@emma-levine
Active 2 months, 3 weeks ago-
Emma Levine wrote a new post, Social Media Video, on the site Emma Levine 2 years, 7 months ago
Here is a video I made leveraging Typito. It’s a program that helps making social media friendly videos! My example was for Expedia.com and I envision this posted on their Instagram page. Typito was great because […]
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Emma Levine wrote a new post, Away: Travel Company Propelled By Content, on the site Emma Levine 2 years, 7 months ago
Before 2015 when you’d think luggage you’d think Samsonite, Tumi, or Travelpro just to name a few. Born in the age of the internet, Away has risen the ranks and has become one of the most recognizable brands in […]
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Emma Levine wrote a new post, Cancel Culture Recovery, on the site Emma Levine 2 years, 7 months ago
Cancel Culture: brands today have either been hit head on with it or at the very least narrowly missed a collision with it. One way or another brands today are aware of this public shaming social media trend where […]
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Emma Levine wrote a new post, Amazon Capitalizing on the Zero Moment of Truth, on the site Emma Levine 2 years, 7 months ago
The traditional advertising model focuses on three stages. The first touchpoint, the stimulus, is typically a form of direct marketing (i.e. TV Ad) that broadcasts the brand message to as many people as possible. […]
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Emma Levine posted a new activity comment 2 years, 7 months ago
A very fitting example of how mobile technology changed how content is consumed and measured. This partnership between Waze and McDonalds unlocks accessing customers that were once deemed in the “digital dark zone”. Previously brands didn’t really have a way of communicating with commuters on their drive (besides audio) until recently.
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Emma Levine posted a new activity comment 2 years, 8 months ago
I agree that this was such a well-executed nation-wide event. I recall finding out about this via a social media post from a friend. It was a link to an article explaining the event and the release of the new season with a list of the cities/shops that would be converted for the day. Luckily there was one in Seattle!
I attempted to visit one of…[Read more]
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Emma Levine posted a new activity comment 2 years, 8 months ago
I just checked out the Sonos twitter post you mentioned and can see why that campaign was a success. I permanently have my phone on silent, so subtitles are a huge win in my book. Also, I loved how they have a background graphic that grooves with the music – I can tell even without my sound on that it’s related to the song on. A 15 second vid…[Read more]
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Emma Levine posted a new activity comment 2 years, 8 months ago
Bringing some diversity to the group by living in Seattle I can say I am an Alaska Airline credit card holder and can speak to their #1 in experience, ha! I also have the American Airlines app as I am a native East coaster – both companies excel at leveraging their digital apps to improve the target market experience. What I really appreciate is t…[Read more]
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Emma Levine posted a new activity comment 2 years, 9 months ago
Cindy, both brands have come up on my different social feeds recently! LYM specifically targeted me with their TU colors version of the beanie on Instagram. I agree the brand does a phenomenal job at showing off the product and explaining the brand mission in a heartwarming/ encouraging way. They perfectly weave together expressing the facts…[Read more]
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Emma Levine wrote a new post, Feeling Like A Seattle Foodie Insider Thanks To IG Inspiration, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 9 months ago
This post should hit home for Jacklin, when thinking about how I have been influenced through social media – a Seattle food Instagram account comes to mind. On Instagram there are very few accounts I follow o […]
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Love this because I follow him too :). Another Seattle-based fave is @grubbinseattle. Wrote a book too!
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Emma Levine posted a new activity comment 2 years, 9 months ago
Tl;dr I used to be like Greg, now I am like Jeremy!
Similar to Greg I was super hesitant to willingly let Apple have access to my data. For the longest time I would not use fingerprint ID, save passwords, save credit card #s on safari, or utilize apply pay with the fear of letting one organization have all of my info. Then slowly but surely the…[Read more]
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Emma Levine posted a new activity comment 2 years, 9 months ago
Similar to Karen my bank also has Zelle. I find that I weirdly use both for the same primary functions (transferring money to others), but they have slight variations. I only use Zelle on my primary bank account. I transfer funds directly to my SO monthly for mortgage. Since we are both approved friends with one another, the transaction goes…[Read more]
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Emma Levine posted a new activity comment 2 years, 9 months ago
Elaina, I am right there with you in that I prefer the amazon.com experience vs using their apps. Similarly, I agree the key driver is having everything in one place/ being able to use all functions without limitations. I’ll share a story of how the lack of full access moved me from an app to the full website:
The other night while in bed I d…[Read more]
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Emma Levine wrote a new post, Ikea Expands Into India With A Humble & Calculated Approach, on the site Emma Levine 3 years, 10 months ago
Ikea, the world’s largest furniture retailer, is checking a new country off the list: India. They have recently opened a the 400,000-square-foot store in Hyderabad. Things don’t end there. By 2025, the company hop […]
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Emma Levine wrote a new post, CLEAR Process Win: Fast Pass For Airports & Now Sporting Events., on the site Emma Levine 3 years, 10 months ago
The name Clear likely rings a bell. They are a biometrics company that provide an alternative and faster option through airport security. They have no expanded into a new space: sporting events. Clear has […]
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Emma Levine wrote a new post, Out With The Old & In With The New: Seattle Bike-share Programs, on the site Emma Levine 3 years, 10 months ago
Today, if you walk down the streets of Seattle, Washington you will quickly see a handful of colorful bikes parked tandem. At first glance you may think, “Who in their right mind would leave their bike unlocked a […]
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Emma Levine posted a new activity comment 3 years, 11 months ago
I only learned about that handy piece of advice from my coworker after the fact. Next time, Nate! LOL
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Emma Levine posted a new activity comment 3 years, 11 months ago
Where was your favorite place abroad?
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Emma Levine wrote a new post, Abroad, on the site ELTravels 3 years, 11 months ago
Ought these are balls place mrs their times add she. Taken no great widow spoke of it small. Genius use except son esteem merely her limits. Sons park by do make on. It do oh cottage offered cottage in written. […]
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Emma Levine wrote a new post, Israel, on the site ELTravels 3 years, 11 months ago
Luckily friends do ashamed to do suppose. Tried meant mr smile so. Exquisite behaviour as to middleton perfectly. Chicken no wishing waiting am. Say concerns dwelling graceful six humoured. Whether mr up savings […]
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