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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Erin Gallagher

Profile picture of Erin Gallagher

@erin-gallagher

active 11 months, 3 weeks ago
@tue73799 @tue73799 Hi Angelica! I noticed you and I have a lot of similar interests! We both are interested in digital media, web design, and user experience. I hope we have a lot of opportunity to work with one another throughout the duration of this program! View
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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 3 months ago

    I think blockchain in the political world could drastically change and improve politics. The population would no longer have to worry about inaccuracies when it comes to voting and can be reassured that the elected candidate was truly elected. While I think this is a fantastic idea and the people in politics would approve of it, I do not think the…[Read more]

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    Erin Gallagher posted a new activity comment 1 year, 3 months ago

    Using blockchain the real estate agency to streamline the paperwork process is a fantastic idea. Beyond the real estate agency, I think there are many other business that rely on paperwork and having particular documents signed. For example, I think the medical field relies on a lot of documentation as well. To me, blockchain would be useful in…[Read more]

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    Erin Gallagher posted a new activity comment 1 year, 3 months ago

    The cable industry has definitely always been up against some threats, however, like you mentioned, it seems they are facing more threats now than ever. To me, it is unsurprising that the cable industry is continually facing competition. Consumers want convenience (which streaming services offer). They also want to be heard. Like you said, cable…[Read more]

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  • Profile picture of Erin Gallagher

    Erin Gallagher wrote a new post, The Travel Industry: Ready for a Change, on the site Erin Gallagher 1 year, 3 months ago

    In 2013, Elon Musk, founder of Space X, announced that he planned to create an underground transportation system that would drastically reduce the time of travel (Baggaley, Kate). Initially, this announcement […]

  • Profile picture of Erin Gallagher

    Erin Gallagher wrote a new post, No Time to Travel, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 4 months ago

    (The Jetsons)
    Remember when futuristic television shows such as the Jetsons showed a future world full of robots, living in the sky, and flying cars? When it was originally produced, it all seemed too […]

    • Profile picture of Aja J. Williams
      Aja J. Williams replied 1 year, 3 months ago

      test

    • Profile picture of Ava Shije
      Ava Shije replied 1 year, 3 months ago

      I am so ready for high-speed travel!! I do have a preference for cheaper travel, however, so I’m hoping that better travel infrastructure will make all travel less expensive.

  • Profile picture of Erin Gallagher

    Erin Gallagher wrote a new post, What’s on your Mind, Facebook?, on the site Information Technology Management MIS 5001 Fall 2019 1 year, 4 months ago

    (“Social Media”)
    I greatly appreciated the opportunity to hear Jennifer Henley speak last week. She was transparent, insightful, and entertaining. Since she works for Facebook, a company that is continually […]

    • Profile picture of Kellen Odom
      Kellen Odom replied 1 year, 4 months ago

      Since dating sites are simply leveraging algorithms to match people, I don’t think it is out of the realm of possibilities to have them move into the same space. Coworkers tell me about their horror stories related to online dating. The sad thing is that they pay for these services. If Facebook can remain free, I think it will take the space by storm and steal significant market share.

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 1 year, 4 months ago

      Erin, I use Facebook as my primary social media tool to connect with family, friends and maintain connections with other groups and services. I find the calendar integration intriguing. I like the idea of this on a personal level and as I volunteer with my local down syndrome community. The calendar integration would be interesting on a personal level because some of my family and friends regularly sign up for running events. It would be nice to have the calendar integration just to keep track of events I’ll be attending. The chatbot/event reporting is interesting to me as a volunteer. Because I help set up events within facebook for our DS community, it would be great to have this assistance with the chatbot. I will be keeping my eye for both of these features. If I do end up using them, I will let you know how it goes.

    • Profile picture of Melissa McCusker
      Melissa McCusker replied 1 year, 4 months ago

      Erin – I am a Marketing Coordinator for a real estate brokerage in Philadelphia. One of my responsibilities is monitoring my company’s Facebook pages as well as all of our real estate agents’ Business Pages. Facebook is one of the main platforms agents and our company uses to advertise new listings, open houses and broker events in the city. This is how many agents receive their leads and those people then become their clients.

      The calendar integration would be perfect for real estate agents since they have multiple clients, showings, open houses and events. I agree with Ralph about how the calendar integration would be helpful to keep track of events agents would be attending. My company’s websites also have a chat bot, so it would be very beneficial to add this to their Facebook pages as well.

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 1 year, 4 months ago

      Thanks, Erin. I personally only use Facebook as a photo archive and to keep in touch with some family members, but some of these features make me want to dust off the app and begin actively using it again. I think the event calendar syncing and reporting is a very interesting concept for businesses. My company uses other platforms such as ConstantContact and Cvent for event software and analytics, but I think this would be a great feature for businesses with large followings on Facebook. also think the dating feature will help adults meet other singles in safer and more personal way.

