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Fox School of Business

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Gabby Gutierrez

Profile picture of Gabby Gutierrez

@gabby-gutierrez

Active 4 weeks, 1 day ago
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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Final Presentation Deck, on the site On The Go Eats 3 months, 2 weeks ago

    Download PPT for Resources and Appendix

    [On the Go- CAPSTONE]

     

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Minute Meetings 12/5/2022, on the site On The Go Eats 3 months, 2 weeks ago

    Amy’s Feedback

    No longer required to do team reviews for Capstone projects; still doing peer evaluations with internal team
    Amy to share Zoom link for Capstone presentation this week
    Presentations s […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Website Update 11/25/2022, on the site On The Go Eats 4 months ago

    Reviewed comments from Capstone professors and updated information to the site

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Project Plan, on the site On The Go Eats 4 months, 1 week ago

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, VR in Online Education, on the site Gabby C. Gutierrez 4 months, 2 weeks ago

    Since 2020, the Online and Digital Learning Department (ODL) has been implementing an online class that utilizes VR in a Fin Tech course at Temple University. Through the classes, we gained insight and […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Social Media in Online Education, on the site Social Media Innovation MIS 5603 Fall 2022 4 months, 2 weeks ago

    Since 2020 the transition to online education has been accelerated to where faculty and staffs are in the mist of re-elevating how they teach. The biggest hurdle that every academic institution is struggling […]

    • Profile picture of Janice M Johnson
      Janice M Johnson replied 4 months, 1 week ago

      Interesting topic Gabby!

      I’m sure so many different points of views, as for me, I do not feel social media could be utilized in a classroom outside of a marketing degree program. We are all aware of how advanced social media platforms have become over the years, from which they were originally intended for-networking/connecting.

      Except for Linked In, I don’t believe these channels could be utilized for a classroom environment, though the purpose is for networking and connecting, the content would be irrelevant on these channels. Personally speaking, I use these channels for fun and as an outlet, therefore I would not want to be reminded in this space of any content that is not relatable.

    • Profile picture of Arpana
      Arpana replied 4 months ago

      Hi Gabby,

      Great post! I hugely support using social media creatively and for sure using them for academic purposes. TBH I am one of that person who still watches videos/reels about how to do fast calculations or excel shortcuts. I also know many teachers upload maths tutorials and history lessons in creative ways on Youtube, which gets a million views.
      To answer one of your questions, I think social media can be very well used outside of a marketing degree as well, for courses where writing skills are essential, a degree where the requirements are slightly informal, and creativity has no boundaries.

    • Profile picture of kjaindl
      kjaindl replied 4 months ago

      What a thought-provoking post, Gabby! Social media can be an easy way to offer students additional expert perspectives–however it’s on the instructors to do appropriate vetting. Social media can also be a great way to infuse creativity. One of my favorite examples of this is a teacher who instructed students to present their history projects in the form of social media memes.

    • Profile picture of Abby Merola
      Abby Merola replied 4 months ago

      Hi Gabby,

      As someone who grew up with technology evolving, I think technology and social media can be used just about anywhere. It is at the palm of our fingertips and so easy to use. Although we use social media a ton through our marketing degree, I think it is a good thing for it to be used outside of the classroom. For example, I have family that lives in California and they do not come home very often so we use social media to connect with them and share our photos and special moments in life. Social media doesn’t have to be a form of technology only used for education purposes. It is a way to connect with people all around the world and I think that is such a cool thing.

    • Profile picture of Henry Fountain
      Henry Fountain replied 4 months ago

      The notion of teaching kids about social media seemed trivial at first, but after reading upon this subject further, it does seem like a useful tool students can learn. I remember having to sift through online source after online source when I was younger, making sure it would be something that my teacher or professor would accept. There should be n difference in students having to learn how to sift through tweets and posts the same while trying to weed out biased and nonfactual information the see on social media. I could also see a class like this teaching behaviors and hardships one could develop if they were to get addicted to social media as well. Lastly, I believe it might be easier if students could use social media as references for information they might find and help stop the spread of misinformation. Or at least retweeting it!

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 4 months ago

      Hi gabby!

