@evelyn-teti
Active 2 years, 5 months ago-
Evelyn Teti wrote a new post, Do Our Apps Know Too Much?, on the site Evelyn Teti 2 years, 5 months ago
It’s no surprise that mobile usage is at an all-time high these days. Since 90% of the mobile time by users in the US is in apps (1) it’s interesting to look at mobile privacy and how much our apps know abo […]
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Evelyn Teti wrote a new post, The Importance of Transparency in Business, on the site Evelyn Teti 2 years, 5 months ago
When a company faces a crisis, how they handle it determines how they will be perceived. If they are transparent then consumers feel as though they are trustworthy. If they don’t seem honest the popular o […]
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Evelyn Teti wrote a new post, How Influencer Marketing is Changing the Game, on the site Evelyn Teti 2 years, 5 months ago
When you mention “influencer marketing” to the first thing that pops into my head are those ads for FabFitFun boxes on Instagram, typically shown by people who were on popular reality shows like the Bac […]
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Evelyn Teti posted a new activity comment 2 years, 6 months ago
This information is very enlightening, Jeremy. In response to Greg’s comment, I don’t know that people will change their behavior even if they did know all this information. If 90% of consumers accept legal terms without ever reading them and “that people would rather accept possible future consequences by clicking ‘I agree’, in exchange for acc…[Read more]
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Evelyn Teti posted a new activity comment 2 years, 6 months ago
I remember this campaign and, like Emma, planned to attend one but it also had a super long line and decided to pass on waiting. But I saw through social media and through friends who went that they did a great job building the hype with their viewers and immersing them in what it would really be like at Starts Hollow.
In 2018 Netflix did a…[Read more]
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Evelyn Teti wrote a new post, How The Walt Disney Company & Starbucks are Utilizing LinkedIn and Twitter, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago
For me, I like when companies don’t just sell me their products on social media sites but instead offer more of themselves up. When a company uses platforms as something more than just an outlet for sharing c […]
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Evelyn Teti posted a new activity comment 2 years, 7 months ago
I totally agree,Ben, Target does a great job of reminding everyone on social media that they are the place to shop during back-to-school season. Since Target is specifically going for the 18-25 with their campaigns I figured they would probably be doing a lot on Instagram to reach this audience. Comparing their Instagram to that of Amazon, Walmart…[Read more]
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Evelyn Teti wrote a new post, How PetSmart and Amazon are Pulling at Your Heart on Social Media, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago
Personally, I don’t engage a lot with companies on social media but I’ve noticed that I am definitely a “loyal customer” to the brands that show they are more than just a store, a company, or a money-m […]
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Hi Evelyn,
This is a great post, and I am on the same page. As a “dog mom” myself, companies like PetSmart may gain my attention with exciting deals and clever posts, but I will continue to engage as a result of positive, heartfelt content.
Another company, competing with PetSmart, that is taking full advantage of social media opportunities is Petco. According to Likeable.com, “just about half of Petco’s Story content from the month featured or supported the Petco Foundation in some way, be it through adoption spotlights, dog-owner features, or a listicle on 5 Ways Pets Change Our Lives. Of Petco’s remaining content mix, other key themes included influencer content (16%), adoption events (11%), and contests and giveaways (11%).” With a very similar strategy, promoting wholesome content, Petco may even have the upper-hand.
Similarly, BarkBox does a great job on Instagram, where it is rarely about products but heavily focused on their consumers… dogs. Posts are humorous and relatable, and though not sales-focused, enable this as a result. At the very least, their Instagram account promotes constant engagement. From personal experience I can attest to this as I have since paused my subscription but continue to keep up-to-date as a result of their strong social presence.
Regardless which company leads, the dogs are hilarious and the pet owners are crazy for it. They have one thing in common: They want the best for their pups, and in being so personable via social, the companies become much more trustworthy.