    • Profile picture of Angelica Cionci
      Angelica Cionci replied 1 year, 3 months ago

      Great post Erin!. Like Danielle and Ralph, I use Facebook to stay in touch with family members. I do not typically post on my Facebook account but I do use it to create events if I am planning some type of event or trip with friends. It is the easiest way for me to manage RSVPs and reach out to everyone invited at one time. The new features sound interesting but I do not see my department utilizing Facebook for appointment booking or calendar management. It is more efficient for us to just use Outlook for that. I can see how it would be beneficial for other business that already utilize Facebook to connect with their customers. I’m interested to see how Facebook as a dating application works out. I could see it being successful for users that regularly use Facebook.

  • Profile picture of Lindsay Gunderman

    Lindsay Gunderman and Profile picture of Erin GallagherErin Gallagher are now friends 1 year, 4 months ago

  • Profile picture of Erin Gallagher

    Erin Gallagher wrote a new post, Virtual Reality and Education, on the site Erin Gallagher 1 year, 4 months ago

    Virtual Reality (VR) is a strategy that is slowly gaining popularity and has been used in a number of different ways, such as consumer entertainment, travel, tourism, training, and education.  In my opinion, […]

  • Profile picture of Erin Gallagher

    Erin Gallagher commented on the post, My Interests, on the site Erin Gallagher 1 year, 4 months ago

    Hi Ralph! I am impressed you enjoy running. I used to be a big runner, but have had a hard time getting back into it. It is such a nice way to clear your head and relieve stress. I am hoping I can get back into it one day soon!

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    Erin Gallagher commented on the post, My Interests, on the site Erin Gallagher 1 year, 4 months ago

    Hi Katie! I LOVE watching the Harry Potter movies. I hope your kids did too! Embarrassingly, I’m hoping I can go visit Harry Potter world one of these days. I am hoping I can channel an inner Hermione as we progress through this program.

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    Erin Gallagher commented on the post, My Interests, on the site Erin Gallagher 1 year, 4 months ago

    Hi Aksana! Traveling is delightful and I wish it were completely free, then I would do it all of the time! I love all kinds of movies, especially movie series such as Harry Potter, the Lord of the RIngs, etc. I also love a good Netflix series session and finding a new show to try! I’m always open to suggestions if you have any!

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    Erin Gallagher commented on the post, About Me, on the site Erin Gallagher 1 year, 4 months ago

    HI Ralph! Couldn’t agree more! I have met so many unbelievable teachers and it is definitely a field that makes the world a better place!

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    Hi Erin! Yes, we do both have fabulous names!! I’m sorry, I am just seeing this post.I have not heard of the Pennsylvania academy of ballet, but, I just looked it up. It is in my hometown and I have walked past it many times. What a small world!

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    Aja, thanks for the reply! I’m not sure if I can even think of one situation where I fully understood the terms and conditions. All too often, I simply check agree without reading a word. All of the advertisements through Facebook, Instagram, Snapchat, or any other social media platform are overwhelming. At times, it has made be uneasy to see…[Read more]

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    I think a government policy that standardizes the terms and conditions of how marketers use our data is a great idea! Some standardization could be a helpful way to help consumers understand how their data is being used. Additionally, common language amongst terms and conditions would be less confusing for consumers to understand.

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    Similarly, as I read “What Your Car Knows About You,” I was alarmed by the personal data being collected on consumers. I was particularly concerned because the article mentioned that many consumers do not know that their information is being tracked. Until companies are required to simplify the language they use in terms and conditions, I think…[Read more]

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    When I was researching to write this post, I came across the GDPR. From what I gathered, California’s law is similar to the GDRP, but it did not include all of the same regulations. Thank you for the further explanation of GDPR. I think consumers deserve further explanation of what data is being collected on them. It should be presented in a…[Read more]

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    This is a fantastic example of how confusing “terms and conditions” can be! In my opinion, you went above and beyond what most consumers do to try to figure out how Mazda is using your data. It is unacceptable to me that you had to search for 30 minutes and still do not have an answer to your question. All of this confusion and additional effort…[Read more]

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  • Profile picture of Erin Gallagher

    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    Wow! It sounds like Temple is already a step ahead with the use of VR. I completely agree, it would have been a fascinating way to learn when I was in my undergraduate program as well. I wonder if Temple (or any college) will get to the point that they offer visiting high schoolers an opportunity to preview a class through the use of VR? Then…[Read more]

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    Erin Gallagher posted a new activity comment 1 year, 4 months ago

    Dan, I really appreciate this comment. I did not think about student’s confidence levels. From my past experiences working with students with special needs, some students have confidence issues because they struggle academically, like you mentioned. The use of VR could be a wonderful way to help these students find a more comfortable environment…[Read more]

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