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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Erin Decker

Profile picture of Erin Decker

@erin-decker

Active 2 years, 5 months ago
@tue57949 Hi Erin! Besides having the best names ever, I noticed you are also a fitness nut! My personal fitness drug of choice is dancing. Which I found even funnier that your home town is in the same town my old ballet school was. Ever been to the Pennsylvania academy of ballet? I was basically chained to that place for years! View
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  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Adobe Max Conference: My learnings and take always, on the site Erin Decker 2 years, 6 months ago

    This year for the first time ever I was able to attend the Adobe Max Conference. For those of you who don’t know that is, Adobe MAX is a yearly conference held by the creative minds behind the Adobe products t […]

  • Profile picture of Erin Decker

    Erin Decker posted a new activity comment 2 years, 7 months ago

    I feel like I went through this exact same thing when my fiance and I moved into our apartment! Wayfair was especially the worst with showing me sales on things that I didn’t even realize I needed just yet. I am a die-hard Pinterest board fan so I 100% feel the struggle of being bombarded with the same things for months after searching for…[Read more]

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    Erin Decker posted a new activity comment 2 years, 7 months ago

    Great post Dannie!

    One would think that since data is so accepted in today’s day and age companies would prioritize how it is collected and how it’s protected. Part of me is excited about the new ios14 and how users have more say in how their data is used and distributed, but part of me wonders if that will still save us from breaches like you…[Read more]

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    Erin Decker wrote a new post, MY SOCIAL DILEMMA, on the site Erin Decker 2 years, 7 months ago

    If you know me at all, you know that I am the first person that wants to burry my phone in the backyard and go off the grid and completely disconnect from my phone. If it weren’t for my alarm, maps, and Spotify m […]

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    Erin Decker wrote a new post, Market and Segmentation Strategy, on the site Zenbox Marketing 2 years, 8 months ago

    We explored all the agencies that offer web design in New Mexico in the competitor spreadsheet, with a more in-depth look at companies to benchmark against.

    Competitor analysis in this area revealed that most […]

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    Erin Decker wrote a new post, Target Market, on the site Zenbox Marketing 2 years, 8 months ago

     

    Santa Fe Companies with 11-50 employees

  • Profile picture of Erin Decker

    Erin Decker commented on the post, Project Plan, on the site Zenbox Marketing 2 years, 8 months ago

    https://trello.com/invite/b/CBRZApDp/a276af5671bc70b5dd092d91e8ebdd99/capstone

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  • Profile picture of Philip Eng

    Philip Eng and Profile picture of Erin DeckerErin Decker are now friends 2 years, 8 months ago

    Erin Decker

    @erin-decker

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  • Profile picture of Janice M Johnson

    Janice M Johnson and Profile picture of Erin DeckerErin Decker are now friends 2 years, 8 months ago

    Erin Decker

    @erin-decker

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  • Profile picture of Erin Decker

    Erin Decker posted a new activity comment 2 years, 8 months ago

    I do Giant pick up all the time! Mine isn’t nearly as hands on however. After waiting, sometimes up to a week for me to be able to get a timeslot to pick up my groceries, I get a text of when I can pick up my order and that is pretty much it, I dont even get notified if they don’t have an item in stock that I am ordering and they make a…[Read more]

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    Erin Decker wrote a new post, uhhhhh haven't we seen this before?, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 2 years, 8 months ago

    I have always been team Apple, I have an iPhone 11, Apple watch, iPad, and a MacBook pro. I was a little late to download the recently released iOS 14 (mostly due to forgetting to plug in my phone before bed), […]

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 2 years, 8 months ago

      I am glad to read that you are an apple junkie like me. I like to say I drink “the apple juice.” When hearing about the new Apple Event, I immediately thought, “oh God, what now! I just brought my new phone.” HAHA., Good old Apple, just a marketing genius that knows how to make you empty your pockets.

      Thank you for the insight to the updates. I have yet to update as well due to not keeping my phone on the charger for long. Even though Android might have had the features offered to their customer base, doesn’t necessarily means that Apple is hijacking Android ideas. Sometimes you don’t have to reinvent the wheel and come up with an entirely new concept to be successful. I think Apple is listening to their customer base and giving them what they want. Keeping their ear to the street drives their innovation.

      Example is the swipe keyboard. People have been discussing the swipe keyboard and touchscreen for Apple on every forum. Yes, Android had a swipe keyword long before Apple. However, I don’t think this is a case for keeping up with the Jones’. I believe Apple is focusing on the needs and wants of customers even if those needs and wants are features that the competition is offering,

      I am still holding out for the touchscreen MacBook!

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Project Plan, on the site Zenbox Marketing 2 years, 8 months ago

    We’re using Trello to layout all planning, resources, and decisions related to this project. Each team member has a login that enables them to comment on project deliverables in an organized manner. This enables […]

    • Profile picture of Erin Decker
      Erin Decker replied 2 years, 8 months ago

      https://trello.com/invite/b/CBRZApDp/a276af5671bc70b5dd092d91e8ebdd99/capstone

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, A Peloton Fan Girl, on the site Erin Decker 2 years, 8 months ago

    If you have seen me in my office during our lectures, you can tell very quickly that I am a lover of Spin classes. Quarantine affected all of our daily lives in one way or another and I personally used that […]

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Company Profile, on the site Zenbox Marketing 2 years, 8 months ago

    Company profile:
    Zenbox Marketing is a small marketing agency in Santa Fe, New Mexico. Current services fall into four categories: branding, websites, strategy and promotion. These services could also be divided […]

  • Profile picture of Erin Decker

    Erin Decker posted a new activity comment 2 years, 8 months ago

    Thanks for sharing Greg! I feel conflicted about the ios 14 update in the sense that, I work for a data solutions company and things like GDPR got the ball rolling for information privacy, making our business even more valuable. But the new IOS will make my job as a marketer potentially a heck of a lot harder.

    I look forward to the change for…[Read more]

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  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Minutes, on the site Zenbox Marketing 2 years, 8 months ago

    The Zenbox Marketing Team meets at least once a week to discuss our Capstone Project. To view our recorded minutes, please select the calendar image for the date you are interested in […]

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Our Mission, on the site Zenbox Marketing 2 years, 9 months ago

    Ava Shije is owner and director of a small digital marketing agency, Zenbox Marketing, based out of Santa Fe, New Mexico. Ava is looking to expand her business by narrowing down her niche and getting more […]

  • Profile picture of Erin Decker

    Erin Decker created the site Zenbox Marketing 2 years, 9 months ago

  • Profile picture of Erin Decker

    Erin Decker and Profile picture of Sunil MisraSunil Misra are now friends 2 years, 9 months ago

    Sunil Misra

    @sunil-misra

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  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Automation and Process Improvement in your Organization, on the site Erin Decker 2 years, 10 months ago

    In any given project, finding ways to automate steps can identify trends and lead to process improvement. When done right it can lead to digital agility in an organization. Which can ultimately lead to the […]

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