieve my goal of raising or lower the temperature.

      Do you think we will continue to see these parallel ecosystems or will one emerge as the dominant force? Does one already have a clear lead (Amazon)?

  • Profile picture of Amy Lavin

    Amy Lavin and Profile picture of Gretchen HauseltGretchen Hauselt are now friends 2 years, 11 months ago

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Going beyond user stories for UX success, on the site Gretchen Hauselt 2 years, 11 months ago

    The internet is a great place. A world of information you didn’t realize you really wanted or needed.  You go searching and sometimes you know exactly what you are looking for or where you need to go. With a sp […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Achieving Agile and UX Success, on the site Gretchen Hauselt 2 years, 11 months ago

    Early in the semester when we first started reading The Design of Everyday Things I did some internet digging to learn more about Don Norman and came across the Nielsen Norman Group web site. During my […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt wrote a new post, Putting Learning into Action, on the site Gretchen Hauselt 2 years, 11 months ago

    As we have been learning about process thinking and improvement, project management, and change management in class I try to take as much as I can back to my day job and put my knowledge to use. It has been […]

  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 11 months ago

    I have heard of ZocDoc but never used it, I’ll have to check it out but will keep your feedback in mind as I make my way through it. I need a new Dr. Mine was linked to Drexel /Hahnemann and left the area about 6 weeks ago. I suspect he knew something about what was going to happen with the hospital and found a more secure place to practice. It…[Read more]

    View Conversation
  • Profile picture of Gretchen Hauselt

    Gretchen Hauselt posted a new activity comment 2 years, 11 months ago

    We don’t use design thinking in my company and I wasn’t familiar with it until class, but I have found myself using elements in my day to day as I do some problem solving in areas that are not related to design. I find the concept really interesting and have done some reading on it. One of the readings was about using the process in your personal…[Read more]

    View Conversation
  • Load More

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Hannah O'Hara
Profile picture of Samantha Sylvain
Profile picture of Arpana
Profile picture of Kirsten Overton
Profile picture of Brandyn Graham
Profile picture of Abby Merola
Profile picture of Andrea Mowers
Profile picture of Krupa Bhatt
Profile picture of Ryan Hartman
Profile picture of Henry Fountain

Members

Newest | Active | Popular
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 3 hours, 29 minutes ago
  • Profile picture of Samantha Sylvain
    Samantha Sylvain
    Active 3 hours, 44 minutes ago
  • Profile picture of Arpana
    Arpana
    Active 18 hours, 13 minutes ago
  • Profile picture of Kirsten Overton
    Kirsten Overton
    Active 22 hours, 3 minutes ago
  • Profile picture of Brandyn Graham
    Brandyn Graham
    Active 1 day ago
  • Profile picture of Abby Merola
    Abby Merola
    Active 2 days, 7 hours ago
  • Profile picture of Andrea Mowers
    Andrea Mowers
    Active 2 days, 8 hours ago
  • Profile picture of Krupa Bhatt
    Krupa Bhatt
    Active 2 days, 21 hours ago
  • Profile picture of Ryan Hartman
    Ryan Hartman
    Active 3 days, 23 hours ago
  • Profile picture of Henry Fountain
    Henry Fountain
    Active 4 days, 1 hour ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 4 months, 3 weeks ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 8 months, 2 weeks ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 8 months, 3 weeks ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 9 months, 1 week ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 9 months, 3 weeks ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University