      This is an interesting post about social media and education. As someone who grew up in the social media era, I can see why some professionals are hesitate to use it in a classroom setting. Social media is informal and can sometimes be inappropriate. However, I think if it’s used in the right way, it can be a great way to get children to stay engaged in the classroom. With the evolution of TikTok throughout the pandemic, I have seen many teachers going viral on the app because of what they are doing with their students in the video.
      I have a friend who is a teacher and I know she uses social media, specifically the trends and memes that go around social media, to engage her students. It’s a great way to connect with them and show them that you understand and can still have fun. It can also be used as a fun activity to learn and actually get them engaged in the material!

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 3 months, 3 weeks ago

      Gabby! Great post!

      You can absolutely see the shift in the academic culture surrounding social media engagement. The amount of things I’ve learned on social media apps is hilarious. I learn something new every day in fact. I love to see educators utilizing every tool accessible to them. If Tik Tok happens to be one of them then so be it. It also says so much about the brand that education builds on these apps. That’s why you see colleges and universities with social media platforms. I would truly love to start seeing educators in academia inserting social posts and online content into their curriculums as we’ve done in this program.

    • Profile picture of Brandyn Graham
      Brandyn Graham replied 3 months, 3 weeks ago

      Hey Gabby, great read. Even though their are many distractions when it comes to using social media as an academia tool., I am pretty sure somebody can find value in applying to a classroom. Maybe showing real world examples is a good idea. In my digital marketing classes in undergrad, we would use social media as part of our class all the time.

    • Profile picture of Brianna Clyburn
      Brianna Clyburn replied 3 months, 3 weeks ago

      Hi Gabby, great post! I think it’s super interesting that some educational institutions and educators in general are reluctant to use social media in the classroom, especially when so many of them already incorporate YouTube videos into their lectures/lessons, which is not all that different of a concept. I actually feel like social media could be a more effective tool than YouTube that actually keeps students engaged. As long as educators do the work to make sure that the content and the creators behind it are spreading accurate information then I think it could be a great way to connect with and inform students in a way that is palatable to them. Personally, while I think YouTube can be a great resource for education, sometimes I find anything longer than 5-7 minutes to be a tedious watch if I’m not interested in the subject matter. With social media, the lesson is cut to 30-60 seconds and usually the delivery of the information is much more authentic and interactive.

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 3 months, 3 weeks ago

      Hi Gabby, definitely an interesting concept. For me, pushing students to use social media for education purposes is not something I would like. I already don’t like posting on my accounts for personal reasons. Wouldn’t mind if there was an app developed specifically for this though.

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Meeting Minutes 11/7/2022, on the site On The Go Eats 4 months, 2 weeks ago

    think about audience of pitch deck: investor“think about every slide as in how do i get someone to invest in our app?”
    – move data up in the slide deck
    – need to explain why this [food trucks for camp […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Memo to Company Leaders, on the site On The Go Eats 4 months, 2 weeks ago

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Routes Delivery Assistances: Redirecting The Customer Experience To Be Positive, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 4 months, 2 weeks ago

    Many here know that I have a hobby in building custom mechanical keyboards and have been victims to listening to my sales pitch to commission one with no success…yet.

    Custom keyboard can be expensive […]

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 4 months, 2 weeks ago

      Hi Gabby,
      Thanks for an interesting post.
      I have had a lost/missed package twice in the last month all through FedEx. I was tossed around on customer service calls and asked to repeat my case even when I had the case open. The packages were international shipments that were insured through FedEx and no third party was involved. FedEx is one of the top shipment companies across the globe so you’d think they’ll have a better system in place to serve their customers.
      FedEx’s main product is its shipping services so I think it would be beneficial for the company to invest in improving its customer service both virtually and in-store. Lately, I have seen a lot of brands add a mandatory .95 cents to shipping charges that unables customers to track through Route. I think this is a great tool because not only have I never lost a package through that it gives me the exact delivery time…compared to FedEx where the delivery date/time changes every day.

    • Profile picture of Henry Fountain
      Henry Fountain replied 4 months ago

      Shipping and handling must be some of the most annoying areas on a customer journey to deal with. I hate how much I spend on certain items, and then to see the additional costs of shipping and handling are always going to add insult to injury. Not to mention, depending on where someone might live, it is always scary getting a package delivered. When I went to Temple for my undergraduate degree, I often times would get a package shipped to my parent’s house instead of my home at Temple just to avoid the package getting stolen. Similarly, I would also only use companies I know that have a great shipping, handling, and return policies. Amazon for one, is incredibly smooth to deal with because their policies are in favor of the consumer when it comes to returns. This ultimately makes consumers shop with Amazon because if their policies for different areas are hassle free, it makes my customer journey map a lot easier without having to worry about stressful events such as this.

