Drew Peterson

MKTG 5606 – Brendan Walsh, Mole Street Media

MIS 5603 – Ryan Johnson, Mercedes-Benz USA

Brendan Walsh, Founder of Mole Street Artists and Mole Street Digital was our guest speaker on Sunday, October 14th.   As someone who is looking to get in to the agency side of things, I was interested in what h […]

Ryan spoke to our class on September 23rd. He is a Brand Strategy Lead for Mercedes Benz USA, based in Atlanta, Georgia. He started out working in the automotive industry with Subaru, then moved on to MBUSA as a […]

During my tenure at NetApp we have annual online certifications that we are required to complete to be compliant.   For years these were the standard items such as Code of Conduct and security compliance.  In 20 […]

There is no denying the marketing juggernaut that Nike is, one can argue that they sell more lifestyle and “brand energy” than they do shoes, apparel, and equipment.  At this time of year, the ubiquitous Swoo […]

Labor Day Weekend encapsulates a lot of different energies – unofficial end to summer, back to school, the change of seasons to name a few.   The retail industry is representative of this whirlwind of energy, dir […]

Looking back on the time period for this assignment, I was struck by not the range of brands/products that came across my feeds, but how I came in to contact with the same brand(s), on different platforms. For the […]

Labor Day Entries:

Ralph Lauren
Nike – Just Do It!

Given dozens of hours I spend in and around technology during the week, weekends are usually my “Digital Detox” times.  That’s right I stash the old phone in the sock drawer, leave the laptop to run out of […]

As I have mentioned in an earlier post the MTA has made several attempts at developing an app for its Subway and Bus systems. When spread over the large mobile space there are ways to use a multitude of apps to […]

Introduction

Part One: MTA eTix Application

Part Two: NYC Ferry Application

Part Three: MyMTA (beta) Application

Part Four: Suggested Solutions

So, what can the MTA do to make a great user experience, improved their mobile presence and process? I believe a solution can be derived from the three apps currently used by the city of New York’s public t […]

As a city surrounded by water, travel by boat has always been a part of transportation New York City.  With a renaissance of ferry travel in the 1980’s and 1990’s, and the rise of private ferry companies, the City […]

The MTA eTix app is a ticketing application for the two suburban commuter rail systems of the MTA, the Long Island Rail Road (LIRR) and Metro North. The LIRR handles what is geographically Long Island (Brooklyn […]

During the semester I posted about the New York City Metropolitan Transportation Authority (MTA) replacing the MetroCard based fare system with an app to replace the current card.  Within that post, I also […]