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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Demi Li

Profile picture of Demi Li

@demi-li

Active 19 hours, 40 minutes ago
@iridian-gonzalez Loved your interests page’s bit on the storytelling. I remember in middle school we had the task of writing our own fairy tale, and I spent hours writing a 30+ page story for my teacher ( I think the minimum required pages was five). Now that I think back to it, the story must’ve been awfully difficult to read as it kept […] View
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  • Profile picture of Demi Li

    Demi Li's profile was updated 3 days, 17 hours ago

  • Profile picture of Demi Li

    Demi Li wrote a new post, Thoughtful Marketing in the Metaverse, on the site Demi Li 1 month, 1 week ago

    As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to […]

  • Profile picture of Demi Li

    Demi Li wrote a new post, Navigating the Tableau Workspace, on the site Demi Li 3 months, 2 weeks ago

    The Beginner’s Guide to Tableau Worksheets

    This post will be made with the assumption that you’ve at least opened Tableau and inserted a data file to look around the UI. I’ll be using my already finished ICE 1 […]

  • Profile picture of Demi Li

    Demi Li wrote a new post, The Healthcare Industry; A Case for Blockchain, on the site Demi Li 6 months ago

    How Blockchain Can Improve the Healthcare Industry

    Our recent class dove into the concept of Blockchain as a distributed ledger technology (DLT) and how it improves a numerous variety of markets. Initially, […]

  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez and Profile picture of Demi LiDemi Li are now friends 6 months ago

  • Profile picture of Demi Li

    Demi Li posted a new activity comment 6 months, 1 week ago

    Nice post Hilary! I had no idea that there was a current shortage of food for pets, even though I used to be a pet owner- it’s kind of interesting how once you lose a pet you instantly lose interest in all the relevant markets for pets until you get another one. Hopefully this shortage will end soon, because I’m pretty sure switching different…[Read more]

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    Demi Li wrote a new post,  Creating Engaging Customer Personas, on the site Demi Li 6 months, 3 weeks ago

    Every proper marketing plan should include a curated customer persona that is easy for your audience to digest! This should always be your end goal after you finish researching your target customers and develop […]

  • Profile picture of Demi Li

    Demi Li wrote a new post, Plastic Bag Ban; A Solution or a Shortcut?, on the site Digital Marketing MKTG 5604 Fall 2021 7 months ago

    For those living in Philadelphia, you must have already seen all the signs hanging around retail stores and restaurants- but if you’re not living in Philadelphia you might not be aware of the plastic bag ban t […]

    • Profile picture of Henry Fountain
      Henry Fountain replied 7 months ago

      Hi Demi,

      Interesting read. I for one am in favor of the ban against plastic bags but absolutely see where new problems may arise because of it. Evidently, I wonder how many efforts were put into place in making plastic bags even more biodegradable? Not to mention, maybe even make the move to go from plastic back to paper bags that aren’t as much of a liability?

      Also, the idea of an app that can match those to a proper waste bin sounds intuitive, but might not register to those who don’t use them in the first place. I also agree with your stance that the city could even use more of these bins to go around.

      Alas, the cities trash problem seems to hurt areas the further we stray from center city, and we can only hope that this new ban does not backfire!

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 6 months, 4 weeks ago

      Hi Demi!
      I didn’t even realize that Philadelphia was starting on this ban. I live on the outskirts of Philadelphia, in the suburbs, where we still use plastic bags. However, when I visited New York City the other day, I was surprised when I went to the mall and had the cashier ask me if I will like to pay $0.10 for a bag. I know what you are thinking, $0.10 isn’t that much. But I was surprised to even hear that I had to pay not being used to a cashier asking me to pay for a bag. However, it was raining that day so I had no choice but to pay for the bag.
      In my household we also save all of our plastic bags and use them for trash disposal or storage purposes ( and we use every bag). Maybe instead of banning plastic bags completely, Philadelphia can do a similar system like the city. This can make people use less plastic bags and make them more inclined to keep using them afterwards.

  • Profile picture of Demi Li

    Demi Li wrote a new post, Zero-Party Data, Giving Consumers the Power to Say "No", on the site Information Technology Management MIS 5001 Fall 2021 7 months ago

    With the release of the iOS 14.5 update in late April of 2021, Apple has pushed forward it’s ZPD (Zero-party Data) initiative initiative, which requires users to provide permission for third-party apps to t […]

    • Profile picture of Chelle Johnson
      Chelle Johnson replied 5 months, 2 weeks ago

      Hi Demi,

      As an iPhone user, I am happy with this update and I appreciate Apple’s efforts to ensure my privacy. As a marketer, however, I’m obviously not so happy. I know how data is important to the customer experience and without it, it adds a barrier but I believe a good marketer can truly rise to the challenge. I like what you said about how this will force companies to be more transparent about how they’re using data and I think that’s their best bet in getting customers open to sharing your data. Companies can run entire campaigns just about data alone, it’s honestly another opportunity to make transparency and essential part of their brand.

  • Profile picture of Demi Li

    Demi Li wrote a new post, Is Your Consumer Experience TOO Personalized?, on the site Digital Marketing MKTG 5604 Fall 2021 7 months, 3 weeks ago

    This post will be a revamped version of my original; “Cryptocurrency; a Trending Customer Reward.” If you’re interested about customer engagement and how cryptocurrency is relevant- you should go read that […]

  • Profile picture of Demi Li

    Demi Li posted a new activity comment 8 months ago

    Sorry, accidentally pressed the enter button there! But here is an example of a video featuring the keyboard switch sounds: https://www.youtube.com/watch?v=sVInBOLSqoM. When it comes to computer equipment, I’m willing to spend a great amount for the best quality and for customization- and for products like keyboards, with proper care, you can…[Read more]

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    Demi Li posted a new activity comment 8 months ago

    Seeing this post appear among the rest made me super happy! While I’ve never built a custom keyboard myself, I’ve been researching to figure out what keycaps and sets I should be saving up for. I think that having your own personalized work area improves productivity by tons- and in general gives you those little serotonin boosts you need to get…[Read more]

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  • Profile picture of Demi Li

    Demi Li posted a new activity comment 8 months ago

    Having to translate a title to better suit an entirely different language is interesting, it’s not something we often think about. The same way english speakers have their metaphors and slang, other languages do as well- and culture is often very influential in the way we process things like titles. I don’t think it matters what ranking of title…[Read more]

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  • Profile picture of Taylor Hemphill

    Taylor Hemphill and Profile picture of Demi LiDemi Li are now friends 8 months ago

  • Profile picture of Demi Li

    Demi Li wrote a new post, Cryptocurrency; a Trending Customer Reward, on the site Digital Marketing MKTG 5604 Fall 2021 8 months ago

    As we discuss the topic of customer analysis and understand what drives a customer to make a purchasing decision, I believe it’s important to also keep in mind the growing trends that have occurred due to our […]

  • Profile picture of Demi Li

    Demi Li posted a new activity comment 8 months ago

    Using AI for legal court cases is a brilliant idea. I tend to listen to a lot of true crime podcasts and have found a lot of cold cases struggle due to the fact there is just too many cases and too much information to anaylze. When using AI, I think it’s important to acknowledge that an AI can only do as much as it’s programmed to do- so it…[Read more]

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    Sara Valko and Profile picture of Demi LiDemi Li are now friends 8 months, 1 week ago

  • Profile picture of Demi Li

    Demi Li wrote a new post, Adapting and Changing Your Business- Before It's Too Late!, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 1 week ago

     

    Most of us as consumers never think too hard about whether or not a business is using the right systems and models to operate- all we usually care about is the end result. The path to the product or […]

  • Profile picture of Demi Li

    Demi Li and Profile picture of Olivia FranciscoOlivia Francisco are now friends 8 months, 1 week ago

  • Profile picture of Hilary Myers

    Hilary Myers and Profile picture of Demi LiDemi Li are now friends 8 months, 1 week ago

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Fox School of Business

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1810 N. 13th Street
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