@emily-broxton
active 3 months ago-
Emily Broxton wrote a new post, Agile in Influencer Marketing Software, on the site Process Improvement and Innovation MIS5102 Summer 2019 1 year, 8 months ago
Our recent class discussions surrounding agile software development and Christine’s meetup presentation about agile marketing align very closely with a project I’ve been working on within my organization. As I’ve […]
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Emily Broxton posted a new activity comment 1 year, 9 months ago
Another great post, Ryan! I like your connection to our meetup in class; I also found his TD Bank example to be very interesting (who knew people would want flower icons, etc. on their banking app?). I think A/B testing is a great way to improve effectiveness of marketing and ads, and one whose benefits outweigh the time and cost it takes to…[Read more]
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Emily Broxton posted a new activity comment 1 year, 9 months ago
Nice post, Ryan! I agree with Nichole and think it is a good idea to offer a consistent experience across platforms. However, I think it would be advantageous for all features to be available on both mobile and desktop. One thing that I find extremely irritating when I’m using Instagram on my desktop for work, and cannot access the users’…[Read more]
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Emily Broxton posted a new activity comment 1 year, 10 months ago
Great article Amanda! I love the ideas you discussed from the podcast. To answer your question, I think that the hunting and fishing industries would have difficulties similar to those of John Deere when it comes to digital. These hobbies are founded on the biological need to get food, without requiring anything as complex as digital. I have…[Read more]
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Emily Broxton posted a new activity comment 1 year, 10 months ago
This is such a great article! I haven’t given much thought to biometrics to improve user experience; but now that I’ve read this post, it seems like a no-brainer. I think that there will definitely be some pushback from people who feel like their privacy is being infringed upon, but that seems to be a common reaction with any new kind of…[Read more]
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Emily Broxton wrote a new post, Importance of Integrating Sales & Marketing, on the site Process Improvement and Innovation MIS5102 Summer 2019 1 year, 10 months ago
This week’s discussion on the battle between sales and marketing was very interesting to me, because the team that I work on within my company is called the influencer marketing team, however we do both ma […]
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Emily,
Great post! In our department, we don’t have a “sales team”, but we do have student influencers who we partner with in reaching out to perspective students who are interested in Temple. While they aren’t sales representatives, this a tactic that we are starting to see a lot of higher education systems use in partnering with student influencers to connect to other students. We just look at it as another tool and tactic in connecting with our target audience (aka students).
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Emily Broxton posted a new activity comment 1 year, 10 months ago
Boeing continues to shock me, as today I read an article about overt racism happening in a Boeing plant in South Carolina (I’ll link below, it’s really disgusting). It seems like “letting things slip through the cracks” is a pattern for this company.
In response to your great article, maybe implementing a RACI chart would have prevented or…[Read more]
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Emily Broxton posted a new activity comment 1 year, 11 months ago
I love that you connected the class reading and applied it to what you’re working on at work! I think that you’ve done a great job at clearing out the excess material and improving the overall user experience. Keep up the good work!
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Emily Broxton wrote a new post, Boost Conversion Through UX Design, on the site User Experience Design MIS5109 Summer 2019 1 year, 11 months ago
Our first class session’s discussion about user experience design got me thinking about this subject in terms of what I’ve been collaborating on at work. The company that I work for, Dastmalchi, owns and manag […]
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Emily, really great post. I find strikethrough pricing to be very effective, at least for me as a customer. I also like when there is a display of the percentage that represents. I enjoy reading Neil Patel. He does a lot of great stuff with SEM generally and I get his emails and have attended some of his webinars. I found this great article on his website about 101 tips for website conversions. I think it’s pretty good!
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Cliff Feiring and
Emily Broxton are now friends 1 year, 11 months ago -
Emily Broxton posted a new activity comment 2 years ago
I agree, Ryan! Also, I’m loving Temple’s student takeovers. They make me feel extremely reminiscient of my days there as an undergrad **sheds tear.*” Have you guys worked with Hannah Maute at all? She’s a current student whose YouTube channel is currently gaining a lot of momentum, and she posts a lot of “day in the life” content. I admittedly…[Read more]
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Emily Broxton posted a new activity comment 2 years ago
Thanks for the feedback, Christine! I agree with everything you said, especially the fact that influencers can either considerably help or hinder a brand. I think that can be said for any marketing campaign, though, and that if it is launched strategically, you have the best chance for success. For example, the company that I works for provides…[Read more]
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Emily Broxton wrote a new post, Influencers: Brand Activators, on the site Emily Broxton 2 years ago
Brand activation, or the act of creating awareness and excitement about a brand by means of some sort of interaction or experience, is a very effective strategy used by emerging companies looking to make a name […]
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Emily Broxton posted a new activity comment 2 years ago
I love the idea of nixing the whole “customer is always right” idea (most likely from being in a customer service position for 8+ years), and I think that this strategy is working well for Wendy’s. In a way, it’s a brand activation effort, and I don’t think the harmless snarky fun will have any longterm negative effects for the brand. I do…[Read more]
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Emily Broxton wrote a new post, The Influencer Marketing Loophole, on the site Business Intelligence MIS 5101 Spring 2019 2 years ago
As social media usage continues to grow exponentially, so does the vast amount of data that comes from the millions of users. Marketers typically use this information surrounding what someone “likes” or “fol […]
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Hey Emily – great post. Influencer marketing is such a hot topic right now. I think it is a great way to reach new audiences. Personally, I look to influencers when I am about to make a purchase, specifically in the clothing industry. One influence I follow rates different leggings and gives her opinion on how they are made, the fit, what types of work outs they are good for, etc.
