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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Emily Broxton

Profile picture of Emily Broxton

@emily-broxton

Active 2 years ago
@tuk44936 Hey, Nichole! I’m glad to see that someone who is in my assigned project group shares the same interest in social media and its ever-changing quality. I look forward to working with you this semester! Talk to you tomorrow in the breakout session during the Learnathon. View
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  • Profile picture of Amy Lavin

    Amy Lavin wrote a new post, Post Graduation Resources, on the site MS-Digital Innovation in Marketing 1 year, 2 months ago

    Hi – a couple people have asked about post – graduation resources available – here is the link to everything you need to know: https://its.temple.edu/access-temple-tech-resources-after-you-graduate
    Also, if you […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Mid-Course Review, on the site Digital Marketing MKTG 5604 Fall 2021 1 year, 3 months ago

    Each year, I invite student feedback on the Marketing course (MKTG 5604), as you’ve experienced it to-date. This gives me an opportunity to adjust course delivery to best suit your learning needs & goals. There […]

  • Profile picture of Amy Lavin

    Amy Lavin wrote a new post, Congratulations Dan Martin!, on the site MS-Digital Innovation in Marketing 1 year, 7 months ago

    Congratulations to Dan Martin for being awarded the Innovation Award by AMA Philadelphia!  “Dan has received the Innovation Award for his outstanding work in developing a tech corner for the chapter’s website th […]

  • Profile picture of Amy Lavin

    Amy Lavin and Profile picture of Daniel HetheringtonDaniel Hetherington are now friends 1 year, 9 months ago

    Daniel Hetherington

    @daniel-hetherington

    View Profile
  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Adobe Max Conference: My learnings and take always, on the site Erin Decker 2 years, 2 months ago

    This year for the first time ever I was able to attend the Adobe Max Conference. For those of you who don’t know that is, Adobe MAX is a yearly conference held by the creative minds behind the Adobe products t […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Extra Credit, on the site Digital Marketing MKTG 5604 Fall 2021 2 years, 3 months ago

    Extra Credit

    For up to 3% extra credit, select a digital marketing topic that interests you and prepare a 5-slide case study educating the class on that topic.

    The topic is up to you! Some ideas include […]

  • Profile picture of Rebecca Zinn

    Rebecca Zinn wrote a new post, Extra Credit, on the site Digital Marketing MKTG 5604 Fall 2020 2 years, 3 months ago

    Extra Credit

    For 3% extra credit, select a topic that we discussed this term. Create your own case study to demonstrate how a firm exemplifies digital innovation in marketing for that topic. Possible ideas […]

  • Profile picture of Sunil Misra

    Sunil Misra wrote a new post, Testing 1, 2, 3, on the site My Test Portfolio 2 years, 3 months ago

    Qwerty

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, MY SOCIAL DILEMMA, on the site Erin Decker 2 years, 3 months ago

    If you know me at all, you know that I am the first person that wants to burry my phone in the backyard and go off the grid and completely disconnect from my phone. If it weren’t for my alarm, maps, and Spotify m […]

  • Profile picture of Amy Lavin

    Amy Lavin wrote a new post, Alums chat about agency life and the MS-DIM program, on the site MS-Digital Innovation in Marketing 2 years, 3 months ago

    Check out this article about a couple of recent MS-Digital Innovation in Marketing alums.  Feel free to connect with Cindy or Cliff on LinkedIn!

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Market and Segmentation Strategy, on the site Zenbox Marketing 2 years, 4 months ago

    We explored all the agencies that offer web design in New Mexico in the competitor spreadsheet, with a more in-depth look at companies to benchmark against.

    Competitor analysis in this area revealed that most […]

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Target Market, on the site Zenbox Marketing 2 years, 4 months ago

     

    Santa Fe Companies with 11-50 employees

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, uhhhhh haven't we seen this before?, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2020 2 years, 4 months ago

    I have always been team Apple, I have an iPhone 11, Apple watch, iPad, and a MacBook pro. I was a little late to download the recently released iOS 14 (mostly due to forgetting to plug in my phone before bed), […]

    • Profile picture of Taryne Thorpe
      Taryne Thorpe replied 2 years, 4 months ago

      I am glad to read that you are an apple junkie like me. I like to say I drink “the apple juice.” When hearing about the new Apple Event, I immediately thought, “oh God, what now! I just brought my new phone.” HAHA., Good old Apple, just a marketing genius that knows how to make you empty your pockets.

      Thank you for the insight to the updates. I have yet to update as well due to not keeping my phone on the charger for long. Even though Android might have had the features offered to their customer base, doesn’t necessarily means that Apple is hijacking Android ideas. Sometimes you don’t have to reinvent the wheel and come up with an entirely new concept to be successful. I think Apple is listening to their customer base and giving them what they want. Keeping their ear to the street drives their innovation.

      Example is the swipe keyboard. People have been discussing the swipe keyboard and touchscreen for Apple on every forum. Yes, Android had a swipe keyword long before Apple. However, I don’t think this is a case for keeping up with the Jones’. I believe Apple is focusing on the needs and wants of customers even if those needs and wants are features that the competition is offering,

      I am still holding out for the touchscreen MacBook!

  • Profile picture of Amy Lavin

    Amy Lavin posted an update in the group Group logo of Digital Innovation in Marketing Main GroupDigital Innovation in Marketing Main Group 2 years, 4 months ago

    Hi there – check out this opportunity from Professor Sclarow – definitely let us know if you decide to apply: https://recruiting.myapps.paychex.com/appone/MainInfoReq.asp?R_ID=3121650&B_ID=91&fid=1&Adid=0&ssbgcolor=FFFFFF&SearchScreenID=12081&CountryID=3&LanguageID=2

  • Profile picture of Amy Lavin

    Amy Lavin posted an update in the group Group logo of Job OpportunitiesJob Opportunities 2 years, 4 months ago

    Check out this job from Prof Sclarow – definitely let us know if you decide to apply!

    https://recruiting.myapps.paychex.com/appone/MainInfoReq.asp?R_ID=3121650&B_ID=91&fid=1&Adid=0&ssbgcolor=FFFFFF&SearchScreenID=12081&CountryID=3&LanguageID=2

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Project Plan, on the site Zenbox Marketing 2 years, 4 months ago

    We’re using Trello to layout all planning, resources, and decisions related to this project. Each team member has a login that enables them to comment on project deliverables in an organized manner. This enables […]

    • Profile picture of Erin Decker
      Erin Decker replied 2 years, 4 months ago

      https://trello.com/invite/b/CBRZApDp/a276af5671bc70b5dd092d91e8ebdd99/capstone

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, A Peloton Fan Girl, on the site Erin Decker 2 years, 4 months ago

    If you have seen me in my office during our lectures, you can tell very quickly that I am a lover of Spin classes. Quarantine affected all of our daily lives in one way or another and I personally used that […]

  • Profile picture of Erin Decker

    Erin Decker wrote a new post, Company Profile, on the site Zenbox Marketing 2 years, 4 months ago

    Company profile:
    Zenbox Marketing is a small marketing agency in Santa Fe, New Mexico. Current services fall into four categories: branding, websites, strategy and promotion. These services could also be divided […]

  • Profile picture of Amy Lavin

    Amy Lavin and Profile picture of Tosin OjoTosin Ojo are now friends 2 years, 4 months ago

    Tosin Ojo

    @oluwatosin-ojo

    View Profile
  • Profile picture of Amy Lavin

    Amy Lavin and Profile picture of Philip EngPhilip Eng are now friends 2 years, 4 months ago

    Philip Eng

    @philip-eng

    View Profile
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Fox School of Business

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