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MS-Digital Innovation in Marketing

Fox School of Business

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Dannie Ghazal

Profile picture of Dannie Ghazal

@dannie-ghazal

active 2 months, 3 weeks ago
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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, The Mental Model Conundrum, on the site Dannie Ghazal 8 months, 1 week ago

    Users will refer to their own mental models when navigating systems and other technological devices. “People form mental models through observation, immersive experience, and culture.” (Ballav, 2016) Which als […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 8 months, 3 weeks ago

    Awesome post! My property management company had already been doing the application process 100% online but what’s changed is the way tours are conducted and scheduled– it’s all online right now and tours are self-guided. We introduced a new application where prospects can schedule their tour at whatever day and time they want and when they’re at…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, The Necessary Disruption, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months, 3 weeks ago

    When is it time for your business to embark the digital transformation journey? And how exactly does a business do it?

    Many CIO’s, CEOs and other business stakeholders may wonder if it’s time to transform dig […]

    • Profile picture of Daniel Hetherington
      Daniel Hetherington replied 8 months, 3 weeks ago

      Thanks Danielle for sharing! Digital Transformation is something managers need to be more cognizant about. I do remember the lesson learned from our earlier classes and also what I learned about watching episodes of “The Profit” on CNBC: it starts with the peoples mindset first. Adding digital transformation to the mix with managers or stakeholders who have no strategy, governance, or process will only magnify their issues. For instance, I am going to call out my own working group at my job for not having a proper process in place for who is accountable or responsible. You can add all the information technology to help organize and notify peoples workloads, but without someone calling the shots, putting a process in place for people to follow, or delegation it could become a derailment.

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Digital Transition & Business Survival, on the site Dannie Ghazal 10 months ago

    Businesses were aware of the much needed shift into the digital world, but it was anticipated to happen gradually over the years. With COVID-19, going digital has become mandatory for businesses that want to […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Our Inability to Handle a Pandemic & The Frantic Rush to Reopen, on the site Dannie Ghazal 10 months ago

    Let’s face it, the U.S. wasn’t ready for the coronavirus—neither was the rest of the world. We were all so underprepared, perhaps thinking that a pandemic of this magnitude was ancient history. Ancient histo […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, COVID-19, Cybersecurity & Remote Work, on the site Dannie Ghazal 10 months, 2 weeks ago

    Scammers will use any opportunity to exploit the public and grow their wallets—but attacking people during a global pandemic is a whole new low.
    Google has reported that it blocks around 18 million coronavirus s […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, COVID19 & Brand Marketing, on the site Dannie Ghazal 11 months, 1 week ago

    COVID19 has changed everything. That’s stating the obvious, but it’s very true. No one expected this virus to turn into a pandemic and certainly no one expected to be laid off, quarantined or told to “sh […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Brands and New Era of Communication, on the site Dannie Ghazal 11 months, 2 weeks ago

    It’s not uncommon anymore to receive text messages from your favorite brands. With how much the messaging platform has evolved, smartphone users prefer messaging over phone calls and sometimes even e-mails. Text m […]

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    Dannie Ghazal wrote a new post, Ahh Data Privacy, the Never-Ending Battle, on the site Dannie Ghazal 1 year ago

     

    Data privacy has been an ongoing issue and topic of discussion since the technological and data boom. Most companies collect some sort of data from their consumers in order to better cater to them and […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, RoboCafe, Data and the Future of Technological Advancements, on the site Dannie Ghazal 1 year, 1 month ago

    During my vacation in Dubai, I came across an enormous advertisement for a “RoboCafe”. At first I thought it was a cafe that had a robot greeter or something along those lines. Upon further research, I learned […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, 2020 Candidates & Big Tech, on the site Dannie Ghazal 1 year, 3 months ago

    With the swarm of issues the 2020 candidates are tackling it’s no surprise that Big Tech has been discussed during the debates. The spotlight was shone on Silicone Valley and it’s effect on political speech and […]

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    Dannie Ghazal posted a new activity comment 1 year, 3 months ago

    I use GPS apps all the time, and whenever there is an opportunity to take a faster route, I do. I definitely think that big data is the way to go–everyone wants to waste less time on the road and more time doing whatever it is they were driving to do. Not only that, but traffic stresses many people out and doesn’t exactly put them in a good mood…[Read more]

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    Dannie Ghazal posted a new activity comment 1 year, 3 months ago

    I totally agree. Being able to have an organ printed rather than waiting is definitely more important. I think if there were some rules (which I’m sure many will be implemented) there will be a nice balance between getting patients the organs they need and making sure surgeons continually practice and sharpen their skills.

