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Gabi Bruckner wrote a new post, Posts, on the site Portfolio 6 months, 2 weeks ago
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Great post Erin, I’m glad you pointed out how the discussion is still there – but the phrasing is just different. I think one of the reasons why people may prefer pacing out content vs. season-filled binges is information overload. Like how people can be addicted to social media hours on end because there’s this overarching FOMO, and then the lev…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
And I meant to say inflection* LOL oh man. Must have already been brain fried from work.
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Wow Alejandra, thanks for sharing! Honestly, this is perfect for myself to get to know people in Philly. I don’t really know people here besides my boyfriend’s friends so I’ve been kinda brainstorming ways to get myself out there to meet people lol. I was like yeah, maybe taking a pottery class after school is over?
I work from home, and will…[Read more] -
Gabi Bruckner posted a new activity comment 1 year, 3 months ago
I love that Joel! Such a cool concept to bring together fans from all over the world to enjoy Dave Matthews Band live from their couch. My entertainment marketing background is tingling here (lol), but this would be a rad way for DMB to enter the experience to speak with fans. The place, the platform, the gathering, the method – it’s basically a…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Hahahah me too. In high school my friend group would make Facebook groups with those long titles that were complete nonsense and invite us to them. Everyone would crack a laugh as the “in-moment” thing, but Facebook groups certainly didn’t elevate until now.
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Hey Misha! I’m really glad you brought that up in how Facebook Groups are immensely helpful for medical advice/support. I know for myself, speaking with like-minded families who have a loved one with M.S. has been nice. It wasn’t very often that I meet someone whose parent has the disease, and now, virtually, I can find those people and con…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
I’m really glad you brought this up Amber. Facebook was perfectly geared towards our older audience for usage. And I don’t necessarily find that a bad thing. My grandmother isn’t using Tiktok or Twitter – and she could barely understand the functionality of Instagram. Facebook was really her bread and butter in online connectivity. An audie…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Hey Misha! Thanks for sharing. I’ve been intrigued about SEO since starting this program because my interests in digital started to gravitate from social media to paid search. I really think the research integration in this program is immensely useful because it’s all done in-house. Like you said, this is the perfect tool that encompasses an ent…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Thanks for sharing Jordan! One of the biggest issues from the medical community is ensuring that the patient seeking treatment is within the barriers they can provide treatment. I actually gravitated towards virtual counseling this year, and while at the time I was living in New Jersey, eventually I had to stop once I made my move to Philadelphia…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Oooooo I enjoy this video tours concept. Even a 3D tour would be cool and convenient.
When I was making my move to Philly I really enjoyed doing the 3D tours to get a better grasp of an apartment’s layout. Pictures (especially when they’re taking professionally) over-exaggerate. Some people honestly rely on Airbnb to secure like 2-month long…[Read more] -
Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Wow. The accessibility feature is hands down perfect. This is sooooo crucial to so many people who need to filter in handicap accessibility. I know we all are saying this is behind the times, but I honestly don’t think it’s very behind. Yes, hotels have this accessibility feature in place already but there are so many other features Aribnb has…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Jen, I absolutely loved reading your analysis here.
Facebook’s decision to dial back on the targeting options is interesting but also frustrating for the organizations/charities that have to key in on a certain margin of people. Part of me feels like this is hurting those orgs. For example, I always get ads surrounding M.S. because my mom has the…[Read more] -
Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Crazy that I updated my iPhone in September but never took a glance at any of the new updates.
Your mentioning of the Focus feature is certainly something that I need in my life. As of this fall I have been immensely busy with my job that I started to develop “workaholic” habits. During my personal time, I would constantly check my slack and…[Read more] -
Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Hey Kathryn! I, too, am not an avid Twitch user but because of my job I work with many Twitch channels on producing content featuring my artists. There’s podcasts we work with that go live on Twitch first before releasing the recording on other platforms, and there’s music magazines – like SPIN – who have invested in their own Twitch channel for…[Read more]
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Gabi Bruckner posted a new activity comment 1 year, 3 months ago
Wow. I think this is perhaps the first notable brand I know to be removing themselves from the big-four. From a business perspective, Instagram was truly one of their biggest market reaches. It’s true that social media has affected our mental health greatly but out of other content that drives anxiousness – Lush wasn’t one of those content pro…[Read more]
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Gabi Bruckner wrote a new post, When Is It Appropriate to Lose Our Privacy With Our Medical Provider?, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2021 1 year, 4 months ago
You may have heard about the app BetterHelp through the various celebrity sponsorships and YouTube “plugs” that have shared the benefits of the platform.
BetterHelp is a wellness app that provides […]
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With any service or product giving out personal info is always a risk. BetterHelp is all about functionality, convenience, and a pleasant user experience. All users can use both mobile or desktop versions of this platform, depending on their preferences. Some people want to stay anonymous and ensure all their data and conversations with counselors are strictly confidential. As it states, you don’t have to tell your real name on BetterHelp. Even if you decide to go with your actual contact and personal data, you can be entirely sure that everything is highly protected and confidential. Suppose you are visiting the website as a California or European Union resident. In that case, your rights under the California Consumer Privacy Act or GDPR are an addendum to this policy.
Categories of Information Collected:
– Visitor Data
– Onboarding Data
– Account Registration Data
– Transaction Data
– Login Data
– Counseling Session Data
– Customer Data
– Counselor Data
– Communications Data-
Thanks for sharing Jordan! One of the biggest issues from the medical community is ensuring that the patient seeking treatment is within the barriers they can provide treatment. I actually gravitated towards virtual counseling this year, and while at the time I was living in New Jersey, eventually I had to stop once I made my move to Philadelphia – because my counselor could only see NJ residents. But my friend, who also uses virtual therapy, will occasionally take appointments outside her zone pretending she’s still in Jersey. It’s certainly not fair to the provider but how can these apps ensure the patient is within the confined zones?
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It’s really interesting that you wrote on this because today I saw a lot of people on my timeline talking about the collaboration between Travis Scott and BetterHelp. One of the main concerns that people had was that BetterHelp was not a secure app and that they were actually selling customer data, which is very concerning. This is not the first time I heard something like this about BetterHelp and other digital therapy services. I do wonder about how serious these companies are about protecting customer information and whether they are using the data received from consumers for any other reasons. Though like Jordan said, it seems like you don’t have to share personal information if you don’t want to which is good.
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Great post! I hear adds for BetterHelp all the time on Spotify podcasts, and have always been intrigued by the concept and curious about their company success. I find it very interesting that Dr. Kirby left the practice, and this definitely makes me wary of the application. I think a innovation like this could be highly beneficial for society, allowing mental health resources to be more accessible not only because it is on own personal device but also financially. There is a huge gap in mental healthcare in America and across the world and I think technology like this could make a huge difference, but there is clearly a lot of privacy concerns to be thoroughly thought out. I will be looking into this brand further, to gain a better understanding of their business plan! Thanks again for sharing!
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HIPAA, GDPR and CPRA/CCPA all present some pretty stringent standards regarding how any company can use individual health data.
Is that enough though? Who watches the Watchmen?
I’m admittedly not as well versed on this specific venture as you all are, but I appreciate your perspective. The risk with any data collection is that the “enforcement” really only happens in the breach. It may effectively punish the venture, but it’s cold comfort for those who put their trust in the brand.
Why is it that there’s so much ambiguity here? I would expect the T&Cs in this space require even more clarity than most, and yet I assume they are even more opaque and lawyerly?
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Gabi Bruckner posted a new activity comment 1 year, 4 months ago
YES! I was thinking Black Mirror as well. It’s interesting that they’re considering branching into the video game realm. But just like you said Amanda, I feel this is them looking for alterante ways to be different in an influx of video streaming apps on the market.
To answer your question Hannah – I personally believe companies should stick…[Read more] -
Gabi Bruckner wrote a new post, Our Digital Duty to Mental Health Awareness, on the site Portfolio 1 year, 4 months ago
Social media has always been detrimental to our mental health. It’s an addictive platform that releases dopamine when viewing something pleasurable, but the habit isn’t any good. We post content with the hope […]
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Gabi Bruckner are now friends 1 year, 5 months ago - Load More
MS-Digital Innovation in Marketing
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