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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Gabby Gutierrez

Profile picture of Gabby Gutierrez

@gabby-gutierrez

Active 3 days, 14 hours ago
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  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Importance of Proper Project Management & Assistive AI, on the site Montrease Cottle 1 week, 4 days ago

    An article by Daily Mail details the latest innovation by truck company Ford; a robotic arm that will charge electric vehicles for elderly users. The charging station can be in a car park or a roadside and has […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Public Relations: An Opportunity to Improve a Media Opportunity Process, on the site Brianna Clyburn 2 weeks, 1 day ago

    As you may have noticed from my profile or LinkedIn, I currently work for a public relations agency. One of the agency’s clients is a major hospitality/travel company and my team specifically represents 8 of their […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Undecided: Why Do Universities Have Unfavorable User Interfaces?, on the site Brianna Clyburn 2 weeks, 1 day ago

    It’s the worst-kept secret that college and university websites offer some of the most frustrating user experiences for prospective students. I’ve personally seen the challenges on both ends as a prospective […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, The Mobile Order Thief: Is This Business Process Change Worth It?, on the site Brianna Clyburn 2 weeks, 1 day ago

    One of the most interesting components of business processes are that they’re ever-evolving. Project managers and business managers are constantly looking for new ways to streamline a process, especially through […]

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, PSA: You Can Create a Solid UX Design Without Sacrificing Privacy, on the site Regina Olkowski 2 weeks, 1 day ago

    The manner and sheer volume in which data is collected, analyzed and shared has never been as apparent as it is today. Digital data sharing and engagement, such as online shopping and banking, have opened so many […]

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, New Experity BI Platform Creates New Possibilities in Healthcare, on the site Regina Olkowski 2 weeks, 1 day ago

    The amount of data at our fingertips is limitless. Data opens new possibilities from a cost savings standpoint, allows us to gather insights and offers a competitive advantage to make better, more informed […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, Small UX Changes & The Big Impact they Have on Instagram, on the site Montrease Cottle 2 weeks, 1 day ago

    Instagram updating it’s features is not a new concept. But it’s new feature update isn’t as positive as they banked on it being. The main feed is getting away from clear and easy buttons to videos with unfindable […]

  • Profile picture of Montrease Cottle

    Montrease Cottle wrote a new post, The Baby of UX & Agile Thinking: A Successful Customer Experience, on the site Montrease Cottle 2 weeks, 1 day ago

    According to an article by Forbes, there are 5 ways agile thinking can add to the importance of UX. They are 1) set aspirational objectives, 2) define measurable outcomes, 3) prioritize outcomes over outputs, 4) […]

  • Profile picture of Chelle Johnson

    Chelle Johnson wrote a new post, The Triple Constraint and Thanksgiving Dinner, on the site Chelle Johnson 2 weeks, 1 day ago

    As a project manager, you can expect your project to be bound by time, scope, and cost. This is called the triple constraint of project management (Izquierdo). Each of these elements work in tandem with each […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Agile and higher ed, on the site Samara Grossel 2 weeks, 1 day ago

    As someone who works in higher education, I am constantly looking at cycles. My primary scope of work is Temple University’s undergraduate enrollment cycle, where I work closely with members of my team to recruit […]

  • Profile picture of Regina Olkowski

    Regina Olkowski wrote a new post, Tech Companies Prepare: 15 Emerging UI/UX Design Trends on the Horizon, on the site Regina Olkowski 2 weeks, 1 day ago

    The “godfather” of UX design and the first person to coin that title, Don Norman, once said, “We must design for the way people behave, not for how we would wish them to behave.” A strong user experience is inte […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Introducing a new project management system, on the site Samara Grossel 2 weeks, 1 day ago

    Over the past two years, I’ve used my fair share of project management systems. At my first job out of college I used Asana, which I found super user-friendly and easy to keep track of my projects. I loved how I […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Process Improvement and Innovation x User Experience Design, on the site MS-Digital Innovation in Marketing 2 weeks, 1 day ago

    Classy Nonprofit Fundraising is not only the ultimate process improvement innovation in the eyes of any nonprofit, but it also has one of the best user experience designs that I have used so far. Though I am […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, TikTok's Takeover… expanded, on the site MS-Digital Innovation in Marketing 2 weeks, 1 day ago

    TikTok has rapidly become one of the most popular apps in the app store, it is also trending towards becoming the most popular social media apps. I am sure there are a million reasons why TikTok has become so […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Using Critical Path Analysis, on the site Andrew Baer 2 weeks, 1 day ago

    A project manager needs many different tools to understand what is required of a project and how to keep it on track. One tool that can be useful for making sure all tasks are completed on time and in the […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Mark Cuban's Pharmacy… expanded, on the site MS-Digital Innovation in Marketing 2 weeks, 1 day ago

    Mark Cuban’s Cost Plus Drugs (MCCPDC) has taken the pharmaceutical world by storm. It was introduced to the world at the beginning of the summer and has very much changed how we look at pharmacies. MCCPDC has […]

  • Profile picture of Kirsten Overton

    Kirsten Overton wrote a new post, Why More Companies Are Hiring Process Improvement Roles, on the site Kirsten Overton 2 weeks, 2 days ago

    As we continue into this new era of hiring, turning to digital, and a boom in competition; companies are looking to create different ways to improve. Either improving their products, services, team dynamics, […]

  • Profile picture of Andrew Baer

    Andrew Baer wrote a new post, Benefits of Human Centered Design, on the site Andrew Baer 2 weeks, 2 days ago

    Some of the best products and solutions are created by following a human centered design approach. This approach takes into consideration the users’ or consumers’ experience and needs. Understanding the con […]

  • Profile picture of Hilary Myers

    Hilary Myers wrote a new post, Poor Grammar Leads to Bad UX, on the site Hilary Myers 2 weeks, 2 days ago

    Grammar might not be the first thing you think of when you consider the different aspects of good UX, but it’s extremely important. The moment I see a typo, a misspelled word, or a grammar mistake, I start t […]

  • Profile picture of Kirsten Overton

    Kirsten Overton wrote a new post, Innovation vs. Jakob’s Law, on the site Kirsten Overton 2 weeks, 2 days ago

    In my last class post, Using Psychological Techniques to Create An Impactful UX, I discussed different psychological phenomena that UX designers can utilize to better resonate with their users. One of the […]

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Fox School of Business

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1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
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