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 4 months ago

      Hi Gabby,
      I am glad to hear that you were able to get your keyboard replaced and it was such a seamless process. I had a similar with another company. This company was Adidas, They ship with FedEx and they lost my package TWICE. Yes TWICE. I am sure you can hear the frustration in my voice as I say twice. However, both times the customer service reps did everything in their power to help me with a smooth refund process and I am grateful for that. Both times, it seems as though FedEx lost my package mid transit. Adidas was able to see that and filed a with a report with FedEx and issues me my refund. However, because of the fact that this happened twice with the same company, I haven’t bought anything from Adidas.com since then. That has made me skeptical of buying anything from them again because of the shipping service they use. However, because of the great customer service and products, I look for other websites to buy this product now.

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Editing At The Speed Of Light: How Parsec Is Changing Remote Editing, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 4 months, 2 weeks ago

    As I am typing this post one of my student workers is editing on a Window PC in the office, but is doing so from their MacBook from a computer lab in Italy. A benefit from the quick transition to remote working […]

    • Profile picture of Andrew Baer
      Andrew Baer replied 4 months ago

      Parsec sounds amazing! Remote video postproduction definitely has its drawbacks, but a higher demand for remote work has forced editing applications to improve or completely add collaborative features. Just in the past few years Adobe Premiere Pro added Team projects to make collaborative video editing possible. More recently, Davinci Resolve added team sharing capabilities that seem to be some of the best out there. These do all require each worker to have an editing workstation, all the footage, and other required assets. Parsec seems to bypass all of that and make things much simpler. I’ll have to check it out and see if there is any way to make my workflow any easier.

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Prototype, on the site On The Go Eats 4 months, 2 weeks ago

     

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Marketing Channels, on the site On The Go Eats 4 months, 2 weeks ago

    The marketing channel includes plans to engage both food trucks vendors and customers during the first year of the app launch – Starting from August 2023 through May 2023 (Academic year) 

    Instagram & T […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez posted a new activity comment 4 months, 2 weeks ago

    Like Olivia, I can’t manage how many apps there are. The nature of these application is fleeting if they are only focus on younger users. They shouldn’t forget that there are other demographic still using these apps who might have the financial capabilities to respond to advertisements. Even Facebook, which seems like a dying social app is s…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez posted a new activity comment 4 months, 2 weeks ago

    I’m in the same mindset of feeling uncomfortable that suddenly your identity was stored and used without your knowledge. The fact that you only were aware of this feature while you were at the gate, seem a bit suspicious than the airline simply disclosing this new protocol to their customers prior to the flight date. What would have happened if t…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Our Team, on the site On The Go Eats 5 months, 2 weeks ago

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Market & Segmentation Strategy, on the site On The Go Eats 5 months, 2 weeks ago

    Targeted Segment

    The target market for On the GO Eats are college students and millennials. Since our app will be locating food trucks in a college town, it makes sense that this will be our target market. […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Data & Process Model, on the site On The Go Eats 5 months, 2 weeks ago

    Our Survey 

    The data represents a survey of 41 current and graduated students at Temple University. Majority of the survey participants strongly represent our target customers for the app – (age 18-35) and […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Brand Positioning, on the site On The Go Eats 5 months, 2 weeks ago

    Our Core Values 

    Community:  Establishing connections through considerate and inclusive services, bringing the neighborhood to a digital platform.
    Loyalty: Building strong and consistent re […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, Digital Analysis, on the site On The Go Eats 5 months, 2 weeks ago

    Architecture & Structure For Vendor

    For vendors to establish and maintain their business digitally. For east coast food truck vendors, there are few options for maintaining their business in a digital […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez wrote a new post, About Us, on the site On The Go Eats 5 months, 2 weeks ago

    To connect university students with local food trucks in the Philadelphia region through an integrated digital platform. To expand the platform’s reach within popular college towns and major cities across the U […]

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