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Evelyn Teti wrote a new post, How My Blind Trust for Jaclyn Hill Led Me to Buy Contaminated Lipstick, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago
I’ll be the first to admit that I’m not a huge fan of social media but as a member of the digital marketing program I’m not sure if I’m even allowed to say that statement. After all, digital is what we are hea […]
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Evelyn Teti posted a new activity comment 2 years, 8 months ago
This is interesting to me Katie because I am someone who rarely EVER goes to the website anymore. I almost always go to the app which is why it occurred to me the other day that I hardly use my laptop anymore. Don’t get me wrong, I use it to do our classwork and things of that nature but if I can jump on the gmail app on my phone instead of having…[Read more]
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Evelyn Teti posted a new activity comment 2 years, 8 months ago
As someone who doesn’t use Apple Pay it was interesting to read your interaction with it Jeremy. Since I work in retail I’ve seen just how fast this can make checkout so I am sure it is a convenience thing. My company, Bath & Body Works, just added mobile pay to our registers back in July but at the same time took away the ability for our…[Read more]
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Evelyn Teti wrote a new post, Building Healthy Teams, on the site Evelyn Teti 2 years, 9 months ago
As a store manager, I know how important it is to manage team morale. If your team has a low morale then your project will suffer and things don’t get done on time. When we are managing a project how do we e […]
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Evelyn Teti wrote a new post, The Importance of Consistency in Design, on the site Evelyn Teti 2 years, 9 months ago
If you’re like me, you don’t always like change. So, when it comes to my technology I’ve found that I like Apple products over Android products. However this wasn’t always the case. Initially I thought Apple […]
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Evelyn Teti wrote a new post, Web Design Isn't for the Faint of Heart, on the site User Experience Design MIS5109 Summer 2019 2 years, 10 months ago
While working on the wireframes required for this week’s case study I found it really hard to get into a world knowledge type thinking with my designs. It was so easy for me to slip into a “these are the […]
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Great post Evelyn. I found the assignment challenging as well for many of the same reasons. What helped me identify the direction was my design metaphor. Of course getting to that was a chore. I had a bit of a hard time understanding what one was and how you found it. I did a good deal of prep work research and reading to figure it out. Once i did though, the rest seemed to flow a bit easier, although I kept my inner eye on making sure I was incorporating the design principles properly. Using Adobe XD and InVison really tested my Knowledge of the Head and Knowledge of the World and both were useful as I tried to figure out how to use those programs . In the end I am pretty happy with how it turned out, I think I have design sense but I am definitely not a designer! It was a good experience though and I am glad to have had it.
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Evelyn Teti wrote a new post, IBM's Watson is Everywhere, on the site Process Improvement and Innovation MIS5102 Summer 2019 2 years, 10 months ago
While doing some research into the Watson case study I was interested to find how IBM has made some adaptations to Watson. Recently, IBM announced that Watson technology can now be used anywhere and it […]
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Evelyn Teti posted a new activity comment 2 years, 10 months ago
Wow! Maybe I’m living under a rock here, but it is so surprising that there are this many companies going green THIS YEAR and I feel like I’ve really only heard of 2 of these companies efforts. I think if more of these companies marketed their efforts to go green there would be more excitement around these changes as well as more pressure for…[Read more]
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Evelyn Teti posted a new activity comment 2 years, 10 months ago
What an interesting website! First of all, the colors were so in your face that I cringed just looking at it. Then the first thing I did was try to click out of the help box by hitting “send to the bottom” it descended downward annoyingly slow. This definitely makes you appreciate that there are “best practices” when we design websites and, as…[Read more]
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Evelyn Teti wrote a new post, Miscommunication Affects Your Business, on the site Process Improvement and Innovation MIS5102 Summer 2019 2 years, 11 months ago
In class we’ve discussed how miscommunication can affect business and processes. For example, RACI charts help identify who is responsible, accountable, consulted, and informed during a process. The whole p […]
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Hi Evelyn, you brought up a really good point. A lot of times teams are so wrapped up in their own tasking they forget what other teams/departments are working on or they don’t have a full understanding of what the other teams do. With lack of communication and/or understanding across departments an extra layer of complexity is added to the task. A RACI chart or variation RACIQ (Q for Quality Review) would help. The final review could be completed by department leads which could increase communication across departments.
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Hi Evelyn – In my experience most departments forget to notify the “front line” of changes and then they’ve left a gap in customer service. In working in ecommerce I’ve found that communicating effectively with customer service is business critical to the success of the “store”. A poor customer service experience will result in customers leaving your virtual store just as fast as they will a IRL store. In any situation communication is key.
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Evelyn Teti wrote a new post, How Could the Yale School of Arts Website Be This Bad?!, on the site User Experience Design MIS5109 Summer 2019 2 years, 11 months ago
This class has really got me thinking about how I interact with the websites I use on a daily basis and how I’ve categorized them as “good” in my mind because they all use the best practices of web design […]
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Wow. Fantastic find. That is truly atrocious. I opened the link and my jaw-dropped. Could be a good idea for a website-redesign project!
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Visited the site and I’m still confused and in shock. My brain just keeps asking WHY? <– But maybe that's the why right there. Art people…
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Evelyn I just can’t believe my eyes! This Website looks like it is from 1991. And it is supposed to represent an art school? As a designer I think I can go out on a limb and say they clearly didn’t tap their art students or professors to help in creating this site. At least I hope they didn’t. From a brand perspective they are not clearly articulating the school’s brand and in fact this site is detrimental to the brand. Helen pointed out that it is a Wiki run by students but it is critical to use the right tools in order to clearly get your brand , value proposition and message across. By creating this site as a Wiki, Yale has made it unreadable and has not shown their strength as a design school. I would never even consider them as an art school based on this Website.
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Evelyn Teti posted a new activity comment 2 years, 11 months ago
Similar to Cliff, I also judge a company based off of their website but I didn’t realize how much of my perception on a company is based solely off of their website until starting this degree. I started paying attention to my experiences and found that when I see a company (walking down the street or in an advertisement) my first step is to find t…[Read more]
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