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Gregory Ebbecke wrote a new post, How Am I Doing?, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 5 months, 1 week ago
Really great session tonight. I’m grateful for the participation and discussion.
As with all our interactions, iteration and user-centric thinking are key to success. I’ve attempted some new things this […]
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Gregory Ebbecke posted a new activity comment 5 months, 1 week ago
Entirely possible. People are already beginning to shop that way, buying the non-perishables in bulk at Costco while stocking up on the essentials at their grocer of choice.
Have to assume the acquisition of Whole Foods was in at least some part with an eye to establishing the relationships to corner both ends of the market.
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
One of my favorite past times is to figure out the “shortcut” people are missing when I’m out and about and don’t feel like waiting in line.
Yesterday, it was extremely non-technical. The line for the outdoor registers at Solebury Orchards wrapped halfway back into the fields. The indoor register, however, had no line… Whether it was because…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
The bands were seamless otherwise, but the tech is a bit gimmicky at this point. There’s no reason for the bands to exist since the app can be set up to deliver an identical experience using NFC among other possibilities.
Bonus: while you’ll never wear the Magic Band once you leave the property, you’re less likely to delete the app. Depending…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Don’t worry. Between machine learning and natural language processing, it won’t be long before Amazon (most likely) parses your purchase history well enough to proactively just start sending you food semi-regularly!
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Your son’s photo is everything.
I only regret that WordPress doesn’t allow memes to be posted in the comments.
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Going back to your post James (and Jen’s/Aja’s parallel contributions), would love to talk more about these dilemmas not just as parents, but as it relates to the larger impact on society of the tradeoffs between empowered independence and omnipresent surveillance.
I chuckle here as I remember my parents’ look at my then-toddler daughter…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
I will point out that Google similarly has Android Auto which … is a pale imitator and not worth mentioning further.
Screen mirroring is an incredibly overlooked application in my experience. We bought a new minivan a couple years back (and because we’re that cool, it’s a EV minivan), and despite all the bells and whistles, the biggest…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
And this is the central challenge (no pun intended) with technology. Consolidation generally leads to less friction, but it also risks giving one entity “too much” control/access to our lives.
This will be a central tenet of our class and something to look forward to later in the semester when we have more time to talk through the…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
I prefer to think we’re teaching our kids to be better critical thinkers rather than making them reliant on machines. Slight differentiation between teaching them that machines can do things for them vs. showing them how machines can help. I also find that even as relative youngsters, my kids are already more intuitive in some ways than I am!
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Has anyone have any fun experiences with Google Photo’s (or any services) AI-driven sorting. It’s uncannily accurate purely on facial recognition. The single greatest obstacle to digital photos is having to organize them!
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
I know some services let you “reject” substitutions if you’re quick on the notifications, but most services are relatively lenient on refunding if items were “missed” (proof not required) or otherwise erroneous. Has that been your experience?
Consumer experience, given food is perishable, the high degree of error/refund may be a bigger drag on…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
It’s really only because of that Wired article that my experience was colored so dramatically. First-world problems of the highest degree, but given the hype behind what it was supposed to be, the experience really stood out for all the wrong reasons especially compared to how smooth almost every other element of the trip went. That day started…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Great use case Aja and an interesting parallel to Jen’s experience. In this case, the technology is helping you to stay more actively engaged.
When we were looking at daycares, I actually had to whenever they tried to highlight their capabilities to livestream our childrens’ day. I knew that my wife would find the footage more compelling to…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Love it! As you continue “smartifying” your home, IFTTT (https://ifttt.com/) might serve some inspiration. My initial idea was to have the WiFi cut out to kill TikTok access a minute or two after your alert, but that might be the nuclear option. Depending on your ISP though, you might be able to target certain devices to better “guide” their…[Read more]
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Gregory Ebbecke posted a new activity comment 5 months, 2 weeks ago
Totally relatable Ralph! Have you moved over to online grocery yet? What are the odds of you placing your grocery order while ordering takeout?