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    Dannie Ghazal posted a new activity comment 1 year, 4 months ago

    Interesting post! I think this app was needed. As you noted, there are a lot of scammers out there and tons of free photos available online. With this app, there is more authenticity which is really hard to find in today’s digital world as well as the media and current politics. I wonder if this type of technology can be further developed to be…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 1 year, 4 months ago

    I’ve always hated the doctor’s office, mainly, the wait, the crowd, the follow ups etc. If AI can assist with at least one of these things, I’d be all for it. Thus far, I have had no experience with AI in the medical field but I would be the first in line to try it if it became available! I think AI will definitely eliminate some jobs but it will…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 1 year, 4 months ago

    Great post!

    I’ve always been fascinated by 3D printing and never really thought about disadvantages or limitations. The one thing I can think of is perhaps it would make skilled employees lazier. For instance, instead of surgically removing an organ and implanting it into the recipient, they would be taking the 3D print of it and implanting it…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Your New Car is Just a Few Clicks Away, on the site Digital Marketing MKTG 5604 Fall 2019 1 year, 4 months ago

    Amazon has begun selling automative parts leaving the auto industry uneasy about their future. In our current world where online presence is vital to a brand’s success, the automotive industry’s strategies for […]

    • Profile picture of Sara Kies
      Sara Kies replied 1 year, 4 months ago

      “Who buys a car without test driving it first?” Sara Kies.

      I purchased my last car online. I live in Iowa and I purchased the car online from a dealership in Florida. The transaction took place on Sunday (all car dealerships are closed on Sunday in Iowa) and it included negotiations on the trade-in of my old car. The entire process took two days to complete. It wasn’t long before the family and I were making the trip cross-country to Disney World – with a pit stop at Bozard Ford in St. Augustine to pick up my new ride.

      No-one could believe that I bought a car online – sight unseen and bypassing the test drive. But the one thing I hate about the car buying experience is the haggling and human interaction (I apologize if anyone works in the car dealership industry). I would much rather handle the details online, with straight to the point tactics. I think the success of AI in the auto industry will depend on how the consumer likes to shop for big ticket items.

      Great post, Dannie!!!

    • Profile picture of Julia Handra
      Julia Handra replied 1 year, 4 months ago

      A very cult-followed car company, Tesla, has an option to buy online. Well, I should say pre-order. They tend to over-promise when it comes to delivery dates, sometimes by weeks. During the purchasing process, while choosing the features you want in your car, there are some features that are for “pre-order” (like self-driving). Is it hurting Tesla’s social capital by not being clear on when these features, that they are asking people to pre-pay for, will be available? Or will their elevated cultural position be enough to save them?

  • Profile picture of Dannie Ghazal

    Dannie Ghazal posted a new activity comment 1 year, 4 months ago

    I am all about avoiding the doctor’s office at all costs. I don’t like the wait and there’s always one person who’s sneezing and coughing without covering up! Given that I do a lot of daily things online, the idea of an online dermatologist is a winner to me!
    It would be very convenient to be able to be diagnosed remotely–perhaps even from my…[Read more]

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  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Disruptive Innovation & The Future of Jobs, on the site Dannie Ghazal 1 year, 4 months ago

    I posted a class discussion with regards to disruptive technology but I can’t quite stop thinking about it.  I decided to explore it a little further with a few new resources.  I stumbled acro […]

  • Profile picture of Dannie Ghazal

    Dannie Ghazal wrote a new post, Slow Down Disruptive Technology?, on the site Information Technology Management MIS 5001 Fall 2019 1 year, 4 months ago

    Google’s CEO, Sundar Pichai took a bold stand and admitted there may come a time when technological developments needs to slow down. During an interview, he was asked about technological advancements, AI and the […]

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