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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Drew Peterson

Profile picture of Drew Peterson

@drew-peterson

active 1 year ago
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  • Profile picture of Drew Peterson

    Drew Peterson posted a new activity comment 2 years, 5 months ago

    If the ROI was worth it, who are we to judge? From the earliest sweepstakes businesses have bought leads and customers. If it worked in your favor then it was a business move well played!

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    Drew Peterson wrote a new post, How I Learned About GDPR, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 5 months ago

    During my tenure at NetApp we have annual online certifications that we are required to complete to be compliant.   For years these were the standard items such as Code of Conduct and security compliance.  In 20 […]

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    Jen Armstrong and Profile picture of Drew PetersonDrew Peterson are now friends 2 years, 5 months ago

  • Profile picture of Drew Peterson

    Drew Peterson posted a new activity comment 2 years, 6 months ago

    He’ll always be Elvin to me! LOL.

    The Nike-Kaep partnership is great. Also with Nike as the official outfitter of the NFL, those who loathe him and now Nike are in kind of a jam should they want to represent their team with official apparel. I love it.

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    Drew Peterson posted a new activity comment 2 years, 6 months ago

    I had to find the “Running While Female” article and share with my wife. She was talking about the importance of her jogging in safe open spaces living in NYC and sometimes the routes taken do not always allow for that. Nydrea, I appreciate the share of that link! I’ll be passing it on to loved ones who jog and may it continue to gain traction…[Read more]

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    Drew Peterson wrote a new post, Elvin Got A Job, Losing To Villanova, Just Kaep It, & Labor Day Weekend Links, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 6 months ago

    Given dozens of hours I spend in and around technology during the week, weekends are usually my “Digital Detox” times.  That’s right I stash the old phone in the sock drawer, leave the laptop to run out of […]

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    Drew Peterson and Profile picture of Jennifer StrockJennifer Strock are now friends 2 years, 7 months ago

  • Profile picture of Drew Peterson

    Drew Peterson posted a new activity comment 2 years, 7 months ago

    Interesting read and great infographic! As someone who works hands on with computers every day, I have never thought about these challenges, I appreciate the insight in to a layer of technology I have never considered other than an alternative setting. Thanks Brittany… I need to think on this one!

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    Drew Peterson wrote a new post, The MTA User Experience, on the site User Experience Design 2 years, 7 months ago

    While posting on the MIS5102 page, I spoke about the Metropolitan Transportation Authority (MTA) looking to replace the MetroCard and the potential process issues.   The MTA also has a serious UX problem in the f […]

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    Drew Peterson wrote a new post, About, on the site UDN Prototype 2 years, 7 months ago

  • Profile picture of Drew Peterson

    Drew Peterson created the site UDN Prototype 2 years, 7 months ago

  • Profile picture of Drew Peterson

    Drew Peterson created the site Drew Peterson's ePortfolio 2 years, 7 months ago

  • Profile picture of Drew Peterson

    Drew Peterson wrote a new post, Is Watson Only as Good as The Humans Behind It?, on the site MIS5102: Process Improvement and Innovation 2 years, 8 months ago

    When Jeopardy champion Ken Jennings went head to head with Watson, he signed off his Final Jeopardy answer with a postscript of “I, for one, welcome our new computer overlords”.  His tongue in cheek comment was […]

  • Profile picture of Drew Peterson

    Drew Peterson posted a new activity comment 2 years, 8 months ago

    I find that gyms are like timeshares… Easy to sign up for, hard as hell to get out from under. In my own process driven mind, I have found that their “process” to allow you make changes (or even quit), its really a more convoluted process to make you give up and just stick with their status quo! I changed gyms a few years back because I…[Read more]

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  • Profile picture of Drew Peterson

    Drew Peterson posted a new activity comment 2 years, 8 months ago

    I’m still lukewarm on AirBnB. My last two experiences though cost effective I felt like I was a guest at a strangers house, like complete with their clothes in the closet and random food in the kitchen! LOL. I think if AirBnB could integrate a FaceTime/Video Chat feature upon check in, you could have that virtual tour with for the tenant and…[Read more]

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  • Profile picture of Drew Peterson

    Drew Peterson wrote a new post, Life on the Iron Horse: Processing the Potential of New Processes, on the site MIS5102: Process Improvement and Innovation 2 years, 8 months ago

    In 1992 the New York City Metropolitan Transportation Authority (MTA) moved from the decades old token system for fares to the MetroCard system.  The MetroCard improved the process of fare collection for the MTA […]

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    Drew Peterson wrote a new post, Norman’s Structure of Memory & NetApp Hybrid Storage Design, on the site User Experience Design 2 years, 8 months ago

    In chapter 3 of “The Design of Everyday Things”, by Don Norman, he speaks of the structure of memory and the division of Working or Short-Term Memory (STM) and Long-Term Memory (LTM).  In reading the analysis of t […]

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    Drew Peterson and Profile picture of Morgyn SeigfriedMorgyn Seigfried are now friends 2 years, 9 months ago

  • Profile picture of Drew Peterson

    Drew Peterson wrote a new post, Sport Is For Everyone, on the site Digital Brand Management – MKTG5605 Spring 2018 2 years, 10 months ago

    In AdWeek’s “The 22 Most Engaging Pieces of Brand Content in Social Media in 2017” the article covered some of the best ads on the major social media platforms for the past year.  The entry that intrigued and […]

  • Profile picture of Drew Peterson

    Drew Peterson wrote a new post, Is Facebook “Too Big To Fail”?, on the site Business Intelligence – MIS5101 Spring 2018 2 years, 10 months ago

    During the economic crisis of the mid 2000’s, there was an expression attributed to the major American banks that they were “too big too fail”, which made me wonder – Has Facebook gotten “too big to fail”, or […]

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