Gabi Bruckner

Gaby, so much information!!!! In reading this article, some questions came to mind. Everything is centered around children needing their parents permission – and particular around age 13. I wonder is making the age to, let’s say 16 make an impact and a difference for children to be allowed to use apps without their parents permission. I do find that age 13, kids know more than we think, emails, codes, possibly even credit card information for their parents. Also, I did not realize that 92% percent of US children have an online presence before they turn 2. I am curious as to how data was collected to get that number, and if their online presence has anything to do with the information that their parents share of them. Super interesting!

Children can still lie and say they’re a lot older than they are. I’m wondering how many of those cases are blaming this on a societal problem. Kids especially want to fit in with what everyone else is doing, and without adults regulating screen time for younger generations, it’s the parent’s fault. Without proper verification, for example, signing up with a work email, it makes it challenging to feed out age groups.

Wow, I loved this post, it was very informative! I am still new to tiktok, I haven’t created an account but I still see some videos on other platforms. Though my younger sister was and is very much into those platforms. I remember back when we were younger there was a messaging app, I think named Kiwi but I could be wrong, that could connect you with people around the world. During that time I was wary of who she was talking to, because anyone can pretend to be someone else online. So I agree that with all these apps that are attracting young kids, these companies need to have stricter regulations on who has access to their data.

I appreciate you breaking down how marketing works in the music industry. With my love of music, I just learned that Sony owns Arista Records from your article. I remember from back in the day, a lot of talent would track down scouts to try to perform for them, whereas nowadays, new artists are found virtually. I’m wondering if you can track down artists searching for a popular song like “I will always love you” by Whitney Houston and see/vote who had the best rendition or sample.

This sure answers my question why pop celebrities always end up dropping singles…. but what a interesting development in music! I think interesting may be a key word here as I feel this new development certainly doesn’t point main stream music suddenly getting good! And although I do believe sensationalism as a marketing scheme has been building steam since days of MySpace and Lady Gaga’s meat dress, it seems to have become it’s own entity at this point. But though the method of recognizing “talent” is different, in terms of automation, but is it really any different than artists sending in their mix-tapes to hundreds of radio stations in hopes of someone playing it? Your blog post may have given me more questions than they’ve answered them, but nice one regardless!

This is a really great callout. In addition to music pop stars, AI and subsequent data has also played a significant role in selecting talent and ambassadors for brand marketing campaigns, launches and even event panelists. In my current position, I’ve been responsible for selecting talent to represent and/or partner with our brand at different times and we use AI tools to determine the best fit, including how much reach the person has, other associated brands, background research, and pay rates for our budget. I look forward to see how this evolves even further!