@gennie-depass
Active 5 years, 7 months ago-
Gennie DePass and
Morgyn Seigfried are now friends 4 years, 4 months ago -
Gennie DePass wrote a new post, Improving Influencer Strategy, on the site Gennie DePass 5 years, 10 months ago
Influencer marketing has become more and more popular as the world of social media marketing continues to expand. If you don’t completely understand what influencer marketing is it’s basically having someone […]
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Gennie DePass wrote a new post, Are YouTube and TV Really Working Together?, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 11 months ago
According to a recent study from Nielsen and Google, YouTube and regular television have a symbiotic relationship. This means that individuals that watch a show on television are likely to also watch and engage […]
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This is really interesting to think about. I wonder though if this relationship between the YouTube show and the HBO version isn’t enhanced because of the way cord-cutters are taking in programming. Since HBO Go is a stand-alone product in addition to a cable add-on, those who aren’t paying for standard cable subscriptions can still consume HBO programing. And those viewers are likely spending more time on YouTube. I wonder if there is still that solid of a relationships with YouTube and shows on traditional cable networks. Thanks for sharing!
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Gennie DePass posted a new activity comment 5 years, 11 months ago
This is interesting Braden, I honestly didn’t even know Vine was still a thing. Hopefully with the closure of this department Twitter will be able to take the time to revamp their platform because I feel like less and less people are using Twitter these days. I know at my job Twitter is the last platform I focus on when it comes to social media…[Read more]
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Gennie DePass posted a new activity comment 5 years, 11 months ago
Holly,
I totally agree with you! Video is so important these days as people are reading less and less. I definitely feel that when organizations are trying to integrate video into their marketing strategies they need to first develop a team that is dedicated to developing this video content. I feel like it almost never works out well when…[Read more]
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Gennie DePass posted a new activity comment 5 years, 11 months ago
I definitely agree that this is a huge opportunity for Google. As long as they are aggressive with their approach they will absolutely be able to takeover that marketplace especially because a lot of Android users are anti-Apple. The timing is perfect for Google and in a lot of cases perfect timing is just what you need when it comes to building…[Read more]
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Gennie DePass wrote a new post, Let's Keep Customer Service Personal on Social Media, on the site Gennie DePass 5 years, 11 months ago
We are a social media-driven society. It’s how we interact with each other and it’s also how we get a majority of our information. The on-demand nature feeds into how impatient most people are. This digita […]
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Gennie DePass posted a new activity comment 5 years, 12 months ago
Holly, you bring up a really great point when you say “know your customers.” Content marketing is definitely the “it” thing to do now, but a lot of times I feel like companies start doing things just because everyone else is and they do this without sitting down and coming up with a strategic plan behind why they want to do it. Knowing your…[Read more]
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Gennie DePass posted a new activity comment 6 years ago
This is great Jennifer! It’s always interesting to see examples of just how out of touch key stakeholders can be when it comes to knowing what exactly their target audience desires. It is so important to have open communication throughout the organization in order to make sure everyone is on the same page and knows what consumers want. It’s why…[Read more]
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Gennie DePass wrote a new post, Can Chatbots Lead to Marketing Growth?, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years ago
When it comes to social media marketing how can brands take advantage of Facebook Messenger?
Macallan, a premium Scotch whisky brand just may have had the perfect idea. A few weeks ago Macallan implemented a […]
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Gennie DePass posted a new activity comment 6 years ago
Lauren, this is so interesting. I feel like not having a website definitely aligns with their strategy and meets the needs of their target audience. It seems like they definitely did their research before choosing this plan and it’s paying off. I hope that they don’t end up eventually caving and remain true to their brand.
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Gennie DePass posted a new activity comment 6 years ago
This is interesting Steve! It makes it seems like each outlet has their own agenda and picks trending topics that align with their own strategies. It also made me think of the issue a few months back where people were complaining that certain outlets were more like to have democratic topics trending vs. republican and vice versa. Algorithms are…[Read more]
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Gennie DePass posted a new activity comment 6 years ago
That’s awesome Lauren! I didn’t feel like now that most companies have the technology to do so it’s the way to go. No one likes being stuck waiting for hours on the phone when they don’t have to be. I’m sure the added personal touches will come in eventually.
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Gennie DePass wrote a new post, Improve Your Influencer Marketing Strategy by Taking a Step Back, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years ago
Influencer marketing has become more and more popular as the world of social media marketing continues to expand. If you don’t completely understand what influencer marketing is it’s basically having someone […]
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I agree Gennie. As mentioned numerous times in the 50 Influencers on Influence Marketing deck, you can’t just ask an influence to speak on behlaf of your brand with no prior connection. An influencer has their reputation and their own beliefs and attempting to control their thoughts is not going to go over well or make for a genuine partnership. Partnering with an influencer is a game of relationship building, trust, and most importantly time.
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Very interesting post, Gennie. I completely agree that an extensive vetting process would be needed to ensure that the given influencer is the perfect fit with the organization. Both parties have their own respective reputation that they want to uphold. The organization needs to take that into consideration when deciding to move forward with a given influencer. The influencer has influencees that trust what he or she has to say. It’s important that the ideals and goals with the two parties align.
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Thanks for the post, Gennie. I agree with you completely. I have seen brands attempt to work with an influencer that is extremely well known, but they are the wrong fit for the brand. Forcing this relationship will be noticed by consumers, and it will not appear natural and this could deter them from choosing that brand in the future. When an influencer is chosen that is someone the consumer can relate to, it is much easier for them to start to connect with the brand and how it can help them, just like it can help the influencer. It is important for brands to let the influencer make their own decisions because they are the experts and understand their followers the best.
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Gennie DePass wrote a new post, Can We Keep Customer Service Personal on Social Media?, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years ago
We are a social media-driven society. It’s how we interact with each other and it’s also how we get a majority of our information. The on-demand nature feeds into how impatient most people are. This digita […]
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Gennie-
Great Post! We recently connected facebook messenger to our retail site and the results have been fascinating. We are getting to interact with customers while they are shopping, answer questions that pop up and identify pain points on our site in real time. And customers definitely see messenger as their preferred way of contacting our customer now– they get a response much faster than sending an email or calling.
I can’t say that these interactions are connected to our CRM, and there is definitely room for improvement on that front. However, getting to personally interact with customers while they browse our site is providing us with an authentic and personalized experience that customers respond to.-
That’s awesome Lauren! I didn’t feel like now that most companies have the technology to do so it’s the way to go. No one likes being stuck waiting for hours on the phone when they don’t have to be. I’m sure the added personal touches will come in eventually.
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This is spot-on, Gennie! I’ve actually gotten into the habit of reviewing company pages on Facebook before I do any business with them to see if they are responsive and how they handle negative or positive feedback from their clients. It can be as small as ordering a piece of clothing or a pair of shoes online. Before I make a purchase with an unfamiliar company, I want to make sure that if something goes wrong – it’s going to be handled correctly. Having a solid, engaged and positive connection is so important to keep current customers and attract new ones.
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Gennie DePass wrote a new post, Has Your Content Gone Viral Yet?, on the site Gennie DePass 6 years ago
Content is everywhere. Consumers are bombarded with it. Emails, personal blogs, social media and news outlets. It’s pretty much unavoidable unless you are willing to live a life of seclusion.
Abundance of c […]
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Gennie DePass wrote a new post, (no title), on the site FOX DIM Capstone Project: Chef X 6 years ago
Gina Benigno
CULINARY EXPERIENCE: BALLIN’ BAKER
FAVORITE DISH: FILET MIGNON
Gina is a Southern New Jersey native planting roots in Philadelphia, PA. With a degree in broadcast journalism and a passio […]
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Gennie DePass posted a new activity comment 6 years ago
Michael, I completely agree with you when it comes to who is actually being targeted. My thinking is that when it comes to younger children going back to school brands seek to attract the parents because they are the ones ultimately buying the products and then once actually in store (or online) they come up with displays that attract the children.
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Gennie DePass posted a new activity comment 6 years ago
Gina, I love both the mom-gifs and Capri Sun vs. Kool Aid gifs. I think one of the things that makes you actually want to look at content is if it’s funny or entertaining or can make you think about a past memory which both of these do. Great finds!
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Gennie DePass wrote a new post, Brands Get Creative With Back to School Content, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years ago
Over the past few weeks Instagram has been filled with content from various brands promoting back to school. Of all the content that I took in the content from three brands really stood out to me. They i […]
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Gennie,
Thanks for these examples. They all made me chuckle – especially the PAC-MAN reference. It’s really interesting reading about Back-to-School campaigns and trying to figure out who the audience is. Is it the parents? Is it the kids? Or is the best Back-to-School a little like “Rocky and Bullwinkle” (*how’s that for a dated reference?) where they can be read effectively from both perspectives? https://youtu.be/RSVq7X7OPeQ-
Michael, I completely agree with you when it comes to who is actually being targeted. My thinking is that when it comes to younger children going back to school brands seek to attract the parents because they are the ones ultimately buying the products and then once actually in store (or online) they come up with displays that attract the children.
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