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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Eni Lile

Profile picture of Eni Lile

@eni-lile

Active 6 years, 5 months ago
@nicole-jengeleski Hi Nicole. Great to view your profile, and I see we have similar interests including Digital Media and Advertising. Looking forward to speaking again soon! View
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  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 13 Meeting Minutes, on the site Kaleidoscope 6 years, 5 months ago

    Minutes from Meeting on December 13, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed 

    We did a run […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 11th Meeting Minutes 9:00pm, on the site Kaleidoscope 6 years, 5 months ago

    Minutes from Meeting on December 11, 2016 at 9:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford
    Laurie Petersen

    Agenda Discussed  […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 11th Meeting Minutes 8:00pm, on the site Kaleidoscope 6 years, 5 months ago

    Minutes from Meeting on December 11, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed 

    We did a quick run […]

  • Profile picture of Eni Lile

    Eni Lile posted a new activity comment 6 years, 5 months ago

    Great post Sam. I definitely see VR becoming really huge in the Porn Industry. Regular porn videos probably wont even exist anymore in the future they will all probably switch to doing everything in VR. I’m curious to see how marketers will start using VR in different ways to connect with their customers.

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  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 7 Meeting Minutes, on the site Kaleidoscope 6 years, 5 months ago

    Minutes from Meeting on December 7, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi

    Agenda Discussed 

    Talked about everything that we still have left to do and […]

  • Profile picture of Eni Lile

    Eni Lile posted a new activity comment 6 years, 5 months ago

    Awesome post Holly. Virtual Reality intrigues me as well. I’m so curious to see what the future holds for VR and how marketers will use VR to connect with their customers. Temple University actually did a Virtual Reality Video Tour of the campus. Me and a couple of other students were asked to be a part of it and be in the video. We had to be the…[Read more]

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  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 3 Meeting Minutes, on the site Kaleidoscope 6 years, 6 months ago

    Minutes from Meeting on December 3, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed 

    We each took turns […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, December 1 Meeting Minutes, on the site Kaleidoscope 6 years, 6 months ago

    Minutes from Meeting on December 1, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed 

    Talked about […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, November 22 Meeting Minutes, on the site Kaleidoscope 6 years, 6 months ago

    Minutes from Meeting on November 22, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

     

    Agenda Discussed 

    Lauren did s […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, November 14 Meeting Minutes, on the site Kaleidoscope 6 years, 6 months ago

    Minutes from Meeting on November 14, 2016 at 8:00 pm
    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed

    Eni worked on the […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, November 7 Meeting Minutes, on the site Kaleidoscope 6 years, 6 months ago

    Minutes from Meeting on November 7, 2016 at 8:00 pm

    Attendees

    Lauren Glaser
    Eni Lile
    Holly Pfeifer
    Justin Salmasi
    Rachel Creehan
    Samuel Stanford

    Agenda Discussed

    Talked about our […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Extending Your Social Reach Through Social Media Campaigns, on the site eni lile 6 years, 6 months ago

      Putting together a Social Media Campaign is not easy and there are many different components that go into it. The first step you would have to take towards creating a social media campaign is to carefully […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Extending Your Social Reach Through Social Media Campaigns, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years, 6 months ago

      Putting together a Social Media Campaign is not easy and there are many different components that go into it. The first step you would have to take towards creating a social media campaign is to carefully […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Two VR Technologies Leading The Way=Facebook and Microsoft, on the site eni lile 6 years, 6 months ago

    The virtual reality presentation that Meg Miller from Framestore gave was really fascinating and I learned a lot. I loved her Game of Thrones example because Game of Thrones is my favorite TV show.

    Virtual […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Two VR Technologies Leading The Way=Facebook and Microsoft, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 6 months ago

    The virtual reality presentation that Meg Miller from Framestore gave was really fascinating and I learned a lot. I loved her Game of Thrones example because Game of Thrones is my favorite TV show.

    Virtual […]

    • Profile picture of Rachael Creehan
      Rachael Creehan replied 6 years, 6 months ago

      Interesting ideas, Eni. Maybe down the road this Masters program could be taught by way of virtual reality. During breakout sessions, we could work on activities which go beyond computer screens. Another way companies could use virtual reality could be for interior design. A designer could look at the space in order to design it and then the client would be able to get a real life look at how the interior designer plans to decorate before materials are purchased,

    • Profile picture of Sam Stanford
      Sam Stanford replied 6 years, 6 months ago

      Good post Eni!
      @Rachel, your interior design idea is great. I’ve actual seen it in practice in my industry (apartment rentals) in some of the higher end-leasing offices. The problem is that the real estate tour VR experience is limited at best; it essentially consists of the 3D renderings and marketing materials these companies use on their websites (which by and large are not good to begin with) ported into a VR headset. It is only immersive in the sense that it envelopes ones entire field of vision. And cost. Oh my god the cost. I’ve been pitched on this rather rudimentary tech and was bowled over by pricing guidance in the 5-figure range in addition to monthly service charges (?!). More power to any agency able to get their price for such a service, but those days are numbered. As the tech becomes cheaper (Google Cardboard) and more widely available, I think fully realized and designed 3D real estate tours will become the norm.

    • Profile picture of lgreene
      lgreene replied 6 years, 6 months ago

      Wonderful information about how healthcare is using VR.

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Improving Your Marketing Through Social Listening, on the site eni lile 6 years, 7 months ago

       It is very important for marketers to pay close attention to what people are saying about their company so they can act upon those discussions.  Through social listening marketers can find out how the pub […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Improving Your Marketing Through Social Listening, on the site Social Media Innovation – Professor Kimberly Jaindl 6 years, 7 months ago

     

      It is very important for marketers to pay close attention to what people are saying about their company so they can act upon those discussions.  Through social listening marketers can find out how the pub […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Is E-mail Marketing Dead, on the site eni lile 6 years, 7 months ago

    The average person looks at their phone 46 times a day. According to the article “Americans Check Their Phones 8 Billion Times a Day” most respondents across all age groups said they look at their phones […]

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Is E-mail Marketing Dead, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 6 years, 7 months ago

     

    The average person looks at their phone 46 times a day. According to the article “Americans Check Their Phones 8 Billion Times a Day” most respondents across all age groups said they look at their phones […]

    • Profile picture of Kimberly Johnson
      Kimberly Johnson replied 6 years, 7 months ago

      I’m definitely one of those people who checks my email on my phone throughout the day. On my personal email account, I’d say 97% of the daily emails I get are from different retailers boasting their deal for the day. I’m getting promo codes, and sales notifications like crazy constantly. Do I open them all? Absolutely not. But I will mark something as read and save it if I think I’m going to make a purchase soon. If you can hit your audience with the right ad at a time they are looking to buy, that inexpensive email marketing is gold. Ebates does a really great job at this. When they send an email announcing the retailers deal plus and additional % cash back, it’s hard to resist when you are already in the market – or at least a bit interested.

  • Profile picture of Eni Lile

    Eni Lile wrote a new post, Difference Between Content Marketing and Brand Journalism, on the site eni lile 6 years, 8 months ago

       Although content marketing and brand journalism may sound similar because they both are involved with creating content that audiences find interesting and useful, they are actually both very different. C […]

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