Drew Peterson

Drew Peterson wrote a new post, Guest Speakers, on the site Drew Peterson's ePortfolio 2 weeks, 6 days ago

MKTG 5606 – Brendan Walsh, Mole Street Media

MIS 5603 – Ryan Johnson, Mercedes-Benz USA
Drew Peterson wrote a new post, Brendan Walsh – Founder of Mole Street Artists & Digital, on the site Drew Peterson's ePortfolio 2 weeks, 6 days ago

Brendan Walsh, Founder of Mole Street Artists and Mole Street Digital was our guest speaker on Sunday, October 14th. As someone who is looking to get in to the agency side of things, I was interested in what h […]
Drew Peterson wrote a new post, Ryan Johnson, Brand Strategy & Planning – Mercedes-Benz, USA (MBUSA), on the site Drew Peterson's ePortfolio 3 weeks, 2 days ago

Ryan spoke to our class on September 23rd. He is a Brand Strategy Lead for Mercedes Benz USA, based in Atlanta, Georgia. He started out working in the automotive industry with Subaru, then moved on to MBUSA as a […]
Drew Peterson posted a new activity comment 1 month, 3 weeks ago

If the ROI was worth it, who are we to judge? From the earliest sweepstakes businesses have bought leads and customers. If it worked in your favor then it was a business move well played!

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Drew Peterson wrote a new post, How I Learned About GDPR, on the site Social Media Innovation MIS 5603 Fall 2018 1 month, 3 weeks ago

During my tenure at NetApp we have annual online certifications that we are required to complete to be compliant. For years these were the standard items such as Code of Conduct and security compliance. In 20 […]
Jen Armstrong and Drew Peterson are now friends 2 months, 1 week ago
Drew Peterson posted a new activity comment 2 months, 2 weeks ago

He’ll always be Elvin to me! LOL.

The Nike-Kaep partnership is great. Also with Nike as the official outfitter of the NFL, those who loathe him and now Nike are in kind of a jam should they want to represent their team with official apparel. I love it.

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Drew Peterson wrote a new post, Nike & Just Do It!, on the site Drew Peterson's ePortfolio 2 months, 2 weeks ago

There is no denying the marketing juggernaut that Nike is, one can argue that they sell more lifestyle and “brand energy” than they do shoes, apparel, and equipment. At this time of year, the ubiquitous Swoo […]
Drew Peterson wrote a new post, Ralph Lauren, on the site Drew Peterson's ePortfolio 2 months, 2 weeks ago

Labor Day Weekend encapsulates a lot of different energies – unofficial end to summer, back to school, the change of seasons to name a few. The retail industry is representative of this whirlwind of energy, dir […]
Drew Peterson wrote a new post, Labor Day Entries, on the site Drew Peterson's ePortfolio 2 months, 2 weeks ago

Looking back on the time period for this assignment, I was struck by not the range of brands/products that came across my feeds, but how I came in to contact with the same brand(s), on different platforms. For the […]
Drew Peterson wrote a new post, Fall 2018 Entries, on the site Drew Peterson's ePortfolio 2 months, 2 weeks ago

Labor Day Entries:

Ralph Lauren
Nike – Just Do It!
Drew Peterson posted a new activity comment 2 months, 2 weeks ago

I had to find the “Running While Female” article and share with my wife. She was talking about the importance of her jogging in safe open spaces living in NYC and sometimes the routes taken do not always allow for that. Nydrea, I appreciate the share of that link! I’ll be passing it on to loved ones who jog and may it continue to gain traction…[Read more]

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Drew Peterson wrote a new post, Elvin Got A Job, Losing To Villanova, Just Kaep It, & Labor Day Weekend Links, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 months, 2 weeks ago

Given dozens of hours I spend in and around technology during the week, weekends are usually my “Digital Detox” times. That’s right I stash the old phone in the sock drawer, leave the laptop to run out of […]
Drew Peterson wrote a new post, Part Three: MyMTA (beta) App, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

As I have mentioned in an earlier post the MTA has made several attempts at developing an app for its Subway and Bus systems. When spread over the large mobile space there are ways to use a multitude of apps to […]
Drew Peterson wrote a new post, Summer 2018 Entries, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

Introduction

Part One: MTA eTix Application

Part Two: NYC Ferry Application

Part Three: MyMTA (beta) Application

Part Four: Suggested Solutions
Drew Peterson wrote a new post, Part Four: Suggested Solutions, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

So, what can the MTA do to make a great user experience, improved their mobile presence and process? I believe a solution can be derived from the three apps currently used by the city of New York’s public t […]
Drew Peterson wrote a new post, Part Two: NYC Ferry App, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

As a city surrounded by water, travel by boat has always been a part of transportation New York City. With a renaissance of ferry travel in the 1980’s and 1990’s, and the rise of private ferry companies, the City […]
Drew Peterson wrote a new post, Part One: MTA eTix App, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

The MTA eTix app is a ticketing application for the two suburban commuter rail systems of the MTA, the Long Island Rail Road (LIRR) and Metro North. The LIRR handles what is geographically Long Island (Brooklyn […]
Drew Peterson wrote a new post, Introduction: Improving the MTA Experience, on the site Drew Peterson's ePortfolio 3 months, 2 weeks ago

During the semester I posted about the New York City Metropolitan Transportation Authority (MTA) replacing the MetroCard based fare system with an app to replace the current card. Within that post, I also […]
Drew Peterson and Jennifer Strock are now friends 3 months, 3 weeks ago
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Drew Peterson

@drew-peterson

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@drew-peterson

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing