Emily O'Donnell

Emily O'Donnell wrote a new post, Meeting Notes 12.4.18 – Sixth Mentor Meeting to Talk about Final Capstone Project, on the site Capstone 2018 ABMOWZ 3 years, 5 months ago

Attendees:

Shenika Balfour
Shannon Atwell
Megan Zaporowski
Emily O’Donnell
Taja West
Lori Greene

Meeting Minutes

Tonight we’re trying to figure out what we should put in the final p […]
Emily O'Donnell wrote a new post, Meeting Notes 11.27.18 – Fifth Mentor Meeting to Discuss Second Versions, on the site Capstone 2018 ABMOWZ 3 years, 5 months ago

Attendees:

Shenika Balfour
Shannon Atwell
Megan Zaporowski
Emily O’Donnell
Taja West
Christine May
Lori Greene

Christine: Should we be putting in statistical graphics? Should we be mo […]
Emily O'Donnell wrote a new post, Meeting Notes 11.26.18 – Fifth Faculty Advisor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 5 months ago

Attendees:

Shenika Balfour
Shannon Atwell
Megan Zaporowski
Emily O’Donnell
Taja West
Christine May
Amy Lavin
Becca Zinn

Emily:

How can we best be inclusive of LGTBQ+ folks and g […]
Emily O'Donnell wrote a new post, Mobile Voice Log-In, on the site Emily O'Donnell 3 years, 6 months ago

Working through the Starbucks case study sparked a memory of an article I read recently about how Starbucks is partnering with Google Assistant to offer more voice-based experiences. According to Mobile Marketer […]
Emily O'Donnell wrote a new post, Meeting Notes 11.6.18 – Fourth Mentor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 6 months ago

Meeting Minutes

Attendees:

Shenika Balfour
Megan Zaporowski
Emily O’Donnell
Taja West
Lori Greene

Lori:

This group is in good shape in terms of the deck, but it’s important to think a […]
Emily O'Donnell wrote a new post, Meeting Notes 11.5.18 – Fourth Faculty Advisor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 6 months ago

Attendees:

Shenika Balfour
Megan Zaporowski
Emily O’Donnell
Taja West
Christine May
Amy Lavin
Becca Zinn

Amy:

We’re in good shape in terms of research, data, and information p […]
Emily O'Donnell posted a new activity comment 3 years, 6 months ago

Hey Shameika,
You’re so right! It’s good for us to, every once and a while, be shaken out of our assumptions of how people of all ages use social media. Thanks!
-Emily

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Emily O'Donnell posted a new activity comment 3 years, 6 months ago

Hey Angi,
Great post! It’s so nice to see social media being used for good haha! I think a little positive peer pressure to get out and vote is a good thing. I’m glad to see social media companies are positioning voting as something everyone should strive to do, and if seeing all their friends with an “I Voted” Instagram filter or sticker…[Read more]

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Emily O'Donnell posted a new activity comment 3 years, 6 months ago

Hey Emily,
What’s most spooky to me is other people being so organized that they are planning their Halloween costume to be in August, but I digress. I agree with Jen that user-generated content is a goldmine and I think its so smart for companies like Dunkin and M&Ms encourage that. Great post, thanks for sharing!

-Emily

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Emily O'Donnell wrote a new post, Mobile Holiday Shopping Predictions, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 6 months ago

It’s only Nov. 4 but everyone has – seemingly – already switched to getting ready for the holiday season. And that means Adobe putting out their annual holiday shopping predictions. Adobe predicts that $124. […]
Emily O'Donnell wrote a new post, To Link Or Not to Link, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 6 months ago

You guys I’m, in a word, shook.

My colleague sent me this blog from the Mayo Clinic today about including links in social post copy. The Mayo Clinic’s social team was wondering – when they write a lin […]
Emily O'Donnell wrote a new post, Twitter Needs to Re-think How It Handles “Abusive Behavior”, on the site Emily O'Donnell 3 years, 6 months ago

Twitter is in the hot seat this week for declining to take down tweets from the handle that appears to belong to Cesar A. Sayoc, the man authorities have charged with sending pipe bombs to many high level […]
Emily O'Donnell wrote a new post, Meeting Notes 10.16.18 – Third Mentor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 7 months ago

Meeting Minutes

Attendees:

Shenika Balfour
Megan Zaporowski
Emily O’Donnell
Christine May
Taja West
Shannon Atwell
Lori Greene

Lori

Personality of Momish is more a […]
Emily O'Donnell posted a new activity comment 3 years, 7 months ago

Hey Michael,
Great post! I’m so glad Google finally decided to kill Google+ because for years, Google was – excuse the shameless Mean Girls reference – “trying to make Google+ happen.” It’s not going to happen and was never going to. That’s probably why though simply having a Google+ account affected your performance ranking performance, posting…[Read more]

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Emily O'Donnell wrote a new post, Meeting Notes 10.8.18 – Third Faculty Advisor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 7 months ago

Attendees:

Shenika Balfour
Megan Zaporowski
Emily O’Donnell
Taja West
Shannon Atwell
Christine May
Amy Lavin
Becca Zinn

Amy

Good situational analysis
How are we t […]
Emily O'Donnell wrote a new post, Meeting Notes 10.5.18 – Second Mentor Meeting, on the site Capstone 2018 ABMOWZ 3 years, 7 months ago

Meeting Minutes

Attendees:

Shenika Balfour
Megan Zaporowski
Emily O’Donnell
Christine May
Taja West
Shannon Atwell

Lori

Consider revising tone of the language
Consider c […]
Emily O'Donnell posted a new activity comment 3 years, 7 months ago

Hey Shakia,
So I follow a bunch of makeup influencers on SnapChat and Lord help my bank account! I’ll need to actively fight the urge to buy every single foundation/eyeshadow/blush/highlighter featured in SnapChat videos. Thanks for sharing!

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Emily O'Donnell posted a new activity comment 3 years, 7 months ago

Great post Megan!
Will this work, you ask? I think, at this point, everything is worth a try. Even if Snapchat’s core demo doesn’t register through the app, it at least keeps Election Day in front of SnapChat users. The mid-terms are so, so important that anything to encourage people to register is a worth-while endeavor.

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Emily O'Donnell posted a new activity comment 3 years, 7 months ago

Michael,
Great call back! To Jacklin’s point, when a company is able to laugh at themselves, there’s so much opportunity for good content, but I think it’s so hard to do because it involves having funny people on your marketing and PR teams. How many times have you seen a brand respond publicly in a way that’s cringeworthy or that tries way too…[Read more]

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Emily O'Donnell posted a new activity comment 3 years, 7 months ago

I absolutely think IGTV is a play to steal these longer form videos and content from Facebook and Snapchat – for sure!

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@emily-odonnell

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@emily-odonnell

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing