• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Prospective students
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Erin Mihalik

Profile picture of Erin Mihalik

@erin-mihalik

active 1 day, 16 hours ago
@dan-martin Hi Dan! I saw in your e-portfolio you previously worked at Ballard-Spahr. I know several people who work (or worked) there across different departments. I’d be curious to know if we have any mutual connections there! View
  • Activity
  • Profile
  • Sites 2
  • Friends 30
  • Groups 7
  • Personal
  • Mentions
  • Favorites
  • Friends
  • Groups
  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Pokémon Go Meets Environmental Cleanup, on the site Erin Mihalik 2 months, 1 week ago

    (Expansion on Blog Post: Pokémon Go Meets Environmental Cleanup)

    Back in October, our cohort was tasked with writing a blog post about a wicked problem taking place in society today. The wicked problem I […]

  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 2 months, 2 weeks ago

    I love the idea of having digitized medical history and files, and using technology to help prevent patients from slipping through the cracks. I also love the potential that IoT has for the medical industry, making sure that health conditions are monitored closely without the need to visit a doctor’s office, or to simply improve and streamline the…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 2 months, 2 weeks ago

    I completely agree with you that IoT is a sustaining innovation, whether it’s paired with AI or if it’s just innovative use of technology in a new way – but fundamentally, nothing about IoT is new to us as it stands right now in 2020. The idea of our tech devices pairing and communicating with each other is old news. That’s why I love the approach…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 2 months, 2 weeks ago

    I really love this idea, especially given the situation we’re in with the pandemic. The fact that there’s technology out there that can deduce whether you have coronavirus based on the sound of your cough is incredible, and would be seriously beneficial for people at home to know how their health is doing without having to schedule an appointment…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 2 months, 2 weeks ago

    Thanks for an interesting read Tosin! I love thinking of all the ways IoT could disrupt and improve travel, from adjusting the flow of traffic, or providing alternate routes and real-time updates. I don’t drive much, but when I do, I rely a lot on Waze to get me where I need to go. I’d love to see something similar for commuters who walk or take…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, IoT: Disruption in the Travel Industry, on the site Digital Marketing MKTG 5604 Fall 2020 2 months, 2 weeks ago

    IoT: Less complicated than it sounds
    For a while now, I’ve been seeing “IoT” referenced and written about in tech news and media. Thinking I’d be led down a tech rabbit hole that would be difficult to dig my wa […]

    • Profile picture of Sean T.
      Sean T. replied 2 months, 2 weeks ago

      I would agree that IoT is not a disruptive innovation. I think it would be hard to call IoT an individual thing, it is more of a concept that manufacturers across industries have adapted to unit their use of the internet, and sell more of their IoT products. The “things” within the IoT is simply individual items that progressed along their normal paths of evolution. The application and marketing of these tools is where things start to change. However, that change occurred about 15 years ago. Now it is part of the expected product offering for most products.

    • Profile picture of Alejandra Forero
      Alejandra Forero replied 1 month, 3 weeks ago

      What a great analysis Erin! It is interesting to see how technology is changing the airport experience, I personally have seen changes via the check-in kiosks that allow passengers to check in faster than before and also I have seen in multiple airports the ability to pay order and pay on an ipad instead of ordering at the counter. I decided to look into this topic and found a very informative video that goes over the changes that have occurred or will. be occurring at check in, security, dwell time, boarding, arrivals and baggage claim.

  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months ago

    Interesting article Kassi! I often feel like Amazon has taken over, and I find myself actively trying to find what I need at other stores instead of giving in to what’s convenient. Especially with the pandemic, I’ve tried to buy things I want or need from local businesses or smaller-scale stores to help out the non-billionaires in the world. As…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, The Wide World of Esports: How AI is Changing the Game, on the site Erin Mihalik 3 months ago

    (Expansion on Blog Post: The Wide World of Esports: How AI is Changing the Game)

    OK, I’ll admit it: I’ve never been a huge sports fan. I tried for a while to be a New York Giants fan like my dad, but the […]

  • Profile picture of Erin Mihalik

    Erin Mihalik and Profile picture of Jordan RobinsonJordan Robinson are now friends 3 months ago

  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    Great article Dan! I agree, I think declining mental health in individuals and in society is a wicked problem. I’m interested in your idea of putting some responsibility on practitioners, especially since one of the hardest parts about going to therapy is taking that step and finding it in yourself to make the appointment and try improving your…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    Agreed, Dan!! Also, quality GIF choice.