The only downside I see as a marketer is the lack of control over what is said by an influencer. For instance, the influencer I mentioned above receives leggings for free, but she has posted bad reviews. Those brands don’t have control over how she grades their leggings.
So, it could be great for your brand or could actually hurt your brand.
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Thanks for the feedback, Christine! I agree with everything you said, especially the fact that influencers can either considerably help or hinder a brand. I think that can be said for any marketing campaign, though, and that if it is launched strategically, you have the best chance for success. For example, the company that I works for provides influencers with guidelines that they must follow, after which we vet their post before it goes live. If the influencer fails to meet guidelines, they do not receive payment, per the contract that they sign. This allows the content creator to be creative and maintain authenticity which is crucial to the success of their channel, but also ensures they are providing our brand with what we need for better ROI. However, I think some companies are more lenient and do not view all posts before they are launched, which could create negative feedback, like you said. It’s all in how you monitor things!
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Thanks for sharing this, Emily! It was a great read, and a good look into how influencer marketing can serve as a somewhat sneaky alternative to traditional social targeted advertising. Working in social at Temple, we have actually put together a team of student micro-influencers that we’ve used for things like “day in the life” style vlogs, Snapchat and Instagram Story takeovers, among other things. These students already had a fairly high social following on their own, and can give a better, more authentic look into student life than we could on our own in the Strategic Marketing and Communication department. However, I still think that there is room for both targeted ads and influencer marketing at the end of the day, because they can serve different purposes.
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I agree, Ryan! Also, I’m loving Temple’s student takeovers. They make me feel extremely reminiscient of my days there as an undergrad **sheds tear.*” Have you guys worked with Hannah Maute at all? She’s a current student whose YouTube channel is currently gaining a lot of momentum, and she posts a lot of “day in the life” content. I admittedly watch her videos when I’m feeling nostalgic LOL. Coincidentally, I saw that one of my coworkers pitched a deal to her recently to collaborate with one of our brands. Small world (but I guess the internet makes it that way)!
Check out Hannah’s page if you haven’t. Maybe you guys could work together on something:
https://www.youtube.com/user/hanneliseee/videos
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Emily Broxton wrote a new post, Brand Activation in E-Commerce Beauty, on the site Digital Brand Management MKTG 5605 Spring 2019 2 years ago
Brand activation is a key part of any marketing strategy. Using eye-catching and immersive techniques to get consumers involved in the brand is a great way to boost conversion and turn potential customers into […]
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Emily Broxton posted a new activity comment 2 years ago
This is a great topic for a class post! I definitely plan on filling out the census and am excited to do so because I never have (I do remember my dad filling out a census back when I was about 9 though). I am very eager to see how the digital data collection will improve the response rate because it provides such a convenient alternative to…[Read more]
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Emily Broxton wrote a new post, Uber: More than just a ride-sharing service, on the site Digital Brand Management MKTG 5605 Spring 2019 2 years, 1 month ago
This past week, someone I know was a victim of a crime (which I should disclose, they are okay), after which they witnessed their perpetrator enter a vehicle with an Uber logo on the windshield. With my […]
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Emily Broxton wrote a new post, Subscriptions: The Winning-est Pricing Model, on the site Emily Broxton 2 years, 1 month ago
We are all familiar with the subscription model. Whether it’s a newspaper, online streaming service, automatic razor refill delivery, or pet supply box, almost all Americans have at least one type of su […]
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Emily Broxton posted a new activity comment 2 years, 1 month ago
Hey Kat! I think that transparency is key to a brand’s success in terms of re-targeting on digital channels. I think that if companies used brief and easy to understand language to describe the harmless goals behind collecting their data for marketing purposes, people might be pretty receptive. Another idea that came to mind is the possibility…[Read more]
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