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Greg Ebbecke wrote a new post, Meet the New iPhone, Same as the Old iPhone (?), on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 7 months, 2 weeks ago
Source: https://www.justapplications.co.uk/how-smartphones-and-apps-have-evolved-in-the-past-decade/
It’s that time of the year! Just on the heels of our second Prime Day of the year, but just before Way Day […]
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Greg Ebbecke posted a new activity comment 7 months, 2 weeks ago
Really interesting. I hadn’t heard about this and imagine it’s only a matter of time before they can do the same via your driver’s license for domestic flights.
I’m sure the logic is something along the lines of “in a public place, you have no expectation of privacy” which applies to where the picture was taken but not necessarily how it was…[Read more]
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Greg Ebbecke posted a new activity comment 7 months, 4 weeks ago
I love this POV. People are so quick to “jump to the end” about AI replacing something entirely, but the reality for most technology is the value it can give us in “nudging” something forward. I am not a creative, but I know the “where do we start” ideation process can be extremely time-consuming for any effort. Using AI to short-cut “why not try…[Read more]
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Greg Ebbecke posted a new activity comment 8 months, 2 weeks ago
Personal Health Records (PHR) were the “next big thing” when I worked on a major health insurer a decade ago. Needless to say, reality took a bit longer to catch up to the promise.
I hear you on the concern about health data being stored online. It’s certainly uncomfortable in some aspects. That said, PII (personally identifiable information)…[Read more]
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Greg Ebbecke posted a new activity comment 8 months, 2 weeks ago
Disney generally hits the mark, despite my intense dislike for Be Out Guest.
That being said, the lesson I hope you all take from here is that a good idea on paper does not always equate to a good idea in practice. To the Imagineer who envisioned the ultimate dining experience, this was a slam dunk. To the people paying for that experience,…[Read more]
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Greg Ebbecke posted a new activity comment 8 months, 2 weeks ago
There are pros and cons to repurposing what works for small children for adults, but that is an entirely different story.
How much of what we “know”, specifically what we get from social media, reflects the headlines we can rather than the content it teases?
When it comes to the ads we place on the page, 5 seconds may be a sever…[Read more]
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Greg Ebbecke wrote a new post, Bringing The Magic to Life [Only Works] One Person at a Time, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 8 months, 2 weeks ago
Given my brief studies in engineering (I burned all my electives on Thermodynamics, Calc III and the like in order to graduate on time), I love to try to figure out how things work. Sometimes the magic eludes me […]
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Disney generally hits the mark, despite my intense dislike for Be Out Guest.
That being said, the lesson I hope you all take from here is that a good idea on paper does not always equate to a good idea in practice. To the Imagineer who envisioned the ultimate dining experience, this was a slam dunk. To the people paying for that experience, maybe less so.
This is why I have stressed anchoring in your customer’s POV. When you “live” in their world, you see things differently than the vacuum of the lab / your imagination.
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After Covid-19, markets shifted into the world of contactless everything! We now can order food and have it dropped off at our houses without one human to human interaction. Even with QR codes, the need for a server to bring one menu’s seems obsolete and bypassed the need to use a paper menu that someone else used that day. It seems as Disney has taken it a step further and is diminishing the need for both employees and human interactions with everything being automated before hand and with a wristband.
While the technology is great, dealing with human imperfections is will always be what slows it down. I believe Tesla is having somewhat of the same problem when automated cars are having trouble accounting for human errors. It seems as if the unpredictableness of humans still posses as a problem for even the smartest of computers. But we are definitely getting closer!
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Hi Professor Ebbecke,
It’s a bummer that this didn’t work, it’s such a great idea. That’s the thing with technology is when it works, it’s great but when it doesn’t, it can be disastrous. I think it’s important for technology to always be able to take human error into account, like being late. They can put something in place where if families are late, they unfortunately lose their reservation. But they have to make sure this is communicated effectively during booking. Many restaurants do this, and I think it’s fair. The kinks can still be worked out. I don’t think all is lost here. They need to work on constantly improving based on issues reported by customers and staff. Any new adopter, when it comes to technology, should expect that they may be the guinea pigs as developers are likely still working out some of the kinks.
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Greg Ebbecke posted a new activity comment 8 months, 2 weeks ago
Really appreciate the story-telling here. It’s crystal clear the challenge you are facing, reinforced because there are few assumptions that “it just doesn’t work”. I really appreciated your efforts to troubleshoot even though driving is well outside of your comfort zone.
As an EV driver, I’ve come to rely on mapping software more than ever.…[Read more]
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Greg Ebbecke wrote a new post, Here We Go!, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 8 months, 4 weeks ago
As we approach our first meeting together, I wanted to set the tone for what’s to come.
My personal ethos is that success comes from our ability to adapt information to our needs more than our ability to adapt […]
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There are pros and cons to repurposing what works for small children for adults, but that is an entirely different story.
How much of what we “know”, specifically what we get from social media, reflects the headlines we can rather than the content it teases?
When it comes to the ads we place on the page, 5 seconds may be a sever overestimate. People intuitively know an ad when they see one, making banner blindness a very real thing! How do we, as marketers, overcome this?
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Greg Ebbecke wrote a new post, And We're Off!, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 9 months, 2 weeks ago
Great having the chance to meet you all tonight. Really looking forward to learning more about the diversity of experiences in this cohort and thinking on how we can blend them to improve our ability to imagine […]
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Greg Ebbecke posted a new activity comment 1 year, 6 months ago
That was my question as well. I also am slightly disappointed that it’s so difficult to objectively evaluate technology.
I’m not as aware of the ultra-conservative preference for DuckDuckGo (I have many quite liberal friends who swear by it), but given the stereotypical paranoia of elements of the right, I can understand the appeal.
In the…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 6 months ago
HIPAA, GDPR and CPRA/CCPA all present some pretty stringent standards regarding how any company can use individual health data.
Is that enough though? Who watches the Watchmen?
I’m admittedly not as well versed on this specific venture as you all are, but I appreciate your perspective. The risk with any data collection is that the…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 6 months ago
We have ~300 employees at my employer and have built and deployed over a 100 “apps” for internal use and for our clients. Keep in mind, we’re not a creative agency so we’re not in the business of building apps on behalf of our clients.
They’re not what you’re all thinking of (available in the app store), but they are very much self-contained…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
There was a lot of talk that a $15 minimum wage would force this kind of shift to automation. Companies like McDonald’s have the scale to do this, but you regular mom and pop shop probably not.
Unsurprisingly, the labor shortage is having a similar effect on wages, so not surprised to see a similar reaction.
Is it just the voice that throws…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
I attempted to answer this in my prior post. I think we all see the “penalty” in the inefficiencies of the current system, but it’s harder to imagine a world without targeting.
Paying for content is not ideal. Ads with targeting are worth more, which subsidizes your preferences and also makes business models viable for more…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
I also opt-in for marketing intelligence but also because as a consumer I realize I simply cannot afford access to all of the content I wish to consumer.
Simply “turning off tracking” isn’t viable in any case, but if it were it’d lead to an even worse user experience dominated by a few mega companies that could afford to “be everywhere”.
If…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
I love that we’ve reached the point where the “typical” FB user is your elderly Aunt. I’m old enough to remember when FB was just for those rascally college hooligans!
This is probably also why FB is betting so big on tech that Gen Z (and other generations to come) might lean into.
Does anyone get the feeling that Meta might be “punting” on…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
I’m in no way advocating these “cloisters” are healthy, but free speech cuts many ways (as we’ll talk about on Wednesday!). My personal position remains that any reduction in time “discussing” just about anything on the Internet is a net gain for all aspects of your personal wellness.
4chan and 8chan host questionable content, but also…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
My money is that this is their way of “getting back” at Apple.
It’s no secret that Apple’s decision to turn IDFA opt-in really cut into their bottom line. By shifting to the meta verse, they move the “device” from the iPhone or Android to something they might control (see Ray Ban glasses, Oculus, etc.).
If they build their own sandbox, they…[Read more]
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Greg Ebbecke posted a new activity comment 1 year, 7 months ago
That’s also a return to the old ways in some respects. TV was originally just the big 3 networks before fragmenting with the arrival of cable. We saw the same as Netflix became the dominant player in the video space before that space fragmented as well.
Seems the way of things, but it does serve the benefit of forcing advertisers to put a…[Read more]
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Hi Greg! Great piece! I have been planning to get the new iPhone with the holiday deals approaching. I truthfully I did not consider the features of the phone to be part of my buying processes since the iPhone is very advanced in each software update rather than physical features. Yes, you can get the ios16 on most newer devices so the purchase of a newer model is absurd for some. however lagging battery life, slower loading and 4G should be enough to switch my iPhone 11 Pro Max in for the next version. Regardless, I do not believe mobile device features have finished their grasp on society. Phones can be versatile in their use as a “handset” and a visual component to AR. Many devices are being made to adapt your mobile device into the AR screen with the download of an app. I think Apple should expand on this idea making it an accompanied feature within their software entirely to monopolize on the versatility of their iPhone in the tech forward world.
Hi Greg, I loved reading this article. I recently just upgraded to the series 8 Apple Watch from the series 3. I mainly wanted a new watch because of tall of the new features. Such as EKG, Blood Oxygen Levels, new displays, and having the ability to use my watch without having to have my phone on me. I loved that feature the most. I personally do not think that we have maxed out the avenues of the iPhones or any smart phones in general. They continue to add updates every few months and I love that. Nothing is going out of date and that is exactly how it should be.
Over the years every time I have proposed the idea of getting a new iPhone my dad has asked me what the difference is between the new one and the one I already have. To which I usually don’t have an answer that he’d understand. Even tho the device’s structure has been the same for the last couple of years iPhone has had some major upgrades just for its structure. With the pro having not just the usual 1 but 3 HDR camera lenses, completely removing the circular home button that allows users user fingerprint to unlock their phones. They also removed headphone jacks from iPhone X and forward. Even though the physical features keep altering over the years the IOS upgrade keeps enhancing and adding features from time to time.
I think there are always issues that will need to be fixed and features that need enhancements.
Hey Greg!
I love your Apple analysis. I completely agree with your points! And Olivia’s follow-up comment: the features don’t change, they improve. I’m a longterm Apple user, but I’m strict about how often I upgrade. My attitude is that they’re always going to be (slightly) improving on their amazing features so what’s my rush? I don’t remember every single one I’ve owned, but I only upgrade after a few models have passed and then I’ll buy the newest one — that way the jump feels dramatic and worth the cost. I currently have an iPhone 12; I don’t plan on upgrading until after the 15 is released. I think my current phone camera is excellent and unless I break it, I’m happy to stick with the current model for a while longer! Like Olivia mentioned, I can’t really imagine switching to a Samsung brand phone at this point given how many Apple products I have. It’s insanely convenient to have everything synced up.