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    Loved this! Briana I couldn’t agree more, we need to use the power of technology to protect and conserve our ecosystems. I don’t know a lot about the process of adding trackers to animals, but I think it’s great to know that switching over to satellite trackers would be less invasive that the traditional trackers being used. I also never fully…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, Pokémon Go Meets Environmental Cleanup, on the site Digital Marketing MKTG 5604 Fall 2020 3 months, 1 week ago

    So far in 2020, we’ve seen wicked problems and their various side effects everywhere we turn, from wildfires in Australia and California, to a global pandemic unmatched by any other pandemic in history. L […]

    • Profile picture of Dan Martin
      Dan Martin replied 3 months, 1 week ago

      As a former resident of the dirty streets oh Philly. I love this idea!! Love a good clean home and after all, the planet is our biggest home.
      https://media.giphy.com/media/8hYuv7oNtCGfOALRU8/giphy.gif

      • Profile picture of Erin Mihalik
        Erin Mihalik replied 3 months, 1 week ago

        Agreed, Dan!! Also, quality GIF choice.

    • Profile picture of Sean T.
      Sean T. replied 3 months ago

      I think this is a great idea. I know I have apps that I play for no real world reward. Just getting little icons on my profile is enough to keep me playing. If I got rewarded for every time I picked up trash, I am sure I would do it a lot more. I think if you turn this into a tax right off for companies you could get even more to buy in. Maybe let users select from a pool of companies they want discounts at.

  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    I agree with you. I think it would be wise for companies to start thinking ahead and positioning themselves as leaders in data privacy. I feel this is the direction many companies are going in anyway because now people are becoming more aware and more familiar with how their data is being used. If a company is considering amping up their data…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    Amanda, your article touches on everything that concerns me about these advances in AI in smart technology. The big question of “what happens to this footage/data” is what crosses my mind, even reading some of our other classmates posts about the Roomba and online Therapy options. It feels silly, but now I even wonder about something as seemingly…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    Thanks for a great read, Briana! I think there’s a lot of potential for AI to be used to limit bias, but as several others have said, it really comes down to who is programming the AI and how the “guidelines” are being set for the AI to refer to. As Kathryn mentioned, I agree – there’s a lot of room to inject bias in this whole process, but if we…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 1 week ago

    I would love to get a Roomba! With the kind of floors I have in my apartment, I find myself needing to vacuum a lot. We have a really handy cordless one that works perfectly for now, but maybe one day we’ll upgrade to a Roomba. My next door neighbors have one and they love it; they’ve even gone so far as to name it! All that aside, your article…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 2 weeks ago

    Hi Jen! I agree, I think it would be very useful and overall fascinating to see this kind of technology used for training for analogue sports, I feel like that would be hugely popular. Anyway, I’m with you. I’m not a *huge* video games person, but I’ve always enjoyed video games and board games more than traditional sports. Mostly, I value…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik posted a new activity comment 3 months, 2 weeks ago

    Hi Sean, thanks for commenting! From what I read, it sounds like the AI platform Aim Lab is a paid service that gamers can subscribe to for coaching to prepare for tournaments (sponsored or high-level gamers can even write it off as a business expense – wild!). But I agree with you, I think it would be fascinating to see this turn into a real-time…[Read more]

    View Conversation
  • Profile picture of Erin Mihalik

    Erin Mihalik wrote a new post, The Wide World of Esports: How AI is Changing the Game, on the site Information Technology Management MIS 5001 Fall 2020 3 months, 2 weeks ago

    OK, I’ll admit it: I’ve never been a huge sports fan. I tried for a while to be a New York Giants fan like my dad, but the jersey never quite fit. Video games, however, were far more interesting to me. Lately, […]

    • Profile picture of Jen Berman
      Jen Berman replied 3 months, 2 weeks ago

      Interesting, Erin! Thanks so much for this perspective.