What is it about the latter that makes it more frictionless than the former to you?
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Gregory Ebbecke wrote a new post, My “Seamless” Experiences in Florida, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 5 months, 2 weeks ago
Given my brief studies in engineering (I burned all my electives on Thermodynamics, Calc III and the like in order to graduate on time), I love to try to figure out how things work. Sometimes the magic eludes me […]
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Wow, Greg! When you mentioned your experience at Be Our Guest last night it totally resonated with my own. I’m actually floored because I didn’t know about the Wired article or what was supposed to be happening before we went. Our experience went like this:
We booked on my Disney experience with our bands and meal plans months in advance like everyone else. When we arrived early, it seemed like it threw them off (in context, it was only 1/2 hour early). The experience was just like any other chain restaurant. Nothing special. We waited in a huge queue of people surrounding the restaurant entrance over the bridge. We got sat by a hostess an hour later, not at a table of our choosing but that was fine enough. We did not have the option to pre-order before our scheduled meal and have it all arrive seamlessly. Nor did it arrive in any special way other than from someone’s hands. Like I said, a server took our order for every portion of the meal. I remember it being a REALLY long meal – like 3 hours – and my kids feel asleep at the table. It was certainly not frictionless and special. We did get to meet and take pictures with the beast though, which made the meal worth it!!
Suggestions for a more frictionless experience would be not overbooking in the first place so that the technology actually had enough bandwidth to work!!!-
It’s really only because of that Wired article that my experience was colored so dramatically. First-world problems of the highest degree, but given the hype behind what it was supposed to be, the experience really stood out for all the wrong reasons especially compared to how smooth almost every other element of the trip went. That day started with Bippidi Boppity Boutique and Cinderella’s Royal Table, so we had plenty of points of comparison.
Interestingly, it was the same day my daughter and I got marooned in the Briar Patch on Splash Mountain for 40 minutes and had to be evac’d through the backlot when the ride broke down. Another example where the magic quickly wore off when you had too much time to think about it/analyze it. Being stuck in the Briar Patch, I estimate, is about 75% of the terror of similarly breaking down on It’s a Small World, FYI. It took them 20 minutes before they cut the audio loop…
What has been the rest of the class’ experience with technology “scaling up”? Anything else come to mind that worked considerably differently after it became popular?
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That is really funny – not that you got stuck – but the thought of being on the It’s a Small World ride, getting stuck, and then having to listen to that cloying music for 20 minutes. That’s truly terrifying. I imagine being stuck in the Briar Patch wasn’t a great time either, though. Sorry that happened to you!
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It’s been a few years since I’ve been to Disney but I’m glad I missed out on this experience, sounded like a nightmare! My experience with Disney has been fairly great with the magic bands. The last time my family and I went, we stayed at the Yacht Club on a special little floor that you could use your magic bands to access and it was equipped with lots of food, snacks and drinks. We often times rely so much on technology we forget the room for human error which creates disastrous situations such as this. I laughed out loud at the vegan being an “allergy”. I also can’t believe the waiter didn’t bend over backwards to accommodate the daughter’s vegan meal, it always seems like Disney workers go above and beyond to ensure guests are happy. How do you feel about the rest of your experience with magic bands throughout the park? I found them to be convenient and pretty seamless for the most part. I especially loved not having to dig into a backpack or something every time I wanted to make a purchase. I definitely need a trip to Disney once COVID has calmed down!
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The bands were seamless otherwise, but the tech is a bit gimmicky at this point. There’s no reason for the bands to exist since the app can be set up to deliver an identical experience using NFC among other possibilities.
Bonus: while you’ll never wear the Magic Band once you leave the property, you’re less likely to delete the app. Depending on the permissions enabled, this could give Disney perspective well beyond your time on the property!
