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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Evelyn Teti

Profile picture of Evelyn Teti

@evelyn-teti

Active 2 years, 5 months ago
@tuk43054 Hi Kricket! I saw that we have a lot of similar interests and skills on our profiles! I did see that you skilled in search engine optimization and am interested to connect with you and your skills in the future as this is something I’m not super familiar with! View
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  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, Will Data Breaches Ever Go Away? Don't Count On It, on the site Business Intelligence MIS 5101 Spring 2019 3 years ago

     

    Thinking about the Target Case Study in relation to the readings about big data I think it’s clear that there needs to be better security with companies and their customer information. While the Target se […]

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, The Downside of Companies Using Big Data, on the site Evelyn Teti 3 years ago

    Since the rise of social media sites, the certainty of online privacy continues to become a question for concern. The influx of personal information available and stored online should put the need for stronger […]

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, Emotional Marketing: Make Love Not Sales Pitches, on the site Evelyn Teti 3 years, 2 months ago

    Sometimes when we think of what marketing is we think of things like manipulation, persuasion or selling but that’s not entirely accurate. Instead we’re telling a story. Some of the best stories come from dat […]

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, Will AI Take the Stress Out of Hiring?, on the site Business Intelligence MIS 5101 Spring 2019 3 years, 2 months ago

    Everyone who has ever hired for a position knows that the first step is to sort though your applicants. You look through the applications and see who has relevant job experience and who might be a “good f […]

    • Profile picture of Akasha Goins
      Akasha Goins replied 3 years, 2 months ago

      Hi Evelyn, thank you for sharing! I think companies and their recruiters would jump at the idea to screen out unlikely candidates. It has the potential to save them time but it will cost them a substantial sum of money. I do not believe AI could ever take over the whole hiring process, but they could definitely perform the initial phone screen and weed out candidates who don’t have the correct answers to a question. Even while I’m typing this comment I see an issue with “correct answers to a question” as some questions may not have a single correct answer. The last article you linked to above brings about pros and cons of AI in recruiting. Will AI ever be able to build relationships with candidates or convince a potential employee to accept the job? No, but it could decrease the number of candidates who get an in-person interview and do a base line evaluation of skills.
      If you were an interviewee, how would you feel if AI was involved in your hiring process?

    • Profile picture of Matthew Beauchesne
      Matthew Beauchesne replied 3 years, 1 month ago

      Evelyn, I think about this often. There are so many unconscious biases and heuristics in the hiring process, that I think it would be better to leverage AI. Not that I think computers can always make the right decisions, but I think they can help to find the best candidate for a position based on skills and potential. I think the Moneyball case is a good example of that.

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, P&G's Emotional Marketing- Thank you, Mom, on the site Digital Brand Management MKTG 5605 Spring 2019 3 years, 2 months ago

    Last night’s class really left me thinking about emotional marketing and the ads that resonate with me. If you remember the ads that run during the Olympics then you may remember watching those P&G “Thank you […]

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    Evelyn Teti and Profile picture of Christine MendozaChristine Mendoza are now friends 3 years, 3 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, Predictive Analytics: The Future of Retail, on the site Evelyn Teti 3 years, 3 months ago

     

    Ever since I was eighteen I’ve worked in brick and mortar stores and had the opportunity to see first-hand how these companies have adapted to the digital retail marketplace. I was there when Sears was tr […]

  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, The Super Bowl: I'm Only Here for the Food and Commercials, on the site Business Intelligence MIS 5101 Spring 2019 3 years, 3 months ago

    I’ll be the first to admit that I’m not a huge Super Bowl fan unless the Eagles are one of the teams playing. I love football but I’ve never been interested in watching a game if I don’t like the teams. However […]

    • Profile picture of Amy Lavin
      Amy Lavin replied 3 years, 3 months ago

      I agree Evelyn! Last year, I was definitely focused on the game – this year, I was focused back on the snacks! Even the commercials – when I saw the Bud Light guys, I was like, meh – can they top Philly Philly? Doubtful – and then went back to get some more guac. Nice post!

  • Profile picture of Evelyn Teti

    Evelyn Teti posted a new activity comment 3 years, 4 months ago

    Congratulations Professor Zinn! Well deserved!

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    Evelyn Teti and Profile picture of Amanda DeFeliceAmanda DeFelice are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti posted a new activity comment 3 years, 6 months ago

    What a great thought Akasha! I think there are a lot of uses that blockchain would add benefit to in the retail industry. I found this article after I posted this and loved that the author thought of all the other ways that retail would benefit from a blockchain-model structure. The trust that blockchain would build between companies and consumers…[Read more]

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  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Lisa CollinsLisa Collins are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Sarah GloseSarah Glose are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Holly NelsonHolly Nelson are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Alyssa ColeAlyssa Cole are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Karen CunninghamKaren Cunningham are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Kat SkubackKat Skuback are now friends 3 years, 6 months ago

  • Profile picture of Evelyn Teti

    Evelyn Teti posted a new activity comment 3 years, 6 months ago

    What a great though Yue! I remember reading in an article (link below) about how “the F.D.A. normally receives about 300 to 400 complaints a year about bad reactions to cosmetics and personal care products, all of which are sold over-the-counter without prior government scrutiny”. This always makes me think about what products I am willing to put…[Read more]

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  • Profile picture of Evelyn Teti

    Evelyn Teti wrote a new post, How Blockchain Can Benefit Both Companies and Consumers, on the site Evelyn Teti 3 years, 6 months ago

    Working in retail has taught me the importance of a personalized shopping experience for every consumer. Every time a customer walks into my store the interaction always look different. What works on one […]

  • Profile picture of Evelyn Teti

    Evelyn Teti and Profile picture of Justin JonesJustin Jones are now friends 3 years, 6 months ago

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