      While I’m not a huge proponent and advocate of video games [I say this while my fiancé is downstairs playing Madden (sp?)], I find the ‘training’ aspect of this application/utility of AI to be interesting. My brain actually almost immediately went to analogue sports (ie, volleyball, golf, baseball, etc), and how can AI record you pitching a baseball or swinging a golf club, and give you feedback. I personally find that to be more useful, but that’s definitely because I have a tiny chip on my shoulder with video games (and staying indoors for too long in general) 🙂

      • Profile picture of Erin Mihalik
        Erin Mihalik replied 3 months, 2 weeks ago

        Hi Jen! I agree, I think it would be very useful and overall fascinating to see this kind of technology used for training for analogue sports, I feel like that would be hugely popular. Anyway, I’m with you. I’m not a *huge* video games person, but I’ve always enjoyed video games and board games more than traditional sports. Mostly, I value spending time outside. So give me a board game and some nice weather and I’m set 🙂

    • Profile picture of Sean T.
      Sean T. replied 3 months, 2 weeks ago

      I knew esports have blown up recently, but I did not know they had AI coaches. It sounds like the current AI forces on the player and improving their performance. I think the next step would be an AI that analyzes a competitor’s performance. After a match the AI would give you information on your opponent’s playing style (he kneels just before shooting or jumps after first contact). As long as the AI is not altering the game play itself, just giving feedback, I do not see this a cheating. The amount of skill it would take to review, process, and utilize that data to change mid game would be truly impressive. It reminds me of the age-old argument about if screen watching on split screen was cheating. It is not, but that is a debate for another day.

      • Profile picture of Erin Mihalik
        Erin Mihalik replied 3 months, 2 weeks ago

        Hi Sean, thanks for commenting! From what I read, it sounds like the AI platform Aim Lab is a paid service that gamers can subscribe to for coaching to prepare for tournaments (sponsored or high-level gamers can even write it off as a business expense – wild!). But I agree with you, I think it would be fascinating to see this turn into a real-time coaching platform for after a tournament. It does make me wonder about cheating though, because is it cheating if you were able to pay for it? Is it cheating if your sponsor paid for it for you? Maybe at tournament level, all of the sponsors would invest in this software so it’s equal across the board. Lots to think about!

        • Profile picture of Sean T.
          Sean T. replied 3 months, 2 weeks ago

          I do not think it would be cheating, as long as the AI did not actually interact with the game play and just observed. Paying for an AI to coach you would be no different from paying for a live person to do it. I do not know how much control sponsors have in how you spend their money. But the user can use sponsor money to pay for live coaches, so why not AI coaches?

    • Profile picture of Gabi Bruckner
      Gabi Bruckner replied 3 months, 2 weeks ago

      Wow. What a cool read about eSports and AI technology! Had no idea professional players had access to a software that can help them with their gameplay. My boyfriend is super into PC gaming, so I’ve been learning here and there about the gaming community from him. It’s crazy how big these tournaments have gotten these past few years…
      I don’t see AimLab being a cheating tool, but rather a training tool. But I do agree Erin – if all sponsors invested into the software for equal access across the board, it would definitely be fair game for these tournaments!

  • Load More
  • Email
  • Print
  • Tweet
  • More
  • Share on Tumblr
  • Pocket

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Social Media
    Social Media
    active 1 week, 5 days ago
  • Group logo of MarTech - Tools of the Trade
    MarTech – Tools of the Trade
    active 2 months, 2 weeks ago
  • Group logo of Design Guild
    Design Guild
    active 3 months, 1 week ago
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    active 3 months, 2 weeks ago
  • Group logo of Social Impact x Business x Digital
    Social Impact x Business x Digital
    active 3 months, 2 weeks ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2021 · Department of Management Information Systems · Fox School of Business · Temple University

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.