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I am a Floridian and have been to Walt Disney World many times. Every time we go, there seems to be a fail moment. Years ago, when my kids were young, we decided to take advantage of the Florida resident promotion and head up for a long weekend. After a long day at the park with three young children, we went to the Liberty Tree Tavern for dinner. Once we got settled at the table, our Disney server greeted us with “Welcome to the Magic Kingdom, how can I make your dreams come true.” My wife said, “I am dreaming of a cold beer.” To that, our server answered, “that is the only dream I cannot fulfill, we don’t serve alcohol in the Magic Kingdom.” Fast forward, the rules have changed, and we had a beer at dinner there last year.
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Gregory Ebbecke wrote a new post, PSA: Tableau Conference is Virtual and Free this Year, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 5 months, 2 weeks ago
If any of you have experience with or interest in Tableau, this might be of interest. The in-person experience is amazing (but carries a sizeable cost), so the opportunity to join virtually and for free is quite […]
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Gregory Ebbecke posted a new activity comment 5 months, 3 weeks ago
God help us if we’re in the hands of influencers…
I agree completely that you’re likely to see more integrations and “soft” placements, but these are inherently untargeted.
One of my goals for this class is to covey to all of you the value location has in targeting. While demographics, interest and prior history are important, there’s a…[Read more]
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Gregory Ebbecke wrote a new post, Additional (voluntary) Reading on iOS 14 and the Coming Clash of Ad Tech, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 6 months, 1 week ago
Such a great experience meeting you all tonight! As promised, here are some additional links regarding the upcoming release of iOS 14 and it’s expected disruption to advertising.
From July: Apple and ad […]
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Thanks for sharing Greg! I feel conflicted about the ios 14 update in the sense that, I work for a data solutions company and things like GDPR got the ball rolling for information privacy, making our business even more valuable. But the new IOS will make my job as a marketer potentially a heck of a lot harder.
I look forward to the change for my own personal privacy reasons, cause lets be honest who loves being bombarded by ads about something you searched for months ago in which you have no interest in buying ever again? I would love to have control more over the ads I see and I would have the flexibility to decide who I see ads from.
As a professional, I think this is an opportunity for us to get creative in reaching our audience in other ways. I see this leading to influencers having a bigger role in advertising products to reach new audiences. I also see it leading to more loyalty among customers, in which in the long run isn’t that what brands value most?
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God help us if we’re in the hands of influencers…
I agree completely that you’re likely to see more integrations and “soft” placements, but these are inherently untargeted.
One of my goals for this class is to covey to all of you the value location has in targeting. While demographics, interest and prior history are important, there’s a lot we can derive based solely on where someone is. While this is to a degree less precise because of privacy efforts, it’s more ‘mission-critical’ to service and always likely to be available in some way.
All systems eventually settle between the extremes, so we’ll talk a lot about what the tools we have empower us to do today and what the tools of “yesterday” can still accomplish.
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I’m so glad you shared this with us in class, I usually am up to date on these type of things and between work & COVID life, it’s been tough keeping up. I really wonder how this will affect marketers and the advertising industry. I remember someone mentioned in class it may be a good thing because we don’t want to speak to people who don’t want to hear from us. However, what about consumers who aren’t marketers and will just by default keep this option off? I did see that Apple has decided to delay this roll out until next year so that delays the fight with Facebook (or Facebook won the fight). I agree with your above comment, “God help us if we’re in the hands of influencers…” I would hope this doesn’t drive us toward more influencer marketing. I am very curious to see how this will affect us as marketers and the industry. I can understand from a consumer standpoint wanting to keep your activity private, it creeps some people out to be tracked around the internet. I personally always share my data because I know the benefit it can have. This will definitely be an interesting one to keep an eye on.
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All I have to say is that I still think you’re a HufflePuff and it’s not such a bad thing!
I married a Hufflepuff for what it’s worth. Would have bet a lot of money on the app sorting my daughter the same, but Ravenclaw for the win!
All I know for certain is that my middle daughter will be Slytherin.
If you have to play bad cop I have a feeling she may change her mind to Slytherin.