@emily-broxton
Active 2 years, 2 months ago-
Emily Broxton wrote a new post, Holiday Shopping and Social Media, on the site Emily Broxton 3 years, 3 months ago
With the holiday shopping season in full effect, it’s important for brands to understand the buying behavior of their target demographic. And, if that group contains Millennials and Gen-Z’ers, they should make […]
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Emily Broxton wrote a new post, Mobile Increases UGC Opportunity, on the site Emily Broxton 3 years, 3 months ago
Mobile’s increase in accessibility in recent years has provided a platform for brands to utilize UGC through brand activation initiatives such as pop-up shops. Because so many people constantly carry their mo […]
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Emily Broxton wrote a new post, Saturation & Success in Influencer Marketing, on the site Emily Broxton 3 years, 3 months ago
I work for an e-commerce beauty company that has built its success on revenue-driven influencer marketing. In the beginning of the brand’s life five years ago, one of my colleagues suggested to the CEO that we tr […]
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Emily Broxton posted a new activity comment 3 years, 4 months ago
Great post, Nate! This is very interesting; I like how easily measurable the KPI”s of this campaign seem to be. I think that Southern California was a great place to roll this out, because – in response to Greg’s comment above – a lot of people here navigate even when they are familiar with the route. Traffic congestion is a true epidemic here,…[Read more]
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Emily Broxton wrote a new post, Coachella – a marketer's paradise, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 4 months ago
Coachella, an annual music festival in Southern California, was born in 1999 and has seen exponential growth as social media has provided a platform for it to expand. Though the event itself lasts less than a […]
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When I think of Coachella, or almost any major music festival for that matter, I immediately think of social media. I think it was smart that they leaned in to social media opportunities to support its events. It seems that brands themselves acknowledge the tremendous opportunity presented at Coachella.
For instance, Childish Gambino was randomly AirDropping pictures of his Adidas collaborated shoes to festival-goers. Whoever received and accepted it, also received a free pair of them!
Donald Glover Is Randomly AirDropping Free Pairs Of His adidas Shoes At Coachella
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Emily Broxton posted a new activity comment 3 years, 5 months ago
Good points, Greg! I think the portability aspect of mobile is what powers Fitbit’s experience for me. I think if there is one device that I ALWAYS have on me, it’s my cell phone. Having my phone with me every time I eat a meal or snack makes it easy to track my nutrition in a way that would be more cumbersome and much less convenient on a…[Read more]
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Emily Broxton wrote a new post, Fitbit Wins in Mobile Content Strategy, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 3 years, 5 months ago
When I think about a brand that is succeeding in its mobile content strategy, the first that comes to mind is Fitbit. Even though I rarely wear my Fitbit device, I regularly use the app to monitor aspects of my […]
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Great post Emily!
It’s really interesting to me that you take so much value in the content and community around their products, but so little from the product itself. As a glorified sensor, I all but assume Fitbit’s days were numbered once the handsets began building step-tracking/HR monitors and the like into the devices. I never thought of Fitbit as a health platform or publisher.
Given how crucial being “connected” to your body it is to track your health, would the content/community suffer if you chose to participate from a tablet or desktop? What about mobile powers this experience for you?
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Good points, Greg! I think the portability aspect of mobile is what powers Fitbit’s experience for me. I think if there is one device that I ALWAYS have on me, it’s my cell phone. Having my phone with me every time I eat a meal or snack makes it easy to track my nutrition in a way that would be more cumbersome and much less convenient on a tablet or desktop. In addition, meal tracking is not something that is available through the Fitbit device itself, making a mobile device necessary. With competitors like Apple and Samsung, I think it’s important that Fitbit maintains this space in mobile if they want to survive!
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Emily Broxton posted a new activity comment 3 years, 5 months ago
$45 is AN AWESOME rate!! I checked out this guy’s IG to see what I could calculate his engagement being, and came up with 0.4% on his five most recent posts. To do this, I usually calculate the average likes of the 5 most recent posts and divide that by the number of followers. I also take into account the quantity and content of comments on…[Read more]
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Emily Broxton posted a new activity comment 3 years, 5 months ago
I really enjoyed reading your perspective! I think that what you mentioned is true about influencer marketing being more successful when the consumer is consuming content from influencers that are involved in what interests them. It is definitely becoming a very saturated market, as you also mentioned. I am very curious to know more about the…[Read more]
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Emily Broxton wrote a new post, Pedia…lit?, on the site Social Media Innovation MIS 5603 Fall 2019 3 years, 6 months ago
This week’s Learnathon discussion about social listening sparked thoughts about one company whose target market and buyer persona took a complete 180 because they took action on what they saw on their social m […]
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First things first – bravo on this title. They should use #PediaLit as a campaign.
Also- this is a great example of the value of social listening to brands! Without social, they would have continued to market Pedialyte to parents for their kids, when really, they should just market to the parents for themselves. 🙂
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Erin Decker and
Emily Broxton are now friends 3 years, 6 months ago -
Emily Broxton posted a new activity comment 3 years, 6 months ago
Nice post, Cliff. I’d have to agree that I like using apps better, mostly for the in-app integrations (I’m a sucker for a good customer loyalty program). I think these types of feature are crucial to the success of a company. In fact, 60% of mobile coupon users say they will gladly switch brands if they can get an in-app discount/coupon. Also,…[Read more]
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Emily Broxton posted a new activity comment 3 years, 6 months ago
Interesting post, Kricket! I never knew about this app before your post, and would have used Google Maps by default. It’s certainly relevant to a city with as complex a metro system as New York. Out here in LA (where our public transportation honestly is terrible), one thing I can think of that’s comparable in terms of mobile is the Metro Bike…[Read more]
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Emily Broxton wrote a new post, Mobile and My Pets, on the site Shared MIS 5603 MKTG 5606 Fall 2019 3 years, 6 months ago
I never thought I would be one of those obnoxious “dog moms” that you see everywhere nowadays. But, within the past year, two adorable little pups fell into my arms and now, admittedly, I’m one of them. […]
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Emily Broxton wrote a new post, (no title), on the site Team COA 3 years, 7 months ago
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Emily Broxton wrote a new post, Conversion Rate Optimization Through UX, on the site Emily Broxton 3 years, 7 months ago
The company that I work for owns and manages several brands, one of which is a primarily ecommerce beauty brand. Lately, we have been focusing on the importance of implementing strikethrough pricing on our w […]
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Emily Broxton wrote a new post, Change Management in Instagram’s “Like Removal”, on the site Emily Broxton 3 years, 7 months ago
With digital marketing being an ever-changing frontier, change management is one of the most important disciplines in this field. Instagram’s imminent removal of their infamous “like” feature means that this F […]
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Emily Broxton wrote a new post, Importance of Agile in Influencer Marketing, on the site Emily Broxton 3 years, 7 months ago
The company that I work for relies heavily on influencer marketing – 80% of our revenue comes from our influencer marketing team. However, recent gradual changes in the influencer marketing realm have motivated u […]
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Emily Broxton posted a new activity comment 3 years, 8 months ago
Hey Sarah! I love this post. I never even thought that deeply into the “slower route” options that Google Maps provides, so this really got me thinking! When I’m in the car with my boyfriend, I think it’s beneficial because sometimes he thinks he can “outsmart” Google and take a shorter route, but Google makes sure to let him know that his…[Read more]
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Emily Broxton wrote a new post, Constraints Breed Disruption, on the site User Experience Design MIS5109 Summer 2019 3 years, 8 months ago
Our recent class discussion about constraints got me thinking about the potential benefits that these perceived obstacles can provide to an organization. By putting barriers in place, whether they be financial, […]
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