Erin Mihalik

Interesting post Claire! I agree with Alejandra above, this sounds like a really great opportunity to revolutionize first responder agencies. When reading your post about mobile fingerprinting capabilities, my immediate thought went to the iPhone. I have what some might call an older iPhone (8+) and I chose my phone because I wasn’t quite ready to…[Read more]

Interesting post Kathryn! First, I’ll say kudos to your company for its thoroughness – wow. I think it’s good they thought about this broadly, but it does make it a bit unrealistic to actually be able to sift through all of it and understand the policies set forth. Second, I imagine whoever came up with this list, tried to do so in a way that…[Read more]

Agreed on your first point, Dan! Twitter seized an opportunity and capitalized on it, no doubt a great example of social listening and engaging at the right time.

For your second point, I’m curious about this as well. In my case, I only use Instagram and when I found I was having trouble, I gave up. I even relished not having access to…[Read more]

I just sent some of Emily Zugay’s videos to a friend of mine, who’s a graphic designer. Such a simple concept but turned so funny and SO effective! I got a really good kick out of the response TikToks from Washington Post and Adobe as well. This is just really clever content, and again, super effective for both Emily and the brands she’s been…[Read more]

Before your post, I didn’t know what Sling was. I’d heard of it, but I didn’t care to look into it. I was under the impression it was just another cable streaming service, and that’s irrelevant to me as someone who cut the cable cord years ago. Now, after reading your post, I’m feeling (mildly) validated and glad that I did cut that cable cord…[Read more]

I actually prefer QR code menus to physical menus, though I do agree with Dan Martin above. Now that many restaurants have moved to QR code/digital menus, they should be thinking about UX in navigating those menus. Overall, I like not having to touch a menu that dozens of other people have been touching – and I felt that way even before the…[Read more]

Great post Mo! I miss listening to audiobooks. I can only really listen to them though if I have something mindless to do, like commuting or cleaning. Otherwise, I also get distracted. I find that I still need to be able to focus on the book, and it’s a lot harder when I’m listening rather than holding a book in my hand. Also, I am a sucker for…[Read more]

So much of your post resonated with me Lesley! I agree with what others have said, especially Greg’s point about avoiding vanity URLs – I can’t tell you how many times a supervisor has asked me to include a tiny url or bit.ly link on an ad. No one’s going to type that in! QR Codes are a step up, but still not a guarantee that someone cares enough…[Read more]

Jen, I really appreciate that you’ve drawn parallels between both the HBR reading and Daniel Rowles’ book. As I read, I kept thinking one thing: the device is just that – the device. The means of making your business idea come to life and find success. If you don’t have a solid business idea and strategy, a mobile strategy means nothing. This…[Read more]

Interesting post Philip (as usual)! As someone who’s usually reluctant to share my location with apps unless I’m actively using the app, I’ve never personally experienced this or even gave it a lot of thought as something I would *want* as a consumer. I don’t keep a lot of retail apps on my phone either, so strike #2 on me being a good target for…[Read more]

Great post Dan! I love what you’ve written about how smaller businesses/teams actually have an advantage managing social media accounts, because they can focus on specific KPIs and really honing in their audience and social strategy. I think this would apply well to customer service and analytics too, I imagine managing customer interactions…[Read more]